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In this ever growing IT world, website has become face of every business and a medium to drive more traffic and potential customers. Nowadays, if your business doesn’t have a website that showcases your service offerings, then definitely it will hamper your sustainability and longevity. With the rapid increase in the usage of smartphones and tablets, customers are now more relying on their smart gadgets for choosing new services and products. Today, people browse the web on their mobile phones rather than on desktops or laptops. No matter what business niche you are in, to earn competitive advantage and get more sales and profit, every business needs a mobile website. Businesses are required to adapt strategies that can help them reach their potential and existing customers, both easily and affordably. And, with the astounding popularity of smartphones and tablets, businesses cannot afford to oversee increasing mobile popularity. However, many businesses still do not have a “mobile-friendly” website. Traditional websites are developed by considering a computer screen instead of a small mobile phone screen. And, viewing a traditional website that has not been “mobilized” on a smartphone may result into disorientation and corrupted view because of the many factors like difference in the screen size and functionality. In fact, many of the websites that are “non-mobilized” don’t even load on smartphones and mobile devices. And, if the potential customers of any business will hit a website that they can’t navigate or use, they will quickly exit the website and move on.


Benefits of Having a Mobile Website

Unlike computers and laptops, smartphones and tablets have a smaller screen, no keyboard, no mouse to operate and also less bandwidth, too. And, that’s why creating a mobile website needs a much more creative prowess and expertise. Let’s take a look on a 3 reasons that makes important to have a mobile website:

With Increasing popularity Of Smartphones and Tablets, a mobile website is more than just an option

With the advancement in technology and IT industry, mobile phones are becoming popular day-by-day. Compared to a desktop or a laptop, mobile phones can be taken anywhere, anytime. Nowadays, people are using it more frequently as compared to websites. And, to gain the proper visibility and maintain the mobile presence, a mobile website is the perfect choice to start.

Smartphones and Tablets are Feature-packed, your mobile website should be leveraging it

Smartphones and Tablets come with a wide range of top-notch features and techniques like localization, easy navigation, alluring designs, detailed analytics and many more. And, the best part is everything can be accessed on-the-go. Gone are the days when people use those traditional methods for searching any new service or product. With the advancement in technology, smartphones and tablets have come up with exceptional features and functionalities that have not only helped businesses gain popularity but value and revenue also. And, that’s why people prefer their mobile phones over desktops and laptops.

Increasing Popularity of Mobile Apps has now mandated to get an app developed for your business

Today, smart phones are equipped with best-in-class applications that are adept in providing the required assistance and easy online search. And, getting an app developed for your business can help you in increasing traction and value of your business. Developing an app is one of the most popular and adopted strategies that businesses are adapting nowadays.

Parangat is one of the leading mobile app & mobile responsive website development companies that has helped many businesses gain visibility and tractions.  Since its inception, Parangat has helped hundreds of brands in getting their unique app developed. Bestowed with highly skilled team of experts, Parangat has delivered mobile solutions that have helped business in earning competitive advantage in their industry.


Anisha is a Blogger at Parangat Technologies. She just focuses on key technology and topics which can help people succeed in business.