40 Benefits of Mobile App Redesign

40 Benefits of Mobile App Redesign

It’s either in your hands or is right next to you. Isn’t it? Most probably you are currently holding it. Of course, I am talking about mobile devices. So whatever device you are reading this on, you cannot deny that right before reading this and after reading this, you will definitely go with mobile app redesign. And you will use one of its many apps. Juvenile thought yet right to all its extents!

Ever since the technology has developed from a computer as big as a room to microchips and mobile devices. The sole goal of human has been to reduce the efforts and make life easier. Such a benefit was introduced by the invention of mobile and androids. Rather than using it just for calls (as was told to be its basic purpose) we use it for a lot many things using the apps on it.

The modern world and the business in this new era, have been revolutionized by the introduction of such apps. Don’t you agree? Think of “Facebook”, “Twitter” or a pure food business company like “Dominos”. The first two are giants in today’s time only because of their apps and the look-n-feel they offer. Dominos, however, is famous for its Pizza, which is not the app. But it is quite clear to all of us the growth in their business since the launch of their app. Maybe 10 years ago, any business could grow and survive with standalone physical offices only. But in the present scenario, they all need an app.

Getting an app for business is not enough. But keeping it working and meeting the dynamically changing desires and demands of the end line customers is the key requirement these days. That’s what redesigning or restructuring an app exactly is all about. Mobile app redesign seems to be a very simple concept involving a few UI developers making some changes to the app. But that is not how it works. The App redesign process is rather a complex and tricky process involving a series of analyses and checks.

The best app redesign process would not be the one changing the entire look of an app, but the one that with all the changes implemented can still convey all the info and text clearly. This brings us to a very important ques – “How to redesign an app?” The best answer to this quest cannot be any set of steps. However, for a better understanding of the same one can go through this article.

After going through all this, this image would provide you a clear picture of what are the best benefits of having a mobile app for once business.

Benefits of Spending on Mobile Apps - Parangat

Benefits of Spending on Mobile Apps

If we try and define the best mobile app redesign process we can sit it can be a flow of steps as follow:

    • Eating your own cat food: It includes having a proper understanding of why and when is the correct time to redesign your app. Once you have the understanding of the rationale behind the redesign of an app, keep referring to it throughout the process to trace the best approach and real-time progress in the redesign process.
    • Proper communication with the user: It is of utmost importance having a clear perspective of how the redesign of an app would affect the end-user experience. Back in time, once the travel giant UBER, in one of their redesigns made few chances that complicated the interface. As the head of design wrote in Uber’s announcement about the redesign: “As we added more features and our products became more complex…People were selecting the wrong product when they had to catch a movie.” It’s after having their ‘cat food’ that they redesigned the app again to create a more intuitive and user-friendly experience.
      • Evaluating and understanding user feedback: Just imagine if an 8-year-old is using Netflix, would he consider it a good app, if he cannot go through what he wants to see. So every design that is implemented should be based on user feedback on the previous one.
    • Implementing the design change plan: When all the planning has been done, al the design changes should be efficiently implemented. The end product at this step should display all the app redesigns. An example can be taken from the Instagram’s look change.

 App Redesign - Parangat

When describing the effort, the head of design at Instagram wrote: “We stripped the color and noise from surfaces where people’s content should take the centre stage, and boosted color on other surfaces like sign up flows and home screens.” Of course the app redesign process is user-centric, so in the end, all that matters is how the user feels about the changes. This brings us to the next step of the mobile app redesign process.

Communicating and testing the redesign: Now that the design is implemented it is important to give the user can access and take the feedback on the new changes and adapt as per the reviews. This part requires taking a research step towards realizing if the changes have a positive effect on the user. If not, they must be updated accordingly.

Monitoring the usage after launch: Once the redesign is implemented and properly tested, the user interaction and any changes in the number of online persons on the app must be kept in check.

Once the process is completed, to find the outcome of your design process, one needs to go back to the ‘why?’ and the initial goal set up in the first step. The answers to questions like:

  • Has the initial goal been justified and finally met?
  • Did usage increase?
  • Did the engagement increased?
  • Have the positive reviews of users increased after the redesign?
  • Is business expecting and rowing the fruits of the seed is planted in the redesign process?
  • Have the negative reviews been cleared and the fixes have been implemented or not?

This will help in understanding if the entire mobile app redesign process benefited the business or is it going the other way round. The best mobile app redesign process will be the one in which the answers to the above questions will be in the best interest of the business.
The process of redesigning a mobile app can be considered overwhelming at first, but following these steps, one can be sure that the work is well worth it and the business witnesses a growth using the awesome features that an app can offer.

Minimum Viable Product (MVP) Guide to Product Launch Strategy

Minimum Viable Product (MVP) Guide to Product Launch Strategy

When it comes to the life of an entrepreneur or startup founder their life is pretty glamorous – everything is up to you as you are your own boss, you start from scratch and create something from nothing, you get to realize your dreams, and you often have a bunch of disposable income that allows you to facilitate your startup with machines in your office for your employees. Minimum Viable Product (MVP) is your basic idea that is wrapped up in the number of beneficial features.

While some of the entrepreneurs succeed the same does not go with all others. The chances of succeeding in a startup game are not as great as some lead us to believe. There are a large number of reports which analyzed and poured the success rate, and most cite percentages that range from 50% to a worrying 10%.

Although the failure rate is high as compared to the success rate still we can attempt to increase the rate of success by figuring out various ways and strategies.

Creating a Minimum Viable Product (MVP) is one of the most efficient, valuable, and time-saving ways of tasting the sweet, collective tangible feed from a wide range of users and validating the idea will add to the count of increasing the success rate.

{.. An Entrepreneur’s Approach to the pre-Launch period is a thin line between his failure & success…}

MVP in the Nutshell

It does not matter how great your idea is, it must find its embodiment sooner or later. At this stage, you should remember that even great entrepreneur started with a scratch. They had nothing except the idea they believed, it was their high thought that craved the road to success. Starting with a small footstep will make you reach your destination miles apart. We recommend you gather your first steps in an MVP (Minimum Viable Product).

As it is important for the startup strategy it allows learning more about the product with less effort.

Some of the main parts to be included in your MVP plan are:

{…Minimum Effort, Maximum Learning…}

You need to identify the target audience for your business:

The success of the business depends on the customers. You need to understand your customers as it is one of the basic principles for your business growth.

You need to have the answer to these questions as:

Which age group do they fall into This info will help you to shape your content, design, and user experience in order to suit them.

Which social media and website do they use: This information will help you at the time of launching of your application and gain feedback.  You will have a clear idea of their insight behavior. Let me highlight the great example of how this information is so effective. Are you aware of the Dropbox story? Before the launching of the Dropbox product, the founder, Drew Houston, released a 30-second video on Hacker News, which contained a large amount of his target audience. As a result, he captured over 70,000 email addresses of highly interested future customers for them to be launched the product. This clearly indicated the insight knowledge is beneficial to any business to a great extent.

You need to analyze the market:

After identifying the target audience, you need to analyze the market to spot out new business opportunities and identify the business risk. The areas to be analyzed are:

Size of the market: – You need to know whether or not the market is flooded with apps like yours? If so you need to rethink and replant your strategy and you need to figure out nice alternative and the undeveloped areas for a great outcome for your business.

Rivals or Competitors: You need to know the rivals better and a clear idea of your product will help you figure out their marketing strategy and their mistakes so that you can build up a better business plan and improvise the actual growth of your business plan.

You need to validate your riskiest assumption

The riskiest assumption is usually your unique selling proposition which is validated with the help of a minimum viable product before investing everything in a business model that is rotating around it.

You need to select the right feature:

The features you select for your MVP will require to be the ones that are closely related to your MVP’s main goals – to test assumptions, validating ideas, user feedback, and your application’s potential.

You need to find the right technology partner

In order to successfully take your MVP from the planning stage to creation, to post-launch development through to application support, you will need to contact a full-service team that will act as a Technology Partner and adds will work with you boosting your business process.

Tips to be noted: If the chances of success for your startup are against you, then to an effective plan, your MVP and making the right decisions based on detailed research and fact will ultimately buy you winner’s seat on the table of the competitive market and will add to the long-term business success.

Can a Cryptocurrency Wallet Beat PayTM?

Can a Cryptocurrency Wallet Beat PayTM?

Cryptocurrency’s fever is spreading like wildfire. Out of the total wealth out there (approximately $84 trillion). Bitcoins account for a whopping $41 million. Combined with other altcoins, crypto’s total worth equals $100 million. That shows impressive penetration for a digital asset that’s relatively new. In the Indian subcontinent, crypto is still in an infantile stage. Though only 0.5% of Indians know about Bitcoins, surprising Indians accounted for nearly 10% of all global crypto transactions done till May 2017, as per a survey by Quartz. Clearly, Indians are taking to crypto like fish to water! Cryptocurrency or PayTM wallet? Let’s have a

It’s a well-accepted fact that a majority of Indian population is averse to traditional financing and banking practices. The masses still prefer informal monetary transactions, relying on good faith and goodwill. While PayTM and other digital wallets offer convenient and quick money transfer competencies, they do require validation and tie-up with banks and financial institutions. On the other hand, crypto wallets offer anonymity and transparency to all parties involved. Bitcoin network is a global spreadsheet whose peer-to-peer mechanism is not regulated by any government or individual. It relies on pure mathematical logic and protocols to verify transactions. Bitcoin’s ease of transfer, anonymity, reduced risks and lower transactional fee requirements have given new hopes to the 69% Indians living in the hinterlands who lack access to traditional banks.

But can a cryptocurrency wallet gain widespread acceptance and awareness among the technologically-challenged masses? Can electronic cash pave the way to a cashless economy as envisaged by the current Indian government? Let’s get a well-rounded insight into the matter…

Cryptowallet or PayTM?

Cryptocurrency or PayTM and Tez are digital wallets that are fundamentally different in their mechanism and technology.

BitIndia is India’s first cryptocurrency wallet. The open-source wallet can hold private keys of all your cryptocurrency and can be used for buying, selling, storing, and transacting digital money securely. Founded by John McAfee (of McAfee anti-virus fame) and his team, BitIndia aims to enroll 20% of the Indian population in the next three years onto its platform.

PayTM is India’s largest m-commerce platform.  Launched in 2010 by One97 Communications, today PayTM has over 280 million registered users. From a bill payment and money transfer channel, PayTM has become a popular virtual marketplace with many reputed brands as partners. The government’s demonetization drive has made PayTM a household name. The same has led to a surge of interest in other cashless payment modes. And this is what can drive crypto’s growth in India.

Challenging PayTM’s popularity will be an uphill task for BitIndia and other cryptowallets. Nonetheless, the duel will be interesting to witness.

Cryptowallets

PayTM

  • They are used to buy, sell, store, or transfer cryptocurrency.
  • It is basically a payment gateway and a digital wallet that can hold your currency (INR).
  • A cryptowallet though owned by individuals or firms, deal with cryptocurrencies that are decentralized.
  • This is a centralized exchange for money. It is owned by a single company.
  • Conflicts and discrepancies in transactions are sorted through peer-to-peer consensus mechanism.
  • Transactional conflicts are subject to PayTM’s internal payment processing protocol and procedures.
  • The technology underlying cryptocurrency is blockchain-based.
  • PayTM relies on various primitive tech stacks for its functioning.
  • Cryptowallets are pseudonymous. They don’t require users to reveal their real identities, though regulation is fast catching up on this feature.
  • PayTM users are required to register and all their transactions are well-documented and verified by partner banks.
  • The complete ledger of all transactions is entirely public.
  • PayTM maintains a ledger of transactions within the PayTM ecosystem.
  • Users are required to pay a nominal percentage of the transaction amount as a transaction fee to the host cryptowallet.
  • Users are not required to pay anything to PayTM for carrying out their transactions.

The Way Forward for Cryptowallets

Efforts by the government and private firms to mainstream Bitcoins are on. Healthcare and finance sectors have a lot to gain from the robust architecture and mechanism of blockchain technology that powers Bitcoins. The more acceptance Bitcoins gain, the more popular cryptowallets will become.

A clear advantage that crypto has over PayTM is the backdrop behind its origin. While Indians were forced to resort to PayTM and cashless means due to demonetization, crypto comes at a time when Indians already have a welcoming mindset towards virtual cash. BitIndia can leverage this advantage to race ahead of PayTM.

Read a review of the best Bitcoin wallets in the market today.

Incorporating cryptocurrency into the fabric of the Indian economy will be a challenge. Bitcoin, Litecoin, and Ethereum are still considered a vague concept best left to techno-savvy geeks. Little is known about how easy it is to set up a cryptowallet and how efficient and affordable such transactions are. The good news is that the capable team behind BitIndia, spearheaded by John McAfee, has a stronghold over blockchain technology and its applications. They have garnered support from Indian and international governments as well as institutional giants. In 2016, ICICI Bank conducted a complete cross-border transaction using blockchain technology. Even the nation’s premier bank, RBI, has plans to launch a new blockchain platform for its users. The path seems to be well-etched out for cryptowallets!

Want to get a robust solution developed for your business? Are you still perplexed whether cryptocurrency or paytm, which wallet is reliable for you? For all such queries, get free consultation from us. Contact us or drop us a line on [email protected]