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Mobility is now no longer the hot new entity for businesses — because it’s already moved past ‘hot’ to mainstream for businesses. The global nature of smartphones and tablets coupled with the expedient applications has led businesses to reap the benefits of mobile technology, resulting in improved internal communication, enhanced employee engagement, reduced costs and increased revenues. According to Forrester Research’s Forrsights Global Workforce Benchmark Survey Q4 2013, around 56 percent of Australian and New Zealand (ANZ) workers state that they need a smartphone to do their work. Do you know why? Because mobility has given a new speed and uniqueness to business and has helped the team in being responsive no matter where they are. Mobility allows fresh change and innovation to enter in the businesses because it has the power to accelerate innovation and bring competitive edge to your brand or business.

Let’s face it! Nowadays, it has become increasingly necessary for businesses to provide an enterprise mobility solution in delivering maximum benefits like efficient use of employee time, improved customer service, and a greater range of products and services delivered. As consumers are looking for a service providers who understand and know about their preferences, and are willing to provide customized services tailored to their needs. And for businesses, it is only possible if they have presence on the sources/networks where their users spend most of their time, and that is their smartphones and tablets.

Let’s take a look on 5 reasons that explains why your business needs a custom-made Mobility Solutions.

1) To Improve and Integrate Communication
For any business, seamless communication is a need. Ensuring that you are always ‘on-the-go’ so that users connect smoothly with your brand, no matter what the brand is, whether it is an IT company or a spa. As mobilizing your business can help you in performing n number of tasks that includes making appointments, searching for the products, services and special deals, providing feedbacks or managing company’s human resource system to manage their time and schedule more efficiently.

2) To Increase Your Brand Awareness
Rapid increase on demand of mobile solutions, consumers are getting inured to instant indulgence. And your app’s icon visibility on their smart-device’s screen would definitely make them prefer you over the competitors. And, by proper track of your user’s stats you can deliver services tailored to their needs, which in turn, will help you boost your brand and improve customer retention figures. Moreover, customer retention can be improved by developing deeper bonds with the regular clients and providing customized services to them.

3) To Revamp Brand Image and Profile
As we all know 2015 will not about being up-market and elite. It is about being smartly high-tech and cordially present on every online network. Because this is where you can show your brand message and ideology to your clients, and build an optimistic image of your brand. By adding mobile technology solutions to your business and enjoy the competitive advantage over other business, adopt the technology where your potential audiences want to see your brand rather than just infusing new policies and processes in your to do list.

4) Increased Use of Smartphones
According to Ericsson, the total number of devices subscribed to mobile networks will reach 9.3 billion by 2019, of which 5.6 billion will be smartphones. Increased usage of smartphones is one of the key reasons for business to adopt mobility. Due to which companies adopting mobility have an unprecedented advantage of connectivity between employees, vendors, and/or customers. Every day businesses are learning more about the ways mobile technology can be used to increase their productivity and lead to increased profitability.

Parangat is a top-notch company that is known to deliver high-end Enterprise Mobility Solutions for businesses and brands all across the globe. We have also worked with a lot many brands and clients and have helped them bring competitive edge to their businesses. To know more about our projects and clients visit here.

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Anisha is a Blogger at Parangat Technologies. She just focuses on key technology and topics which can help people succeed in business.