Returning to a New Normal with AR & VR

Returning to a New Normal with AR & VR

Key Highlights

  • According to the statista reports, the retail sector could see an increase in spending on AR and VR technology. Consumer spending on reality technologies is forecast to reach $7 billion, and distribution and services spending on the technologies could reach $4.4 billion by 2020. 
  • Statista reports suggest that the total Augment Reality and Virtual Reality spending worldwide is forecast to reach $18.8 billion in 2020
  • According to the reports, VR and AR technologies could become increasingly useful during the COVID-19 pandemic to help shoppers engage with products before purchase. 

Covid-19 Outbreak boosts the AR & VR Demand

AR & VR- This induced social distancing era due to the global pandemic COVID-19 has given the emerging technologies a big boost. The adoption of emerging technology around the globe suddenly witnesses a huge surge in the market. People are stuck in their homes from the March month, which as a result, they are seeking new digital solutions for their everyday needs. Be it any sector, the unprecedented lockdown has forced people to embrace the digital workspace and go virtual with Virtual Reality App Development. And many companies have been converted from physical workplaces to virtual offices. More and more companies are realizing the potential of AR & VR technologies and leveraging their full potential to embrace this ongoing change.

Definition of AR & VR 

While Augmented Reality (AR) is a computing technology that adds digital elements onto the real environment; Virtual Reality (VR) is a technology that creates a 3D environment and a complete immersion experience.  

The use of AR-VR technologies helping in various industries

AR-VR is helping industries like retail, tourism, construction & architecture, healthcare, and education to continue business as normal while maintaining social distancing during COVID-19 pandemic.

1. Business Meetings

As we all know, business meetings with administrators, customers, and leaders are essential and long-established for the continuing of business and its productivity. But, right now, in this time of lockdown and social distancing situation,’ business meetings are quite impossible. It might take months and years to make a comeback and hold business meetings between and with professionals, customers, clients, and leaders. Communication with employees and clients is necessary to the success of any business. And what is the guarantee that this type of pandemic won’t happen next time? Virtual Reality based meetings are a ready-made solution to overcome this hurdle. With social distancing and lockdowns becoming the norm, companies will have to take on a virtual form. Virtual reality technology helps you to hold critical meetings virtually without visiting the workplace.

2. Retailers

Shopping Malls, online stores, and retailing shops- have gone abandoned and are forced to shut down. And even in countries where there is no lockdown imposed like Singapore and Dubai, they have been the first to take a hit and suffer heavy losses. Online retailers can overcome this hurdle by letting the users virtually try on every piece of clothing in the store using hand gestures. Augmented Reality App Development ensures enhanced customer experience creating a more engaging encounter with the product. They create virtual 3D models into physical spaces, so customers can see virtually how products will look or function in real-time and accurate scales. 

3. Education Sector

The COVID-19 epidemic is hitting every industry hard. However, schools, colleges, and institutions that have always been places for real-life, physical interaction have been among the hardest hit. As millions of students around the world are struggling to study at home, it seems quite challenging for the education sector to deal with this situation. 

AR and VR allow educational institutions to create virtual rooms to ensure they do not miss valuable “classroom experience.” Some educational institutions are already creating Virtual Classrooms to give them a real-life feel of attending class and their cherished mates. Students can study and experience classroom like environment while safely sitting in the sofa of their home with the help of a VR-based virtual classroom.

4. Healthcare Sector

The healthcare sector is a perfect use case for both AR and VR in training, education, and treatment,” says Steve Dann, co-founder, and executive chairman. 

Even after lockdown time, one sector that doesn’t have the luxury and liberty to stay at home is those who serve in the Healthcare – doctors, nurses, and everyone involved.

Doctors and nurses – the front row of diagnostics and treatment, are more susceptible to the threat, but with VR-based diagnoses, there is no need to be with the patient until required. With the help of VR technology, it can soon be possible for them to effectively work remotely from their homes, instead of going to hospitals to work daily and thereby reducing their levels of health risk.

The Future of VR and AR after COVID-19

In this isolation and social distancing moment, AR/VR technologies giving us an energizing connection. Whether through the empowering energy of the classroom, the powerful escapism of media, the indispensable need for education & healthcare, or the basic development of culture, VR and AR are looking for innovative avenues to better align workers, consumers, and technology innovators around the globe.

And if professionals & experts of AR & VR effectively leverage the potential, it could have long-running implications for these technologies.

While COVID-19 is offering a glimpse into the varied potential of VR and AR, the fundamental technology and vision has been growing and evolving for quite a while. As per the current circumstances, virtual experiences are providing superior comfort and freedom; engagement is more likely to grow post-covid19. 

It will be quite exciting to see how innovators take AR/VR potential to the next level.

Wearable Technology Trends 2016 – Let’s  Plan The Next Move!

Wearable Technology Trends 2016 – Let’s Plan The Next Move!

Wearable technology is marked as one of the most growing sectors, where brands and businesses world wide are putting their money. Latest trends indicate that costumers are gradually gravitating towards the booming wearable technology. Due to recent technological advancements, Wearable devices are coming in all the shapes and sizes. Be it smart glasses, smart watches or accessories that that are increasing rapidly as fitness trackers to smart accessories, smart clothing, smart shoes,smart jewelry, smart gadget gloves and Augmented reality and virtual reality headsets – wearable technology trends are on the verge.

So, What Are The Key Drivers Of Wearable Apps Market?

This is one of the most popular and asked questions for all the industry geeks who keep a close eye on the trends; the wearable industry is growing at a fast rate and how one can leverage this growing technology in doing business and staying ahead of the competition. It has become important to know where the trend is moving, what opportunities does it is offering to entrepreneurs in the years to come and most importantly, what are the factors that drive the wearable market. According to ABI Research, wearable technology is expected to mark $50 billion market by 2017. One of the key reasons that contribute towards easy access to latest technologies and a wide range of wearable applications is – increased demand for wearable devices on the market. So, in order to understand what most wearable applications users are looking for, can actually help investors know where to invest their money for getting the maximum ROI.

What Are The Most Popular Wearable App Segments? Let’s take a look on the most popular wearable app segments:

Healthcare Apps: Healthcare apps are one of the most popular wearable app segments because it helps in enabling the functionalities of health care centers, thus allowing users to keep close tabs onkey metrics like how many steps walked, the total calories burned and monitoring heart rate, apart from monitoring the treatments and side­ effects.

Travel Apps: Travel apps by using Wearable technology facilitate locating places of interest(POI), helps in find the nearest restaurants and food; and many other crucial information.

Banking Apps: Wearable apps developed for banking allow users to check balance flawlessly and seamlessly without even taking out their Phones or Tablets; or it even helps in finding the nearest cash machine.

Fashion Apps: Fashion industry is one of the early adopters of Wearable technology. And, that’s why it is gradually catching up with the wearable technology. Right from smart clothing, smart shoes to accessories like smart jewelry, gadget gloves and smart jackets.

Media & Advertising Apps: Today brands and business are adopting Wearable technology with open arms and brands are actively pursuing new interfaces to connect with users. And, Wearable apps for media or advertising works best to have user’s attention glued.

Apart from the above mentioned verticals, wearable utilities application that include reminder app, stock price app, news feed app and many others are helping business of different niche in growing their business visibility.

What Wearable Technology Will Bring in Future?

As we approach 2016, we are expecting and looking for more enhanced and user­ centric market.Now, it’s high time for wearable app market to just being confined to developing apps that serve asa ‘smart’ health tracker or ‘smart’ fitness gadget. Wearable app market is required to move on tocater to a wider audience base. However, that’s not as easy as it seems – especially, when people are actually not very sure how wearable devices can help them in their business or day­to­day life for deriving maximum ROI. According to GSMA reports, by 2017, smartphone penetration will soon hit 2.89 billion globally, and consumers will look at their mobile screens for nearly 220 times a day. Cisco has predicted that – by 2019, wearable device connections will reach to 578 million globally, compared with 170 million in 2015. Undoubtedly, that’s encouraging news especially for wearable app developers. And, that’s an opportunity that brands cannot afford to miss out.However, at the same time, industry gurus are saying that wearable devices are still at a very nascent stage.