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Building a successful app is a need of an hour. Undoubtedly, for designing and developing your mobile app, you have to spend ample time developing a well-versed mobile analytics strategy — one that’s deep-rooted in your KPIs and can help you in receiving business value from your mobile app.

That’s obvious, but you would be surprised to know that only few many app development projects begin with right app analytics integrated with it. While creating mobile app strategy, you need to help clients define what their idea truly could be — and what it should become. We at Parangat, help our clients break ideas down to the very core, thus finding the intersection of where user’s challenges and business opportunities overlaps. And, then start to figure out what can make the app MVP (minimum viable product).

By setting goals and defining the key performance indicators (KPIs) and by crafting well-versed mobile analytics strategy, we can help clients in creating a successful mobile app. While deciding for- what you want to achieve, what key features you want to include in an app, what your brand strategy should be, what your KPIs will be and how you will figure out whether you’re achieving them or not. You need to figure out – How any given feature can contribute to the app’s success metrics and how that feature will help meet your app’s goals? – Here are five steps for building a well-versed mobile analytics strategy for your mobile app:

  1. Create a well-versed analytics plan

For creating a well-versed analytics plan- you need to set various goals. And, then break those goals down into various tactics. Those tactics will be the actions that you’re going to take, or the key features you’re going to design to meet those goals. And, then you need to decide how you’re going to measure their success rate. Just set manageable targets and be honest about them: If you would set the bar too high, you’ll never achieve success. And, if you would set it too low, you won’t learn anything. So, for right setting goals, you need to use your intuition. Just search the web to see who else has met the similar challenges. You can use their baselines as a guide.

For proper refining of this list, you need to iterate throughout your mobile app development process. Put yourself in the shoes of your users and try to create stories that can help you craft features that can help you solve key challenges for your users. Then wisely think about what are those metrics that indicate that your app has helped users in solving their challenges.

In the meanwhile, you will be able to develop hypotheses about what are the factors that can affect these metrics and soon you’ll be able to modify your mobile app features to rightly test the hypotheses. Just use the data to gain proper insights so that you don’t have to guess what you have to do next.

And, as you progress, you’ll find it useful in expanding your measurement plan so that you can include audience segments and partners. There is a lot you can learn from the data you accumulate. Thus, you can help in ensuring your app’s success by using app insights that you have gained from the data to make enhancements.

  1. Identify the key metrics that matters

You’ll find few of your app’s KPIs are crucial in achieving goals. Let’s take an example, if you push hard on any particular metric, you may find faster growth than you do by properly focusing on something else. Your most crucial business goal is to entice more users on-boarded, or it’s to retain more users and avert them from uninstalling. Remember, each app, and each business is entirely different. And, when you apply a well-versed mobile analytics strategy throughout the mobile app development process, you’re very likely to figure out that one metric that has the capability to tie up with the most closely to your overall goals and is directly affected by the key tactics that you use to achieve them.

Part 2 of this blog will be shared in our next post.


Anisha is a Blogger at Parangat Technologies. She just focuses on key technology and topics which can help people succeed in business.