Typography Best Practices in Mobile App Design

Typography Best Practices in Mobile App Design

Written copy never dies. No matter how engaging or how creative your visuals are, people still need information by text. It is imperative that your app design needs to have well thought and persuasive written text which will deliver your message across. It is the art of typography in mobile app design. It is perennially considered to be the most crucial aspect of mobile app design. The small screen of your app should be treated as your canvas to speak to the world. Now there are better and best practices to design your font in typography. We talk about only the best practices of typography in here. Whenever you scratch your head with the question ‘How to do typography in mobile?’, this list will help you!

Should be Readable (Legibility)

The font of your written information should be legible. Period! First comes determining what the message is. Then the presentation of it. As mobile screens tend to be small (even though it’s a battle out there to launch bigger display) your app has to have a readable font. With icons, buttons, links, images, and content, lousy app design always land up in a wrestle between them. Your designing team should hail CLARITY as the most vital aspect of mobile typography best practices. It should be clear, effortless and striking!

Appropriate Leading

Line spacing is critical. Often it becomes evident to writers that your entire written data won’t work if it’s not presented neatly with proper space and width. Now designers should cogitate about the same with their app design. This factor decides how a user reads a text and the success of the flow of it. The primary copy should be big enough to catch attention, the lines that follow should be smaller making it easy for the eye to flow through the information. It should be practiced for mobile website topography too, not just your app.  

Express with Fonts

We have different fonts to express diversely. The perfect balance between creative and unanimous font should be achieved. You should not go overboard with creativity or even make it monotonous. You should use the best fonts for mobile UI and UX. Expressing is not just limited to art or color schemes of the app. The overall theme or message can be forged into the written content provided you design your typography the way you want to express. Font style and size should be designed to match the entire theme of the app design. Looking like a theme far fetched from different worlds will result in a disaster. Your app. One world. This is it!

Minimalism and Simplicity

Before moving on to any other aesthetics, the designer should be clear about what he/she wants to say! Then comes phrasing it minimally and simply, which is a significant aesthetic aspect even for app layout and design. Using fancy or decorative fonts may prove to be overwhelming as small screens have their limitations within which you have to apply colors, shades, geometry, buttons and other elements. It is precisely why a simple yet powerful font is advocated as a best practice of font size. It will help you achieve better and greater UX.

Let your Canvas Breathe

The canvas of your app; the layout, should breathe and let users perceive your font and written text without a hitch. If your font size and style is essential, the white space of the canvas is super important! If you bombard the layout and cringe in several texts and font styles in desperation, users will reject your app because you are making it difficult for them to navigate inside your mobile app. And many designers and developers does this mistake, that too in style! Keeping enough white space between texts, visuals, buttons, and all the other elements is one of the most fundamental practices of typography in mobile.

Elegance of Design

Device-centric Typography

If you look at Apple devices, their app designers inscribe the font in Helvetica Neue, which is the best font for ios app design. They use that for every device. It works splendidly for them! To achieve similar UX for your mobile app, typography should be thought through. Right from smartphones to tablets, or even smartwatches for that matter, the typography of your app design should suit every device. Your font should be unanimous, and the size of it should match the different screen sizes that span across users.

If your mobile app is all in to achieve a higher and positive UX, creating a beautiful app with the best typography in mobile app design is quintessential. The aesthetics of what makes your typography in the mobile app beautiful cannot be debated. The above mentioned are some of the many practices to achieve the best typography for your app.

Best Practices to Enhance Your Mobile App Design considering UX

Best Practices to Enhance Your Mobile App Design considering UX

With the onset of mobile applications and nemesis of websites, one thing has become evident. It’s the age of mobile apps! Right from the moment an individual tries to wake up by snoozing the alarm again and again to sleeping with ambient music besides his bed, mobile apps does it all. The whole spectrum of user experience has jumped from flat screens to vertical displays. Catching the whiff of the shift today has become easy, as new and efficient techniques of mobile app designing rise each day. Today, 2018, in the digital era, the user experience is a lotto. Faster loading rates, easy user interface, and a delightful experience are the quintessential pillars to achieve the best user experience. And all that boils down to your mobile app design.

Why Mobile App Design?

Impacting the consumer right at their fingertips is not an easy job. The success of your business lies a click away from reaching millions. So how important is it for you to design that click? Most important! Certain aesthetics make up mobile app designing an artistic and thoughtful process. We have come across best practices to enhance your mobile app design and amplify the success rate of your business.

Curtail Cognitive Load

Let’s be clear on one thing. If your mobile app has a loitering behavior, it’s doomed already. Your mobile app should have almost zero friction while loading data and jumping between sections of your mobile app. You always to consider the fact that the end consumers have a lot of other options, literally in their fingertips if your mobile app conks off. Having a brilliant mobile app design with lesser load time is imperative!

Inculcate better user interface flow

You might have several mobile app designing ideas, but none of them will work if you make the app journey difficult for the consumers. It is undoubtedly the best practice to enhance new users to arrive at your app and existing users to be hooked on to it. Remove junk and unintelligent options from your app. The design should keep the flow of interface with better options and steps that favors the consumer to reach his goal faster.

    • If you keep your location on, Ola cabs detect your pick-up location without the need of you putting it manually.
  • Amazon keeps more than one delivery address saved in your account for you to switch between delivery locations instantly.  

Your mobile app full of unwanted procedures and fewer shortcuts to the next step is like walking in a town full of debris. It leaves the consumer journey slow and exasperating. Avoid that!

Clever and better UI design

The math is simple. You give them a delightful experience, and they give you their loyalty. Following basic mobile app designing guidelines is first. Delighting with an intelligent mobile app design is next! A well thought and developed mobile app with better UX is always going to win. Get empathetic with users. Pouring in a lot of steps and actions for the user side will create unwanted complexity ultimately leading to confusion, which then results in uninstallation or deletion. During the development cycle, designers and developers should learn from both apps that have seen failure and success. Ensuring the flow and pace of the UX is critical. Considering thumb behaviors and finger tap controls will get your app the momentum it wants. The payment procedure of an e-commerce app are thoughtful and have chunked down multiple steps to just 3-4 simple steps.

Minimal, yet better content

Always avoid a swarm of content. We get it. You have multiple things to sell and offer. But this should never see the compound of an overwhelming amount of content. Minimal and thoughtful content is always appreciated. Apart from other essential mobile app design tools, placing smart content in mobile app design process leads the customer without hassle. Also, keep the content quality premium that not only runs with the other procedures and steps but also elevates it. In the end, a nice Thank You note always wins the game.

Minimal Attractive Content - Parangat

Look out for user feedback

One always comes across mobile apps asking for ratings and feedback. It is vital! Users always have suggestions on how to better the app because they are the ones using it. You might have expertise on what will please UX more, but you will miss those infinitesimal things that could be the breakthrough for your mobile app. These responses and criticisms serve as your mobile app design inspiration to enhance your app at every stage of UX.

Customer Feedbacks Ratings - Parangat

Decluttering the app at every stage

An app contains a lot of information. Right from every written word to icons in the app, everything is information. Exactly why it needs to be minimal and allow users to breathe. Without that, UX is almost dead. Developers need to continually refuel the app with relevant information and updates which is required. It’s true that a brand can manage a lot inside an app with their resources. But it’s different on the other side. In the first stage itself, you should not clutter your apps with a tsunami of icons and information which leads to perplexity. And at every stage of app development and upgrade, as a designer and developer, you should consider infusing fresh feedbacks and declutter outdated information ultimately leading you to new mobile app designing ideas.

Without a good UX, your app won’t survive. More visible and pleasing your mobile app is, more the chances of you winning the loyal side of UX. It is one of the most significant and fundamental mobile app design guidelines you will ever come across. Mobile app designing in itself is an art that a lot of brands forget. They should put in constant efforts and practices to up their game in today’s massive traffic of mobile applications. Just go and win the best mobile app design 2018 already!

iOS and Android App Design Best Practices

iOS and Android App Design Best Practices

In recent years we have seen that a number of apps have registered a seat in the Apple’s App Store and Google Play Store. But even after such registration, it is not that all the apps gain popularity. The root cause of it is the design practice followed by developers. Well, designing for a desktop and for a mobile device is a completely different story. And this is especially more important when it comes to native apps. Good and bad apps are usually differentiated by the quality of user experience (UX) that they provide. In the fast-paced modern era, it is obvious that users expect an app to be fast and easy to use with some delight during the interaction, but it often happens that to make a mind-boggling experience, developers mistake in making the app more complex with reduced speed.

At Parangat, we believe “Power in Simplicity”. Let’s quickly catch up some of the app design best practices as recommended by our highly skilled eminent developers.

Understand the difference between desktop and mobile apps

At the very beginning, it should be clear to the developer that he/she is going to develop a mobile app which will have a completely different user interface than that of a desktop. It should be very clear to the developer how the iOS and Android interface looks like. Mobile apps are mostly used on the go (where desktop apps are generally made with the intent that users will spend more time than on a mobile app). So, this should be kept in mind that the user will spend a limited amount of time on it.

Minimize the cognitive load

As the processing power of the human brain is limited, so if an app provides excessive information all at once, then it can overwhelm the user which may ultimately lead to the user abandoning the task. So, here minimizing the cognitive load will minimize the amount of brain power required to use the app.

Avoid the clutter

Clutter is the biggest threat to all the hard work a developer does on an app. Cluttering overloads a user with too much information. It is terrible for a desktop, but it can be incorrigible for mobile devices. It is always a good practice to remove unnecessary things in mobile design to improve comprehension. It is a good idea to use progressive disclosure technique to show more options while keeping content and interface elements to a minimum.

Ask for permissions when required

It generally annoys a user if an app requests for all permissions at the first launch. An app should request for permission at launch only when it is required for the app’s core function, other than that it should ask for permissions only when required. Also, the app shouldn’t ask for unnecessary permission which is beyond its scope. For example, an alarm clock app asking for permission to access the call history would be irrelevant and hence be suspicious.

Minimize user input

This can be useful mostly when a user is filling out a form. Typing long texts on small mobile screens is not a comfortable experience. So, a form should contain only those fields that are absolutely necessary and some fields that can be converted to a drop-down list, e.g., Country field, should be done so. Using defaults for some fields and dynamic validation of field values can be even advantageous.

Avoid using jargons

When an app is designed it is intended for users; and if users are unable to communicate with the app, then the app stands useless. A designer should always use clear and concise language that is easily understandable to everyone.

Always Use Clear and Concise Language - Parangat

Make navigation efficient

Navigation within the app should be very clear especially the “back” button. Often a user may click on the wrong option leading him to the wrong screen. There comes the role of the “back” button to take him back to the original screen. Efficient navigation makes it easier to use an app.

Make touch compatible apps

The mobile interface in now mainly touch based. So, it gets vital to make targets big enough that they’re easy for users to tap on. For reference, designers can rely on the MIT Touch Lab’s study for choosing proper size for interactive elements. Other than this, it is also essential to have the right amount of space between targets so that the exact button gets clicked.

Touch compatible apps - Parangat


Optimize push notification

A recent study has found that annoying notifications is the main reason why people uninstall a mobile app. The notification that an app sends should be well timed and valuable.

Design for both operating systems

While designing, an app developer always has the challenge of deciding how the app behaves on both iOS and Android devices. Where Apple’s flat design style has become very hot in recent years, the Material Design led Android app UI design has also gained appreciable popularity. To start with, developers can research by studying the material design guidelines and the iOS human interface guidelines – these are a great source of information for mobile designers.

Test your design

Howsoever carefully a designer design’s an app, there is always a change of an issue creeping in. A perfectly molded app that looks great on designer’s screen may not look even half as good when tested on a real mobile device. So, testing plays a crucial role in the design process. It can happen that at this stage the app may require re-design.

Create feedback loop

Wherever possible, a designer should encourage feedback. And to collect the valuable feedback, the designer needs to make it simple for users to provide it. Different users have a different mindset. A designer has to extract out the common path to be followed to satisfy users needs.


While there can be better ways for mobile app designing, whether it be on an iOS device or an Android device, it is solely up to the developer to make his design worth for users. Today, with the growing market, people expectation is also growing. Everyone needs an app that is “simply the best” and the hunt for the best is an ongoing process. It’s true that the best app practically doesn’t exist but it’s the “strive for the best” that keeps the market moving.

Difference between Wireframe, Mockup, and Prototype

Difference between Wireframe, Mockup, and Prototype

Wireframes, mockups, and prototypes are few of the common terms that are often used. But they are indeed quite mystifying. So let’s take a look at a blog post that explains which tool is helpful for prototyping:

Wireframes, mockups, and prototypes are the key parts of  mobile app design flow.

Wireframe, a low-fidelity medium to present a product, can flawlessly outline structures, layouts, and frameworks. A wireframe is basically the visual illustration of any design. It doesn’t need to focus much on details, but it should be expressive enough to design ideas and should include all the crucial information and features. A wireframe works like a connected network that helps a team to properly understand the project.

The mockup is basically a kind of high-fidelity static design diagram, which exhibits detail, information frames and static content and functions. A mockup looks much like a complete product or prototype, but it’s not too interactive. You can call it a graphic representation.

The prototype is very close to the final deliverables or finished product. Here, processes could be easily replicated and user interaction could be rigorously tested. A well-versed prototype looks too similar to the final deliverables. If a prototype is done early, a lot of time could be saved. Being an exceptional tool, Prototype helps in obtaining user’s feedback and rigorously test the product.

Here’s how to choose a ground-breaking designing tool.

If you are planning to try out new tools, you should always confront the below mentioned questions before taking a tool:

  •  Is it worth spending your time in learning those tools?
  •  How long will it take to adapt to those new tools?
  •  How fast will it actually take to create a prototype by using this tool?

Before deciding for a new tool, you should better consider the following questions also:

  •  Is the tool used for creating prototypes is for mobile apps, website, or desktop?
  •  What are your exact requirements that you want to meet with the tool? You want to develop wireframes, mockups or prototypes?
  •  What are the key functions that are looking to get developed while working with other developers or designers?
  •  Will the tool worth taking it?

Let’s take a look at a few pioneering prototyping tools.

Mockplus, Balsamiq Mockup for wireframes and prototypes

With Mockplus you can easily create mockups for mobile and desktop apps. Without any programming knowledge, you can also master this easy-to-use tool. By simple drag & drop you can create interactions. Its templates and pre-designed factors, like pop-up menus, sliding drawers and picture carousels are worth sharing with readers. Additionally, Mockplus supports team collaboration.

Mockplus allows you to quickly and easily create mockups.

If you are looking to design a Wireframe, Balsamiq Mockup is the best to get that done. Because its interface operation is flawless, simple, and wireframes created by it imbibes hand-painted style and very simple lines. This ground-breaking tool provides various commonly used factors, which allows designers and crafters to focus more on the design pattern, rather than on the visual effects. However, for interaction designs, Balasmiq is not so useful.

Sketch, Illustrator, and Photoshop for mockup

Sketch is a light weighted, flawless and easy-to-use vector design tool, which is highly effective for designing wireframes and mockups. But it comes with a few disadvantages including: it doesn’t have dynamic and interactive features and functions. That’s why it doesn’t perform well for product features and the related logic; it just supports Mac. The features it includes are hierarchical structure with the prototype file. It’s mostly used functions are absolute; shortcut keys are cost-effective and easy to use. It comes with a variety of component libraries, shortcuts and templates which are very rich.

However, it is one of the commonly used platforms. And a lot of designers in visual design are using Photoshop and Illustrator for designing prototype as they are in the habit of creating Photoshop wireframes. However, to functionally operate the two simultaneously, it’s relatively complex.


So every tool comes with its own benefits and drawbacks. You have to be clear and precise on the purpose of designing, whether you are looking to design wireframes, mockups or prototypes.

Hope you enjoyed reading the post. Let us know your thoughts in the comment section below.

Is HTML5 Mobile App Development Taking Mobility To Next Level – Part 1

Is HTML5 Mobile App Development Taking Mobility To Next Level – Part 1

In recent years, HTML5 has become a programming markup language that is being specifically used for managing, structuring and publishing content on web apps and desktop browsers. Very often, HTML5 is used for creating the same app on various devices, platforms and operating systems. But undoubtedly, that approach comes with its own whole set of benefits and challenges. As mobile app world is rapidly booming, building apps for various platforms and browsers can turn out to be a formidable task. Now, it has become one of the difficult ordeals to keep pace with programming technologies including C#, Swift, Visual Studio, Objective C, Android, Xcode Java, APIs and Eclipse. Isn’t this sounds a frightening tasks to keep pace with trending technologies or hire developers for every platform?

In such a scenario, you can leverage cross-platform’s app language – That’s HTML5 development. And, this approach allows to keenly focus on things that really matter such as creating best-in-class user experience and building an app with right functionality. One of the key parts is your code is written using HTML 5, your app works on new devices as and when they are launched in the market.

Rise of HTML5 Mobile Development

HTML5 offers numerous new features including advanced streaming video and audio features that includes integration as well. It allows to develop apps that can be easily adapted to various resolutions,, aspect ratios, device screen sizes and guidelines. Various advanced and robust features such as GPS, camera and accelerometer that are used in modern devices can be used easily with HTML5. The key focus is to provide a enhanced user experience that can be customized and is context driven on a wide range of devices, including smartphones and tabletss.

Benefits of Imbibing HTML5  Development in Your App Development Process

  • Get easy learning Curve: Since, HTML5 code writing is comparatively easy to adapt and learn as compared with other tending technologies. While on the other hand, many companies are looking to save money, if they develop mobile apps that are working on all the operating systems instead of using native apps.
  • Faster Time to Market: Today every organization is following “write-once-run-anywhere” methodology. And, this saves time and effort, both.
  • Requires lesser maintenance of apps: Being an open-source language, HTML5 is becoming popular among developers. Today most of the developers are already well versed with the HTML5 and know practically how to use it. By leveraging HTML5 development, apps can be easily updated without having the need to re-submit an app to an app store.
  • Offline Browsing: One of the key advantages of using HTML5 is that it supports local storage of web application code and content through the offline application cache, thus providing an offline web experience for every reader.

If we talk from business perspective, adopting HTML5 gives a lot of opportunities as it is the only viable option for adopting cross-platform development. As it combines the bestest factors and  attributes of HTML and XHTML into a ground-breaking platform that assists with a richer development and user experience. With its best-in-class design features, companies are providing rich experiences to their users.