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Digital media marketing has become so pervasive that users are easily able to get access to any information at any time and from anywhere. It is not only helping people in accessing data but, also helping brands and businesses in gaining traction and visibility over internet world. And, that’s why it has become an ever-growing source of knowledge, entertainment, news, shopping and social interaction, and many more. Now, consumers are more aware of what other users say about any specific brand. And, it has helped a lot in making any brand a big hit because people more likely believe on other users than the brand itself. But, Digital Media Marketing, itself is a small world which includes lots of services such as SEO, SEM, content marketing, Affiliate marketing, PPC and many more. Let’s take a look on a few of them:

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a process to boost page ranking and increase the number of visitors. It helps in increasing the visibility of your website by helping in increasing its rank on search engine pages through organic or un-paid search techniques.

How Digital Media Marketing is helping Brands to earn Value and Revenue, both

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is an apt strategy of Internet Marketing, which helps in increasing visibility and ranking of a website in search engine result pages (SERP) and Pay per Click (PPC) listings through right optimization and advertising techniques.

PPC Advertising on Google & Facebook

Pay Per Click or PPC is an internet advertising campaign, which can be done for websites and Facebook pages. In PPC advertiser pays to the publisher or website owner (on whose page ad is running), when user clicks on a specific banner or a link. PPC is a surest way of gaining traffic through ads.

App Store Optimization (ASO)

App Store Optimization ASO is a process of optimizing mobile applications on various App Store searches. It helps in improving rankings and visibility over App Stores.  ASO is aimed to drive more downloads of an app.

Web Analytics

Web analytics is the process of analyzing, measuring, collecting, and crafting reports of data for understanding and optimizing web usage. It is one of the best tools to analyze and improve efficiency of website.

Social Media Optimization (SMO)

Social Media Optimization (SMO) is a process of acquiring traffic through various social media sites to increase awareness and visibility of brands, products, or services. It includes marketing on various social media sites majorly on Facebook, Twitter, G+ and popular blog sites.

Online Reputation Management (ORM)

Online Reputation Management is the process of evaluating the reputation of a brand or business. It is done basically, to re-build company’s brand by tracking their negative or positive feedbacks and practicing other SEO tactics.

Affiliate Marketing

Affiliate Marketing is a process of rewarding one or more affiliates for each visitor or customer brought by affiliate markets. It is basically a commonly used way to engage advertisers, promoters, or customers.

Content Marketing

Content Marketing is a technique, which most of the marketers are adopting nowadays. It is basically writing or publishing a relevant, tailored, valuable, and unique content that attract and engage visitors and helps in making them a potential customer on various blogging platforms. It is done to improve and enhance the visibility and reach of websites.

Being a leading Digital Marketing company, Parangat Technologies is adept in providing entire digital marketing services of products and brands in the highly competitive world of Internet Marketing to reach its potential customers. We provide end-to-end digital marketing services right from search engine optimization (SEO), Affiliate marketing, PPC advertising, online reputation management, search engine marketing (SEM), content marketing and many more.

Our dexterous team of Internet Marketing has a vast industry experience and expertise and has created an arena in marketing products, brands, and services. Till date we have helped thousands of brands and startups in increasing their businesses sales and marketing. Our process-driven approach and apparent methodologies have enabled us to deliver top-notch digital media marketing services.

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Anisha is a Blogger at Parangat Technologies. She just focuses on key technology and topics which can help people succeed in business.