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Key Challenges in Developing an App

A top-notch app design and development team doesn’t assure a user-centric and revenue generating app. With over millions of apps in the App Store, it’s harder for a new app to even stand out from the crowd. What can make your app stand out from the crowd? – Apart from a well- designed and developed app. It should be well-marketed too.

For making an app successful, you need to do in-depth analysis and know the challenges associated before getting your app developed. Let’s take a look on a few challenges that are associated with the app development world:

Wrong infinitesimal twist of a popular app

In recent years, many business and brands are adopting Mobile-first approach to give their businesses a competitive edge. And, for that the most common mistake they do is getting created a similar app on the idea, which is very popular and successful. They think that creating another version of Whatsapp, Snapchat, or Twitter with an infinitesimal twist will be the next best thing for the app market.

Instead of creating app on someone else’s idea, they can do a little research and find what exactly their business needs by understanding their target audiences and more specifically what they are missing.

Facing with tough competition

AppStores are flooded with millions of apps. And, big brands and companies come with bigger budgets, which give them competitive advantage as they dominate the advertising and marketing game by buying up all that valuable ad space. Even, the search criteria and algorithm that Apple utilizes forces the app developers and publishers that are lower ranked to spend more money to attain a higher rank in app store.  Bigger enterprises are also leveraging advertising platform on Facebook and Google ads, which in turn, driving up the price of ads sharply. And, this is creating an alarming situation for starts up apps because to make their app stand out of the crowd they need to think out of the box.

Engaging and Retaining Users 

Whether your app is developed on any unique app idea or it is inspired by someone else’s, finding a pool of users is one of the major challenges for developers and publishers. Now, it has become difficult to find users that not only adopt your app, but also include it in their daily lives. Getting your app downloaded is one of the major challenges, which every app developer and publisher is facing. And, once your app is downloaded, retaining users is another major challenge. And, both the challenges share same solution- Engaging users by explaining what makes your app different and how it serves their purpose. Right marketing strategies before and after the launch can also be a great help.

Improper Testing and Research

Rigorous testing of an app increases the chances of success of an app.  Proper testing involves user acceptance testing through the active participants. In-depth research and proper support from different analytics companies will also help in figuring the exact issues associated with the app, which in turn, will help in improving app performance and chances of success.

Don’t just make assumptions about what potential users want in your app.  Do in-depth research and proper analysis to figure out the challenges associated so that you can know where your beta testers think the app should improve.  By testing the core of your product with beta testers and through proper research, users can conclude what other features should be included in the app before its launch.

Uncertain about – Whether to Rewrite a code or start it from the scratch

Whether you are writing code from scratch or rewriting it, you should know what suits better to your app. For e.g. you’ve already created the app for the Android platform and want to create same app for iOS for the next version of your app. So, will you rewrite the Android code to iOS or start from scratch?

However, most of the developers would say that writing a code from scratch can increase the work than needed. But, as per the developer’s experience in both languages, transforming one language into the other isn’t time efficient.

Pre- Launch Strategies for Your App

The key to a successful app is to always think 7-8 months ahead of where you presently at.  However, hiring a third party team for crafting your app strategies can be helpful at times.  But, not always –Do a lot of in-depth research and analysis before getting your app created. And, wisely choosing a third-party company who is proficient in pre-launch strategies can be one of the ways for making an app successful. Third Party Company will figure out the flexible ways that can help figure out the potential ways of work with the full extent of the apps features.

However, big mobile app development companies have always conquered the app world through its advertising and boosting their app’s presence immensely – but, there is still hope for the small startups.  They can be still in the game by working on unique app idea and creating app on some non-conventional path to success.  However, the framework for mobile app development has already been set, but now it’s up to upcoming apps to pave the new path for what is to come in the app world.


Anisha is a Blogger at Parangat Technologies. She just focuses on key technology and topics which can help people succeed in business.