How mobile apps are changing Automotive Industry?

How mobile apps are changing Automotive Industry?

One of the biggest industries, which are affected by the shift towards Smartphone devices, is Automotive industry. According to the recent survey, 1,500 individuals are currently looking to buy a car, approx 72% claimed to use their Smartphone devices in their car purchasing lifecycle, and around 52% claimed to use their Smartphone while looking for the new part. Around 29% said that they have used their Smartphone devices while selecting and reviewing mechanics. And, this shift is indicating an entirely new landscape, which has empowered customers to compare the prices, easily receive and redeem offers and coupons, browse sales offers and reviews along with the option to go for a purchase.

Automotive-Industry-An Evolution Transformers

Gone are the days when you’d have to go to car yard to buy a car. Buying a car from the yard is a time consuming, and thankless way of doing research. Here comes the usage of Smartphones. These car-search specific apps enable the consumers to search for cars easily and understand more about them than ever before.  Now they can go into the car yards with much more knowledge and information.

Apps like Carsales and Drive are helping users in finding the best prices. Kelley Blue Book and are used to look for the expert reviews and organize test drives. There are various apps like Edmunds, which helps in calculating true market value of a vehicle, empowers consumers with an incredible power. Now Smartphone users can simply jump on social media to check the reviews given by other drivers, or can go on Youtube to check the comprehensive test drive videos published by the experts.

And, as a result most of the buyers these days know much about the car before they purchase it.

Being Creative, Being Right

This transition of customers on mobile apps has helped them in wisely comparing price and reviews. Few automotive brands are aware of this consumer transition, and are developing innovative and game-changing automotive mobile apps that can easily engage with their customers. And, that’s why they are adapting it in their mobile marketing efforts, too. For example – Audi is designed to draw an attention to Audi’s Start / Stop technology; new Audi models’ engines instinctively turn off at traffic lights, and turn back on when the accelerator is pressed.

Let’s demonstrate this technology – an app detects any incoming open applications that are not being used for long and sends the user a alert to close it, thus saving battery and making your Smartphone more efficient thus paralleling the Stop / Start technology in Audi cars. It lets you save energy by turning things off especially when they’re not being used. And, that’s why – it’s simple, effective, and smart as you can get.

Smartphone devices and mobile apps are revolutionizing the landscape of Automotive industry for much better experience, thus helping customers in getting ahead of competition and keeping automotive sellers honest. And, that’s why it is simplifying the process at both the ends, and making it conventionally a much stressful process; little bit more fun and exciting.

How Parangat can help you in building your Automotive apps?

Here at Parangat, we work with our clients to deliver robust, high-performance and award- winning automotive apps. Whether you need a mobility solution for iPhone, iPad, Android or Windows, our dedicated team of mobility experts, who come up with deep industry knowledge and passion for technology help you make your vision a reality. Our methodologies and industry expertise in mobile space enable us become the top mobile apps development agency and help brands gain excellence, increase efficiency and maximize profit. To know more, click here

How to leverage Analytics to Drive Your Mobile App Strategy? – Part2

How to leverage Analytics to Drive Your Mobile App Strategy? – Part2

In the previous post we have discussed how a well-versed mobile app analytics can result in a successful mobile app. And, if you have a team that knows how to correctly apply or integrate analytics with your app, then you are taking the right step towards making your app successful. We at Parangat, follow all the groundbreaking tools and techniques that can help in making your mobile app successful. Let’s take a look at a few more points of how to leverage analytics to drive your mobile app strategy:

  1. You need to create a culture where it’s ‘Allowed’ to fail

When you are implementing a mobile analytics-driven mobile app development strategy, one of the key points that you need to discover is – you’re not going to make the right decision every time and every time you are required to try something new. But if you are going down the wrong road sometimes, it’s not like you are not trying hard enough. It’s when you measurement and analysis drive your development process; you are quickly learning which hypotheses are true and which are not. And, your wrong hypothesis will help you in knowing what not to do.

So, if you are creating a culture where people do not fear of getting penalized for failing, you are creating a culture where people can learn from their failure and can know they should not do. Mobile analytics is a great way of ending long-time debate because by using analytics you are letting numbers to define “winning” ideas. So, you have an app idea? – Then test it and get the right answer. As this is where mobile app analytics tools can help you.

  1. Develop a common language

Teams work well when they share a common goal. And, one way to advance this within your team is to ensure that everyone understands the company’s goals and objectives. And, you can reinforce your common purpose with the language your team uses to discuss about the app’s objectives and the key metrics that support them. By creating a data dictionary that well defines what your key metrics represent to your business and how they can be captured, derived, and rightly calculated. Just update it regularly as your goals and metrics transform throughout the app lifecycle.

  1. Make everyone in your team a business analyst

Ask everyone from your team to analyze your app. As in this connected world —data is the oxygen that has the capability to help users earn success. By understanding and creating the insights from the data, you can build a well-versed strategy. Furthermore, these people of your team can have the expertise that you are looking outside. They know their part of their business well, so you need to empower them so that they can help you in digging the relevant data.

Being a leading web and mobile app Development Company, we at Parangat has the capability to properly analyze your mobile app and help you in getting the right solution for your mobile app. Our team has the capability to properly integrate analytics with your mobile app. To know more about our expertise and portfolio, visit here.



We have shared few crucial points in our previous post, where we have discussed how and why soft launch plays an important role in the success of any app. Remaining points we will be discussing in this post:

  1. Testing App Store Performance

The App store is flooded with lots and lots of apps. And, that’s why apps are lost among the thousands of other apps, which are already fighting for attention. However, there are numerous ways that ensure that you rightly enter the market strategically by properly understanding how well your app will work. And, this small scale test will figure out areas that need ASO adjustments. Now it has become crucial to properly understand your goals and properly craft effective strategies before hard launch. You need to know what to properly measure in order to make data-focused decisions for delivering a successful app.

  1.   Data You Should be Collecting During a Soft Launch

Now when you are familiar with the benefits of app’s soft launch and your overall goals, you are required to determine what you need to measure prior to your app’s launch. So, it has become important to measure and track both – user acquisition and user experience. The right UA will help you properly understand from where your new users are coming, how much they will cost, and how much revenue they will generate. By measuring the UX, you can track user’s behavior including what features they are actually looking for and what are their pain points. It’s the only thing, which is required to acquire a steady influx of users. Here are a few key data points that will help you in properly analyzing:

  1.   Usability

First step that you need to follow is – you need to properly monitor how users navigate within the app. Are they discarding it at any specific spot within the app? You need to ensure that you meet all the challenges that may result in user’s abandoning your app.

  1.   Lifetime Value

Have you ever thought? – What’s your Average Revenue per User (ARPU)? You might be having in-app purchases or having ad placements to generate revenue, but unless you give a right test run before releasing it to the primary market, you would not be able to know which revenue streams are the most successful. Soft launch of an app will allow you to understand how much revenue you can generate and from where.

  1.   ASO

ASO is an important tool that can help you in understanding how well your app is performing in the App store. By imbibing the right ASO strategies, you can find the lags and advantages of your app through the app store search. ASO will help you in getting the answers of few crucial questions like – are the creatives (screenshots, icons, etc.) are compelling enough to entice new users? You can use ASO data to tailor your keyword options, creatives and app description so that you can attract more users.

So, by choosing a soft launch approach, you can prove to be extremely informational and valuable. It not helps in the initial user acquisition phase of the product lifecycle but also provides you an in-depth insight on what your users want prior to the preparation for your hard launch. With the soft launch, you’ll be able to collect patterns of user’s behavior, define success factors and business pain points. It will help you in understanding how users interact with your app. So, wisely choose the right soft launch strategy that can help you in getting the right steps without jeopardizing the overall success of your mobile app.

Why iOS Apps Earn Higher Revenues As Compared To Android Apps from App Marketplaces?

Why iOS Apps Earn Higher Revenues As Compared To Android Apps from App Marketplaces?

In recent years, there is a huge proliferation in the number of mobile apps as we see an increasing number of smartphone and tablet users. As the days passes, we can see that these devices are becoming smarter with their ability to get connected with the internet. And, the power of such Smart devices will be harnessed by the users as more and more people will be adopting these mobile apps for completing their daily activities including online shopping, playing games and completing payment over the devices. Today mobile application development market especially in India is making an exceptional growth. Mobile apps have become the key choice of people as they are making life easier and are also easy to use. For developing mobile app, there are various platforms, which ensure the best user expectations and customer satisfaction for its target audience. According to reports, today global Smartphone marketplace is dominated by Android. And, with 84.1% and availability of 2.2 billion mobile apps available in Google Play Store, users are growing at an exponential rate. Despite of all these figures, user’s and developer’s choice is still iOS platform. And, that’s why the global mobile application development market is massively dominated by the iOS application development companies. Let’s take a look at a few reasons of why to choose iOS apps –

App user experience

The key point that makes iPhone popular is their user’s dedication.

Generates Much Higher Revenue

Since inception, iPhones are always targeted at the premium marketplace and that too with the higher incomes. So, you need to always go for better services and tools, which in turn, require higher costs. And, higher the monetization is, better results will be obtained, thus increasing the amount of revenue.

High-end and Qualified Mobile Apps

iOS is called as a closed platform because Apple has a complete control over its software and devices. They have their own designers for software and hardware, both, thus allowing strict guidelines on their all the interactions. The key reason for which iOS is basically preferred by the developers for their mobile app development is due to the limited number of devices that are available as well as there is not much difference from their  previous hardware versions. Device fragmentation of Android devices are found to be much more useful. Additionally, it has become too easy for iOS users to avail the latest versions of OS, which in turn, accounts for a much higher rate of adoption as compared to Android OS.


Nowadays, it has become easy to build UI/UX of iOS devices. Thus, as compared these devices are much more user-friendly and has easier frameworks to work with. In turn, this gives better user experience.

Review Process

However, the review process of developing iOS apps requires much time longer, but it develops quality apps. And, this is due to mandatory strict guidelines that need to be followed by Apple while using the iOS platform.

Lesser Bugs

Another advantage of having lesser number of iOS-based devices is it accelerates the application development that too with a fewer number of bugs. And, this is one of the greatest advantages of the OS from Apple. Apple also encourages lesser number of codes that results in lesser number of bugs generated.

Developer’s Tools

Apple comes with much faster and firmer tools and also includes better developer’s tools for mobile application development, as compared to other platforms.

Higher App Store Visibility

The Apple’s App Stores are organized into categories, thus helping in getting better ranking by using a complex algorithm. Rating and reviews available in the iTunes App Store makes it easy to select the app.

Due to increasing number of Android based devices as compared to iOS devices; Android devices offer the toughest competition to OS from Apple. But, still the quality of iOS apps is higher and they are used by loyal and affluent users.
Parangat is one of the best mobile app developers, which has witnessed an exceptional growth in short span of time. Their success lies in the fact that they are dedicatedly working with the latest technological advancements that are related to mobile application development and has much experience in working across the majority of platforms.

How to reduce resistance on your eCommerce website?

How to reduce resistance on your eCommerce website?

Within 2-3 seconds, a visitor decides whether he wants to stay on the page or bounce off to a website that is offering something better. There could be many reasons that makes visitor to leave website. But one of the common reasons is facing specific challenges while completing few actions. This resistance of the visitor could either be a result of lack of information, bad layout, or vague message that website is reflecting.

Your website’s landing page’s aim should be to convince the visitor to make a purchase. For that you have to meet the challenges and remove all the barriers that are creating hindrance in sales funnel.

Clear the Mess

The first step to create a successful website is – start clearing off the clutter. That means remove all the unnecessary elements and functionalities that are hampering your app’s navigation or making flow confusing. As needless elements and features on the website create friction and deviate visitors from the goal of making purchase on the website. Don’t forget to remove the unrequited links from the website and other pages to make flawless user experience of your e-commerce website.

Eradicate Slow Loading

One of the key challenges for e-commerce website is slow page loading. Today user is information-centric and wants fast access to information. With the rapid change in technological innovations, the speed of accessing the information on the Internet has increased tremendously on an average. And, that’s why users don’t prefer to visit those websites that take more than 2 seconds to load. Around 40% of the customers leave the website right away if it is taking more than usual to load. That’s why slow page loading has become one of the chief friction makers on a website and should be prioritized while optimizing your website for user conversions.

Add Trust Seals

When visitors visit your e-commerce website for the first time they ensure they that have made right decision. By incorporating trust seals like contact features, payment assurance features and various communication methods, you are providing few more reasons to the visitors to trust the website and make a purchase without any hassle. Once the buyer finds a trust seal on the website, he feels much more confident about making a purchase on your website.

Offer Multiple Payment Options

Promote those products on your website that offer effective and multiple payment options to the buyers. As ineffective payment option makes buyers anxious and they leave your website without having the purchase. Ensure to have the sound payment gateway support through cash, credit cards, debit cards, Paypal and net banking etc.

Add Right Filters

It’s important for web designers to add the right search filters at place, especially if it has lots of products. Because right filters help in keeping things sorted and organized and today’s users want quick access to every feature and functionality. If you have so many products on your website, it might get difficult for the visitor to easily find the product he is looking for. This in turn, often makes user anxious and adds to the frustration and he may leave the website without making any purchase.

Add Client Testimonials

To retain users and maintain the trust factor on your website, add client testimonials and reviews that reflect the strength for your business. According to reports, 61% of the buyers look to the client’s testimonials before making any purchase.

Apart from the above mentioned points, by properly optimizing your website, you can not only improve the conversion rate, but can also build brand identity. Parangat technologies,a leading web development company and technology solution provider offers top-notch and custom-designed website services to help clients keep ahead in a highly competitive world. Our bunch of tech nerds use various open source technologies to build agile, robust, feature rich and interactive websites that increases value and revenue. For more details visit our services

What’s the difference between: Apple iPhone 7 & iPhone 7 Plus?

What’s the difference between: Apple iPhone 7 & iPhone 7 Plus?

On September 9 event, Apple announced two new iPhones – iPhone 7 and the larger iPhone 7 Plus. Till now, two iPhones – the standard iPhone7 and the Plus one – have almost been identical apart from their physical size and inclusion of optical image stabilization. But this time difference is entirely different. Let’s see the difference between the standard iPhone 7 & iPhone 7 Plus:

Apple iPhone 7 vs iPhone 7 Plus: Design

Measurement & Weight – The Apple iPhone 7 measures 138.3 x 67.1 x 7.1mm and it weighs approx 138g, while the iPhone 7 Plus measures 158.2 x 77.9 x 7.3mm and weighs approx 188g. As anticipated, the standard iPhone 7 is smaller and lighter than the Plus.

Look & Feel: Both iPhone7 & iPhone 7 Plus feature an aluminum body, which is available in Rose Gold, Jet Black, Black, Gold and Silver color options. They both have the antenna bands on the rear move to just the top and bottom. And, this makes their look much cleaner than their earlier versions.

Both have stereo speakers attached and both of them add IP67 water and dust proofing to their builds. iPhone 7 & iPhone 7plus differ in terms of design and size. As iPhone7 has a singular lens on the rear, while iPhone 7 Plus has a dual camera setup.

Apple iPhone 7 vs iPhone 7 Plus: Display

The Apple iPhone 7 comes with a 4.7-inch size display, while the iPhone 7 Plus comes with a 5.5-inch display. iPhone 7 has a 1334 x 750 pixel resolution, while the Plus has a Full HD resolution. That means their pixel densities are 326ppi and 401ppi respectively.

They both have a Retina HD display with wide color gamut and 3D Touch technology. They both posses a 625 cd/m2 maximum brightness, a fingerprint resistant coating, Display Zoom and groundbreaking Reachability feature. If we see the nubers, the iPhone 7 Plus offers much sharper and crisper images. The colour vibrancy and viewing angles are identical across these two devices.

Apple iPhone 7 vs iPhone 7 Plus: Cameras

This is the key thing that shows the biggest difference between the iPhone 7 and the iPhone 7 Plus. The iPhone 7 includes a single 12-megapixel sensor with a f/1.8 aperture, while the iPhone 7 Plus includes two 12-megapixel rear camera. iPhone 7 is a wide-angle lens with a f/1.8 aperture and iPhone 7plus is a telephoto lens with a f/2.8 aperture. And, this makes iPhone 7 Plus to offer optical zoom at around two times and digital zoom up to 10 times, while iPhone 7 is only capable of digital zoom up to five times. Apart from that it also means that iPhone 7 plus will be able to create bokeh images.

Apart from that, both the iPhone 7 and iPhone 7 Plus have the same functionality. They both feature the optical image stabilization, something that only the Plus has had in the past. They both have a new Quad-LED True Tone flash, and comes with wide color capture, body & face detection with 4K video recording. The front camera is same on both the devices with a 7-megapixel snapper, thus featuring an f/2.2 aperture, Retina Flash and auto image stabilization. The front camera comes with the capability of 1080p video recording and wide color captures with body and face detection, too.

Apple iPhone 7 vs iPhone 7 Plus: Hardware

Both iPhone 7 and iPhone 7 Plus have the new A10 Fusion processor embedded with M10 motion co-processor. Both of them come with 32GB, 128GB and 256GB storage options.

The iPhone 7 Plus has a larger battery capacity that features around 21 hours of 3G talk time as compared to the iPhone 7’s 14 hours. But apart from that they both offer the same hardware.

The iPhone 7 and iPhone 7 Plus, both have Bluetooth 4.2, LTE Advanced up to 450 Mbps, Wi-Fi 802.11a/b/g/n/ac and both support for Apple Pay. Both of them have the second-generation of the Touch ID fingerprint sensor alongwith their Home buttons.

Apple iPhone 7 vs iPhone 7 Plus: Software

The Apple iPhone 7 and iPhone 7 Plus both run on iOS 10. That means they both offer identical user experience.

Thanks to the dual setup, it provides the few extra software features in the camera element of the iPhone 7 Plus. But everything else will be exactly same in iPhone 7 & iPhone plus.

Apple iPhone 7 vs iPhone 7 Plus: Price

All the Apple iPhone 7 models start at £599, apart from the Jet Black model. Case pricing starts at £699 because a 32GB model isn’t available in that finish. The 256GB iPhone 7 model costs £799.

For 32GB model, iPhone 7 Plus starts at £719, sneaking up to £819 for 128GB model, which is the starting model for the Jet Black finish. And, 256GB model is £919.

Apple iPhone 7 vs iPhone 7 Plus: Conclusion

If see in terms of specs, the Apple iPhone 7 and iPhone 7 Plus are almost identical. Exceptions are just only in their physical size, cameras, display resolutions and battery capacities. So, there is a little difference between these two devices. No matter which phone you purchase both comes with many enticing things and features.