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Let’s face it – Mobile apps are hot. According to the recent stats – More than 60 % of adults in the U.S. have smart phones, and their usage of apps is rising day-by-day. However, some technical geeks think and might argue that in the B2B market, mobile apps are not as “erotic” as in the B2C market. Mobile apps not necessarily are used to make online purchases, their importance and impact can be just as influential. Unlike B2C apps, B2B apps offer a 24*7 connection with the marketplace. Moreover, B2B apps provide a platform to support some key functions

Creating presentations

Enhancing internal processes

Channelizing product information

Improving customer support

Accessing sales CRM

Checking inventory

Supervising projects

So, what does this mean for B2B companies? – It simply means, it’s time to assess the potential benefits of a mobile app for your business.  And, if possible, it’s time to develop a “kink-free” strategy, along with a well-versed design, testing and implementation framework.

What are the Key Framework for Developing Mobile Apps?

Well-versed Strategy: Before investing a time on your app idea – ask few questions including who are your target audience? Whether the app is going to be used for internal or external process? How will you like to receive information? What’s the actual goal of a mobile app? How this app will make a difference in your business processes? Is it a core challenge? Do you have the ample and proficient resources to develop and implement it? And, if internal
developers are not available then what external options does exist?

Pixel-perfect Design: Do your thorough research and find similar apps. Analyse their designs and design processes from scratch. Involve potential resources in the design process. Before starting the design create a well-crafted storyboard, where you can see frame by frame what app will do and how it will look. And, ensure the end product is consistent with your brand image. Develop code documentation and have it peer reviewed thoroughly during the
process. Integrate in analytics for future data gathering. And, at the same time, keep the end product simple and easily understandable to ensure its maximum usage.

Rigorous Testing: IT industry is flooded with experienced and proficient mobile app developers, who can easily will find bugs in your newly launched created apps. But always remember that – it’s not necessary that what works in the lab doesn’t always work in the marketplace. For delivering a best-in-class app, you need to test it rigorously with a variety of users and find out the relevant bugs and how they can be eliminated. By documenting your rigorous testing process, you can improve your training and implementation purposes.

Mobile app icons Implementation: One of the key mistakes in app development process is the lack of a well-defined implementation process. Most of the developers commit one common and expensive business mistake is developing an app that no one uses. Organizations and companies can diminish the likelihood of their existence by doing their tasks honestly and crafting a well-defined and shared marketing and communications plan to launch and support the app. Always remember to evaluate user experience and feedback, and respond to it accordingly.

Parangat technologies is a top-notch Mobile Application Development Company, based in India, backed by a wealth of experience and extensive expertise across all industry verticals. Mobility has transformed the business processes and communication with the customers and is now reformulating the way people and technology interact with each other. Now, for businesses, right from the start-ups to enterprises, the key to success is to embrace an enterprise mobile strategy that can provide solutions to user needs, accelerate innovation and bring competitive edge to their businesses.


Anisha is a Blogger at Parangat Technologies. She just focuses on key technology and topics which can help people succeed in business.