In recent years, the growing usage of smart-mobile devices has led mobile pundits to forecast about apps mainly on how they will conquer the world. And, these predictions quickly became reality. Apps and mobile devices were connected from day one so it’s obvious that in 2015 too mobile development and apps will undergo dramatic changes, including drastically shorter development cycles, new mobile app development techniques and latest advancements that will completely revolutionize traditional approaches.
However, it is expected that growth we have seen will continue in hops and bounds. And, there may be multitude of hardware and software developments triggering new and innovative concepts coming to the future. Here are a few things we can expect to happen in the mobile world in 2015:
Small Mobile players can increase their share of market
An interesting incident we saw in 2014 was how passionate and aggressive T-Mobile became for taking business from Verizon and AT&T. Experts were expecting Sprint to follow the T-Mobile suit as it has been seen that were regularly touting the improvements in their processes and networks- these were the areas where Sprint was typically lagged behind. The passion, fierceness and gain competitive advantage, the small business players will create more opportunities in terms of acquiring new customers and retaining old ones.
Who’s going to take the position of number 3?
Everyone knows that Samsung and Apple are the top two mobile manufacturers in the industry. Apple has always dominated the high end of the smartphone market, and Samsung has succeeded in capturing the masses. However, in 2014, Samsung has given opportunities to other small and mid-sized manufacturers LG, Xiaomi and Lenovo to step in the market. After acquiring Motorola in October 2014, Lenovo acquired the third position in the industry and has set an expectation for innovation for its consumers. Xiaomi – the largest vendor in China, has also shown good pick up in the market. However, not much people are aware of the brand especially in the US – one of the biggest market of Smartphones and tablets.
Mobile App’s role in business success
In recent years, mobile apps are becoming one of the key factors in any brands and businesses success and we expect the same in 2015 too. Increased usage of smartphones and tablets has open a vast opportunity for mobile apps to help business achieve success. And, that’s why mobile app has become a building block for every business. In past years, mobile apps have been a great way to get started in a new trending market or expand your business and this is going to continue not only in 2015, but also for many more years.
2014 was full of new announcements of gadgets and smart devices like Smartwatches. There was a wide range of options available in the market for Smartwatches like Samsung offered 6 devices and other manufacturers having one or two, but not a single one captured the market’s attention. Why? – Because most options were large, horrible and had low battery life. But in 2015, we are expecting a different scenario. How? – Because of Apple. Apple has always come up in a trend-setting and unique solutions and that we can expect in 2015 too.
Everyone know that Microsoft’s Windows is the number three platform in the race of operating system after Android and iOS. However, in 2015 too it is expected that its ranking will not change, but it’s the share of the market will. Experts are expecting that Sprint will push the Windows phones in the mobile market, especially in the prepaid one. Also, we can see new economical Windows phones models especially in emerging markets.
In 2014 T-Mobile hard-pressed about using Wi-Fi calling – a great and smart way to provide better mobile phone coverage on the places where Wi-Fi access is available. It also offers to make inexpensive calls from airplanes and international travelling mediums to help users in avoid making international calls. This is creating a pressure on all the carriers to not only support but also promote the feature.
We certainly expect a lot of changes from the mobile world in 2015, let’s how much of our expectations become reality.