The Google App Defence Alliance

The Google App Defence Alliance

With over 2.8 million apps accessible to android users worldwide as of September 2019, the google play store has grown to become one of the biggest online stores. While this would be regarded as a huge achievement by most tech giants, we don’t think the same can be said of Google.
As of March 2018, the global giant enjoyed an all-time high of over 3.6 million apps accessible by its users worldwide. Lack of reliable security measures is among the major factors behind the massive reduction in the number of apps available in the play store in less than 2 years.

Over 3,700 apps are uploaded into the play store daily. With inadequate security measures in play, terming the play store hack-proof and 100% safe for users is impossible. In 2017, google introduced the play store protect program which took down over 700,000 applications suspected of malware. Keeping a store containing millions of apps free from cyberattacks and hackers isn’t an easy feat even for a company as big as Google. Months ago, Google announced its collaboration with three top endpoint security software makers; ESET, Zimperium, and Lookout to build an app defence alliance software that would enable play store users scout a malicious free store.
The Google App defence alliance was introduced to help checkmate the security status of the play store on a regular. While the Google Play Protect still scans over 50 million apps on a daily basis, its ability to protect a store of such calibe has been undermined countless times.

Google' App Defense Alliance
Google Collaborates with Three Security Firms to Combat Malware Threats

ESET, Zimperium, Lookout alongside Google have unraveled that the App Defence Alliance software is designed to test and secure check mechanisms enabling them to find potential threats swiftly and let only apps that do not hold the elements that put a mobile app’s privacy and security at risk enter the play store environment.
This collaboration would provide room for the security scanning engines of ESET, Zimperium and Lookout to partake in the scanning process of any android app available in the play store alongside the Google Play Protect software. To ensure that this collaboration is an effective one, the scanning process carried out by the app defence alliance partners utilizes Google Play Protect scanning service for app analysis and even share the scanning report later.

According to Google’s website ‘’Working closely with our industry partners gives us an opportunity to collaborate with some truly talented researchers in our field and the detection engines they’ve built. This is all with the goal of, together, reducing the risk of app-based malware, identifying new threats, and protecting our users.

Our number one goal as partners is to ensure the safety of the Google Play Store, quickly finding potentially harmful applications and stopping them from being published.

As part of this Alliance, we are integrating our Google Play Protect detection systems with each partner’s scanning engines. This will generate new app risk intelligence as apps are being queued to publish. Partners will analyse that dataset and act as another, vital set of eyes prior to an app going live on the Play Store.’’

Zimperium’s CTO, Jon Paterson also remarked that ‘’We have continuously evolved our core technology and, as a result, become the benchmark standard for machine learning-based detection of mobile malware ensuring detection of zero-day samples. We look forward to collaborating with Google to keep users of Google Play apps protected from attack.”

While this is the first collaboration between Google and outside security firms, preventive measures such as Built Test Suite which scans for potentially harmful applications across software built by other partners had been adopted in the past. With the invention of the Google App defence alliance software, android users can directly report potentially harmful applications that they might come across while accessing the play store.
Android has grown to become one of the most recognized operating systems worldwide, its currently estimated as the key software provider to over 2.5 billion devices.

Its reliance on Google’s play store has made the provision for a malware-free app store a necessity. ESET, Lookout, and Zimperium are notable security companies with proven track records in implying innovative security measures, with the Google App Defence alliance in effect, there is every possibility that the tech company would enjoy a wider audience in the coming years.

Reasons to Outsource Android App Development to A Company

Reasons to Outsource Android App Development to A Company

Development of an Android App demand is skyrocketing through the skies. As of one year ago, Google announced having more than 2 billion active devices throughout the world. With such a high number of people possessing these android smartphones, every business and industry in the world wants to reach out to them. Today everyone has started to think on their own and crave to have an entrepreneurial spirit. They constantly criticize the things especially the plethora of apps around them and suggest how they can be made better. When they do so, they are having an idea for an even better app, which is potentially worth its predecessor’s market share if developed and marketed properly. That’s where they decide outsourcing the development of Android app or an iOS app for that matter, since they mostly don’t possess the skills required or lack of commitment and other priorities.


Mobile phones are something of an addiction to this new generation and a way to savour the time for the old generation. The middle-age working professionals and businessmen utilize it for maintaining their schedule as well as managing their work and often for relaxation at times.

When they do so, they are having an idea for an even better app, which is potentially worth its predecessor’s market share if developed and marketed properly. That’s where they decide to outsource an app idea since they mostly don’t possess the skills required or lack of commitment and other priorities.

A vast majority of them choose to go for android app development outsourcing instead to outsource iOS app development. Reasons are plenty and simple, the main reason being android’s vast popularity and a large number of devices.

But, before going to step into the process, there are a couple of things to figure out in the initial phase itself such as What are the best app outsourcing companies? How to figure out the outsource app development cost? Is Outsourcing your Android App Development needs a right choice?

Below, we have compiled a list of reasons why outsourcing your android app development to app development companies is the right choice and why you should do it.

  1. Technical Expertise
  2. Brief Time
  3. Cost-Savvy
  4. Experience

Technical Expertise

Depending upon the level of sophistication you need in your app and the purpose it needs to fulfil, you will need at least one expert who can supervise the whole process and provide valuable input.

Hiring such an expert is a tedious task, you may never know what you get with freelancers and/or teams for hire. Hiring a professional development firm and outsourcing your android app development needs to them is a whole another thing.

These android app development companies are usually owned and/or run by in cooperation with seasoned app developers with a good technical skill and professional expertise and past experience. By their portfolio and their past works, you can be sure of getting your money’s worth as well as the satisfaction you deem.

Brief Time

“Practice makes it Perfect!” Isn’t that the quote we have been hearing since childhood to repeatedly do one thing over and over again to make ourselves good at it. Well, these app development companies have developed so many apps over time that there is virtually nothing that they can’t get their hands on.

In doing so, they follow a seasoned approach via traditional app development and then look for any unorthodox changes required. This consisted approach is what sets them apart from others ensuring minimal flows and a faster turnaround time.

Cost-Savvy

As small and as plain and simple an app might seem, but it involves hundreds of hours of development, multiple iterations, A/B testing and backend infrastructure to get it up and keep it running.

While hiring an individual developer for developing a single app would cost more, a professional who works on such a project on a regular basis will ensure fewer resources consumption.

Experience

Experience is one of the main things that comes into perspective while doing almost anything. It’s directly related to our comfortability with the task that we are doing and our efficiency in getting finished with it.

While freelancers or teams for hire may boast of having some experience in the related area, they come nowhere close to professional app development companies. These app developers consistently work on new projects and stay up-to-date with new technologies and advancements in their field.

Though at times, there might be a freelancer who is highly experienced and possesses greater technical skills, hiring them would cost you a small fortune. That’s why it is recommended to go with outsourcing your app development needs for all purposes.

Considering all the above factors and keeping in mind the after development support of these app development companies, one can be sure of having no reason not to outsource to such Android App Development Companies like Parangat. With the existing infrastructure and vast resources, you get the perfect environment required to get your app developed and needed to provide further updates and maintenance.

A Complete Cost Guide For Entrepreneurs to Develop an App Like Tinder

A Complete Cost Guide For Entrepreneurs to Develop an App Like Tinder

There are many factors involved when considering the development of dating apps like Tinder App. There are various different aspects to the development of online dating apps that can beat Tinder dating app at its own game or at least present some competition.

Dating Applications - Parangat

Now when you start developing a dating app, it’s hard to ignore Tinder. Since it entered the market, it has created a niche out of nothing virtually on its own. There were a couple things mainly that stood out from the rest in making Tinder App a hit amongst youngsters and teenagers alike.

Tinder App - Parangat

Though it has great interactive design and a lot of functional features, it was its swipe gesture, geolocation feature and match on chat option that made it a hit. Now, it was as inventive as it was user-centered and practical. These are the things that you need to keep in mind as you go along the development of an app like tinder and will decide cost accordingly.

Large-Growing Global Dating Market - Parangat

Below is the list of factors that affect the development of your Android app especially one such like tinder and this invariably your costing estimate for the same.

1- App development Platform
2- Backend Development
3- Web Portal Development
4- Q/A testing

When you take into account the above various factors, you get a rough estimate of the cost that would be required to develop an app like Tinder. Further, based on your geolocation and the workforce that you hire and expertise that you require, you can zero in on the total amount.

App Development Platform

There are mainly two app platforms being used worldwide i.e. Android and iOS. Both very popular amongst its users for their own qualities and specifications. When it comes to launching an app like this, it becomes hard how to decide between choosing two platforms.

Ideally, iOS users generate more revenue but that’s compensated by a large number of Android users worldwide. When choosing between one platform or other, you can always choose to go with cross-platform/hybrid apps as compared to native apps to each platform.

Native vs Hybrid App Development - Parangat

Now, native apps take somewhat 200+ hours for android app development and around 250+ hours for an iOS app development. Hybrid apps need approx 350 hours of development time and require more technical expertise which means higher developer cost as well.

Backend Development

With heavy traffic and the database that an app like tinder requires, you must have a fully equipped admin backend technical panel if you are hoping to compete with tinder app on some level. It usually takes around 180-200 hours for an efficient developer to create it.

This backend panel will not help you track down analytics of app users, it will also help you analyze user behavior and latest trends. You will have to keep yourself upgraded constantly if you want to last in a long time.

Note: To make the best out your backend panel, make sure that it has feasible integration with several other tools such as google analytics etc.

Web Portal Development

If you’re aiming big then you need to have some source of your entire database or information repository to which users can refer to via some extension. The cost for developing such an extension depends upon the features that you choose to go with. Generally, it can take 100-150 hours of development time.

Q/A testing

Quality analysis for debugging purposes is one of the most important phases in which any flaws left whatsoever are detected and resolved before final release. Due to this stage being highly technical and through, it can take anything between 150-200 hours to be completed. That all is including the app deployment on the app store.

All the above things considered apart, there is also the matter of technical expertise required and resources needed. Most of all, everything can depend upon whether you outsource or hire a team to build your app.

These 4 are the general team members that you will need for a basic dating app:

  • 1 Graphic Designer for about 50+ hours with charges ranging from $25 per hour and above.
  • 1 UX designer for approx 100+ hours with the price per hour starting from $25 same as above.
  • 1/2 programmers depending upon your choice between native and hybrid apps costing $25 per hour and above for native developers and $35 and above for hybrid ones.
  • 1 Quality Analyst for about more than 100 hours with per hour cost starting from $15.

Note: Above is just a rough estimate for the cost of the team members and depends highly upon their technical expertise, experience and the country you are in. Hiring members in developed countries such as America can cost twice or thrice as much as hiring them from a country like India.

Calculating all the above hiring costs and number of hours required from initial development to app deployment, we can put an estimate between $30k-$50k for an average dating app with your basic features. Needless to say, the higher you go in terms of UI, UX, technical features etc, pricing increases with the same.

Outsourcing Android App Development

Outsourcing Android App Development

In our previous article, we have very well established the importance of a mobile app for business. The perks and effects of having an app are discussed in details. But for any enterprise or business that wishes to have a Mobile Application fit for their purpose, foremost thing is to pen down or specify the requirements of app development, the look-n-feel and goal of the app. Questions like whether the business needs the app for a dedicated platform or diverse platforms? What extra enhancements are needed to be added? If it is specifically for a niche market or public?

Once these questions are answered and one has decided to have an app for the business, they must ask one most important question that is, “Whether to build the app in-house or hire professionals with expertise in the android app development field?” For in-house development, the company needs to go through hiring developers, budgeting the development process, switching their emphasis and having one more headache. To avoid all these overheads, rather than relying on in-house development, most of the companies these days go with outsourcing for Android App Development Companies in the market with appropriate knowledge and experienced developers.

Key reasons to Outsource Android App Development

At present scenario every business wants to have complete focus on their product/service and have all their resources dedicated to handle only the business and nothing else. Most of the big companies these days have started the outsourcing of even their organizational departments like HR and Finance. This not only helps them stay focused on their prime business objective but also reduces departmental overheads and optimizes the work efficiency, because once the work is outsourced every organization definitely hands it over to the best company in the market.

So if the organization is deciding to have an android app developed, or an iOS app developed, the main reasons to outsource the app development is:

  • Lack of expertise: Most of the times, the organizations do not have in-house expertise to develop an android or iOS app. When you outsource app development, you hand it over to people who are more experienced in the android/iOS app development field. All you will need to do is to find resources or companies whose core is development or proper app development companies. Then you will need a single point of contact in your company, who can supervise the activities of the outsourced company.
  • Cost efficient: App development cost when it is outsourced is ultimately less considering the costs if you first hire experts to develop the app and then pay them enough time and money for the development and tackle the overheads in the process. Thus, it is much efficient in cost to let the app development be outsourced.
  • Time-Saving: If the app is to be developed in-house, this may result in distractions from the real business and shift of focus. The overheads of recruiting, training and briefing developers need to be considered. Also, many case histories have proved that this results in delay from the deadlines. Whereas, in case of having the best app outsourcing companies handling the development of your android/iOS app, deadlines, and quality are the most guaranteed features saving time for the organization.
  • Accuracy: Having experts handling your Android app development, efficiency, and accuracy are well ensured. Any mobile app outsourcing company will always, at any cost, ensure that they deliver accurate and satisfying apps to have a proper business.

These key points are the main reasons why outsourcing an app is the best idea and is highly cost efficient. The best possible alternative would be to outsource iOS/android app development to an outsourcing partner so that you not only save time and money, but also receive a high-quality full proof mobile app developed which can hit the market faster and wider.

WHY OUTSOURCE MOBILE APP DEVELOPMENT TO INDIA?

Today, India is one of the leading outsourcing service provider in the market of mobile app development at cheaper rates then most of its competitors. With a per hour charge significantly lower than that in the USA, UK or Canada ($18-$20 as compared to $225-$250 ) (Source), India has an upper hand on the counterparts.

At the same time, outsourcing iOS/ android app development to India helps businesses receive access to a significantly large pool of talented mobile app developers who can realize, evaluate and enhance your applications’ full potential. Also India has a tremendous market of all classes and all varieties of user which provides a better target market for any business.

One big reason for iOS/ android app development outsourcing to India is the Favourable Government Policies. To support the app development and outsourcing industry, the Indian government provides 100% foreign equity and backs IT infrastructure development in all major metros. The Indian IT domain comes under the IT Act 2000 is the largest invested domain in the country and has helped in propelling India’s image as an outsourcing destination to outsiders. (Source)

Best App Outsourcing Companies

The android app development market has flourished in past few years beyond leaps and bounds. Since the idea of outsourcing an app idea or outsourcing the development of app, be it for an android platform or an iOS platform, many companies have emerged in the market to gain the benefits of this business. Considering the huge potential in app development outsourcing market, there are many companies in today’s time that are completely dedicated to this development process. This Link, provides a complete list of the best mobile app outsourcing companies in India with their primary features.

One can consider this list in the above link for outsourcing the iOS/android app development process.

Conclusion  

To sum up, considering the above mentioned benefits and facts, it’s worth considering outsourcing your mobile app development to the best app outsourcing companies To decide which app outsourcing company is the best, one must consider their own requirements and deadlines and find the best fit among the pool of all companies available. Quality-price ratio is one of the important motivator, but it’s not the only one driving the choice here.

In India, you will not only find the best android app development companies, but also high potential, cost efficient developers, satisfying work delivered in your required time span. And a huge market that you can target if your business meets that criteria.

Good luck with your app development and choosing the best outsourcing company!

Factors to Consider While Enterprise App Development

Factors to Consider While Enterprise App Development

Enterprise application development has made essential the seamless flow of internal communication across various departments such that data-driven and factual decisions undertaken get even simpler. An enterprise mobile app is helpful for any business in solving specific business problems, improve the business processes, and make the involved employees more productive. It is such an important aspect these days that Mobile application development companies are professionals hired by big brands and business to either develop an enterprise application to bridge the gap between the potential users or buyers and the business provider or sellers. Else, develop apps that are intended to cater the internal business processes. Also, to stay abreast of the continuously changing technology, businesses are willingly entering the app development field. In today’s world, even a small, local vendor/store has become tech-savvy by owning a personal enterprise application for his business and prefers most of the transactions through Paytm, PhonePe or any other such popular payment gateways.

With all this one can easily understand the importance of building enterprise applications for a business and having them to ensure that the business is having a progressive growth. Not only this, but enterprise application also ensures that all resources are used to the optimum value and there is an efficient model of work. Now, as we have established the importance of an Enterprise app, let’s understand what actually an enterprise app is and how it is developed.

What is an Enterprise App?

An enterprise application as the name suggests is obviously a business application. The mostly used term is a big business application. In today’s corporate environment, enterprise applications are complex, mission-critical, scalable, component-based and distributed in terms of the purpose they serve. They may be deployed for use on a variety of platforms across the span of corporate networks, intranets, or the Internet itself. They are data-centric, purpose specific and user-friendly for best experience. Also the enterprise app must meet stringent requirements for security, administration, and proper regularised maintenance. In short, they are highly complex systems.

Look-and-Feel of An Enterprise Mobile App - Parangat

Above image shows an example of the look-n-feel of an enterprise mobile app. Such Enterprise App Development means satisfying hundreds or thousands of separate business requirements. One more concept increasing the complexity of the app is that every development decision you make to satisfy the specified requirement affects many other requirements and functionality of other purpose modules, often in ways that are quite difficult to understand or predict. As if this is not enough, one more complexity is that that the failure to meet any of these specified requirements can actually mean the failure of the entire project!

Enterprise App Development

Once the need of an enterprise app is understood and the perks of having one is explained, the next question that arises is, “How to Build an Enterprise Application?” The question seems straight-forward and a novice answer would be, by getting in the app development cycle and going through it. But it is not that simple. Most of the popular business and organisations hire professional Enterprise App Development companies to get their app build. This helps them have the app developed in proper time span and continue their focus on the business.

The key features that need to be kept in mind during enterprise app development are:

Best Practices for Enterprise App Development - Parangat
  1. Knowing and Targeting Your Audience: As an enterprize mobile app needs to solve the specific business problems or serve precise business needs. Hence, one must properly identify and define the business needs very clearly and accurately to accomplish predefined business/organization goals. It is of utmost importance to spend some time in identifying business needs and to have the mobile app customized according to the precise needs. This, in turn, can reduce the development cost to the testers and developers. Unless you are as famous as Facebook, Google, Microsoft or Instagram, don’t expect your app to have a tremendous appeal to a mass audience. This is one huge biggest mistake that mostly many businesses make with their enterprise app development project as they intend to target everyone and end up targeting none. Before you begin with developing or even planning to build your enterprise app you must have an exact idea of who your audiences are and what they desire from your app or what you want to serve. Once you are cent percent sure of your target audience and have them classified based on factors affecting your business aspects, it is easier for you to market and promote your app in the best way for the utmost output.
  2. Problem Solving:  How would your app offer value to lives and why should the target audience or your internal employee use it or even install your app and not one offered by your competitor? This is one of the most important questions that any business must answer while developing their enterprise mobile app in the first place. Your enterprise app solution should address a problem that is being faced by most of the users. If you can find an actual problem that hasn’t been solved by anyone else before, you have struck a gold mine!
  3. Security & Functionality: It is important for any business to understand the difference between consumer apps and enterprise apps. While both of them may seem to be the same from the user’s point of view, as a business it is of optimum necessity that you lay stress on the security and functionality of the business enterprise apps. Users are likely to install and use enterprise apps when they are subscribing to your business services or when they have the intention of doing business with you. In both these cases, your enterprise app needs to live up to the high expectations and serve the best interest of the user in terms of security of data, user experience and personal information of the user.
  4. Focusing on User Experience: Would you ever love driving an ultra-luxurious high tech vehicle that is very complicated to manoeuvre? Irrespective of your business brand value, your enterprise app is of as much value as the user experience it offers. One must have alpha and beta testing along with a closed group actual user feedback on the experience that your app offers. The enterprise app development process must be moulded as required by the feedback from the user.

Conclusion

These are the most basic steps that any enterprise app development process must consider to have the best app and ensure that it fulfils the enterprise goals. To have a top enterprise mobile app developed for the business, one optimum way is to use mobile app developer companies like Fluper.

Also one must remember that the business and user requirements and expectation are continuously changing. So the enterprise mobile app development services and a process must keep in mind that the process and their app need to be adapting and enhancing continuously.
For more details on the process of an enterprise development app, you can also visit this article.

iOS and Android App Design Best Practices

iOS and Android App Design Best Practices

In recent years we have seen that a number of apps have registered a seat in the Apple’s App Store and Google Play Store. But even after such registration, it is not that all the apps gain popularity. The root cause of it is the design practice followed by developers. Well, designing for a desktop and for a mobile device is a completely different story. And this is especially more important when it comes to native apps. Good and bad apps are usually differentiated by the quality of user experience (UX) that they provide. In the fast-paced modern era, it is obvious that users expect an app to be fast and easy to use with some delight during the interaction, but it often happens that to make a mind-boggling experience, developers mistake in making the app more complex with reduced speed.

At Parangat, we believe “Power in Simplicity”. Let’s quickly catch up some of the app design best practices as recommended by our highly skilled eminent developers.

Understand the difference between desktop and mobile apps

At the very beginning, it should be clear to the developer that he/she is going to develop a mobile app which will have a completely different user interface than that of a desktop. It should be very clear to the developer how the iOS and Android interface looks like. Mobile apps are mostly used on the go (where desktop apps are generally made with the intent that users will spend more time than on a mobile app). So, this should be kept in mind that the user will spend a limited amount of time on it.

Minimize the cognitive load

As the processing power of the human brain is limited, so if an app provides excessive information all at once, then it can overwhelm the user which may ultimately lead to the user abandoning the task. So, here minimizing the cognitive load will minimize the amount of brain power required to use the app.

Avoid the clutter

Clutter is the biggest threat to all the hard work a developer does on an app. Cluttering overloads a user with too much information. It is terrible for a desktop, but it can be incorrigible for mobile devices. It is always a good practice to remove unnecessary things in mobile design to improve comprehension. It is a good idea to use progressive disclosure technique to show more options while keeping content and interface elements to a minimum.

Ask for permissions when required

It generally annoys a user if an app requests for all permissions at the first launch. An app should request for permission at launch only when it is required for the app’s core function, other than that it should ask for permissions only when required. Also, the app shouldn’t ask for unnecessary permission which is beyond its scope. For example, an alarm clock app asking for permission to access the call history would be irrelevant and hence be suspicious.

Minimize user input

This can be useful mostly when a user is filling out a form. Typing long texts on small mobile screens is not a comfortable experience. So, a form should contain only those fields that are absolutely necessary and some fields that can be converted to a drop-down list, e.g., Country field, should be done so. Using defaults for some fields and dynamic validation of field values can be even advantageous.

Avoid using jargons

When an app is designed it is intended for users; and if users are unable to communicate with the app, then the app stands useless. A designer should always use clear and concise language that is easily understandable to everyone.

Always Use Clear and Concise Language - Parangat

Make navigation efficient

Navigation within the app should be very clear especially the “back” button. Often a user may click on the wrong option leading him to the wrong screen. There comes the role of the “back” button to take him back to the original screen. Efficient navigation makes it easier to use an app.

Make touch compatible apps

The mobile interface in now mainly touch based. So, it gets vital to make targets big enough that they’re easy for users to tap on. For reference, designers can rely on the MIT Touch Lab’s study for choosing proper size for interactive elements. Other than this, it is also essential to have the right amount of space between targets so that the exact button gets clicked.

Touch compatible apps - Parangat

 

Optimize push notification

A recent study has found that annoying notifications is the main reason why people uninstall a mobile app. The notification that an app sends should be well timed and valuable.

Design for both operating systems

While designing, an app developer always has the challenge of deciding how the app behaves on both iOS and Android devices. Where Apple’s flat design style has become very hot in recent years, the Material Design led Android app UI design has also gained appreciable popularity. To start with, developers can research by studying the material design guidelines and the iOS human interface guidelines – these are a great source of information for mobile designers.

Test your design

Howsoever carefully a designer design’s an app, there is always a change of an issue creeping in. A perfectly molded app that looks great on designer’s screen may not look even half as good when tested on a real mobile device. So, testing plays a crucial role in the design process. It can happen that at this stage the app may require re-design.

Create feedback loop

Wherever possible, a designer should encourage feedback. And to collect the valuable feedback, the designer needs to make it simple for users to provide it. Different users have a different mindset. A designer has to extract out the common path to be followed to satisfy users needs.

Conclusion

While there can be better ways for mobile app designing, whether it be on an iOS device or an Android device, it is solely up to the developer to make his design worth for users. Today, with the growing market, people expectation is also growing. Everyone needs an app that is “simply the best” and the hunt for the best is an ongoing process. It’s true that the best app practically doesn’t exist but it’s the “strive for the best” that keeps the market moving.