With the development of new technology, consumer behavior, and their expectations are changing rapidly. Nowadays, customers are overwhelmed with plenty of options to choose the best from at their fingertips. Especially in the digital sphere, there are many options available for the users, making them confused. For instance: if we specifically talk about “health and fitness” apps or mHealth apps available for people. There are about 40,000 health and fitness apps, in which 23,490 are available on Apple iTunes (for iOS-based devices) and 17,756 on Google Play (for Android-based devices). As we can see, customers are empowered with multiple choices; they will naturally tend to use the one that is worth the value of their time and money.
Among various choices, people pick only those products that provide value and quality service to them. This is why it’s crucial to give a remarkable experience and quality service to the customers and make them continue doing business with you.
Delivering Remarkable Experience in the digital space- UX – The Success Key
Mobile and its related technologies are gaining popularity across the globe. With the advancement, people’s expectations of spending less and getting more things done without any boundaries are getting higher day by day. That makes the significance of UI/UX design even more crucial for your mobile application.
In the digital space, delivering a remarkable experience to the customers in real-time means providing outstanding UX design. Mobile applications that offer great user-experience to the users will stand out in the crowd. Mobile user experience is one of the most crucial factors in the success of a mobile app and also to achieve the customer’s heart.
In this article, we will dive into the details to understand user experience from the viewpoint of business as well as customers.
Before we jump directly into the main point, let’s see what is mobile UX design, and why is it important?
What is Mobile App UX design?
Mobile UX encompasses the bad and good experiences that a user has with a mobile application.
UX Design is the process of creating a product that is delightful to interact with and which provides meaningful and relevant experiences to end-users. “Mobile UX design focuses on accessibility, discoverability, and efficiency to optimize on-the-go interactive experiences.” Says Interaction Design Foundation
Importance of Mobile App UX Design
User experience design is one of the popular business buzzwords right now. To put it simply, UX is a crucial aspect for your business application because it aims to provide experiences to the users that keep them loyal to the product or brand. Moreover, meaningful user experience can help you to define customer experiences on your website that are beneficial step for the success of your business.
5 Core Elements to Master Mobile App UX Design
1. Earn trust, and build loyalty
Trust is the key to the success of a business. It must be embedded in every single interaction when a user undergoes with your brand and product. To get users avail of your service or buy your product from your website or using your app, it is necessary to establish trust. It’s easier said than done, but how do you do it?
There are various ways to make customers feel safe on your platform, but one of the most subtle and essential factors is the mobile app UX design.
Essential steps that help improve your brand’s trust with UX design-
Transparency is the key
Numbers speak for themselves
Let users start small
Display testimonials from loyal customers
Make them a part of your organization
Engage them on their preferred platform
Content is the king
2. Less is more, keep things simple and accessible
Nobody would choose a difficult option to purchase small, little things.
So, make things easy as there are a variety of customers out there, and each one of them has their own different needs. Sometimes, it may increase the mobile app designing cost and take extra time, efforts, and expertise for UX designers to make things easy. But it’s completely worth it. By making navigation simple and easy, you allow your buyers to have an easy buying journey. Trust me, customers love using apps that deliver easy user-experience to the customers. This improves conversions.
Smooth user-experience means more happy clients, and it is beneficial for your business too.
3. Empathy for the Customer
The CTO and Co-founder of Mavenlink, Roger Neel, said that being able to think about the problems and issues from a customer or user’s point of view, then UX designers need to put themselves in their shoes to address their suffering points. It is essential to have empathy as a designer to understand the needs truly and wants of a user.
Empathy is arguably the most crucial trait of a UX designer. That means the UX designers must have the potential to understand or feel what another person is feeling or experiencing from their frame of reference, according to Guzman. Do you know? The top and best UI/UX Design Services Company are looking for user experience (UX) designer who has empathy for the users and other necessary design skills.
Here are some tips that can help you to develop the skills required to have more empathy in UX design-
Learn to be a good listener
Improve your observation skills
Not being afraid to ask other people for input
Be mindful of Your own attitude
Do in-depth UX research to stay on the top
4. Understanding of the underlying technology and coding knowledge
Simple Answer: There’s no need to master the coding and technical skills.
As a UX designer, you have the mastery of design tools with a little bit of knowledge about coding; it can make a big difference in the screening processes. It helps you become more attractive to the eyes of the UX/UI design agency.
“It’s always great when designers can write code. Having solid coding skills makes it much easier to understand the natural limitations of a platform you create a solution for,” said Nick Babich, editor-in-chief of UX Planet.
“An architect would understand the properties of concrete, so why wouldn’t a designer understand the properties of code?” Says Aarron Walter
Acquiring deep knowledge of various technologies will open more doors to job opportunities at both big and small UI design companies in the USA.
5. Accept and appreciate feedback – the ability to hear
Feedback is a gift! Having a system of hearing feedback, ratings, and reviews directly from customers helps you to make your app intuitive and rich in usability. According to Neel, getting feedback and reviews early and often from the customers will help accommodate early validation points to design, thus creating a more dynamic design process and delivering a better product. He further added, “Hearing deeply decisive and passionate customer feedback will only augment your lens when you’re designing with empathy.”
Here’s what you can do to approach customer feedback-
Take every customer’s feedback seriously
Categorize customers feedback
Fix the bugs
Frequently Asked Questions (FAQs)
1. What’s the Return On an investment of UX?
A study by Forrester reveals that every $1 that’s being invested in UX returns $100. This is equal to a return of 9,900%.
2. How does UX affect retention?
88% of people say they would not return to a site after a bad UX.
3. How do users react after experiencing bad UX?
96% of unhappy clients don’t complain. However, 91% of those customers disappear without leaving feedback and never come back.
User experience is far more interesting than you can ever imagine. Always get your hands on trying and erring with multiple user experience possibilities. This will increase your learning and help you understand the customer best and opens the roadmap to various opportunities.
Considering the above five crucial steps will help you master user experience skills and develop mobile apps that stand out from other competitors.
If you are looking for the best UX/UI Design Services Company for your apps, Get in touch with us.
Founded in 2011, Parangat Technologies is the leading software development company that delivers out-of-the-box mobile app solutions. We have a team of mobile app enthusiasts, technology aficionados, UX/UI designers and developers, programmers, marketplace SEO specialists, and other certified specialists work hard to create fast-loading and responsive bespoke mobile app experiences.
Do you have more ideas on user experience enhancement? Share your ideas in the comment section box.
Building an app around an idea might sound an easy job, though in reality, it’s anything but easy. To come out with a flawless product that can stand both market competition and expectation, it is vital to do ground research, and test the base product before launching a full-blown, expensive app. This article deals with two very important techniques that you would love to use to get that desired outcome. – Proof of Concept (POC) – Minimum Viable Product (MVP)
Proof of Concept:
A POC is the first step taken towards either building a new product, or towards reinventing an old one. Proof of concept aims at giving validation to your idea, where you make an attempt to see whether or not the idea holds any practical ground. POC is chiefly used when the idea is considered original, but considering the ease that it provides, it is now being used in developing almost all software, both old and new. Proof of concept is not for the customers to use, as it only takes care of the product’s usability and viability in its initial stages. It is only after the developers are done with the proofing, that the product proceeds further.
POCs are a great way to sell a product that is still in its initial stages. An extraordinary proof of concept can get you that sponsorship, you have been waiting long to get for your product. Proof of concept is not the final product, but success at this level is surely an assurance for the future of your product.
Minimum Viable Product:
A minimum viable product is the final product launched in the market with the essential, but basic features. MVP focuses on creating a market for the app and test its acceptance by the costumers. Once the app is rated successful, more and more features can be added to it. With thousands of mobile apps launching daily in the market and competition getting tough,
MVP can be a great way of reducing risks involved, as developing an MVP does not require a lot of money and time. This means you can reach the market with your final product with minimum investment and less invested time. Even if there’s a chance that your product fails to make a mark in the market, with MVP, at least the damage to your time and money will be less, compared to an expensive final product’s failure. With the success of you MVP however, there’s only way forward for you.
Both POC and MVP are crucial for the success of your app. They play a vital role in deciding the future of your product. These techniques are easy, consume less time and require minimal budget. Both proof of concept and minimum viable product are a good way of showing your products to stakeholders and investors to chip in funds. MVP can help attract a lot of customers too. These methods give you the courage to move ahead with your app, lessening any imminent threats that can lead to failure. Both POC and MVP, are integral to the process of building a product that is a megahit among your customers. The most important fact to be kept in mind while making a choice between MVC and POC is the size of the project as well as the target audience. Want to gain more insight on this topic? Or want to get a POC or MVP for your business idea? Request for a free quote or drop in a line on [email protected] for more info!
Apple unveiled the newest version of its iOS operating system, iOS 13, at the Worldwide Developers Conference on June 3, 2019. iOS 13 is a huge overhaul to iOS, with a long list of new features. If you have an iOS app, now is the time to think about getting it upgraded and include several new features which can level up your app’s position in the App Store.
At Parangat, we have a team of skilled developers who can help you make your existing iOS app compatible with iOS 13. Read on to know how:
Quality Assurance and App Update to iOS 13
Millions of people will start using iOS 13 after its launch. To ensure your app is ready for iOS 13, we need to test your app with the latest SDK and fix compatibility issues.
We will perform usability, functionality, and also fix all compatibility bugs. We will additionally take a look at your app on totally different screen sizes and iOS devices.
(*The delivery time depends upon the complexity of the project.)
We will send you a complete quality assurance report in 6-10 business days. Once you approve the changes needed, we will fix the problems and post your review, we will update the app on the App Store.
We will send you a complete quality assurance report in 6-10 business days. Once you approve the changes needed, we will fix the problems and post your review, we will update the app on the App Store.
What more we’ll offer?
1. User Interface Testing
Our QA team will do intense user interface testing for each and every screen contained in the app, which will cover the following items:
Find out all impacts coming due to Dark Mode introduction in iOS 13.
Analysis of each element on every screen to ensure that it is not distorted as a result of the OS upgrade.
Gestures including swiping, pinch, etc. are working properly and do not cause any problems.
Navigation between the applying modules is swish and not broken because of the OS upgrade.
All elements are aligned and positioned to replicate the app’s behavior on the previous platform.
The app has no delays loading content and moving from one screen to a different one.
UI elements work correctly in both portrait and landscape modes (if applicable).
2. Functionality Testing
We will fully test the application functionality on multiple devices. Following are the key areas of focus while performing this testing phase:
All the functionality within the App is intact on the supported devices.
Testing of options with or without net property wherever applicable.
Testing of background services (if any) within the Application.
Test the App for compatibility and integration with all the third party libraries (if applicable) and their support for iOS 13. This includes the newly introduced Dark Mode as well.
3. Update Testing
Our QA team will also do systematic update testing. For update testing, we first install the app on the previous platform and then upgrade the device to the new platform to perform tests to ensure that:
All features are working properly.
Data consistency is intact after the OS update.
The app boots properly after the OS update.
iOS 13 App Upgradation – Assumptions:
Implementing new functionality is not included.
Changing the existing products, business logic is not disclosed.
The customer is responsible for paying any 3rd party tools licensing cost and is not included.
It won’t be unfair to mention that new and advanced iOS 13 has set the stage for bringing a set of comprehensive changes in the user experience.
All you need is, to collaborate with a reliable iOS mobile app development company. Parangat Technologies is amongst the leading Mobile Solutions’ provider in the industry. We offer flawless iOS 13 App Upgradation services.
Want to give your iOS app a new look? Get in touch with us TODAY. Reach out to us on [email protected].
With the art of app designing taking a more aesthetic approach, designing the UI in a way users will perceive as something simple and satisfying has become more significant than anything. Today, building a minimal UI has not only become vitally important but necessary to engage an ever-growing audience. The skeuomorphic way had its share of days when people loved to see lots of elements and a play of different designs encapsulating a variety of information. Now the scenario has changed. As you already have several million established apps, it’s important to make the path to your minimalistic mobile UI clear and simple for the users. The only basis that user’s judge your app is by gauging the minimalistic app design which provides a clear, informative and straightforward prism for them. You only need to figure out two important things before you head on to inculcate minimalism in mobile apps. First is form. Second is function. If you nail this part, your app design will have a minimalist mobile UI.
When we talk about minimalist mobile UI or minimalist apps, we have to understand the essential aspects that form the underlying foundation of minimalistic app design. It’s vital that you use relevant information and ultra-important that you use bare minimum graphics elements. If you bombard it with information and clutter it with too many elements, your app will more likely be perceived as desperate rather than an aesthetic, and a minimalistic app design.
What are those minimalist UI design principles that result in a minimalist app? Let’s walk through them.
Color is the apex
You have to maintain a color scheme that represents your brand or business and stands as a symbol for it. You cannot have a blue color scheme today and change the color scheme to yellow tomorrow. Colors leave a subconscious effect, making a user connect to a UI, and it works. It is precisely why different users choose different apps as per their preference. You have to select a minimalistic color scheme for your minimalistic app design and provide a common plug point for both your brand and users to achieve higher UX. You can use Simplistic color schemes like Monochromatic color schemes or Analogous color schemes for minimalism in mobile apps. You can also use a specific and vibrant color to emphasize some vital information or primary elements in the app.
Typography for connection
Chaos is not a ladder, my friend. When you sit down to figure out how to epitomize the art of minimalism in mobile apps, you will have to decide one typeface for your communication. Period! If you use different fonts for different sections of communication, the chaos ladder will fall on you and wreak havoc on your minimalistic app design. To get more understanding on this, you can go through different mobile UI design examples which used single typeface and communicated better than those chose to have different fonts inside the app. Choose one standard typeface according to iOS or Android. Stress on important information with better use of typography.
A play of whitespace and shadows
According to Medium, use of white space where you don’t place any content is considered to be the backbone of minimalistic app designs. And this is a worldwide accepted practice of minimalism in mobile apps these days. You can use vertical and horizontal lines, placing them with enough whitespace in between so that you give visual clarity. You can also use elevation and shadows to make some information or element evident. It is no doubt that there is no perfect minimalist mobile UI design out there. But eventually, you can hit the right node if you keep it simple and effective.
Icons work like a miracle
You can have the most simple icon in your minimalistic app design and yet achieve seamless interaction and perfect deliverance of communication. But don’t get it wrong. We are not asking you to draw stick figures. You can have an ideal icon that helps the user in navigation without the icon being overly graphic which makes it very complex. A user runs his eyes throughout the interface within a fraction of seconds. It is essential for you to harvest this attention using effective icons for primary functions. You can use both solid and hollow icons for incorporating minimalism in mobile app.
Finding minimal UI design inspiration has become easy today. As developers and UI designers both invest efforts in perceiving app designing from psychoanalytic and scientific behavioral standpoints, you get substantial information on user behavior. And this has lead to the art of minimalism in mobile apps being no rocket science today. It’s just emphasizing on relevant, valuable information and designing accordingly. Some of the many minimalist app design inspiration includes apps like
Minimalist Habit by Hasan Yavaş
Forest App by Shaokin Pi and Amy Jeng
Tenant Management by Johny Vino
All these apps have minimalist mobile UI. They tend to be perfect mobile UI design examples who inculcated minimalism in mobile apps, and their popularity is proof of creating a successful minimalistic app design. As we have elucidated above, skeuomorphic mobile UI design examples like Paper iPad App, Timer App, National Geographic National Parks App, and many others seem to have worked in the past. But today, we only see minimalism in mobile apps as the underlying aesthetic philosophy that defines a successful UI design with notably higher UX.
The journey from the drawing board to converting each click in your app into money involves thought. It is no mumbo-jumbo game. For your app design to reach the mark of success and generate success both from UX and sales perspectives, it needs to have a well thought and developed app design. A good mobile app design ties back to the designing of a user interface and how easily an individual can access and use it making him/her return to your app.
Right from the moment a person opens your app to the moment of clicking ‘BUY,’ everything has to be thought of! Especially when it comes to e-commerce apps, you have a roller coaster of sales involved which is directly affected by your app’ design practices. Less effective buttons and a poor user interface is a massive cause in poor sales or conversion in most mobile apps. Designers need to put yourself in the shoes of the user and think like them. The very fact that they choose your mobile app over the physical store over any day is simple! You get them what they need without complications which in turn boosts your sales through your mobile app.
Some of the best e-commerce app design has boosted their sales with unbelievably simple tactics like the simplicity of their apps or adding a visible Call-to-Action button or enhanced flow of navigation. It is irrefutably vital for you to adhere to some pillars that lets you build the best mobile app design for e-commerce. According to jmango360, Amazon has got one of the best e-commerce app design because of its intelligent use of simplicity and one-click navigation. It is difficult for Amazon as a giant in retail to mark this position in app design, but somehow they seem to play the game well! Let’s see some of those pillars that you should induce to your app design to make it user-worthy.
Before we move on to that, let’s see some examples of UX design/redesign that helped them increase sales.
Walmart (Retail Shopping) – A tremendous upswing of 214% in traffic after it redesigned the user interface for better functioning and easy navigation.
Anthropologie (Clothing retail) – Saw a boost in sales by 24% by redesigning an easier and faster checkout process.
Bank of America – Marked a rise of 45% after the same.
All of them followed this-
Cohere to their journey
It is essential for mobile app designs to be thoughtful and maintain flow in users app journey. The flow of the journey should be so smoothly inclined with users that even a click on button or link should not feel different from them. Now that is significant to give any user an excellent reason to come back to the app.
Make it Easy for them
Minimalism is the key! Bombarding your app with too many options and things would work against UX. A vast amount of sales rests with how easy your in-app journey is. Keep your content minimum and make the journey effortless so that they can proceed to the payment checkout process faster in your app. With many of the food delivery app design that we see today, the problem lies in a single aspect. And that is offers and discounts. Before a user can proceed by adding food to their cart, they are bombarded with more offers to consume more. It creates obstacles to faster checkouts. The more balanced apps out there drive their users to payment shores without adding layers to it.
Fast, but not furious!
This point throws the dart to how fast and robust your app design should be. To provide a positive UX, your mobile design for e-commerce app should be quick in response with the support of robust servers. Failing to do so will clonk you with an app design that is fast but prone to crashes. You also need to bring in the art of keeping it minimal here as cluttering your app would further bog down the pace. Right from the drawing board, determine what is needed! Then hop on to designing it for much visual clarity and pleasure of using the app.
Play visually and keep it attractive
The best part about food app designs is the visual attraction. Apart from the fact that the content of food naturally makes it attractive, the designers of these apps incorporate impressive color schemes that compliment the food. If you want to find some food app design inspiration, you should probably check the Healthy Food App designed by Ernest Asanov. The success of this app revolves around the visual color schemes it uses to compliment the delicacy or recipe of any particular food item it talks about.
There has been a tremendous rise in food apps as more and more restaurants are plunging into new and easier ways of selling food. With more brilliant restaurant app UI designs, the world is seeing several food apps like Tasty Burger App, Food Parlour, Kitchen Stories, NomNom and many more.
The mobile app design for e-commerce has also seen a fantastic rise as app designs have belly flopped into the digital dimension with new found ways to improve their UI and UX. And as more and more apps are being resurrected to see a new dawn in e-commerce, we also see a rise in developing and UX designing ideas which, is going to see a new height soon.
As we see a growing swarm of mobile apps for every big and small brand, Mobile App designs have ranked top on the priority list. Right from the design, to colors you use, to Icons or buttons, everything makes or breaks the impression. By following current app design trends and incorporating your creativity results in a fantastic mobile app with an impressive UI design, that creates a long-lasting experience for the consumer. Dive into our list of mobile app design trends 2018 which will help you gain insight to enhance your ideas.
Right from Instagram to iTunes, minimalism has struck the perfect chord for app design. An overload of colors and design layouts for an app will create unnecessary confusion. It is imperative to break down the app journey and make the design simpler and immersive for them.
If you still cling on to traditional and cliched app design styles, chances are, your app gets deserted. Feeling you could notch your design a bit higher? The answer for you is Material Design. Launched by Google in 2014, it is a design language that provides new and fresh ways to make your app look premium and useful.
Including Touch ID
Parting your way from archaic ways to authenticate a user has never been this easy. Introducing Touch ID in your mobile app to verify user details gives you the edge of modern design and also makes your security system of the app look cooler and high-end.
There’s your click. And then there is your click, tap, swipe, zoom, and pinch. Today, designs and layouts have made sure that you a user can use the best of finger gestures to navigate through the interface. The user at the receiving end feels obliged to remain loyal to the app because of this gesture intelligence. It is the most rising trends in mobile app design.
Changing Mobile Navigation
Since the dawn of new devices, right from smartphone to a tablet, designers have always been reconsidering and redesigning how to make the interface better because every device has their screen ratios. The most significant factor to keep in mind is the thumb. Make most of your essential click-buttons or options right at the position of the thumb. Every mobile app layout has been considering this and designing accordingly.
Animated Buttons and Visuals
Eyes are susceptive to movements. It reacts to moving visuals. Your app wins heart if there is an animated button or visual dancing right in front of the user. They are more likely to click or tap that button as they get visual value. Are you still wondering why it is trending?
The day has come where a user should find an app welcoming. The only way to do this is by personalizing the app layout with colors and themes that suits the user. The user behavior is mapped by data developers who gather the information of how a user behaves inside an app which is then further used to give an option of personalization.
It is time when smartphone apps are not just limited to smartphone devices but rather panned out to other devices like watches too. For example, give the new Apple Watch Series 4 a look; it has a fantastic array of apps designed to suit the dimensions of the device. Right from Watches to Phablets, this trend of creating flexible app designs is storming over.
Introducing AR and VR
Crazy Apps and Games have stormed into AR and VR markets trying to gain momentum out of it. For example, take Orbulus (A VR Photo Viewing – supported by Google Cardboard) and Incell (Game) which takes visual realities to the next level. Apps like these are on the trend as new demands for AR/VR UX rise.
If it greets, it’s neat
Today, with the ongoing dialogue of AI and Virtual Limbic systems, we see a new wave of UX satisfaction if your app connects. A ‘Goodbye’ or ‘Thank You’ or even ‘Welcome Dear XYZ’ works magically if you integrate it into the app design. You can see this app UI design trending today.
‘Hey, Google’ has received so much love. It’s only time before every app developer considers voice activation in the main face of a user interface. It has evolved into a trend with most people finding comfort and connect if the app has a voice.
Giving mobile apps a personalized look and feel is the motto of customizing art into the UI design. It makes it more natural and gives a personality to it. Art like digital illustration, paper-cut style, simple drawing, everything has been given heed to by both designers and developers.
Play with Color and Font
The formula is simple. Colors and font catch the eye. App designers have started considering the importance of color schemes and font styles which play the most significant role in trading attention between the interface and user.
Play with Geometry
In an app layout, unique geometrical buttons or clickable links play a more significant role in making UX satisfying and unforgettable. Giving it a realistic, minimalistic, and simplistic touch to your app layout leave a subconscious imprint in the user that the app is intelligent. Even a simple clickable image will work if it’s thoughtful and structured according to the trend.
Layout transparency or Opacity
As mentioned above, it is impressive when you integrate custom art and design the font/colors to provide an immersive UX. It is equally crucial to creating the layout keeping transparency and opacity in mind. Designers treasure this idea to up the game of their app. Newly developed apps have started teaching it for better results.
Including a scheme of color gradients
If your app has a definite color scheme, which is binary, it is time to rethink. You can upgrade the color scheme to give a luxurious and premium look by blending and mixing different colors which is the best highway you can pave for users to remember the app experience. It has been perceived as one of the best mobile app design of 2018.
Using space to achieve more
When you look at 3D models, you get a better sense of space and design. It has the same effect in mobile apps. Already established and newly designed apps have started gulping in this trend to make their app deliver better UX.
Creativity for the obvious
Apart from following industry standards, or even modern trend for that matter, creativity always pays you back with amazing feedbacks on your app design. Developing teams have a separate creative designing team that can provide a sense of what’s better than regular. Even popular apps that are perceived as better designed have started putting a creative pinch.
Making elements talk
Elements of an app design like buttons, navigation arrow, clickable links, call-to-action keys, all are considered today to give a clear and uninterrupted message to the user. More and more developers, during the onset of the designing process, provides profound importance for some significant elements of the app.
A mix of trends
App design trends always change. And with time, as more apps are being launched almost daily, competition today is making sure that the world is seeing a mix of trends.
Digital dimension is getting as crazy as possible. It is evident that the run for newer and exceptional app designs.