Instead of relying on advertisements that disrupt the online experiences of their target audiences, native advertising allows marketers to create “in-feed” and inherently non-disruptive promotional content that supplements the online experience of a user, such as promoted tweets on Twitter, suggested posts on Facebook and sponsored content on Buzzfeed or Mashable.
Content marketers are increasingly turning to native advertising because it is known to be building trust and engagement with prospective customers than traditional display advertisements.
The blockchain is a record-storing innovation, which enables users to contribute information to a chain, which is a kind of a “digital ledger,” before it gets locked by other computers in the network. The entire blockchain system is secure, non-auditable, transparent and efficient.
The combination of these factors develops trust and promotes confidence at every level without having to know the person at another end. The blockchain is essentially a database that exists in multiple duplicates on different PCs.
These PCs follow a shared system, implying that there is no single, centralized database or server, rather the blockchain database exists within a decentralized system of machines, each serving as a hub on that system.
A survey by Facebook and IHS Inc. found that native ads can form up a calculated 63% of mobile display ad spending by 2020. Furthermore, the research found that media buyers will spend $84.5 billion on mobile ads. Native in-stream ads will account for $53 billion in digital ad spending by 2020. This proves beyond any doubt that native advertising is the next big thing in advertising and marketing. Consumers are tired of disruptive advertisements and their attention spans are diminishing rapidly.
To revive consumer interest, marketers have no choice but to use “inbound” marketing strategies, like native advertising, which by virtue of it seeming like part of the story, is natural to the point of being indistinguishable from the main content.
How Blockchain can benefit Native ads?
- Customized Native ads
The design of native advertisements can be
Native advertisements are an advertisement type presented by specific media in a more relevant way based on the material from advertisers. The goal is to include some elements in the form of native advertisements based on
2. Native Advertisements feed
Advertising is content. Through combining advertisements with different types of content feed, applications will keep users for longer. Information traffics native advertisements basically lead new forms of advertising to switch from single advertising format to content feed.
Native advertisements feed provides personalized recommendations based on user feedback, including both content and advertising. There are various navigation categories, such as news, video, food order, clothing, and cosmetics, etc. Users can switch on their individual content feeds from the chosen categories of interest. In each of the chosen categories, users can browse news or videos, order takeout or purchase desired advertisements. The system will give a personalized recommendation based on user feedback and users can also comment on given content and advertisements.
Blockchain technology holds excessive possibilities for every marketer with an interest in native advertising. On the one hand, native advertising in its many forms is growing very rapidly. On the opposite, blockchain applications are rolling out on an everyday basis. Platforms that combine one with the other offer great opportunities to get ahead of the competition.
In case, you are looking to understand blockchain and its implications in your business sector in more detail, drop us an email on [email protected] or schedule a free consultation with our team of blockchain experts who can guide you through the blockchain implementation in a specific use case.