According to Statista, for the year 2016, the number of smartphone users in the U.S. is expected to reach 207.2 million. Today everyone knows that mobile app revolution is playing a crucial role in our everyone’s lives. And, there is no denying of the fact that the mobile craze is not going to hault anytime soon. In recent years, the number of mobile users has already overpassed the number of conventional desktop users. If we talk in simple words, then the number of people accessing the Internet on desktop or laptop has already outpaced people accessing Internet from various mobile devices. Undoubtedly, this has huge implications for mobile UX design, too. As people are shopping new products, comparing various services, reading news & alerts on their mobile phones while on the go. Let’s take a look at a few tips that will help you deliver best user experience:
1. Keep your Design Minimalist
Mobile screen is too small as compared to desktop and laptop. And, as you are designing for a much smaller screen, you need to adopt easy and simple approach. By knocking out the superficial design elements that only add little value, you can go for easy, practical and purpose-centric approach. As this approach will help you take the user experience to the
next level. Just think about the users, who are looking for an simple, clean and uncluttered interface in their iPhones or Android devices. As this will help you is getting the user-centric design implemented, which in turn, will improve the user experience.
2. Know your Audience
It’s always important to know your target audience. As the way your audience interacts with the technology makes it crucial to design the app, its interactions and navigations accordingly. Another major factor that have an impact is – the type of device you are using. For example, if your target audience mainly uses Android then, developing an app for iOS
platform will not work. Every mobile operating platform has its own unique set of convention.
3. Don’t bombard users with Too Many Features
A recent report published by statistics states that nearly 80-90% of downloaded apps get used once and then gets deleted. That’s an extremely alarming number. Mobile app designers, developers, startegists and quality analysts focus a lot of their efforts and budgets to capture users so that their app can be downloaded. Well, getting your app downloaded is just half the battle. In a world where, millions of apps are competing out there, keeping the users engaged is the next crucial step. So, it’s never right to bombard users with too many features.
4. Never ever reinvent the wheel just for the sake of Uniqness
In recent years, browsing Internet over a mobile rather than the desktop is increasing at a rapid rate. And, that’s why mobile users started with browsing on their mobile devices. There are numerous standard and conventional patterns that are related to the site navigation, so don’t just reinvent the wheel for the sake of uniquness. If you are following a set patterns, there has to be a valid reason behind every change.
Hope the above mentioned tips will help you in understanding the key features for designing an app that users will love.