STO Marketing Strategies are the key to the future and the present, offering up real value in exchange for raising funds without the need for an Initial Public Offering (IPO).
STOs have the profitably to raise funds with effective strategies. These effective strategies assure that the project has a strong foundation and can withstand various hurdles that come its way.
An effective marketing strategy has the following benefits:
- Brings clarity, focus and direction to the project
- Brings together a multi-functional team together to achieve a common goal
- Develops systems and techniques for resources to deliver the vision
Security token marketing requires smart planning. Investors should be able to discover the company at an initial stage.
Therefore, aim to better the results with accurate planning and schematic execution to gain the investors’ trust and reach the target.
Security Token Marketing Services
Manual Audit:
A team of designers, content advisors and technical expert add creatives for a better explanation of the project and make the owner’s manual more attractive for investors.
Branding:
The company’s brand plays an integral part in gaining investors to fund the project. It is important to prove the value to the investors and maintain brand integrity of the project.
Reputation Management:
Maintaining the reputation in the crypto-communities, telegram and other social media channels, thereby, protecting the brand from negative reviews.
Influencer Marketing:
The relationship with influencers allows the project to have a voice which will, in turn, drive the target audience to the project. The team includes bloggers, social media stars in crypto-community and Youtube Vloggers.
Content Curation:
The content team is a driving force for the project through an engaging and a value-creating content which matches the goals and strategy of the project.
E-Mail Marketing:
The E-mail service is initiated through newsletters, tracking of the performance through monthly reports and analytics.
The signals received through social media and communities play an essential role in understanding investor behavior. Therefore, creating positive brand awareness and a digital footprint thereby increasing the conversation rates.
Offline Events:
These include the leadership team attending as delegates, speaking as visionaries, sponsoring as leaders and exhibiting their future in blockchain & investment related events.
Press Release:
Press Release adds a layer of credibility to the security token. It also includes working with PR distribution agencies to create a compelling story that provides the right overview of the project.
- Evaluating the product value created for the investors as well as the company. The value of the offerings to the fund managers must be more than just discounts, rather an investment with long-term benefits.
- A right communication strategy is a key to creating and capturing value. It is important that all sources of official communications carry the same message; online & offline.
- Analyse the offering among competitors and find the unique selling points (USPs) about customer’s product or service. The USPs tend to attract investors who will take a chance in investing in the company.
- The project will be delivered with the team of blockchain and digital assets enthusiasts who will create security tokens on customer’s blockchain. The fully customized blockchain allows the customer’s to be in forefront of security token industry in a safe and secure way.
Effective STO Marketing Strategies is based on Consultation, Research, and Strategizing. These act as a foundation for any solid marketing plan. It organizes and assures positive results with a skilled team of content writers, SEO experts, and brilliant marketers to help realize the vision.
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Sahil Gupta
With roll up the sleeves, dive in and get the job done approach, it was year in the year 2010 when Sahil started Parangat Technologies. Emphasizing on a healthy work culture and technology driven company, he has successfully created a workplace where people love to work and live. He is a software engineer and a passionate blockchain enthusiast.