Mobile App Benefits to Healthcare Industry 2020

Mobile App Benefits to Healthcare Industry 2020

In the era of technology, mobile apps have become extremely helpful in every sector. The estimated revenue from mobile healthcare apps will reach up to $58.8 billion by 2020. 

Gone were the days when patients have to wait in a long queue in the waiting halls to get the appointment of doctors. But with the revolution in the mobile industry, everything has changed. In today’s era, tailor-made mobile application solutions are developing rapidly for not only new age people but also for the old generation. No wonders, these apps have a solution for almost everything. 

According to the recent report, more than 90% of people use mobile devices for clinical communication. If we belives the report, then more than 90% of the doctors suggest that healthcare apps can bring improvement in patient’s health. Around 80% of physicians are using mobile technology to deliver patient care. There are numerous benefits of mobile app development in the healthcare industry. 

Recent Stats of Medical Technology:

  • According to the report, the valuation of the health sector at present is $21.17 billion and supposed to raise $102.43 billion by 2020 all across the globe.
  • Approximately more than 30% of doctors of medicine make prescribing decisions with their smartphones.
  • Since 2016, the mHealth industry is growing at a CAGR of 32.5%.
  • Approximately more than 70% of nurses use their smartphones for numerous operational purposes. 

Here, in this article, we will discuss some of the top benefits of using mobile apps for healthcare industry 2020. Creating a healthcare app from Android/iOS app development company will give the following positive outcomes:

1. A boon for medical staff

Healthcare apps are one of the great blessings for the doctors, nurses, and other medical personnel related to the hospital. The app made it quite easy for them to keep updated with the health condition of their patients. 

Numerous doctors all across the globe are using digitalized prescriptions. These prescriptions can quickly edit or change according to the doctor as these can be accessed on the mobile device. The app also allows the professionals to view all the reports in a single glance and helps in quick decision making in the time of the emergency. 

2. Reduced risk of diagnostic errors

As we all know, a single mistake in the medical diagnosis of a person can create great havoc on the patient’s health condition. The app helps to reduce the error rate and provide the quantity of needed drug prediction. Healthcare apps have intelligent diagnostic capabilities that assist doctors in numerous ways. They also possessed with additional advanced features that help doctors to store patients’ records.

3. Blessing for Remote Area’s Patients

In the digital era of high-speed internet connection and smartphone, the remote and far-flung areas are also getting the advantage of the healthcare apps. It’s no less than a blessing for the people of rural areas to stay in touch with the doctor without even traveling. The app helps them to book their appointment with the expected doctors, buy medicines, and many more such things. They can also keep themselves updated with all-important health tips.

4. Provides Convenience

Even in the field of medical education, mobile apps are quite beneficial to help doctors, professionals, medical students, and so on to get the desired information. With the help of the app, they don’t need to waste their time running to the library or bring bulky medical textbooks. Medical students can able to get books, new medical literature, journals, and many more quickly from their smartphones. It also allows both doctors and patients to share information without even the need for any physical meeting.

5. People Can Check Their Health Condition

Nothing could be better for the patient to monitor their health condition themselves. The healthcare app has impressive features that help users to track their health. The app allows users to measure weight, blood pressure, cholesterol level, heartbeat, and so on. Instead of going to the hospital every day, users can take control of their health by the app.

6. Conversion in Medical Bills

We all are aware of the fact that the healthcare industry is quite expensive and time taking too. To get an appointment in the hospital for any doctor, you need to visit a clinic and then register your name so that you can seek advice from the doctor. To visit a clinic even for once, it will cost you huge money and fuels. 

Therefore, using healthcare apps can reduce medical expenses by avoiding fuel costs and much more. Even, these apps help pay bills quickly with one tap. You can schedule the payment date so that it can automatically deduct the amount as per your scheduled time from your attached bank account. In this way, mobile healthcare apps reduce the efforts on both doctors and patients ends.

What features make the medical app unique?

Here, we have a list of features that make the medical app unique are as follows:

  • The healthcare app must have the complete list of all the latest medical innovations, researches, discoveries, and so on.
  • The healthcare app must have the feature too works even offline so, the users don’t need the internet access the data of the app.
  • The app must have a feature that allows doctors to connect through the text service called Athena Text.

Final Words

Undoubtedly, mobile applications are capable of providing better human lives. In this article, we have discussed how healthcare apps are beyond beneficial to the healthcare industry. The apps have become the need of today’s healthcare industry as it made the complex task so easier. It is not just beneficial to the patients but also beneficial to reducing the cost of the hospitals.

If you are looking for the top Healthcare App Development Company or planning to build a healthcare app, then get in touch with us. We build intuitive, interactive, and high-quality healthcare mobile apps with the latest technology trends and tools.

For any further queries related to mobile app development, consult with our consultant team!

Desirable Hybrid App Development Frameworks for 2020

Desirable Hybrid App Development Frameworks for 2020

One of the biggest dilemmas is to choose a digital solution for your business. Technologists work constantly to update existing technologies and techniques. In such circumstances where technology evolves every day, choosing a framework for app development is often faced with a lot of options. You may surround yourself with tons of questions like is hybrid app development the right choice? Or should opt for cross platform app development. These are among many questions emerging when you consider which way is best for your business.

When we think about the framework it’s all about native apps and hybrid apps. But here we are going to specifically talk about the hybrid framework, but before that let’s know about hybrid apps.

What is a Hybrid App?

A mixture of both native and web approaches term as a hybrid. The center of the application is written using web technologies (HTML, CSS, and JavaScript). It blends web elements with mobile ones and it’s better and faster to develop, requiring less maintenance & affordable than native apps. Hence, you can say that hybrids are better than native.

Hybrid apps can be created from a single code base for any platform. So, hybrid apps can run on ios and android. Examples are Instagram, uber, amazon app store, etc.

Now, coming to frameworks, many frameworks in the world offer to be hybrid app development. It is not easy to pick the right framework between many available scenarios for your application development needs. Being one of the most experienced mobile app development agencies in India, we suggest you evaluate frameworks which are desirable for hybrid apps.

Hybrid App Framework- Ionic

Ionic is the next growing hybrid mobile device framework in the list that develops applications similar to native applications. Ionic is an HTML5 open-source platform for developing mobile hybrid applications. The framework has become much more popular today and the effect is impressive if it is combined with AngularJS. 

Ionic is excellent to develop basic native functionality in a computer with different operating systems. The framework also allows fast and cost-effective development and eliminates maintenance requirements, because you need to write a single application for the Web and Mobile platforms. Besides, there is a range of useful features available for the command-line interface. Examples of ionic frameworks are MarketWatch. Pacifica, Sworkit, JustWatch, etc.

Pros of Ionic Framework

  • Build an application once and distribute it to devices like iOS, Android and Windows. 
  • The implementation of AngularJS provides a solid SDK for rich and robust applications. 
  • The HTML, CSS and JS platform focuses on rapid development, low costs, and low maintenance. 

Cons of Ionic Framework

  • The output of the app may not be as fast as if the app was native to every device. 
  • The use of AngularJS allows developers to be able to create complex applications. 
  • In-app navigation building can be especially challenging because the UI-router is currently difficult to navigate 

Though Ionic disadvantages impact the fact that the program is not explicitly designed for each device. But still Ionic is a great option to build simple native functionalities to run on multiple devices and operating systems in an application.

React Native

React Native tops our best mobile app hybrid app development frameworks list. It is a JavaScript application developed and maintained by Facebook that provides developers with a minimum of development effort for developing cross-platform applications. It also makes production fast and cost-effective and reduces maintenance requirements. Also, the app provides end-users with a native experience. React Native’s applications are not mobile web applications since React Native app development uses the same simple Interface building blocks since iOS and Android devices. React Native also exposes JavaScript API application interfaces, allowing a Native Reaction user to access device features such as phone, GPS or sensors. 

Pros of React Native

  • Faster to build
  • One framework Multiple 
  • Hot Reloading
  • Smaller Teams
  • Fast Application
  • Simplified UI
  • Reliable and stable Apps

Cons of React Native

  • Ready-made components
  • Native code required
  • App performance lacks as compared to pure native apps
  • Components quality
  • Steep learning curve
  • Security is low because of JavaScript-based library

In conclusion, React Native is a fantastic platform for something basic and fast – like applications with lists, lotteries, etc., anything more complicated than that would take more resources.

Phone Gap

Many hybrid apps frameworks are available and in the list of the desirable framework, the phone gap is also there. Let’s understand what the phone gap & why you should opt for it? 

PhoneGap is an amazing cross-platform system that helps developers to build apps that run seamlessly on various mobile platforms such as iOS, Android, Windows and more. It also provides a Build service where you can develop app-store-ready applications without the hassle of maintaining native SDKs, as the devices are complied with directly in the PhoneGap cloud. PhoneGap has an extensive plugin library where you can find nearly all the plugins you need to build your app and you can also get support from PhoneGap developers ‘wide group. 

Pros of Phone Gap

  • Strong and Robust backed
  • Open-source
  • Flexibility
  • Compatible on all platforms
  • Ease of development

For everything else, there are some areas for a change of PhoneGap too. Now that we’ve looked at its strengths we can move on and look at its drawbacks. 

Cons of Phone Gap

  • Not all functionalities are supported. 
  • PhoneGap can be inefficient when operating with native software.
  • The performance of cross-platform applications is quite modest when compared to apps built for individual platforms 
  • The PhoneGap framework allows the developers to create the apps once. It then charges some fees every month. 

 We just looked at the outstanding features and reviewed some of the strengths of the PhoneGap system. Entrepreneurs should evaluate the advantages and disadvantages based on business requirements, project costs and then take a judicious call.

Framework 7

Moving ahead another desirable framework for hybrid app development is Framework 7. Framework 7 is a free, open-source platform for creating native-looking, mobile, desktop, or web apps. You don’t have external dependencies that make the process agile and efficient while using this tool. The built-in animations and templates make the device fun and appealing. It’s easy to use and works very well. With any of the JavaScript frames such as Angular and react, it can be easily used. Before involving framework7, evaluate it’s pros and cons and then go for it.  

Pros of Framework7 

  • Framework 7 helps you to create IOS and android apps only with the HTML, CSS and JS code.
  • It is not more difficult than designing a website to create any mobile applications under framework 7. 
  • Other frameworks such as angular and react can be used. 
  • High-performance animation
  • It’s an Ios specific, that’s why most leading ios developers in India use the framework 7 for ios app development. THough It was later adopted for android.

Cons of Framework 7

  • Framework 7 has been designed around the Apple environment, so themes on Android devices may not look fine. 
  • Except for android and ios, it doesn’t support other platforms.
  • A support forum is difficult to use.


The development of Xamarin apps is seen as one of the best tools to build cross-platform applications. Xamarin’s device user interface uses native controls on every platform. The features of reusability and the functions and software make the process fast and help save a substantial amount of time. Well, before going with xamarin, make sure that you know its pros and cons and then make a decision accordingly.

Pros of Xamarin

  • User interface 
  • Best component store
  • Xamarin test cloud
  • Shared app logic can be written just once, but deployed across various platforms.
  • Go live within a week

Cons of Xamarin

  • Lack of community support
  • Can’t share code outside xamarin
  • App overhead
  • Some manual coding required

Xamarin is certainly a better option than hybrid apps as they just display the app in a frame on whatever computer you run it, and connect to the platform-specific APIs to make it work. 

Final Thought

Frameworks are seen as one of the key resources used to build mobile and web applications. It should be kept in mind that every project and demand has a specific requirement. The choice of the frame should, therefore, be made sensibly after the consumer has defined the appropriate factor.

This is of course not a complete list as there are several hybrid application development frameworks available on the market today. If you’re planning to build a mobile app, using the hybrid model upper mention frameworks would save your time and money as well as reusing the code to create a web app. As the above-mentioned are desirable frameworks.

Health and Fitness App Development 2020

Health and Fitness App Development 2020

It’s been a decade since the mobile application has been part of smartphones. We can’t deny the fact that it’s the fastest-growing segment in the mobile industry. I am sure that being a part of this tech world, you too have surrounded yourself with diverse apps. Well other than food, groceries, cloth and day to day activities, health and fitness have also become an important part of our lives.

Why do You Need to Build Health and Fitness App?

Thinking about investing in health & fitness apps? But not sure well then you are in the right place. Talking about health and fitness apps, we all are much more active and concerned about our health than earlier. As, over the past few years, living a healthy lifestyle has become trendy. Being healthy nowadays means staying successful, pretty, and fit. 

And why not now maintaining health is much easier than older days. Thanks to the mobile app development companies that create apps that help us to track our health report. Now, you can work out in your home all by yourself through these little amazing apps. Needless to point that there are a plethora of health and fitness apps that one can easily keep track of their health. In short mobile apps are offering a wide array of health & fitness apps to benefit the masses.

Scope of Health and Fitness App Development in 2020

Well, those who are thinking to invest in the health and fitness app, must see these below stats. And in 2020 due to coronavirus, people are even more downloading health apps worldwide.  

  • According to 2019 stats, Fitness App Global Market Net Worth $14.7 billion. Expected to rise By 2026, at 23 percent CAGR over the forecast period. 
  • The sales in the Fitness segment in 2019 amounts to US$ 16,857 m 
  • Revenue is expected to demonstrate a 5.0 percent annual growth rate (CAGR 2019-2023), resulting in a US$ 20,499 m market value by 2023. 
  • In comparison, revenue is projected to show a 7.2 percent annual growth rate (CAGR 2019-2023), resulting in a US$ 3,072 m market value by 2023. 

Cost-effective Health Care App Solutions by Parangat

Healthcare apps become more popular, as they are playing an invincible role globally. But the big question pop-ups is whether health care apps are cost-effective. Well, that depends on the app and the feature you want to implement in your app.

Anyhow, if you are looking for a cost-effective healthcare app development company then you are in the right place. Parangat understands that developing an app can be a tricky business. Especially for startups and businesses, that’s why we provide a flexible quotation to develop an app strategy to embrace the way for you to achieve your business goals. Some of the health and fitness apps developed by Parangat developers are YO doctor, oye lucky, etc.

The factor Parangat considered for cost-effective health apps are:

  • Mobile type and functionalities
  • App infrastructure
  • Ongoing mobile app maintenance cost
  • App hosting cost
  • Cost of external Apis

Types of Health and Fitness Application

Health and wellness apps can be classified into three groups, based on the type of data they manage: exercise apps, nutrition, and diet apps, and apps for monitoring fitness activities. Let’s start by looking at the applications to carry out. 

Diet and Nutrition Apps

Are you eating healthy, or according to your diet and exercise? Don’t know then it’s high time you should download the diet and nutrition app. Diet and nutrition apps help users to track their eating habits, count the number of calories taken/burned, regulate water intake, body weight, etc. Users can set personal goals for a wide variety of diet applications, they can create lists of foodstuffs and even collect recipes. So does this app sound perfect to invest in it? Well no need to rush, we are left with 2 more.

Apps for Monitoring Fitness Activities

Working regularly, but don’t know how many calories you have burned. Well not to worry as with the help of activity tracking apps you will be able to keep track of your fitness. The applications in this group will monitor the physical activity of a user during the day. Activity monitoring apps gather user information about the number of steps taken, ascending stairs, sleeping hours, driving distance, speed, and burning calories. 

Exercise Apps

Stop hiding your tummy fat, and start working out, with the help of exercise apps. These apps help you to get a personal fitness trainer on your mobile with a workout download. Well, you can also pick a coach by name and physical training standard, as you do in the Abs Workout.

What now is looking for the best app development company? So that you can earn higher than your investment by investing in health and fitness apps. But before you proceed make sure to look over the features of health and fitness apps. So that you can ask your app development service provider to implement in your app.

Features of Health and Fitness Apps

1. Customized Diet Plan

This is one of the most important features you need to include in your fitness app. This will allow users to develop a customized diet plan to match their body needs. This will also give users the choice to pick the ingredients and help them determine the recipe as they wish. Include a “simple recipe” option in the app which suggests the food that fits in the pocket of your users.

2. Workout Programmes

Several exercise programs focused on various levels, i.e. beginner, intermediate and advanced, are another important feature of the fitness app.

Simply offer features from a variety of well-detailed yoga videos to high-intensity training interval exercise programs for users. It helps your app stand out from other fitness apps. 

3. Allow to Keep Track of Daily Activity

This can become one of the unique features of your application, enabling users to incorporate different physical activities that users can do outside of their homes. The mobile app also monitors the calorie intake of users during the day and offers details of the overall calorie burning.

4. Steps Tracking

This is one of the must-have features, highly recommended if you’re planning to create workout monitoring apps. Users can test their total day-long steps and calories burned while walking, biking, and cycling during the day by using this app. This feature helps your fitness app to distinct from other applications. 

5. User Interface

The best thing to remember is that the fitness app needs a user interface that is smooth & engaging. Along with that make sure that your mobile app must have a different section for different categories.

So what’s next?

After checking the needs, scope, types, and features of the health and fitness app in 2020. It’s time to discuss which platform you want to opt for ios or android. Besides, you may also find other essential health and fitness app features that you may think will help keep your users fit and safe. In case you have any queries related to health & fitness apps you can get in touch with us. Until then you can have a look at the app developed by us.

What future Low-Code Development Platform holds

What future Low-Code Development Platform holds

Have you heard of Low- code? Well if coding is your bread and butter I am sure you know what I am talking about. Nevertheless, if you are an Android app development company and looking for a go-to solution? Then you are in the right place, so sit tight. Let’s discuss a low code development platform and what it means in the future for app development companies?

Do you know that when custom apps entered the market, many companies embraced them suddenly? Because they act like Jinni, you wish and it gets completed. No more paperwork you ask and all the information like complicated spreadsheets, data entry, and everything is there. Custom coding apps change the way we do business.

Coding was never a piece of cake, as not everyone code. And that’s why low codes platforms become a good solution. But what is a low code development?

Low-code development makes it easier to develop an application by eliminating hand-coding as much as possible. These initiatives are becoming even more relevant today, businesses. As it continues to build applications to work across on a wider range of devices like smartphones.

What Can be Created With a Low Code Platform?

Being in the IT industry it’s good to keep yourself equipped with the importance of emerging technologies. Such as IoT, AI, computer education, low code, and blockchain, after testing and learning.

But here we are to talk about low code and what we can create from it. Low-Code allows companies and developers to quickly explore and join next-generation technology, allowing them to build usable prototypes and to push towards their next large-scale application.

  • Innovation Apps
  • Customer Engagement app
  • Operational efficiency app
  • Legacy Migration app.
The top three reasons to opt for low code development are:
  • It Accelerates digital transformation – 69%
  • Reduce IT backlog– 55%
  • Reduce dependency on hard-to-hire skills–38%

I am sure now you know why low code has become the talk of IT towns. To get you a clear idea about why you should opt for a low code development platform let have a look at its advantages.

Regardless of whether business users build an app for themselves or ease the coder development process by automating manual processes. low-code development enables the production of versatile applications for specific tasks more than ever before.

1. Improved Coordination

Isn’t it best that Low code helps the organization to become more agile. Now, instead of wasting time on the to-do list, longer than China’s famed wall, rely on the app which has extensive coding. The visual design which requires drawing rather than coding will speed the creation tremendously. Therefore, less coding fits with automated testing? This is how apps can get created faster than ever before.

2. Decrease Cost

it’s good to call miser than broke. As with the use of low code, IOS app development companies can build more apps in less time. But that’s not the only reason. A low code platform does not only end the need for more developers but reduces the recruiting costs. And, the right low-code platform will make us more efficient in the organization — not just in IT.

3. Higher Productivity

what will be the best other than less cost and higher productivity? So being in the IT business and wanting higher productivity, low code is for you. Gone are those days when app development used to take months. Now with the help of low code, it takes days or minutes.

4. Enhanced Customer Experience

Now, get ready to provide a better customer experience to your potential customers. Low-code production has more influence than the IT organization. The downstream effects of increased speed include a better experience for the customers. Low-code development helps companies to respond rapidly to industry changes or consumer needs.

5. Efficient Risk Management And Governance

How does the company keep up with ever-changing laws, not to mention the sheer size of them globally? Low-code creation makes the quick change, so you can meet the needs and keep ahead of deadlines.

6. Change Easily

Low-code creation makes it is easy to change evolving apps .. to fit new needs. Low-code creation facilitates rapid change when needed without having to get into complex coding.

7. Faster Transformation

Low-code creation reduces the difficulty of creating large, modern business apps. And, the reduced difficulty means sailing smoother.

I hope the above-mentioned benefits have helped you to know details about the Low-code development platform.

8. Well The Future Of Low Code Is; No Code

So, it’s a good time to get started with low code. As low code has gradually started edging out their older siblings. There is a clear winner in the race of development.

With a view to the coming months and years, we can easily see a world where companies of all kinds including mobile app developers, create their apps to streamline their daily running productivity and performance.

Native, Hybrid or Web – Guess Who will be the Winner in 2020

Native, Hybrid or Web – Guess Who will be the Winner in 2020

We live in the age of technology, where everything is online. And many businesses that don’t have an online presence are now turning their way towards digitalization. So, when you considered investing in a mobile app, you get surrounded by a barrage of terminology. I know it’s tough turf, and you may have lots of questions like what is Native, Hybrid, or Web App and it’s advantages? Or which is the most appropriate app for your business? 

If you are looking for an answer to these questions this post is for you.

The Secret War of Mobile Platform

From the dawn of mobile apps, a war is taking place between approaches of mobile platforms. Nobody can tell when it begins and when it stops, but it is there and it happens. So you must choose a mobile app platform for your business very carefully. The salvation for your business depends entirely on the app platform you opt for.

The key reason to write this post is to explain some conflicting information about the web, native and hybrid apps. Using this post, you can easily understand the best and safest approach to your business. So without further adieu let’s understand.

What is the Native Platform? Why Choose it? 

The best example of a native app is the apps that you see on your day to day life are Native. It’s built-in one language and can be used on other platforms. The app designed for iOS can use Objective-C, and then Swift. Alternatively, the Java language is used for apps that are built on the Android platform. Because of its benefits and applications, most of the business and companies are using the Native platform. 

Now you know that native mobile applications stand for, either Android, iOS. So the question arises why to invest in a native android or ios app development that can only run on one specific platform or even a device. where you can get an app that can run on both the platforms and on various devices as well?

The reasons to go for Native platform
  • Access to device feature
  • Greater operational Speed
  • Compatible with complex apps
  • Work in offline mode
  •  Native experience

What is Hybrid App Development? and why choose it? 

The name hybrid implies an app with a mix of native and web. A hybrid mobile app is like a native mobile app that a user can download from the app store. The main difference lies in the creation of a native and hybrid mobile device. Nevertheless, they are built by using such technologies as CSS, JavaScript, and HTML5. 

Let’s understand the reason why some developers prefer a hybrid app. Well, the answer is simple as it helps to save time and money. Building a hybrid app is faster than creating two native apps for iOS and Android and maybe slightly cheaper. Besides, hybrid apps do not require developer proficiency in two programming languages.

Reason to Opt for a Hybrid App is
  • Budget-Friendly Yet Lucrative in all terms
  • Scalable & Easy Development Phase
  • Offline Access – A great advantage
  • Approval before update
  • Easy App Maintenance
  • What is a web app and why choose it?

What is a Web App?

Web apps are usually created by using JavaScript, CSS, and HTML5. There is no standard software development kit for developing web apps as opposed to mobile apps. However, developers do have access to models. Web apps are usually faster and easier to develop compared to mobile apps— but they’re much simpler in terms of features. 

Reasons to Opt for a Web App is
  • The best thing about the web app is it does not require to be installed or downloaded.
  • Easy to maintain
  • Easier and faster to build as compared to mobile apps
  • Most importantly do not require app store permission

Well, now we know about the different platforms and their advantages. It’s high time to choose the best one. This will help to solve the predicament of yours for developing an app. And to know that let’s have a look at differences between app types through these key implications.

Time to market

one factor you consider before opting for developing an app is time. As native apps take the longest time, while web apps take less time, and hybrid sits in the middle. Another time-consuming factor for marketing the app in the store app approval process.

Target Audience and User Experience

It all makes a difference, who you are targeting. Many types of apps are best tailored to the needs of the audience’s tastes, backgrounds, and pain points.

Features of the App

The main factor to look into this decision-making process is the feature factor. To get a clear view of how web and hybrid/native are distinct from their ability to use native APIs on apps.

One aspect that you have to take into account is that the system will run the application with all its features and layers. So that any potential functionality that you might want to add you can add. To ensure that there is space for growth and that you are not limited by an app form.

Available Budget

Development costs rely largely on the programming language and the time frame required. The cost to native apps is among the most expensive as they require the recruitment of a mobile app development company,  and a longer time to be created.


Because of the potential to be identified organically, your marketing strategy will influence the option of your app. While web apps do not exist in app shops, websites with email, social media, and other channels have proved effective for your business.

In comparison, hybrid and native apps exist in application stores and can be configured by reviews, testing, screenshots and more for search and app store rankings. Web apps are without this ability and rely primarily on classic digital marketing for their delivery.


Each of these three applications has its advantages and disadvantages and your choice will affect your development. This is why knowing and using your strengths and weaknesses to achieve the best return in the form of your application is key in this process.

And once you consider your options, you must work with developers who can see your idea and make it live on your budget and the core purpose of your company. It is important to work with the expert mobile app developers team with exact technology, which supports your decision so that your application can reach its full potential.

OTT (Over The Top) – Understanding the Modern Media Streaming Platform

OTT (Over The Top) – Understanding the Modern Media Streaming Platform

OTT refers to Over-the-top, which means providing movies and TV content through the Internet, without traditional cable or satellite TV subscriptions. It is a revolutionized way of entertainment and unfolding endless media streaming opportunities for users. Netflix, Amazon Prime, Hulu are some of the significant OTT applications distributing unmatched media streaming experiences to their millions of users. These OTT applications have bypassed cable and satellite TV service providers that conventionally act as the controller of media contents.

According to the latest reports, nearly 765 million people across the world are using OTT videos at least once per month. This represents more than 10% of the global population and more than 21% of digital video viewers worldwide. The comprehensive subscription of the OTT market is also expected to grow by 24% in 2020.

Easy access to the Internet, affordable services, faster Internet, and carve of watching the latest media have contributed to the success of OTT applications. There has been a massive demand for OTT applications development, and businesses are banking on aggressive strategies to grow through these modern media streaming platforms.

Although OTT and videos are tangled, they are not the same thing. OTT is just the different channel from which the video content is delivered to the end-users. Here are the detailed clarifications of video contents, OTT contents, and OTT devices:

Videos Contents: Video contents can be viewed on any device, including mobile phones, desktop, television, OTT devices, and many more.

OTT contents: OTT contents come from OTT content providers like Netflix, Sling TV, Amazon Prime, and others. The OTT contents can be viewed from multiple devices by multiple users at the same time.

OTT devices: OTT devices can be any device including smartphones, smart TVs, Apple TV, Amazon Firestick, Chromecast, Xbox, PlayStation, desktop, laptop, tablet, which is used to view OTT contents.

Necessities of OTT platforms

As stated above, more than 10% of the global population loves to consume OTT content; it is clear that the needs of OTT are essential shortly. Here are just a few other reasons why it is more appealing than the conventional mode of media alternatives.

As stated above, more than 10% of the global population loves to consume OTT content; it is clear that the needs of OTT are essential shortly. Here are just a few other reasons why it is more appealing than the conventional mode of media alternatives.

● High-value content at affordable cost: When compared to standard cable packages, streaming media through OTT are much more affordable options. The HD subscription of Netflix is $12.99 per month, and non-HD costs $8.99, which is only a fraction of what we pay for the traditional cable subscription.
Original content: There is a tight race of providing original content between major OTT content providers like Amazon Prime and Netflix. They have distributed some of the award-winning materials, including “Marvelous Mrs. Maisel,” “Roma,” “Period. End of Sentence” and such others.
● Compatibility with multiple devices: For many decades, the television set is mandatory for watching cable TV. Nowadays, you can view OTT contents on various sets of devices. The account holders can enjoy the same OTT experience from different types of devices, including mobile phones, smart TVs, gaming consoles, and others.

Biggest opportunities in OTT

Increasing competition is the biggest challenge in the OTT applications market. Despite the problem, OTT technology has immense potential. The modern media streaming platforms are now on the rise worldwide. North America represents the primary market with more than 51% adoption rate. Besides, European and Asian markets are also witnessing impressive growth due to international exposure of brands like Amazon Prime and Netflix.

Not just entertainment, the global adoption rates are increasing due to the significant opportunities in non-entertainment markets. A recent survey determined that more than 50% of OTT content viewers browse educational content, generally in the form of instructional streaming platforms. The children’s programming and health-based content are holding immense potentials.

Besides, the OTT platforms also consider the benefits of tiered monetization. While most of the OTT content providers are subscription-based, nearly 20% are also depending on in-app purchases. They cast a wide net when it comes to monetizing their services, and OTT could help them to grow in the coming years.

Characteristics That Define Modern Media Streaming

So, what makes a video streaming protocol modern and trendy? There are similarities across smooth streaming, DASH, HDS, and HLC, which yield the below characteristics of modern streaming media platforms.

  1. Chunked delivery: Depending on the protocol, the video files can be divided into short multi-second segments ranges from 2 to 10 seconds. Besides, the custom streaming protocols treat videos as monolithic blobs of information.
  2. Stateless interactions: When users are streaming the video, each request is independent. There is no persistent connection between the user and the origin server for streaming video playback.
  3. HTTP communication: The OTT contents are sent through WAN across the Internet using the standard HTTP protocol. The modern streaming communications depend on SSL encrypted and HTTP encrypted communications.
  4. Passive network structure: When the videos are on their way towards the network, the intermediary nodes simplify the routes by modifying the video fragments.
  5. Internet-intranet symmetry: Modern media streaming open-source like DASH, Smooth, HDS, HLS, and others treat WANS as an open network by default. The corporate and public systems are stateless, passive, and comprised of hardware and software that can provide chunks of videos to their final user-end destinations.
  6. ABR playback: The videos delivered through modern media platforms are coded at several layers and for multiple quality checks. During the ABR playback, the client’s bandwidth determines the quality level and offers a smooth playback experience.
Better user interface by automatically adjusting Video-Streaming quality
(Source: Amazon Prime Video)

Open source OTT appplication development platforms

With the rising demand for mobile app development, many open source web video players have emerged to offer an uninterrupted development experience. Here are some of the best examples.

  • RX-player: It is configurable with both Smooth streaming content and DASH. It is written in TypeScript.
  • Dash.JS: it plays DASH contents and supports a wide array of DASH features. As the name suggests, it is written by the DASH Industrial Forum for the DASH transport protocol.
  • HLS.JS: It is a well-reputed HLS player that is used in production by many big brands, including Twitter, Dailymotion, and many others.
  • Shaka-player: it is maintained by the tech giant Google and compatible with HLS and DASH.

Is OTT replacing traditional media?

Most of the OTT content service providers are associated with web-based subscriptions, which might be a great alternative to traditional cable and satellite TV subscriptions. While the OTT has gained immense popularity, it does not mean conventional cable networks will disappear entirely. The users are maintaining the cable TV along with the Amazon Prime and Netflix’s subscriptions.

It is also noteworthy that OTT services are relatively new and could undergo significant changes for best practices and better user experience. It may be possible that the OTT platforms could become one bundle, much like our traditional cable packages. Besides, some cable companies have also started their OTT platforms like HBO Go as a part of their premium subscriptions.

Final words

The OTT media streaming services have been with us for years and many more to come. Furthermore, the increased diversification and competition suggests that the online media streaming market is healthy and booming and many opportunities remain untapped. No matter you are enjoying Netflix’s original series, or following a newly emerged OTT platform, the OTT reflects an exciting phase of media.

In case, you are looking to understand OTT’s implications in your business sector in more detail, drop us an email on [email protected] or schedule a free consultation with our team of experts who can guide you through the blockchain implementation in a specific use case.