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So, all set to launch your app on AppStore? – But unable to see your app on the top of the ‘Store’. What do you think? – Why your app is not listed among the top iPhone apps on AppStore? – Because developing an iPhone application is one scenario and developing a user-centric and market-centric app is another. And, its really humiliating to see that you app has earned only 1000 downloads in one- two months. Due to technological advancements, app development has become one of the fastest growing digital industries but without having a proper marketing strategy for your iPhone app, it’s certainly impossible to make your app successful. AppStore is flooded with millions of apps, According to Gartner – out of 1.5 million iPhone apps available today in the Apple Store, only 6% have crossed the set milestone in the download numbers and money making. That survey comes to 16% in Android Play Store having 1.6 million apps available.

iPhone apps are best known for their paid versions. Thus creating free trial or offering the best possible promo codes to the users will, undoubtedly, entice new users. Even you can offer your mobile app for free or at less price for a certain period of time. Let’s take a look at a  few simple but smart recommendations and suggestions to help iPhone app developers:

Leverage Social media channels

Your app title, content description, screen-shots and promotional videos ought to be alluring, dynamic, unique and too appealing so that it can be easily  published or shared on Youtube, Facebook, twitter, Google-plus and other networks. Even you can ask from your friends, colleagues and family to share, favorite, re-tweet, and review it. You can even hire a professional agency for getting your app reviewed.

Having a Press Release

By having a well-versed press-realease, you can get more exposure to your new iPhone app among plenty of other new iPhone apps. Definitely, it will. Press relaese will help you make noise about the release of your iPhone app. In turn, this will help you in bringing your app further into the limelight. Few of the popular   and potential PR sites are PRWeb, AppShout or MarketWired.

Make a promotional website for your app

By having a promotional website for your app, you can make your app popular everywhere, be it – Mobile, Laptop, or Tablets. You can have the website once your mobile app is approved by the iTunes Store.

Adding engrossing Blogs for your App

You can have regular blogs for your app. By publishing regular updates, and having active participation on developer’s forums, you can let users know about your app all around. In turn, this will also let you gain more reviews and feedback on your app.

Get the word out

Well-versed link exchange programs, Free classifieds ads,  ad banners and section trade shows are few of the various enticing ways to market and brand your iphone app. Even it will show the amazing results on Google page.

Have LR (Loyalty Rewards)

One of the time-tested ways to enhance and increase the repeat business from users, Loyalty Rewards Program is recommended. You can even maximize the sales with minimal extra effort.

Imbibing Analytics To Analyze and Track

You can integrate analytics in your app to keep track of your active device numbers. That can become a key to continuous downloads. A well-versed app analytics offer multi-app options, thus giving you the ability to compare, and enables you to track the user’s behaviors, right from the download to app deletion.

If you are looking for an iPhone app developers that stands out in the crowd? You can contact us here.


Anisha is a Blogger at Parangat Technologies. She just focuses on key technology and topics which can help people succeed in business.