Mobile app testing is one of the core marketing arts that every marketer should master and practice. Treat Mobile app A/B testing as a competition between two players – one is a champion and other is a contender. An effective mobile app A/B testing include defining of the rules, setting up the arena, announcing the contenders and then data will judge the outcome. Let’s discuss a few rules for Mobile App A/B Testing :
Rule #3: Keep It Up to Achieve the Long-Term Goal
Whenever we go for a change, we often tend to overlook the complete result. We keenly focus more on short-term results than long-term results. Undoubtedly, you want to increase the conversion rate for your mobile app immediately. But you may not be able to achieve this in the first test that you run. Sometimes, it takes more time to get the expected results. So, it’s significant that you keep up the good work as there is always a scope of improvement while you are thinking of testing a mobile app.
Rule #4: Understand your Customer’s Needs
Understanding customer needs is one of the key elements of A/B testing. Have you ever thought? -What makes stores like Pizza Hut and Domino’s so popular? They have certain customers who know, before visiting the stores, what they are looking for and the best part is they know they will get a consistent and bespoke experience. For example – if you want to have Pizza, you will make your way to Domino’s. And, if you want to have a burger, you will go to McDonald. If we talk in terms of business perspective, a successful business owner knows what they are serving to their customers. So, if you want to become a leader, first define your target audience, understand your customer
needs, and keep serving them consistently. Don’t try to become the Jack-of-all-Trades because Jack-of-all-Trades is master of none.
Rule #5: Engage to Retain Your Customers
However, understanding your customer requirements and developing your mobile app around those requirements may work. Yet, there will still be a number of users that will use your mobile app and leave that without any conversion. To understand what made them leave half-way through is essential as it helps explain customer’s engagement with the app. You are required to understand the viable reasons for your consumer’s non-conversion behaviour. And, the best way you could do this is to craft an exit survey and ask your consumers why they are leaving. By doing this, you can document the challenges that your consumers are facing and that ultimately make them leave. You can use the data to improvise your mobile app in the near future.
Rule #6: Proper Documentation
Proper documentation is one of the most neglected elements in testing, but one of the most effective one. For being diligent about testing, a tester should be passionate about documenting the test cases and results. Proper documentation will help you in mending your past lessons, not repeat tests and educate your employees and successors. And, if you’re not apprehensive about publishing your results, writing a short blog post on major test cases can be a great way to document. But ensure you don’t forget your results.
Rule #7: Always be Testing but Apply Common Sense
Always remember that you are not required to test everything. Always use common sense. By leveraging best-in-class tools and using best practices and existing data, you can find what’s already known to be working, which in turn, will help you in focusing on the testing variables that you’re really not sure about. You need to test the variables that are really required to be tested and which you think will increase the performance and not the ones that will just give a marginal effect.Your mobile app testing processes should be done to make educated decisions and enhance performance. It should not be done just for the sake of testing.