With the onset of mobile applications and nemesis of websites, one thing has become evident. It’s the age of mobile apps! Right from the moment an individual tries to wake up by snoozing the alarm again and again to sleeping with ambient music besides his bed, mobile apps does it all. The whole spectrum of user experience has jumped from flat screens to vertical displays. Catching the whiff of the shift today has become easy, as new and efficient techniques of mobile app designing rise each day. Today, 2018, in the digital era, the user experience is a lotto. Faster loading rates, easy user interface, and a delightful experience are the quintessential pillars to achieve the best user experience. And all that boils down to your mobile app design.
Why Mobile App Design?
Impacting the consumer right at their fingertips is not an easy job. The success of your business lies a click away from reaching millions. So how important is it for you to design that click? Most important! Certain aesthetics make up mobile app designing an artistic and thoughtful process. We have come across best practices to enhance your mobile app design and amplify the success rate of your business.
Curtail Cognitive Load
Let’s be clear on one thing. If your mobile app has a loitering behavior, it’s doomed already. Your mobile app should have almost zero friction while loading data and jumping between sections of your mobile app. You always to consider the fact that the end consumers have a lot of other options, literally in their fingertips if your mobile app conks off. Having a brilliant mobile app design with lesser load time is imperative!
Inculcate better user interface flow
You might have several mobile app designing ideas, but none of them will work if you make the app journey difficult for the consumers. It is undoubtedly the best practice to enhance new users to arrive at your app and existing users to be hooked on to it. Remove junk and unintelligent options from your app. The design should keep the flow of interface with better options and steps that favors the consumer to reach his goal faster.
- If you keep your location on, Ola cabs detect your pick-up location without the need of you putting it manually.
- Amazon keeps more than one delivery address saved in your account for you to switch between delivery locations instantly.
Your mobile app full of unwanted procedures and fewer shortcuts to the next step is like walking in a town full of debris. It leaves the consumer journey slow and exasperating. Avoid that!
Clever and better UI design
The math is simple. You give them a delightful experience, and they give you their loyalty. Following basic mobile app designing guidelines is first. Delighting with an intelligent mobile app design is next! A well thought and developed mobile app with better UX is always going to win. Get empathetic with users. Pouring in a lot of steps and actions for the user side will create unwanted complexity ultimately leading to confusion, which then results in uninstallation or deletion. During the development cycle, designers and developers should learn from both apps that have seen failure and success. Ensuring the flow and pace of the UX is critical. Considering thumb behaviors and finger tap controls will get your app the momentum it wants. The payment procedure of an e-commerce app are thoughtful and have chunked down multiple steps to just 3-4 simple steps.
Minimal, yet better content
Always avoid a swarm of content. We get it. You have multiple things to sell and offer. But this should never see the compound of an overwhelming amount of content. Minimal and thoughtful content is always appreciated. Apart from other essential mobile app design tools, placing smart content in mobile app design process leads the customer without hassle. Also, keep the content quality premium that not only runs with the other procedures and steps but also elevates it. In the end, a nice Thank You note always wins the game.
Look out for user feedback
One always comes across mobile apps asking for ratings and feedback. It is vital! Users always have suggestions on how to better the app because they are the ones using it. You might have expertise on what will please UX more, but you will miss those infinitesimal things that could be the breakthrough for your mobile app. These responses and criticisms serve as your mobile app design inspiration to enhance your app at every stage of UX.
Decluttering the app at every stage
An app contains a lot of information. Right from every written word to icons in the app, everything is information. Exactly why it needs to be minimal and allow users to breathe. Without that, UX is almost dead. Developers need to continually refuel the app with relevant information and updates which is required. It’s true that a brand can manage a lot inside an app with their resources. But it’s different on the other side. In the first stage itself, you should not clutter your apps with a tsunami of icons and information which leads to perplexity. And at every stage of app development and upgrade, as a designer and developer, you should consider infusing fresh feedbacks and declutter outdated information ultimately leading you to new mobile app designing ideas.
Without a good UX, your app won’t survive. More visible and pleasing your mobile app is, more the chances of you winning the loyal side of UX. It is one of the most significant and fundamental mobile app design guidelines you will ever come across. Mobile app designing in itself is an art that a lot of brands forget. They should put in constant efforts and practices to up their game in today’s massive traffic of mobile applications. Just go and win the best mobile app design 2018 already!