Today every business needs a mobile app. Be it app that helps in organizing the to-do-lists to app that monitors the heart rate, PlayStores and App stores have a variety of choices for Smartphone and Tablet users. As Smartphone and Tablet usage continues to grow, the need of online businesses and brands to develop mobile apps for their users keeps growing. Smartphones and tablets are outpaced as compared to desktop computers and laptops by more than three times, and that too not for any good reason. Many people are experiencing their first online experience through the use of Smartphones and Tablets.
In today’s e-commerce world, the need for a mobile app is definitely a bet. But for running a successful online business you need much more than just developing an app. Your app should be capable of attaining customer engagement and good user experience. You need to think wisely about what all falls under the zone of your mobile app’s user experience. We are proficient in every phase of app development be it consultation, UI/UX design, user interface, functionality, performance and usability, etc. We focus on optimizing these key factors for getting exceptional experience.
You could consider everything be it having a potential impact on end-user interaction and engagement with your mobile app. There are numerous ways to improve app’s user experience in today’s ultra-competitive e-commerce and IT world. Let’s take a look at a few of them:
The wise use of Qualitative Data
Optimizing the mobile app is an ongoing process, and the value of these enhancements and add-ons will be visible over the time. The key to focus should be always on how your customers interact with different features of the mobile app. And you need to consider that throughout the app design process. By properly analyzing the efficacy of your efforts with the use of qualitative analytics platforms, you should gather qualitative data and get a complete understanding of your user’s experience. In turn, this will give the idea of how your customers are responding to your optimization efforts, which you can further use to enhance their experience.
Add transparency and flawless controls to sharing options
As people are growing and accepting to share their personal information by using mobile apps, concerns on using, sharing and storing the information is raised. Always avoid setting all the required information sharing options and automatically ‘allow’ so that new users could feel if it’s violation of their usage rights. You need to focus on maintaining the transparency and trust just by explaining exactly what your customers are sharing and with whom they are sharing it with. Always remind your users about their sharing settings. All this you could do through in-app messaging. And there is no better way to make users feel happy and comfortable for using the mobile app than knowing that their personal information is secure and safe.
Improve Your Micro interactions and Customer Engagement
Micro interactions are key actions that always revolve around a single user case in an app and website, both. Logging in, logout, adding a password, setting-up an alarm, and changing a setting, everything comes under micro-interactions. These simple actions make an app feel much more personal and human. And make users feel much more connected with the brand. And that not only helps businesses in increasing their retention rates but also helps them in increasing their brand value. So never overlook the key importance of micro-interactions while you are looking to design the app.
Justify the In-App Permissions
Users are scared of sharing their personal information including social media accounts, location, and other online data online on apps. You need to ensure that you could clearly explain all the required permission requests and ask for it only when it’s really required. While we all know that permissions are sometimes essential for the performance of a mobile app’s features and functionalities. So you need to know when to use permissions, as they could really scare new users from using if they appeared inappropriate or unrelenting.