The journey from the drawing board to converting each click in your app into money involves thought. It is no mumbo-jumbo game. For your app design to reach the mark of success and generate success both from UX and sales perspectives, it needs to have a well thought and developed app design. A good mobile app design ties back to the designing of a user interface and how easily an individual can access and use it making him/her return to your app.
Right from the moment a person opens your app to the moment of clicking ‘BUY,’ everything has to be thought of! Especially when it comes to e-commerce apps, you have a roller coaster of sales involved which is directly affected by your app’ design practices. Less effective buttons and a poor user interface is a massive cause in poor sales or conversion in most mobile apps. Designers need to put yourself in the shoes of the user and think like them. The very fact that they choose your mobile app over the physical store over any day is simple! You get them what they need without complications which in turn boosts your sales through your mobile app.
Some of the best e-commerce app design has boosted their sales with unbelievably simple tactics like the simplicity of their apps or adding a visible Call-to-Action button or enhanced flow of navigation. It is irrefutably vital for you to adhere to some pillars that lets you build the best mobile app design for e-commerce. According to jmango360, Amazon has got one of the best e-commerce app design because of its intelligent use of simplicity and one-click navigation. It is difficult for Amazon as a giant in retail to mark this position in app design, but somehow they seem to play the game well! Let’s see some of those pillars that you should induce to your app design to make it user-worthy.
Before we move on to that, let’s see some examples of UX design/redesign that helped them increase sales.
Walmart (Retail Shopping) – A tremendous upswing of 214% in traffic after it redesigned the user interface for better functioning and easy navigation.
Anthropologie (Clothing retail) – Saw a boost in sales by 24% by redesigning an easier and faster checkout process.
Bank of America – Marked a rise of 45% after the same.
All of them followed this-
Cohere to their journey
It is essential for mobile app designs to be thoughtful and maintain flow in users app journey. The flow of the journey should be so smoothly inclined with users that even a click on button or link should not feel different from them. Now that is significant to give any user an excellent reason to come back to the app.
Make it Easy for them
Minimalism is the key! Bombarding your app with too many options and things would work against UX. A vast amount of sales rests with how easy your in-app journey is. Keep your content minimum and make the journey effortless so that they can proceed to the payment checkout process faster in your app. With many of the food delivery app design that we see today, the problem lies in a single aspect. And that is offers and discounts. Before a user can proceed by adding food to their cart, they are bombarded with more offers to consume more. It creates obstacles to faster checkouts. The more balanced apps out there drive their users to payment shores without adding layers to it.
Fast, but not furious!
This point throws the dart to how fast and robust your app design should be. To provide a positive UX, your mobile design for e-commerce app should be quick in response with the support of robust servers. Failing to do so will clonk you with an app design that is fast but prone to crashes. You also need to bring in the art of keeping it minimal here as cluttering your app would further bog down the pace. Right from the drawing board, determine what is needed! Then hop on to designing it for much visual clarity and pleasure of using the app.
Play visually and keep it attractive
The best part about food app designs is the visual attraction. Apart from the fact that the content of food naturally makes it attractive, the designers of these apps incorporate impressive color schemes that compliment the food. If you want to find some food app design inspiration, you should probably check the Healthy Food App designed by Ernest Asanov. The success of this app revolves around the visual color schemes it uses to compliment the delicacy or recipe of any particular food item it talks about.
There has been a tremendous rise in food apps as more and more restaurants are plunging into new and easier ways of selling food. With more brilliant restaurant app UI designs, the world is seeing several food apps like Tasty Burger App, Food Parlour, Kitchen Stories, NomNom and many more.
The mobile app design for e-commerce has also seen a fantastic rise as app designs have belly flopped into the digital dimension with new found ways to improve their UI and UX. And as more and more apps are being resurrected to see a new dawn in e-commerce, we also see a rise in developing and UX designing ideas which, is going to see a new height soon.
Mobile app marketing and monetization models are becoming pretty popular these days. And, the business of app development has become one of the most fascinating areas. But, developing an app is one thing and getting it downloaded is another. So, how to measure the success of your app? – You need to ensure high-performance development, captivating UI/UX designing and right marketing strategies and tactics. Do you know over 100 billion apps are downloaded in the app store annually? What make them getting downloaded? – High-performance development or user-engaging designs? – The fascinating world of application development does not end when the app is well-developed or well-designed – it should be well-marketed too. It’s high time to focus on the complementary nature of developers’ business models and monetization strategy. However, we’ve have discussed about How to harness your Mobile App Marketing Strategy to Make More Money in our previous article. In this article tet’s take a look on some app monetization models that publishers and marketers choose for their apps:
In-App Advertising Model
A very popular Free, but with Ads, model you’ve probably seen commonly in the apps on your smartphone. In this business model, the cost-barrier on purchase of app is removed and free downloads are allowed. As this app works on the goal of accumulating a sizeable user base and collect information on the users interaction with your app. Many developers sell this information to app publishers who pay them to place targeted ads in their apps.
Facebook does this well. Its huge pool of users doesn’t pay directly to Facebook to download or use its mobile platform. But, Facebook leverages its vast amount of data to run targeted ads. And, definitely this monetization strategy has proven quite effective for Facebook. According to the social behemoth, a 151% increase in Facebook’s mobile advertising revenue is seen during the second-quarter of 2013.
The paid app business model simply means users need to pay for downloading your app. That means if users want to have your app they must first buy it from the app store. Mostly, paid apps cost between $0.99 to $999.99, and brands directly make money through their app with every new user. However, this business model is one of the most difficult medium of earning through your app. Because when user pay, their expectation become high. And, to entice users for downloading your paid app, you need to highlight its key points be it reviews, brand, designs or features, basically anything or everything that differentiates it from similar free or paid apps.
Calendars 5 is a paid productivity app that costs $4.99 in Apple’s app store. Do you know why this app is worth monetary investment? – Because it has emerged as a “smart calendar” that includes tasks, human language, and reminders in a structured and alluring layout. The app’s listing page incorporates fascinating screenshots that showcase its sleek design and high-rated reviews about its great functionalities to entice users.
Like Freemium model, the paywall business model (basically used for subscriptions) allows users to view preset amount of content. But unlike freemium model it focuses on content, not features. Paywalls allows an app user to view a fixed amount of content for free and then entices them by prompting messages of ‘sign up’ for a paid subscription to view or read more content. It’s this offering makes Paywalls best suitable for service focused apps and allows brands to earn revenue on a frequent basis.
Umamo, an app that transforms news stories to podcast, is a good example of this business model. By incorporating this business model, Umano allows users to listen to a limited number of stories until they sign up for a premium subscription. With this strategy, Umamo utilizes its marketing strategy to use all of Umano’s best features for a fixed amount of time, which in turn, entice users to avail its premium services for unlimited use and content.
In-app purchases that let users sell physical or virtual goods in an app. In a nutshell, this app monetization strategy involves selling physical or virtual goods within your app, and then retaining the profits. Retaining profit through this business model is not so popular and include a wide range of consumer products such as clothes, shoes, and accessories. However, in-app purchases can also be virtual goods like extra lives or in-game currency.
MeetMe, a popular social app has incorporated in-app purchases in their app. It’s free to download and let users browse profiles, connect with people through chatting. To enhance their visibility and gain new ways to interact with people, users can purchase credits that is incorporated through in-app purchase business model. The app’s purchase model is profitable because the app is able to clearly highlight the benefits of in-app currency.
Similar to in-app advertising, in the freemium model too, the app offered free to users. But certain features are incentivized and charge money to be unlocked. That means, users can download the app for free and gets access to app’s basic functionalities. But need to pay for getting advance features. The goal of this model is to give users a preview of your app and engage them through your basic features so that they willingly pick your app’s additional premium features.
Angry Birds, is a suitable example of this business model. The app keeps certain features hidden like being able to juice up your bird, additional levels, etc. and can unlock those features by paying a small fee. However, the success of this model depends upon the user’s engagement with the app. Once the app becomes successful in engaging users, then users will pay an initial price for premium features without any hesitation.
One of the newest entrants in the mobile space is the Sponsorship Business model for incentivized advertising. Through this business model, you make brands and agencies pay and become part of an incentive system. In other words, you integrate advertising into your app to augment your app’s ability to engage users. Sponsorship model requires partnering with other advertisers, who reward your users for completing certain in-app actions. As your app earns money by taking a share of the revenue from redeemed rewards.
RunKeeper is an early adopter of this business model. RunKeeper uses this business model to encourage its users to keep track of their running activity so that they can unlock exclusive rewards and promotions. Through this incentivized advertising, RunKeeper monetizes without disturbing its app’s experience with banner ads.
To choose the right mobile app marketing and monetization model, you don’t need to follow what others have done before. In the above-discussed monetization models, we have highlighted the standard business models that brands are using to generate revenue and value from their app. But, it’s always recommended to adapt and iterate app monetization strategy as per your app requirement to make it correctly work for your app.
In a technological world where usage of smartphones and tablets is rising exponentially, the prospects to make a name for your brand or yourself, and definitely a ton of money, by your app are huge. Whether you’re building for Android, iOS, Windows or Blackberry, you need to consider some of the very essentials factors like bug-free coding, captivating app designs, targeted and proper marketing strategies, design strategies to develop apps etc. to make your app a big hit. And, once you have the basic idea of your new app and have done in-depth analysis of the user base you are targeting, the next most important step on your app journey is – Design process.
Design of an app has the capability to make your app either a big hit or leave it untouched in the ocean of app store that is full of millions and billions of apps.
“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”
There is one popular believe that designing teams’ job end when they handover their app designs to the respective teams. But, now everyone knows that the team isn’t just accountable for the look and feel of the product, they are also responsible for the communication between the product and its audiences. That’s why it’s essential to have proper interaction of UI/UX designer right from the ideation till launch with the development team to end the problems that their end-users may encounter due to lack of proper UI/UX design and make it a big hit. Hence, whether you are helping your end-users in making their tasks easy or providing them information or entertainment, proper design strategy and its right implementation is a crucial aspect of the app development process. Let’s take a look into steps to follow while making a proper strategy of the design process:
1. Assessment of the tasks
You can’t make correct designing strategy of your app until you properly evaluate your tasks and set your designing teams goals. Proper assessment is always important despite of the size of the project. Whether you are given a design brief, a technical summary or just pointers that’s yet to be discussed over email – you need to properly evaluate your tasks before working on it. And, for proper evaluation you need to:
1. Understand the details like – What is the purpose of your app? What its business goal is – Is it providing any extra revenue channels, for brand identify or simply a mobile version of one’s web product?
2. Analyze your audience – through in-depth analysis of the product’s audience, you can save a lot of errors as well as boost your chances of engaging your audience.
3. Compose use cases – It will let you explore the correct way of the usage of your apps, which in turn, will uncover a myriad of essential things, which will help you design an exceptional application in the future.
By proper evaluation of your app, you can come up with the goals for the design team, so that they can focus their efforts on the requirements.
2. Explore interface mechanics
It’s always recommended to consider each and every factor that may help you in making your app successful and help you meet the needs of your end-users more effectively. Let’s take a look at some crucial factors:
1. Look at popular designing networks like Instagram, Pinterest, Scoutzie, Dribbble, and Behance – these sites will help you compare products and come up with some efficient outcomes. 2. Stay updated on design related articles and concepts – Popular design tech blogs often share updated information about new mobile concepts and interesting thoughts of the industry experts. 3. Explore other devices and platforms – Even if you only work in iOS, it’s better to take advantage of the distinct features of other platforms as well like Android, Windows, Blackberry or even MeeGo.
Frequent analysis and search will let you come up with interesting mechanics, which could help in designing and development process and meet the requirements.
3. a) Proper Analysis to understand your end-users and competitors
Competitive analysis is a critical part of your designing plan. With this evaluation, you can establish what makes your design unique and what your end-users want. The internet offers a great number of opportunities through:
And, even by giving competitive products a try, you can do a proper evaluation and learn from their mistakes. The above-mentioned resources will let you understand how you can capture market share with your enhanced app. Why not spend a few hours studying them.
3. b) Assemble your findings
Finally, you will certainly end up with a heap of blogs, articles, sites, photos, screenshots and user reviews of your competitors’ project. Now, next and most importantly combine all your findings and research to figure out how you could use the most effective and demanding mechanics and interfaces, ideas and concepts. While doing this, don’t forget to pay attention on the users reviews and feedbacks on the similar Don’t just design your interface because it “looks cool” to you. Don’t forget, your end users are going to use your app, not you. While developing your app spend time to compare if your designs – comply with the platform’s guidelines or not, meeting the business objectives and fulfilling many other minor specifics. Your goal should be to make the most captivating and well-functioning product ever known and all your targeted users should be able to use it to its full potential.
4. Make it for your Users, Not for Yourself
Don’t just design your interface because it “looks cool” to you. Don’t forget, your end users are going to use your app, not you. While developing your app spend time to compare if your designs – comply with the platform’s guidelines or not, meeting the business objectives and fulfilling many other minor specifics. Your goal should be to make the most captivating and well-functioning product ever known and all your targeted users should be able to use it to its full potential.
5. Conduct Iterative Testing of the Prototype and the product
To maximize the user experience, it’s essential to test your prototypes and product. It’s always recommended to spend more time and resources for testing. For proper and effective testing you can begin with the rough mock-up and ensure that all stakeholders approve of the basic approach to the app’s design. And, to identify bugs and for navigational and other problems allow end-user tests of the prototype on the actual device. The creative professionals at Parangat have in-depth knowledge and years of experience in designing intuitive and easy-to-use apps. Our highly proficient team of UI/UX designers have built apps for all the major mobile platforms including Android, iOS, Windows, and BlackBerry etc. and has helped our clients by advising them — what’s the best approach to make their project successful and how to maximize profit.
Mobility is now no longer the hot new entity for businesses — because it’s already moved past ‘hot’ to mainstream for businesses. The global nature of smartphones and tablets coupled with the expedient applications has led businesses to reap the benefits of mobile technology, resulting in improved internal communication, enhanced employee engagement, reduced costs and increased revenues. According to Forrester Research’s Forrsights Global Workforce Benchmark Survey Q4 2013, around 56 percent of Australian and New Zealand (ANZ) workers state that they need a smartphone to do their work. Do you know why? Because mobile apps has given a new speed and uniqueness to business and has helped the team in being responsive no matter where they are. Mobility allows fresh change and innovation to enter into the businesses because it has the power to accelerate innovation and bring a competitive edge to your brand or business.
Let’s face it! Nowadays, it has become increasingly necessary for businesses to provide an enterprise mobility solution in delivering maximum benefits like an efficient use of employee time, improved customer service, and a greater range of products and services delivered. As consumers are looking for service providers who understand and know about their preferences, and are willing to provide customized services tailored to their needs. And for businesses, it is only possible if they have a presence on the sources/networks where their users spend most of their time, and that is their smartphones and tablets.
Let’s take a look at 5 reasons that explains why your business needs a custom-made Mobility Solutions.
1) To Improve and Integrate Communication
For any business, seamless communication is a need. Ensuring that you are always ‘on-the-go’ so that users connect smoothly with your brand, no matter what the brand is, whether it is an IT company or a spa. As mobilizing your business can help you in performing n number of tasks that includes making appointments, searching for the products, services and special deals, providing feedbacks or managing company’s human resource system to manage their time and schedule more efficiently.
2) To Increase Your Brand Awareness
Rapid increase on demand of mobile solutions, consumers are getting inured to instant indulgence. And your app’s icon visibility on their smart-device’s screen would definitely make them prefer you over the competitors. And, by proper track of your user’s stats you can deliver services tailored to their needs, which in turn, will help you boost your brand and improve customer retention figures. Moreover, customer retention can be improved by developing deeper bonds with the regular clients and providing customized services to them.
3) To Revamp Brand Image and Profile
As we all know 2015 will not about being up-market and elite. It is about being smartly high-tech and cordially present on every online network. Because this is where you can show your brand message and ideology to your clients, and build an optimistic image of your brand. By adding mobile technology solutions to your business and enjoy the competitive advantage over other business, adopt the technology where your potential audiences want to see your brand rather than just infusing new policies and processes in your to do list.
4) Increased Use of Smartphones
According to Ericsson, the total number of devices subscribed to mobile networks will reach 9.3 billion by 2019, of which 5.6 billion will be smartphones. Increased usage of smartphones is one of the key reasons for a business to adopt mobility. Due to which companies adopting mobility have an unprecedented advantage of connectivity between employees, vendors, and/or customers. Every day businesses are learning more about the ways mobile technology can be used to increase their productivity and lead to increased profitability.