So just imagine a website that has a captivating look, full-screen image, and which include a transparent button that leads to landing pages of well-designed and adaptive content. And the navigation features and functions are working perfectly across all the major platforms and devices, and you are switching from an exceptional and horizontal mobile menu, which is available in front. But unfortunately a huge chunk of your potential customers lives in Africa, and they don’t have that much of the bandwidth to properly use it. So does that actually mean our best methodologies and practices are failing? Definitely, not – it actually means that a proper customer experience is the combination of a lot of crucial factors.
And best practices in customer experience actually provide a well-versed framework, which is required for a repeated process. Thus it allows teams to properly execute with a bit fair amount of good certainty. And it shows that they are actually doing the correct thing, in the right manner.
However, while following the best practices and methodologies, we are setting the foundation for properly implementing an exceptional and flawless UX. And in order to do that, we must actually avoid letting the best methodologies and practices substitute all the work. So let’s see how style guides, interaction design patterns, visual design trends, and web design trends and templates are actually influencing the user experience:
Interaction Design Patterns
Since inception, Interaction design patterns are considered to be the amalgamated learning of what has really worked well years ago. And undoubtedly, these patterns completely illustrate the best methodologies and practices of the engaging and interactive design experience. In fact there are a lot of benefits to properly using a well-versed and recognized design pattern. As design patterns extract the actual collective wisdom and rigorous testing of the past products while providing a very common language for app design teams.
Style Guides
We all know that visual style guides and corporate brand standards are meant for aiding design preferences and give direction to brand’s consistency. In last few years, design standards are often representing the well-versed solution to challenges, when compared with a solution to the recent and current challenges of organizations, which are facing. And with time design standards are becoming increasingly obsolete.
Visual Design Trends
Visual design trends, such as flat design, full-bleed hero images, cards and typography as design can influence the visual design choices we make. But trends, like patterns and process, are not hard and fast rules, and they are not a substitute for understanding the needs of the user. Design trends should inform, but not steer the user experience.
Visual Design Templates
Nowadays, Themeable content management systems (CMS) and a global industry of visual designers are providing an easy access to websites. Theme templates including Theme Forrest and Template Monster are available for free as well as paid design templates. One of the key benefits of using these templates uses beautiful imagery, and a viable account for Smartphone needs. But it’s unlikely to accommodate a bit low-bandwidth Smartphone and tablets—which is comparatively easy and simple fix on the bespoke and custom website.
Leveraging best practices and methodologies responsibly
Nowadays, best practices, methodologies, patterns, and templates are providing key benefits of delivering a much repeatable process to get in a fast, viable and flexible way. Even brands and companies are properly incorporating user’s needs which in turn, have made the push better, faster, and reasonable. And it helps in properly incorporating a well-versed and captivating good UX. So in order to deliver a fast, reasonable and positive customer experience, you must know how to properly apply the best methodologies and practices of customer experience and also the time when you are breaking the rules.
Hence, creating an exceptional and positive customer experience is not just about having best methodologies and practices. Infact it’s all about keeping all those practices and processes into right hands.
Srishti Manak
Srishti is the Associate Business Manager at Parangat Technologies. She is passionate about disruptive technologies, personal development and anything technical that makes life easier and interesting. She loves finding new ideas to spread valuable content on and around App Development and Marketing. While she is not exploring tech trends, you can find her devouring movies from across the globe.