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Remember every user wants UI/UX that can be easily understood and used.  And, many users today get confused with customization as personalization because it gives users what they want without even asking for it. Today the depth of personalization include related content, recommendations that even includes products, articles, social media connections, and push notifications for personal events like anniversary and birthdays.

What To Do?

1.User testing — the first and foremost step in personalization is knowing your user. By frequently doing interviews, surveys, and field studies, you can reveal your target users preferences, which in turn, will help you build user-centric designs.

2.UI/UX documentation — Personas, user scenarios, and client journey maps are some of the native tools for personalization that are fully compiled by real testing data. Your targeted user segments can also help you organize users, for those you’re designing and what they want.Ask at the time of signup only user information is very essential for better personalization. That’s why ask for it outright during signup. And, remember that every extra question at the time of signup will increase friction and may agitate user.Try using both rules and algorithms rules provides content based on pre-set requirements. And, algorithms “learn” as the user interacts. By combining both of them, you can get the most accurate and targeted results.

3. Micro-interactions

In recent years, the industry is getting more and more competitive. The more designers are drawn into the details of designs. And, users are more attracted towards unique features that includes micro-interactions, like the ding sound of a
newly enabled chat or new and unique animation in the cart icon just to confirm an addition. These simple and micro-interactions are becoming important to the user experience.

Today Micro-interaction has become so important that it has earned the capability to grease the entire machine. Users are getting various features like vital feedback, explained function, user error prevention, and even entertainment. They are
becoming so popular and have entrenched very well in web design. Even a site appears to be boring without them.Today designers are more focussed on these tiny moments to stop disruption for users on their mobile devices and provide value to the business.

What To Do?

Get immediate response — to improve efficacy Micro-interactions should be activated immediately on every interaction within 0.1 seconds. This will help user in feeling more controlled: because anything longer than micro-interaction will result in disassociated with the initial action.

Brand with a common theme — a ubiquitous theme, like a repeated colour or the same animation for different company images, icons will help promote your brand’s identity better. As it can instantly show a relation between two diverse elements.

Craft for repetition — if the same micro-interaction will be visible over and over again, then the design should be crafted with longevity. An enticing sound effect might become agitating after 20 times.

Use with hover — if the user is not sure about any feature or element, then he/she should get the option to hover over it. Lack of Micro-interactions may lead to miscommunication of information about several elements, like whether or not your design is interactive.

Parangat technologies leverages its proficient web designing & development capabilities to help startups and big enterprises develop challenging and unique projects. Till date, we have developed and launched hundreds of exceptional
websites to serve clients all across the globe.

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Anisha is a Blogger at Parangat Technologies. She just focuses on key technology and topics which can help people succeed in business.