A Good App Design Means Good Sales

A Good App Design Means Good Sales

The journey from the drawing board to converting each click in your app into money involves thought. It is no mumbo-jumbo game. For your app design to reach the mark of success and generate success both from UX and sales perspectives, it needs to have a well thought and developed app design. A good mobile app design ties back to the designing of a user interface and how easily an individual can access and use it making him/her return to your app.

Right from the moment a person opens your app to the moment of clicking ‘BUY,’ everything has to be thought of! Especially when it comes to e-commerce apps, you have a roller coaster of sales involved which is directly affected by your app’ design practices. Less effective buttons and a poor user interface is a massive cause in poor sales or conversion in most mobile apps. Designers need to put yourself in the shoes of the user and think like them. The very fact that they choose your mobile app over the physical store over any day is simple! You get them what they need without complications which in turn boosts your sales through your mobile app.

Effective App Design - Parangat

Some of the best e-commerce app design has boosted their sales with unbelievably simple tactics like the simplicity of their apps or adding a visible Call-to-Action button or enhanced flow of navigation. It is irrefutably vital for you to adhere to some pillars that lets you build the best mobile app design for e-commerce. According to jmango360, Amazon has got one of the best e-commerce app design because of its intelligent use of simplicity and one-click navigation. It is difficult for Amazon as a giant in retail to mark this position in app design, but somehow they seem to play the game well! Let’s see some of those pillars that you should induce to your app design to make it user-worthy.

Good & Bad Call-to-Action Button - Parangat

Before we move on to that, let’s see some examples of UX design/redesign that helped them increase sales.

  • Walmart (Retail Shopping) – A tremendous upswing of 214% in traffic after it redesigned the user interface for better functioning and easy navigation.  
  • Anthropologie (Clothing retail) – Saw a boost in sales by 24% by redesigning an easier and faster checkout process.
  • Bank of America – Marked a rise of 45% after the same.

All of them followed this-

Cohere to their journey

It is essential for mobile app designs to be thoughtful and maintain flow in users app journey.  The flow of the journey should be so smoothly inclined with users that even a click on button or link should not feel different from them. Now that is significant to give any user an excellent reason to come back to the app.

Make it Easy for them

Minimalism is the key! Bombarding your app with too many options and things would work against UX. A vast amount of sales rests with how easy your in-app journey is. Keep your content minimum and make the journey effortless so that they can proceed to the payment checkout process faster in your app. With many of the food delivery app design that we see today, the problem lies in a single aspect. And that is offers and discounts. Before a user can proceed by adding food to their cart, they are bombarded with more offers to consume more. It creates obstacles to faster checkouts. The more balanced apps out there drive their users to payment shores without adding layers to it.

Easy to Use App Design - Parangat

Fast, but not furious!

This point throws the dart to how fast and robust your app design should be. To provide a positive UX, your mobile design for e-commerce app should be quick in response with the support of robust servers. Failing to do so will clonk you with an app design that is fast but prone to crashes. You also need to bring in the art of keeping it minimal here as cluttering your app would further bog down the pace. Right from the drawing board, determine what is needed! Then hop on to designing it for much visual clarity and pleasure of using the app.

Play visually and keep it attractive

The best part about food app designs is the visual attraction. Apart from the fact that the content of food naturally makes it attractive, the designers of these apps incorporate impressive color schemes that compliment the food. If you want to find some food app design inspiration, you should probably check the Healthy Food App designed by Ernest Asanov. The success of this app revolves around the visual color schemes it uses to compliment the delicacy or recipe of any particular food item it talks about.

Visually Attractive App Design - Parangat

There has been a tremendous rise in food apps as more and more restaurants are plunging into new and easier ways of selling food. With more brilliant restaurant app UI designs, the world is seeing several food apps like  Tasty Burger App, Food Parlour, Kitchen Stories, NomNom and many more.

The mobile app design for e-commerce has also seen a fantastic rise as app designs have belly flopped into the digital dimension with new found ways to improve their UI and UX. And as more and more apps are being resurrected to see a new dawn in e-commerce, we also see a rise in developing and UX designing ideas which, is going to see a new height soon.