So just imagine a website that has a captivating look, full-screen image, and which include a transparent button that leads to landing pages of well-designed and adaptive content. And the navigation features and functions are working perfectly across all the major platforms and devices, and you are switching from an exceptional and horizontal mobile menu, which is available in front. But unfortunately a huge chunk of your potential customers lives in Africa, and they don’t have that much of the bandwidth to properly use it. So does that actually mean our best methodologies and practices are failing? Definitely, not – it actually means that a proper customer experience is the combination of a lot of crucial factors.
And best practices in customer experience actually provide a well-versed framework, which is required for a repeated process. Thus it allows teams to properly execute with a bit fair amount of good certainty. And it shows that they are actually doing the correct thing, in the right manner.
However, while following the best practices and methodologies, we are setting the foundation for properly implementing an exceptional and flawless UX. And in order to do that, we must actually avoid letting the best methodologies and practices substitute all the work. So let’s see how style guides, interaction design patterns, visual design trends, and web design trends and templates are actually influencing the user experience:
Interaction Design Patterns
Since inception, Interaction design patterns are considered to be the amalgamated learning of what has really worked well years ago. And undoubtedly, these patterns completely illustrate the best methodologies and practices of the engaging and interactive design experience. In fact there are a lot of benefits to properly using a well-versed and recognized design pattern. As design patterns extract the actual collective wisdom and rigorous testing of the past products while providing a very common language for app design teams.
We all know that visual style guides and corporate brand standards are meant for aiding design preferences and give direction to brand’s consistency. In last few years, design standards are often representing the well-versed solution to challenges, when compared with a solution to the recent and current challenges of organizations, which are facing. And with time design standards are becoming increasingly obsolete.
Visual Design Trends
Visual design trends, such as flat design, full-bleed hero images, cards and typography as design can influence the visual design choices we make. But trends, like patterns and process, are not hard and fast rules, and they are not a substitute for understanding the needs of the user. Design trends should inform, but not steer the user experience.
Visual Design Templates
Nowadays, Themeable content management systems (CMS) and a global industry of visual designers are providing an easy access to websites. Theme templates including Theme Forrest and Template Monster are available for free as well as paid design templates. One of the key benefits of using these templates uses beautiful imagery, and a viable account for Smartphone needs. But it’s unlikely to accommodate a bit low-bandwidth Smartphone and tablets—which is comparatively easy and simple fix on the bespoke and custom website.
Leveraging best practices and methodologies responsibly
Nowadays, best practices, methodologies, patterns, and templates are providing key benefits of delivering a much repeatable process to get in a fast, viable and flexible way. Even brands and companies are properly incorporating user’s needs which in turn, have made the push better, faster, and reasonable. And it helps in properly incorporating a well-versed and captivating good UX. So in order to deliver a fast, reasonable and positive customer experience, you must know how to properly apply the best methodologies and practices of customer experience and also the time when you are breaking the rules.
Hence, creating an exceptional and positive customer experience is not just about having best methodologies and practices. Infact it’s all about keeping all those practices and processes into right hands.
New automated features like routing around the traffic and recognizing people at the events are creating a photo album, which is turning the iPhone into a well-versed and smarter accessory of your life. Chatbots are helping in completing your daily tasks like it allows anything user on Facebook. In short span of time, it has become an exceptional assistant that helps in managing your conference dates and scheduling meetings. A new update for your iPhone includes new automation in order to make lives easier and reduces stress. At a developer conference, which held in California, Apple announced iOS10, which was focused on how to make your phone “think differently”. Let’s take a look at a few potential updates that impressed a lot and have a lot of things to offer:
- Improved Maps to suggest better route details
The Apple Maps app in iOS 10 will help you know the recent traffic problems. With the emergence of the Waze app, which is now owned by Google, Apple has launched its Maps app in iOS 10. This will help you in figuring the exact routes and will let you know about the traffic problems automatically. The app also suggests which routes you should typically prefer. By using Calendar feature, user can get the route suggestions.
- Automated text responses
If you are chatting with someone, a new feature “Quick Type” in the iPhone’s Messages app will suggest more than just the auto spelling correct. It has a lot many features like if someone asks question about your current location “Where are you?” the iPhone app will automatically show your current location in the map. And if someone asks you availability to fix a meeting, it will suggest the time by checking your calendar.
- Facial recognition feature for photos
The Photos app can now successfully recognize the people in photos and will offer you to group together. Apple launched this feature on the Mac desktop for some time, but the amazing thing about having it on the iPhone is that the processing is all local to the phone. And that means it is comparatively more secure as photos now don’t need to be processed in other technologies including cloud technology.
- Your voicemails could be transcribed
Even though it’s now available on Google’s Voice app for many years, the iPhone has the feature to transcribe your voicemails successfully and automatically. And it could successfully turn them into text format. In turn, this saves a lot of time because as you can now scan easily through the already written text comparatively faster than you could listen to messages.
- Now your Smartphone knows when you could lift it up
Now you don’t need to press a button to increase the shine of your screen. Your phone’s accelerometer knows when you are raising your phone to look at it. And once you raise your phone and look at a glance to check the notifications screen’s light will increase and when you’ll keep the phone down the screen light will again become dim.
- Siri can now order a Food from your Favorite restaurant
The voice assistant available on the iPhone and iPad, which we know as Siri has become smarter. Now Apple is allowing the Siri to work with available third-party apps. So that means, now you could ask Siri to order your favorite food or cab from Uber.
- Automated videos of events
Apple is advertising its new feature called Memories. And this new feature will grab all the video snippets and photos, by properly identifying the known places and people at a conference or event. It will then combine them altogether and will come with a highlight video, which will have all the key highlights of wedding or birthday party. And this feature will let you twist all the settings in order to make the video shorter or longer. And it will emphasize the action and crucial moments, both.
- News app will automatically group all the key stories
Apple launched another new automation in its News app. The new revamped News app will create sections for news stories while on the fly and could group them by quickly scanning and show only the new and latest business stories.
Blockchain, soon has become a leading Technology and is gaining enormous user attention especially in cryptocurrency. And in coming years, it is expected to change all the key aspects of emerging and digital business. Nowadays, even Blockchain have become a bigger trend than Internet. And if we can successfully combine blockchain and IoT, amazing results could be seen. A lot of companies have even already adopted the duo Blockchain and Internet of Things or are planning to have the flawless implementations, solutions and initiatives of these two.
According to Forrester, basically there are 3 key challenges for Internet of Things and Blockchain ecosystems that need to be addresses. Let’s take a look at them:
Technology: For IoT, Security comes in picture. If we talk in the context of Internet of Things, security has been always a challenge. So you need to be clear that security should not be overlooked. Here, Blockchain comes in, as it a secure medium to the Internet of Things.
Operational challenges: The business model and other key practical aspects require a lot of operations like agreements.
Legal and compliance issues: A lot of responsibility issues are there, if we talk in terms of case of actions that are majorly taken by devices.
Is Blockchain the solution to IoT challenges?
In short span of time, Blockchain technology has become a flawless source, which could provide an efficient and simple infrastructure. It enables an effective and safe transfer between two devices, be it a piece of property or data. The key reason behind its popularity is – it’s highly secure and reliable. And to efficiently enable the exchange of these messages, IoT devices need smart contracts which have the capability to model the agreement between the two key potential parties. And this feature will enable the independent functioning of potential and smart devices that too without the need for key and centralized authority. So this peer-to-peer and exceptional transaction has proved highly efficient and reliable digital infrastructure.
One of the key advantages of having Blockchain is – it’s public. And the best part is everyone is participating and could clearly see the reliable blocks and flawless transactions, which are stored in them. But everyone here doesn’t mean that anyone can see the private content of your transactions because it is secured by your confidential key.
Since a Blockchain is decentralized, so not everyone or any single authority is not authorized to approve the transactions or set a specific set of rules in order to have transactions acknowledged. So that proves that only reliable sources are added in the chain or network as a failure would make everyone face the consensus in order to accept the transactions. So most importantly, Blockchain is secure. And the database is only allowed to be extended and previous records could not be manipulated or changed.
In a nutshell, the key benefits of leveraging the Blockchain technology in getting completely securing IoT that could be shortened in just three points: earning trust, dropping costs and accelerating transactions.
Customer relationship management (CRM) vendors are offering bespoke solutions to small businesses, thus providing software-as-a-service options. And when SAAS is flawlessly integrated with other pioneering technologies, people get the perfect understanding of what a small business expect from their enduring customer relationships. Earlier there were speculations that CRM is just for big brands and large enterprises so it would too costly, time-consuming, intricate and troublesome to leverage this technology for becoming successful. But thanks to software-as-a-service (SaaS) CRM vendors providers like NetSuite, Salesforce.com, which helped in rejuvenating the tarnished image. And that’s why big enterprises and SMEs are welcoming them with open-hearts and embraced CRM for affordable, easier, scalable and accessible recreation. Today even small businesses are finding these exceptional tools worthwhile.
CRM A potential and effective CRM application provides a flawless, organized and comprehensive view of a brand’s prospects and customers, and enhances employees’ interactions among them. In recent years, CRM software packages are gradually becoming affordable and have come down in terms of price and scale. They have migrated to hosted applications or SaaS solutions, thus making CRM solutions easily available and accessible to huge and growing number of start-ups and SMEs.
Key benefits of CRM
Regardless of the type of CRM solution you are choosing for your business, it offers a few key benefits, thus allowing you to do the below mentioned things:
- Figuring out which customers could generate the maximum profit: By properly analyzing the buying behaviors and other confidential customer data, your brand or business could gain a deep and better understanding of your best customers. And you could differentiate between the list of customers by providing the highest profit margins and figure out those who could simply bring the high revenue. And you could use that crucial information in providing a better customer service to your customers.
- Properly analyzing the buying patterns: By having the proper understanding of the customer’s buying patterns, you could spot your potential and valued customers and leverage the sales opportunities, too.
- Maximizing per-customer profits and earning revenue: Data taken from CRM could help you in lowering the cost of selling to various customers, thus helping you increase the profits from your retained customers.
- Key features to look for in CRM: Whether hosted or licensed, these are a few common features that you should look in a CRM solution for your brand or business.
- Application Programming Interface (API): API allows the CRM solution to correctly link with the other connected systems, thus eliminating the need to enter into information-based solutions several times.
- Managing multiple contact information easily: CRM allows its users to properly organize their crucial data and access other professional details. That makes it possible to view all the possible interactions that have done with a particular user, as well as with the multiple individuals.
- Dashboards: The system and solution should provide a detailed view of the sales and business opportunities across a company’s customer base and its employees, who are working on them. And with this, a lot of promising opportunities are expected to fall.
- Delegation: By using this tool, employees should be capable of using the system to electronically delegate tasks to their team members and colleagues.
- Easy information access and entry: Employees could easily access the information from anywhere that too within the system. And information could be easily accessed through both the individual’s and company’s name.
So you spent a bad day at work? And you ended your day aggravated and cranky. So, what’s the reason behind it? It may be because you spent too much time while looking for something crucial, and you are not able to get those things done. You must be looking for the details and crucial documents that are hidden within the sprinkled projects and you are unable to reach teammates, who are located in the multiple time zones. Or a lot of people are trying to grab your attention in various ways including instant messages, email, meetings, and calls. And you are unable to find the focus you need to accomplish while completing your tasks. Scattered info not only ruins your days but it also ruins your productivity. And time management and document management apps can help you out in maintaining your productivity.
Platforms and Mobile apps are designed to make our work flawless
According to a few reports, for searching scattered information productivity is hindered and goes as much as 35 percent. And the solution to this challenge is complicated. According to the study done by Hubspot people are wasting their time at work, and it’s not because they are spending time spent in updating their Instagram accounts. While 82 percent of surveyors said they spend an hour a day in just logging into and managing the various systems that they require to use. While most of the companies employees use various apps and platforms, but how can we possibly manage them efficiently and effectively?
That’s why you should know which Tool to use and when
As we discussed earlier also that we can use a lot of platforms and apps to manage our documents easily and searching them easily, too. So the app or platform that we choose should be focused on communication and should help in getting the things done rightly. As it’s a medium to create, save, store, scan, and find documents of all types and sizes and get that projects synchronise across the physical boundaries.
However, these particular standards might not fit with every team, but they give a clear understanding of how to find each and every bit of scattered information. In spite of locking crucial information and data away on several individual hard drives or getting buried on vast storage services, it’s should be in everyone’s best interests to ensure that all materials should be completely collected, organised, and shared on apps and platforms that you are using for getting your things done.
And once you’ve set your rules of engagement and organised all your team’s confidential and crucial information at one place, you could keep that data easily searchable and knowledge alive, even as your complete team changes over time. So let’s get everyone at your company to ensure they have shared information at one reliable and secured app or platform. And once everyone is in the same phase, finding and managing the work across the teams will be easy, and will finally put an end to your bad day at the office.
In recent years, Video marketing has grown tremendously and in that short span of time, it has become a relatively new marketing trend that has a lot of benefits for brands or businesses. By adding video to their website, businesses and brands are quickly and conveniently reaching its customers and prospects, thus generating more sales. Now sales representatives are easily responding to their customers’ needs, that too without spending a lot of time or money.
Do you know what makes video marketing so popular? – It’s ease of sharing. Once the video is created, it could be easily placed added anywhere over the Internet. It could also be easily sent through email, social media channels like Facebook, Twitter, Instagram, and WhatsApp.
Let’s take a look at a few staggering facts About Video Marketing
- On Google’s search result, a video is 53% more likely to appear on Google’s index, thus appearing on the first Google page
- 60% of the complete web traffic comes from the online video
- 68% of the top 50 E-commerce businesses and Retailers are leveraging video feature on their website to give an extra boost to their business
What makes Video so popular? – It’s repeated Use on the channels – Once the captivating and engaging video or testimonial is created, it could be used again and again. More benefits here:
Better Way of Representation
Since our school days, we have been in the habit of reading documents or PDFs to understand anything. And since then the written word has been the medium to understand, advertise and promote your services and products. But now after the evolution of “Video feature” people got an exceptional medium to convey their emotions and thoughts. Video production helps the user in expressing their thoughts in non-verbal ways, too. The user can share the thoughts through their body language and facial expression, which in turn, helps their user in better understanding the person’s thoughts and emotions.
Builds Reputation and Credibility
It helps brands and businesses in increasing their reputation and credibility as they could record their client’s testimonials in the form of videos, thus helping new customers in knowing the product’s and service’s offerings. Now a potential customer can check client’s videos and testimonials before buying any product or service. It helps in increasing the credibility and trust among its consumers, thus leading to more sales and revenue.
Adds Human Touch
Video marketing is considered as one of the potential medium of marketing and branding as compared to other channels. Do you know why? – Because it adds a personal touch to your marketing and advertising. Now your prospects can see all your offerings and services before doing business with you.
Increases Engagement with Your Website
People love to see visual things and the simplest way to engage and influence them is to add video to your website. As it allows you to imbibe stunning presentations and testimonials that not only inspire viewers but also engages them, thus, increasing their stay time on your website.
Staying ahead of the Competition
You can get a huge leap on your competition by just adding a promotional or client’s video to the homepage of your website. It will help your clients and prospects in finding your product more influential as compared to others.
Hope you liked reading the above article about how Video integration could help your business in gaining credibility and trust. Let us know your thoughts in the comments section below.