Blockchain Security: Reality Check

Blockchain Security: Reality Check

A blockchain is a decentralized, distributed record or “ledger” of transactions in which the transactions are stored in a permanent and near inalterable way using cryptographic techniques. Let’s do a reality check on Blockchain security

Unlike traditional databases, which are administered by a central entity, blockchains rely on a peer-to-peer network that no single party can control.

Authentication of transactions is achieved through cryptographic means and a mathematical “consensus protocol” which determines the rules by which the ledger is updated and allows participants with no particular trust in each other to collaborate, without having to rely on a single trusted third party. We can say that Blockchain is a “trust machine”.

Although blockchains are highly resilient compared to traditional databases due to their decentralized and distributed nature and the use of cryptographic techniques, they are not completely immune from traditional security challenges and advances in technologies, in particular, the rise of quantum computing could, in the long term, represent a threat to blockchain Security.

Security Challenges:

  1. From Centralized to Decentralized:
    Blockchain shifts data storage and protection from a centralized to a decentralized model. In traditional centralized models, security methods can be consolidated with the technology products they serve. Blockchain requires innovative security measures to protect the dynamic and highly distributed financial products the technology aims to support.
    As with any crypto-based infrastructure, protecting keys is paramount to ensuring a blockchain system’s security. A successful blockchain system needs highly reliable methods of interfacing with the strong key protection practices afforded by Hardware Security Modules (HSMs) and these HSMs must deliver the scaling and flexibility a decentralized blockchain model needs.
  2. The Asset is the Key:
    Blockchain and distributed ledger technology applications combine the message and the asset in a single token. When an asset is embedded into a blockchain or distributed ledger, possessing the associated cryptographic keys is the only way to retrieve or move the asset. In other words, the key becomes an asset.
  3. Instant Exploitation:
    When the key and the assets are one and the same, anyone who obtains the key can monetize and exploit the asset instantly. As we’ve seen in security breaches in public blockchain settings, such as Bitfinex, Mt. Gox and others, the malicious transfer of ‘value’ can be instantaneous, irreversible and significant.
    Participants in these systems lost millions of dollars as a result of compromised security systems. However, these attacks exploited vulnerabilities at the application layer—the wallets holding the keys to the assets—rather than the underlying blockchain protocol. So far, blockchain technology itself has proved tamper-resistant.
  4. Protecting the Key is critical:
    The ability to edit a distributed database broadens the technology’s applicability.
    While the redaction capability broadens blockchain’s applicability, it also makes the protection of the keys that must come together to “unlock” and relock the chain mission-critical.
Blockchain Security levels | Parangat

Blockchain researchers are working to patch up security vulnerabilities. We have also witnessed the hard-fork in extreme cases, where they can result in a new version of that blockchain. Considering all things, blockchain is a much better solution to many of the enterprises.  But still, it is important to keep developing and improving the blockchain ecosystem to make it as secure as possible.


Top 10 STO Service Providers in 2019

Top 10 STO Service Providers in 2019

Top 10 STO Service Providers in 2019

For many years, IPOs were the primary way for investors to participate in entrepreneurship value creation. But there was a problem: they were (and still are) exhausting their value to wealthy investors through private funding rounds before average investors have a chance to participate.

Security Token Offering (STO) solves the problems that plagued the old IPO ecosystem: high barriers to entry, limited geographical access and inflated valuations that make wealthy investors richer and leave average investors holding the bag.

Here are some of the top STO service providers:

1. AmaZix

Founded: 2017

Founder & CEO:Jonas Sevel Karlberg

AmaZix is a Hong Kong-based, group of professional ICO consultants with technical expertise in blockchain technology and business development. Founded by a team of six, the AmaZix family now is closing in on 150 consultants, social media managers and community moderators.

AmaZix has collectively managed various aspects and communities of over 100 blockchain startups, including 24/7 management of some 140 social media and real-time communication channels hosting 470,000 users.

2. IBC Group

Founded: 2017

Founder & CEO: Mario Nawfal

IBC offers turn-key solutions for startups looking to use ICOs and STOs for fundraising and/or incentive models. It also facilitates the tokenization of a variety of asset types.

IBC also offers the most up-to-date legal services for startups looking to use either the ICO or STO fundraising model.

IBC is best known for the ability to ensure legal compliance at every step of the ICO/STO fundraising process.

Read about STO Marketing Strategies

3. ICOBox

Founded: 2017

Founder & Managing Partner: Daria Generalova and Anar Babaev

ICOBox is the world’s leading ICO solutions provider, offering a wide range of technical, legal and marketing services to projects selling their products and services via Initial Coin Offerings.

As a global blockchain startup accelerator, ICOBox has helped organize dozens of ICOs, including such prominent projects as INS, Universa, Play2Live, Crypterium, Celsius, Patron, Storiqa, Paragon, CrowdGenie, SM.M, NVB, etc.

To date, with the help of ICOBox’s 150-person international team, its clients collected over $400 million.

4. Token Asia

Founded: 2012

Chief Operations Officer: Utsav Jaiswal

TokenAsia Platform is distinguishable for their client-first ethics. It enable the clients to conduct successful token offerings by devising unique Blockchain offerings that separates them from the other ICOs.

TokenAsia develops turnkey solutions for Technology Development, Fullstack Marketing, Investor Outreach, Content Development, and most importantly, narrative building to provide end-to-end services for all things Blockchain.

5. Priority Token

Founded: 2017

CEO: Victor Larionov

Priority Token is an ICO advisory agency that has the goal of helping customer’s ICO be as successful as possible. It offers a number of different services to give your ICO a great chance to be successful, including investment consulting, marketing and technical support.

It also offers access to a large pool of crypto and blockchain experts who are fully capable and willing to review your project, join advisory teams and potentially even promote your project towards their own individual networks.

6. X10 agency

Founded: 2018

Co-Founder: Sergey Baloyan

X10 Agency is a full-service marketing and PR agency delivering turnkey solutions for successful STO, ICO and IEO promotion.

Provides STO essentials for a successful STO launch like STO investment audit and smart contract creation, 24/7 community management for every project and offer its continuous placement on trending crypto and fintech media outlets.

7. Argon Group

Founded: 2016

Chief Technology Officer: Bill Weir

Argon Group is a leading boutique investment bank focused exclusively on the digital finance and token-based capital markets. Argon Group has developed an end-to-end offering, supporting the full process of raising capital in digital capital markets as well as aftermarket trading and support.  Key clients include Blockchain Capital, Civic, Storj, Science Blockchain, Protos, TheKey and others.

8. GuerrillaBuzz

Founded: 2018

GuerrillaBuzz takes STO marketing to the next level and createsdistributable values, relevant and consistent content to attract and retain a clearly defined audience.

Specializes in the next generation of content marketing we’ve helped our clients raise more than $100 million.

9. TSM Global

TSM Global

Founded: 2010

CEO:Alek V. Ribak

TSM Global is a company known for its fundraising prowess using blockchain-backed solutions to raise money from the public.

In 2018, Securix partnered with TSM is providing community empowerment services, data mining and AI-powered research.

TSM has helped several companies across the globe to raise over $290 million for different innovative projects.

10. DLT Capital

Founded: 2017

Founder:Sergej Stein and Nico Konrad

DLT Capital supports startups throughout the whole process of raising capital and consults them on how to use Security Token Offerings as a means to raise funds.

It also includes traditional seed rounds for equity to ICOs, ETOs, crowd investing, or other alternative financial methods.

They provide an individual estimation sheet with time and cost estimations (including savings from our exclusive partner deals), so the companies get a quick overview of the effort of their STO / Fundraising.

Feel free to reach us out for Blockchain App Development

Importance of LinkedIn Marketing

Importance of LinkedIn Marketing

In today’s era, everyone is quite aware of the fact that the competition is way beyond limits. And to survive this ever-growing competition, one must consider all the options available to help the business flourish. Marketing is the most crucial factor in the success of a business. In our previous article, Marketing Strategy for Startup, you can find the benefits of a proper marketing strategy and the perks of online marketing. Considering the level of digitalization in today’s world, one must also consider having a digital add or place to increase the reach of business beyond geological boundaries. LinkedIn can help you solve this purpose.

What is LinkedIn?

LinkedIn is the best professional place to ensure that your business gets in the light of authentic audience that might be your potential clients as well as competitors. It is practically the largest professional network in the world. LinkedIn is not only the best place to promote your business but also to build corporate relations and connections throughout your service domain and target mass.

You can have your company page set up on LinkedIn to ensure that everyone can reach out to you and you can have the digital presence that always benefits the business. Merely having a company page is not what you need, but it is also crucial to keep it updated. This is what your start with a company page would look like.

LinkedIn Homepage Overview - Parangat

Why use LinkedIn Marketing for Business?

LinkedIn is the best place to attract top and considerable talent to your business. You can have a dedicated careers page on your company page and broadcast your job openings to the right talent and identify their skill set as well. As this is not enough, LinkedIn also helps you get the top prospects for your business. You can have professional reviews and recommendations for people in the same business line and those who have sufficient experience in the business.

These delicate features of the LinkedIn platform make it the best choice to use LinkedIn for business. But LinkedIn is not a place you can just advertise or market your business because you have got one. Since it is a highly professional platform, you need to ensure that you have a proper LinkedIn Marketing Strategy in place to have a structured and well-organized marketing plan. In the “Age of Online things” that we are currently living in, you might want to have the best of what you got on the best online marketing platform.

Christina Newberry in his article on ‘LinkedIn for Business’ said, “With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know. That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth. It’s also the top-rated social network for lead generation.

This pretty much explains why one must consider getting LinkedIn involved in the digital promotion of his business.

Benefits of LinkedIn Marketing

Considering the above discussion one can easily conclude that LinkedIn has several benefits to your business and relations that will help in the growth of the business. Here are some key points from some of the top global reports about the perks of using LinkedIn marketing for business:

  • The benefits to B2B marketing: According to the 2015 Social Media Marketing Industry report, LinkedIn has now surpassed Facebook as the #1 most important social platform for B2B marketers. While only 21% of B2C marketers cited LinkedIn as their #1 platform, 41% of B2B marketers put it at the of their list (compared to just 30% who said Facebook was the most important).
  • Most effective platform for a product’s launch: According to polling done by Regalix, LinkedIn is now the #1 platform used for product launches among B2B businesses. A whopping 81% of B2B businesses say they use LinkedIn for launches, compared to 71% who use Twitter and just 54% who use Facebook.
  • Effective manpower platform: LinkedIn is the best place these days to recruit highly qualified talent to fulfill your business needs and meet the required manpower in order to have your Business functional with full potential.
  • Personal Branding: Consider the services that you use for yourself. Or consider the Business of famous brands vintage cars. Do they need to put their heart-n-soul in marketing as a startup or less famous brand might require? The answer is quite obvious to us all. For growth of your business, you can use LinkedIn.
  • Reputation building: Having better connections, formal recommendations and properly channelizing, organizing and structuring your company page on LinkedIn can always help the business gain the benefits of word-of-mouth. Once you have a great reputation built up for your Business, then launching products/services or promoting them would be much easier.
  • Sales Networking: For a Business, the key to sustain in the constantly changing market and end-user requirements is through having a sustainable network and world-wide connections. This not only keeps you updated but also helps in reaching the farthest ends of marketing. You can use the best people to market your product and have a wider reach.

Conclusion

I hope that all the points discussed above have convinced you that investing in LinkedIn Marketing is worthwhile. Using it as discussed in the points above and having a proper strategy can help you address users in a more professional way. If you are not having a LinkedIn Business page or profile, it’s better now than never. With your competitors out there growing every minute and things changing, enhancing as we speak, every minute counts. So if you are planning to have a business and make it successful, now may be your turn to start with using LinkedIn for marketing.

Looking for a reliable Digital Marketing Agency that can help you scale your business? At Parangat, we blend exceptional ideas and technology together, thus ensuring you get all the key ingredients for generating the right buzz in the marketplace. Request for a free quote or reach out to us on [email protected] for more info.

Outsourcing Android App Development

Outsourcing Android App Development

In our previous article, we have very well established the importance of a mobile app for business. The perks and effects of having an app are discussed in details. But for any enterprise or business that wishes to have a Mobile Application fit for their purpose, foremost thing is to pen down or specify the requirements of app development, the look-n-feel and goal of the app. Questions like whether the business needs the app for a dedicated platform or diverse platforms? What extra enhancements are needed to be added? If it is specifically for a niche market or public?

Once these questions are answered and one has decided to have an app for the business, they must ask one most important question that is, “Whether to build the app in-house or hire professionals with expertise in the android app development field?” For in-house development, the company needs to go through hiring developers, budgeting the development process, switching their emphasis and having one more headache. To avoid all these overheads, rather than relying on in-house development, most of the companies these days go with outsourcing for Android App Development Companies in the market with appropriate knowledge and experienced developers.

Key reasons to Outsource Android App Development

At present scenario every business wants to have complete focus on their product/service and have all their resources dedicated to handle only the business and nothing else. Most of the big companies these days have started the outsourcing of even their organizational departments like HR and Finance. This not only helps them stay focused on their prime business objective but also reduces departmental overheads and optimizes the work efficiency, because once the work is outsourced every organization definitely hands it over to the best company in the market.

So if the organization is deciding to have an android app developed, or an iOS app developed, the main reasons to outsource the app development is:

  • Lack of expertise: Most of the times, the organizations do not have in-house expertise to develop an android or iOS app. When you outsource app development, you hand it over to people who are more experienced in the android/iOS app development field. All you will need to do is to find resources or companies whose core is development or proper app development companies. Then you will need a single point of contact in your company, who can supervise the activities of the outsourced company.
  • Cost efficient: App development cost when it is outsourced is ultimately less considering the costs if you first hire experts to develop the app and then pay them enough time and money for the development and tackle the overheads in the process. Thus, it is much efficient in cost to let the app development be outsourced.
  • Time-Saving: If the app is to be developed in-house, this may result in distractions from the real business and shift of focus. The overheads of recruiting, training and briefing developers need to be considered. Also, many case histories have proved that this results in delay from the deadlines. Whereas, in case of having the best app outsourcing companies handling the development of your android/iOS app, deadlines, and quality are the most guaranteed features saving time for the organization.
  • Accuracy: Having experts handling your Android app development, efficiency, and accuracy are well ensured. Any mobile app outsourcing company will always, at any cost, ensure that they deliver accurate and satisfying apps to have a proper business.

These key points are the main reasons why outsourcing an app is the best idea and is highly cost efficient. The best possible alternative would be to outsource iOS/android app development to an outsourcing partner so that you not only save time and money, but also receive a high-quality full proof mobile app developed which can hit the market faster and wider.

WHY OUTSOURCE MOBILE APP DEVELOPMENT TO INDIA?

Today, India is one of the leading outsourcing service provider in the market of mobile app development at cheaper rates then most of its competitors. With a per hour charge significantly lower than that in the USA, UK or Canada ($18-$20 as compared to $225-$250 ) (Source), India has an upper hand on the counterparts.

At the same time, outsourcing iOS/ android app development to India helps businesses receive access to a significantly large pool of talented mobile app developers who can realize, evaluate and enhance your applications’ full potential. Also India has a tremendous market of all classes and all varieties of user which provides a better target market for any business.

One big reason for iOS/ android app development outsourcing to India is the Favourable Government Policies. To support the app development and outsourcing industry, the Indian government provides 100% foreign equity and backs IT infrastructure development in all major metros. The Indian IT domain comes under the IT Act 2000 is the largest invested domain in the country and has helped in propelling India’s image as an outsourcing destination to outsiders. (Source)

Best App Outsourcing Companies

The android app development market has flourished in past few years beyond leaps and bounds. Since the idea of outsourcing an app idea or outsourcing the development of app, be it for an android platform or an iOS platform, many companies have emerged in the market to gain the benefits of this business. Considering the huge potential in app development outsourcing market, there are many companies in today’s time that are completely dedicated to this development process. This Link, provides a complete list of the best mobile app outsourcing companies in India with their primary features.

One can consider this list in the above link for outsourcing the iOS/android app development process.

Conclusion  

To sum up, considering the above mentioned benefits and facts, it’s worth considering outsourcing your mobile app development to the best app outsourcing companies To decide which app outsourcing company is the best, one must consider their own requirements and deadlines and find the best fit among the pool of all companies available. Quality-price ratio is one of the important motivator, but it’s not the only one driving the choice here.

In India, you will not only find the best android app development companies, but also high potential, cost efficient developers, satisfying work delivered in your required time span. And a huge market that you can target if your business meets that criteria.

Good luck with your app development and choosing the best outsourcing company!

Typography Best Practices in Mobile App Design

Typography Best Practices in Mobile App Design

Written copy never dies. No matter how engaging or how creative your visuals are, people still need information by text. It is imperative that your app design needs to have well thought and persuasive written text which will deliver your message across. It is the art of typography in mobile app design. It is perennially considered to be the most crucial aspect of mobile app design. The small screen of your app should be treated as your canvas to speak to the world. Now there are better and best practices to design your font in typography. We talk about only the best practices of typography in here. Whenever you scratch your head with the question ‘How to do typography in mobile?’, this list will help you!

Should be Readable (Legibility)

The font of your written information should be legible. Period! First comes determining what the message is. Then the presentation of it. As mobile screens tend to be small (even though it’s a battle out there to launch bigger display) your app has to have a readable font. With icons, buttons, links, images, and content, lousy app design always land up in a wrestle between them. Your designing team should hail CLARITY as the most vital aspect of mobile typography best practices. It should be clear, effortless and striking!

Appropriate Leading

Line spacing is critical. Often it becomes evident to writers that your entire written data won’t work if it’s not presented neatly with proper space and width. Now designers should cogitate about the same with their app design. This factor decides how a user reads a text and the success of the flow of it. The primary copy should be big enough to catch attention, the lines that follow should be smaller making it easy for the eye to flow through the information. It should be practiced for mobile website topography too, not just your app.  

Express with Fonts

We have different fonts to express diversely. The perfect balance between creative and unanimous font should be achieved. You should not go overboard with creativity or even make it monotonous. You should use the best fonts for mobile UI and UX. Expressing is not just limited to art or color schemes of the app. The overall theme or message can be forged into the written content provided you design your typography the way you want to express. Font style and size should be designed to match the entire theme of the app design. Looking like a theme far fetched from different worlds will result in a disaster. Your app. One world. This is it!

Minimalism and Simplicity

Before moving on to any other aesthetics, the designer should be clear about what he/she wants to say! Then comes phrasing it minimally and simply, which is a significant aesthetic aspect even for app layout and design. Using fancy or decorative fonts may prove to be overwhelming as small screens have their limitations within which you have to apply colors, shades, geometry, buttons and other elements. It is precisely why a simple yet powerful font is advocated as a best practice of font size. It will help you achieve better and greater UX.

Let your Canvas Breathe

The canvas of your app; the layout, should breathe and let users perceive your font and written text without a hitch. If your font size and style is essential, the white space of the canvas is super important! If you bombard the layout and cringe in several texts and font styles in desperation, users will reject your app because you are making it difficult for them to navigate inside your mobile app. And many designers and developers does this mistake, that too in style! Keeping enough white space between texts, visuals, buttons, and all the other elements is one of the most fundamental practices of typography in mobile.

Device-centric Typography

If you look at Apple devices, their app designers inscribe the font in Helvetica Neue, which is the best font for ios app design. They use that for every device. It works splendidly for them! To achieve similar UX for your mobile app, typography should be thought through. Right from smartphones to tablets, or even smartwatches for that matter, the typography of your app design should suit every device. Your font should be unanimous, and the size of it should match the different screen sizes that span across users.

Conclusion:
If your mobile app is all in to achieve a higher and positive UX, creating a beautiful app with the best typography in mobile app design is quintessential. The aesthetics of what makes your typography in the mobile app beautiful cannot be debated. The above mentioned are some of the many practices to achieve the best typography for your app.