Meet Slofie, Apple’s New Upgrade to Selfie

Meet Slofie, Apple’s New Upgrade to Selfie

There was a time when people were crazy to get their pictures clicked on the front face 0.3 Megapixel camera. I still remember when Sony came up with the Ericsson Z1010, business owners thought of it as a must-have possession for their business meetings.

The concept of having a front face camera has diversified so much in the last decade or so. With the advent of technology, these camera phones are easily affordable for the masses. Every now and then we hear of a new launch by X, Y, or Z company. Thus, there are a lot of options in front of us to buy the selfie camera of our choice.

With the recent announcement and subsequent launch of Apple’s iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, the selfie thing is taken to a new level altogether. Launched a month ago in September, the new Apple smart phones now boast of giving slow-motion videos from the front camera. In order to take a ‘Slofie‘, the only thing you need is to tap the record button followed by quick movements of head, hands or face and then again tap on the record button to finish.

Slow-motion - slofie
Slow-motion ‘Slofie’

Apple’s Launch of ‘Slofie’

The slow-motion ‘slofie‘ could be recorded at 120 frames per second giving great detail to the videos. The 12 Megapixel camera adds great depth to the video. Not only this, the new iPhone 11, iPhone 11 Pro and iPhone 11 Max contain several great features like wide-angle selfie feature, Multi zoom feature and excellent low light feature.

The only thing you need to do is to turn in your iPhone to the landscape mode and the camera will do the rest on its own.

Apple’s Innovation Slofie Received Instant Reaction

Though releasing the slofie feature in itself is a remarkable step but it has received mixed reactions from the public. Some users that were desperately waiting for this front faced slow-mo feature are glad that finally, they can see themselves in slow motion.

For them, entering the room or eating something in slow motion is a fun thing and they greatly like this innovation. But many a people on twitter bashed Apple for releasing such a feature saying they are tired seeing slofie.

An image of a man shooting a video which is a slofie
Slofie Be Like

But how can they be tired when this feature has just rolled in?
There have been several users who just didn’t like the term selfie and compared it to a sloth that is a slow and lazy animal. Several other Twitter users came up saying that they will have to see iPhone users taking slofie and irritating them often. Apple’s patent claims on the terminology Slofie added fuel to the wildfire that has been existing for quite a few days in the online space.

This patent claim is also a hindrance to other companies like Samsung, Sony and many others who might have their plans of coming up with such a technology in the future.

But despite all the negativity, we see the positive side of it. Being a leading app development company, we gladly welcome the innovation and think that it will be a key step towards more such innovations to come.

Why Slofie Is A Great Innovation For the Future?

Irrespective of what people say, nobody can deny that Slofie is in itself a great innovation loaded into the iPhone devices. Now, not all users can go and edit slow-motion videos. When it comes to recording video from the front faced camera in 4K, there is hardly anyone. This makes iPhone Slofie a great addition to the selfie lovers across the globe.

Some unique features in Slofie camera’s of iPhone 11 Series

  • Firstly, the camera sensors provide support for optimal image stabilization. This itself is a great feat especially for a front camera which is quite compromised in quality compared to a back camera.
  • The ability to record in 4K and Smart HDR makes it unbeatable irrespective of the price.
  • Slow-motion videos on the front camera and that too in 4K is a dream of every phone owner.
  • One can take ultra-wide photos from the front camera due to its f/1.8 ultra-wide sensor.

Countering Challenges of Selfie With Slofie and otherFuture Apps

Taking selfie poses so many challenges which could be countered with a slofie. Let’s analyze all those aspects were having slofie phones or camera app can be useful. Being a leading Mobile App Development company, here is what we think you can get in slofie taking phones and apps.

Challenge #1: Taking Perfect Portrait Photo

Taking a selfie is quite easier with our day to day Smart Phones. However, taking a perfectly straight portrait photo is a challenge. To deal with it, building a camera app that tells the exact dimensions of a user and whether one is still straight or not can prove to be the solution for the existing problem.
Tip: As a leading iOS and Android App Development Services provider, we think this problem could easily be countered.

Challenge #2: Group Photo

Clicking perfect group photos require a selfie stick or need a camera to be placed at an arm’s length. Moreover, different individuals mean different skin tones making it difficult to satisfy everyone. But with a 4K front camera like iPhone 11 series, one can easily get the best exposure to light and hence can get superior images.

Challenge #3: Video Selfie

There are quite a few challenges while shooting videos from the front-facing camera. There is no phone camera that can shoot front face videos in 4K. Of course, DSLRs and action cameras can do that but with front-facing video Slofie coming to picture, one can great slow-motion video selfie at a frame rate of as high as 240 fps.

Slofie, Patent And The Impact On Android Users

The reason why Apple is going for a patent for the term Slofie is due to the fact that they came up first with slow-motion video images. However, this is not something that is purely out of the box.
Many companies have in the past loaded phones with great front face cameras. The only difference is in implementing the slow-motion effect in the mobile phone. A short front face video is pretty similar to a slow-motion slofie.

Soon Android phones might also come up with such a feature. In a nutshell, technological advancements like ‘Slofie’ is a great step for users of all sorts of devices.

Final Verdict

Apple’s video selfie or Slofie is a great innovation for all of us. Rather than creating disgust over it, it’s better to accept it. Soon, Android users might also get the same feature in Android OS provided Slofie becomes indispensable.

As far as Apple is concerned, launching this feature may result in a great inflow of sale orders. Filing a patent on Slofie may cement Apple as the innovator of this technology. But trying to limit it to only Apple users is not a great effort as technology is there to be shared. Let’s see what comes next for all of us Selfie lovers in the future.

What do you think about Slofie? Shall Android also come up with this soon? Have an iOS or Android project in Mind? Contact Parangat Technologies, a leading Mobile App Development Company across the globe.

Will Facebook and PayPal move the needle on blockchain adoption?

Will Facebook and PayPal move the needle on blockchain adoption?

Facebook is showing an era wherever centralized Blockchain acceleration in adoption can considerably change the long term of crypto-economics that is beginning to meet with payments.
This happens to be the specialty of distributed ledger technology and blockchain’s unbelievable performance improvement merging public and private networks and making transactions more efficient.

Blockchain adoption has recently gotten a significant boost — not simply through traditional players within the banking world like Chase, but also through social media. Facebook has been rapidly assembling a blockchain team tasked to figure with the emerging technology. It also recently opened a spot for a blockchain attorney to assist potential business partners. The social media giant is also looking for venture capital firms to invest up to $1 billion in its blockchain project.
Payments giant PayPal has also begun investing in blockchain technology. It recently joined a Series A funding round for Cambridge Blockchain, a digital identity software provider that combines blockchain with an off-chain personal data service to validate the identity of parties, legal entities, and devices.

Facebook’s Project Libra:

Facebook’s potential growth into crypto has been widely mentioned within the past few months.
Although the social media giant has not confirmed something on the far side having a blockchain department, new details about its digital token project continue to surface. Facebook has been rumoured to be involved with cryptocurrencies for at least a year now. It plans to rebuild its messaging infrastructure and merge its three wholly-owned apps — WhatsApp, Messenger and Instagram — under one platform. This would give a future crypto token with exposure across the combined 2.7 billion who use the three services each month.
The existence of Facebook’s blockchain research and analysis team remains to be the sole official confirmation that the social media corporation is involved with crypto. The arm is led by David Marcus, ex-PayPal president.
Facebook is exploring ways to leverage the facility of blockchain technology. This new team is exploring many alternative applications.

PayPal’s First Ever Blockchain Investment

The specific amounts invested by PayPal were not disclosed by any part, but SEC filings indicate that Cambridge Blockchain raised a total of $3.5 million from several investors over the course of nine months.
PayPal invested as part of an extension stage to a series A round, whereas the main series A round raises $7 million. The total then would be $10.5 million. This seems to be an excellent first investment in the blockchain sphere for PayPal. It can have a direct use for Cambridge Blockchain’s business efforts. They indeed hold sensitive user information and the more secure options they have for handling user data, the better.

Overall, they would improve the processes around user on-boarding of personal data which included KYC processes, vetting of financial bank accounts and other counterparties.

Blockchains, while holding interesting potential, particularly in the world of finance, are still in their early days. We have not nonetheless seen use cases within the financial area that are extremely differentiated and notably compelling, but we remain engaged with the broader ecosystem and are interested in how blockchain may result in demonstrable benefits for financial services and other industries.

It also holds the potential to be the next thing that would drive greater messaging adoption and make its tools the key facilitators of a wide range of daily functions. For digital marketing, this might be a significant shift. Even if it does play out as predicted, it’ll take some time to make its way to western markets. But it may change everything about how you connect with your audience.

Blockchain helps influencers engage with fans

Blockchain helps influencers engage with fans

Many think of Bitcoin or cryptocurrencies in general when speaking about blockchain, but this powerful technology is much more than just that, it has the potential to positively transform many existing business areas.
Among the areas designed to take full advantage of the thriving technology, a major one is advertising and marketing, especially influencer marketing.

What is Influencer Marketing?

Influencer marketing is a form of marketing within which the main target is on influential people instead of the target market as an entire. It identifies the people that have influence over potential consumers and orients marketing activities around these influencers.
Influencer marketing is used by brands to get their messages to a wider audience, while blockchain technology provides the necessary regulation for transactions between brand and influencer, ensuring transparency and ultimately providing security to all stakeholders.
Bloggers are the people with a big number of active, loyal followers on social networks, in the blogosphere and on other media on the Internet. They often recommend products and services and their audience usually responds positively, looking for and buying the same products and services.

It is this, positive response that marketers seek. The right influencer can bring huge dividends to a brand, but the trick for marketers and advertisers is finding just that influencer for their products and services.

Blockchain Influencer Marketing
(Blockchain Influencer Marketing)
(Image Source:

Market Growth

The decline of traditional TV and the growth of social media have given rise to influencer marketing, now one of the fastest-growing categories in advertising and projected to be a $5 billion to $10 billion market by 2020. Instagram is one of the largest developing segments of the growing influencer marketing market.

Significant trends that affect growth in the global influencer marketing market:

● Close to a fivefold increase (5X) in monthly influencer marketing interest over last six months.
● Collapsing television viewership in the demographics where marketers are spending heavily.
● Time spent on mobile apps (198 minutes) exceeded time spent watching television for the first time in 2015.
● Accompanying the decline in television viewership is the increase in digital ad spend, forecast to overtake television ad spend in 2016.

Blockchain ecosystem: Scalability approach and workflow

Different from other influencer marketing platforms in that its user base is bottom-up, starting from the very small nano influencers. A typical platform struggles with the sheer range of influencers they have to handle and reward, that’s one among the explanations nano and small influencers have fewer opportunities compared with their bigger competitors.
A blockchain-based application with a self-maintained quality verification framework brings an approach that lays the foundation for a highly scalable platform that is able to maintain high-quality standards.


In reality, most influencer marketing companies can’t guarantee demographic targeting or the regular release of electronic communication to strategically insert themselves into the consumer’s expertise. Brand executives might lack direct access to the influencers, instead of having to travel through intermediaries like managers or agents. There’s also the issue of brand safety, how to ensure that an influencer’s background, behavior, and language meet the highest ethical standards.
A Blockchain platform provides an opportunity to develop a solution that would leverage technology to add meaningful data and a much-needed structure to the market.

Everything you need to know about Development of an App like PubG

Everything you need to know about Development of an App like PubG

If you’re thinking that mobile apps are exclusively for large name brands like Walmart and Bank of America, you’re wrong. Many small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
A great example is a game that has officially made nearly half a billion dollars – and the complete version of it isn’t even out yet. It’s PUBG – “PlayerUnknown’s Battlegrounds” – an amazing shooter game that lets 100 real players fight against each other on a deserted island. As each match progresses, the game puts survivors into closer and closer quarters. The player who survives – and there can only be one – is crowned as the winner.  It has created such a buzz over the internet that does not to die down soon.

Things to know about development of an App like PubG

  1. A unique idea

PUBG is all about you and other 99 players who touch base on an 8X8 km island and need to battle to be the last one who survives. You are permitted to utilize a wide range of amazing weapons, vehicles and supplies for shooting out other players. It is an amazing idea of engaging users and for making them a game addict.

  2. Soft Launch

The game was so popular on the desktop, that the team behind PUBG didn’t want to take any risks and launched the game just for the users in Canada. Actually, the scope was to check the sport and to examine however the audience can receive the mobile version, but this strategy is also a great method for game developers to eliminate the errors that may appear. Either way, if you want to discover the advantages and disadvantages of the soft launch and to learn the best practices when it comes to releasing your product on a smaller market, we have the best guide for you. Going back to PUBG Mobile, the game was in beta test for just a week before its worldwide release.

  3. Interface

The graphics of PUBG are astonishing, particularly when playing on the highest settings. There don’t seem to be terribly frame drops, however, the map detail and textures are not as much as the PC or console release and that is normal.

The touch-screen controls work amazingly well for a game as complex as PUBG. Utilizing the default setup, you go ahead with a virtual control stick, utilizing your other thumb on the right portion of the screen to control your point. You fire, point down sights, bend, go inclined and get to your backpack with virtual buttons on the right side of the screen.

Once you are comfortable with the layout, you will see you have access to all the similar actions as on the desktop version including free-looking and leaning. You can modify the layout of the virtual buttons totally by sliding them around and changing their transparency and size

4. Monetization Strategy

The mind behind the game followed the similar framework seen before in the Game category. The game is free to play, download and in-application elements are available for the individuals who need to buy them. In the meantime, we should say that the game-play does not rely upon the user’s budget.

After the features described above, PUBG seems to be an enormous machine with innumerable features. It is a high-level mobile gaming app. These kinds of games are normally created by experienced professionals and include high development costs. It is a high-reward and high-risk market. These games include an awesome level of details and are abundantly well-designed.


Want to know more about building an app like PubG? Request for a free quote to reach out to us on [email protected] and our experts will get back to you with the best solution for your business.

Blockchain in Trade & Finance

Blockchain in Trade & Finance

Blockchain technology has found its big utility in trade and finance and there have been a substantial increase in the number of trials. However many pilots and trials have failed also. There is an increased awareness among parties and certain well-known names have come up in this blockchain in trade & finance.

As on date, the trade finance has bottlenecks and factors such as–

  • Manual contract documentation
    The bank manually reviews the financial agreement provided by the importer and sends financials to the correspondent bank
  • Invoice factoring
    Exporters use invoices to achieve short-term financing from multiple banks, adding additional risk in the event the delivery of goods fails
  • Delayed deliveries
    The shipment of goods is delayed due to multiple checks by intermediaries and numerous communication points
  • Manual review
    The export bank must manually conduct AML checks using the financials provided by the import bank
  • Platforms
    Since each party across countries operates on different platforms, miscommunication is common and the propensity for fraud is high
  • Duplicative bills
    Bills of lading are financed multiple times due to the inability of banks to verify their authenticity
  • Multiple versions
    As financials are sent from one entity to another, significant version control challenges exist as changes are made
  • Delayed payment
    Multiple intermediaries must verify that funds have been delivered to the importer as agreed prior to the disbursement of payments to the exporting bank.

Advantages of Blockchain technology

In view of the factors listed above, it has been found the blockchain in trade finance brings about following added advantages-

Review and appraisal in real lime

Financial documents linked and accessible through Blockchain are reviewed and approved in real time, reducing the time it takes to initiate shipment.All bills and invoices are easily accessible on the blockchain giving real time transparent viewing

Removal of intermediaries

Banks facilitating trade finance through Blockchain do not require a trusted intermediary to assume risk, eliminating the need for correspondent banks financial institutions and banks which are in trade and finances through blockchain do not require intermediaries resulting in faster transactions

Elimination of double spending

Bills of lading are tracked through Blockchain  and are thus eliminating the problem for double spending All invoices and bills which are being tracked through blockchain remove the requirement of double spending.

Simpler contract execution

In view of contract terms being established and met the final status is there on the blockchain in real-time. This results in a reduction of time. As contract terms are met, status is updated on Blockchain in real time, reducing the time and headcount required to monitor the delivery of goods

Authentication of ownership

The blockchain provides the clarity of the location and ownership of the items as it is well established.The title available within Blockchain provides this transparency .

Settlement and fee reduction

As there is the removal of intermediaries there is substantial reduction in fee. All contract terms executed through Smart Contract remove the need for correspondent banks and added transaction feesRegulators are provided with a real-time view of essential documents to assist in enforcement and AML activities

It is hereby seen that with the introduction of blockchain the business clarity and hurdles have been removed, there is authentication of ownership, simpler contract execution, review and appraisal in real time etc

Women’s Day 2019 at Parangat

Women’s Day 2019 at Parangat

She can so that we can! From #MeToo to #HeForShe, it has been a pretty interesting year, the voices that demand gender equality are now louder than ever. They should be celebrated for the hard work they put into whatever they do and for the finesse with which they manage life with such ease and grace. Women should be celebrated every day! Women’s Day 2019 at Parangat technologies was all about honoring the women for their hard work.

How Parangat celebrated International Women’s Day?

Parangat Technologies is constantly working to have a workforce reflective of the consumers it serves, at all levels of the organization. Every year we at Parangat Technologies proactively associate ourselves with the celebration of Women’s Day by planning events and contests for the women of Parangat. On this very special day, as a gesture of commemoration of the hard work of the ladies, they were delighted with lunch that was organized by the men of Parangat.

To inspire conversation and bring further awareness to gender equity, Parangat Technologies celebrated International Women’s Day with a video that shares how Parangat employees Press for Progress and asking a simple question “What Women’s Day means to them”.

We firmly believe in cognizing and making headway for the achievements of women every day, and International Women’s Day serves as the perfect day to continue to strengthen its commitment. The Women of Parangat are the ones who through education, conversation and opportunity, empower women and engage men to advocate for gender equity in the workplace – and in the world – in support of women’s individual success, collective advancement, and business improvement.

And remember to #BeBoldForChange.

P.S: Here’s a picture of subset of our Noida Office’s female team members from the celebration on Women’s Day 2019 at Parangat Technologies.

International Women's Day 2019