In a technological world where usage of smartphones and tablets is rising exponentially, the prospects to make a name for your brand or yourself, and definitely a ton of money, by your app are huge. Whether you’re building for Android, iOS, Windows or Blackberry, you need to consider some of the very essentials factors like bug-free coding, captivating app designs, targeted and proper marketing strategies, design strategies to develop apps etc. to make your app a big hit. And, once you have the basic idea of your new app and have done in-depth analysis of the user base you are targeting, the next most important step on your app journey is – Design process.
Design of an app has the capability to make your app either a big hit or leave it untouched in the ocean of app store that is full of millions and billions of apps.
“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”
– Steve Jobs
There is one popular believe that designing teams’ job end when they handover their app designs to the respective teams. But, now everyone knows that the team isn’t just accountable for the look and feel of the product, they are also responsible for the communication between the product and its audiences. That’s why it’s essential to have proper interaction of UI/UX designer right from the ideation till launch with the development team to end the problems that their end-users may encounter due to lack of proper UI/UX design and make it a big hit. Hence, whether you are helping your end-users in making their tasks easy or providing them information or entertainment, proper design strategy and its right implementation is a crucial aspect of the app development process. Let’s take a look into steps to follow while making a proper strategy of the design process:
1. Assessment of the tasks
You can’t make correct designing strategy of your app until you properly evaluate your tasks and set your designing teams goals. Proper assessment is always important despite of the size of the project. Whether you are given a design brief, a technical summary or just pointers that’s yet to be discussed over email – you need to properly evaluate your tasks before working on it. And, for proper evaluation you need to:
1. Understand the details like – What is the purpose of your app? What its business goal is – Is it providing any extra revenue channels, for brand identify or simply a mobile version of one’s web product?
2. Analyze your audience – through in-depth analysis of the product’s audience, you can save a lot of errors as well as boost your chances of engaging your audience.
3. Compose use cases – It will let you explore the correct way of the usage of your apps, which in turn, will uncover a myriad of essential things, which will help you design an exceptional application in the future.
By proper evaluation of your app, you can come up with the goals for the design team, so that they can focus their efforts on the requirements.
2. Explore interface mechanics
It’s always recommended to consider each and every factor that may help you in making your app successful and help you meet the needs of your end-users more effectively. Let’s take a look at some crucial factors:
1. Look at popular designing networks like Instagram, Pinterest, Scoutzie, Dribbble, and Behance – these sites will help you compare products and come up with some efficient outcomes.
2. Stay updated on design related articles and concepts – Popular design tech blogs often share updated information about new mobile concepts and interesting thoughts of the industry experts.
3. Explore other devices and platforms – Even if you only work in iOS, it’s better to take advantage of the distinct features of other platforms as well like Android, Windows, Blackberry or even MeeGo.
Frequent analysis and search will let you come up with interesting mechanics, which could help in designing and development process and meet the requirements.
3. a) Proper Analysis to understand your end-users and competitors
Competitive analysis is a critical part of your designing plan. With this evaluation, you can establish what makes your design unique and what your end-users want. The internet offers a great number of opportunities through:
And, even by giving competitive products a try, you can do a proper evaluation and learn from their mistakes. The above-mentioned resources will let you understand how you can capture market share with your enhanced app. Why not spend a few hours studying them.
3. b) Assemble your findings
Finally, you will certainly end up with a heap of blogs, articles, sites, photos, screenshots and user reviews of your competitors’ project. Now, next and most importantly combine all your findings and research to figure out how you could use the most effective and demanding mechanics and interfaces, ideas and concepts. While doing this, don’t forget to pay attention on the users reviews and feedbacks on the similar Don’t just design your interface because it “looks cool” to you. Don’t forget, your end users are going to use your app, not you. While developing your app spend time to compare if your designs – comply with the platform’s guidelines or not, meeting the business objectives and fulfilling many other minor specifics. Your goal should be to make the most captivating and well-functioning product ever known and all your targeted users should be able to use it to its full potential.
4. Make it for your Users, Not for Yourself
Don’t just design your interface because it “looks cool” to you. Don’t forget, your end users are going to use your app, not you. While developing your app spend time to compare if your designs – comply with the platform’s guidelines or not, meeting the business objectives and fulfilling many other minor specifics. Your goal should be to make the most captivating and well-functioning product ever known and all your targeted users should be able to use it to its full potential.
5. Conduct Iterative Testing of the Prototype and the product
To maximize the user experience, it’s essential to test your prototypes and product. It’s always recommended to spend more time and resources for testing. For proper and effective testing you can begin with the rough mock-up and ensure that all stakeholders approve of the basic approach to the app’s design. And, to identify bugs and for navigational and other problems allow end-user tests of the prototype on the actual device.
The creative professionals at Parangat have in-depth knowledge and years of experience in designing intuitive and easy-to-use apps. Our highly proficient team of UI/UX designers have built apps for all the major mobile platforms including Android, iOS, Windows, and BlackBerry etc. and has helped our clients by advising them — what’s the best approach to make their project successful and how to maximize profit.
For more information on our team and our work, or if you want to get an app developed for your business, contact us.
Age of mere e-Commerce is over, and now is the time for m-Commerce. mCommerce or mobile commerce is – basically the searching, buying and selling of products and services on smartphones or tablets or/I.E we can say that it provides a complete online shopping experience by using smart devices like smartphones and tablets. Despite of being fragmented, complex and full of challenges, mCommerce is growing rapidly, globally. And due to its increasing popularity and adoption rate, which in turn, has a crucial impact on some businesses, including Amazon, eBay and flash sales sites like Gilt. According to a recent report published by the International Business Times, annual mobile commerce has increased by more than 80 percent between 2011 and 2012 and surged 56% in 2013, reaching an estimated turnover of $38 billion. A recent report forecasted that Global mobile transactions are averaging 42% annual growth in volume and value between 2011 and 2016, and a market worth of $617 billion with 448 million users by 2016. Infact, by 2017, worldwide mobile payments are predicted to reach $1 trillion. The increase of mobile devices and the rise of mCommerce is inspiring many organizations to outsource the development of new apps so as to capture the major chunk of the market in terms of share.
mCommerce to surpass eCommerce Market
mCommerce is booming and is expected to surpass e-commerce by 2015. Why? – Because online store, when integrated to smartphone gives an amazing experience and rapid growth in business. Easy to access, rapid connectivity, convenient to operate, expansive target customers, personalization, time saving and increasing productivity are some of the benefits of Mobile Commerce and are the key reasons to enjoy a competitive edge over e-commerce. Increased popularity of m-Commerce has led business entities to get a mobile app developed which considerably optimizes their business on various platforms that includes Android, iPhone, iPad and Windows. This ever growing m-Commerce technology has given a platform to the service providers to grab the opportunity to the extent that customers look for a customized mobile apps for every need they come across. Let’s take a look on some features that need to be considered while developing for mCommerce Platform:
• Responsive Design, as it enhances the look and increases productivity no matter which device your shoppers are using.
• Should load quickly because shoppers are usually in hurry when they’re on the go.
• Best-in class user experience or UX, as it has the ability to convert visitors to customers.
• User-friendly and customized User Interface (UI) increase customer retention and help in marketing of the app
• Quick and serving customer support helps in improving the retention and fixing the bugs in your app.
• Consider native app programming for maximum ease at use.
• One-click checkout to let shoppers make fast and easy purchases.
As of now, apps that offer mobile banking, news, location maps, mobile shopping, deals, ticketing and mobile file sharing are highly demanded. Whether to DEVELOPE/get developed an app to capture bigger markets of smart phone users or develop a user-friendly, kink-free and attention grabbing app, the development team at Parangat is here to assist you with all your mCommerce requirements. To view our mCommerce case studies and clients, visit here
Mobility is now no longer the hot new entity for businesses — because it’s already moved past ‘hot’ to mainstream for businesses. The global nature of smartphones and tablets coupled with the expedient applications has led businesses to reap the benefits of mobile technology, resulting in improved internal communication, enhanced employee engagement, reduced costs and increased revenues. According to Forrester Research’s Forrsights Global Workforce Benchmark Survey Q4 2013, around 56 percent of Australian and New Zealand (ANZ) workers state that they need a smartphone to do their work. Do you know why? Because mobile apps has given a new speed and uniqueness to business and has helped the team in being responsive no matter where they are. Mobility allows fresh change and innovation to enter into the businesses because it has the power to accelerate innovation and bring a competitive edge to your brand or business.
Let’s face it! Nowadays, it has become increasingly necessary for businesses to provide an enterprise mobility solution in delivering maximum benefits like an efficient use of employee time, improved customer service, and a greater range of products and services delivered. As consumers are looking for service providers who understand and know about their preferences, and are willing to provide customized services tailored to their needs. And for businesses, it is only possible if they have a presence on the sources/networks where their users spend most of their time, and that is their smartphones and tablets.
Let’s take a look at 5 reasons that explains why your business needs a custom-made Mobility Solutions.
1) To Improve and Integrate Communication
For any business, seamless communication is a need. Ensuring that you are always ‘on-the-go’ so that users connect smoothly with your brand, no matter what the brand is, whether it is an IT company or a spa. As mobilizing your business can help you in performing n number of tasks that includes making appointments, searching for the products, services and special deals, providing feedbacks or managing company’s human resource system to manage their time and schedule more efficiently.
2) To Increase Your Brand Awareness
Rapid increase on demand of mobile solutions, consumers are getting inured to instant indulgence. And your app’s icon visibility on their smart-device’s screen would definitely make them prefer you over the competitors. And, by proper track of your user’s stats you can deliver services tailored to their needs, which in turn, will help you boost your brand and improve customer retention figures. Moreover, customer retention can be improved by developing deeper bonds with the regular clients and providing customized services to them.
3) To Revamp Brand Image and Profile
As we all know 2015 will not about being up-market and elite. It is about being smartly high-tech and cordially present on every online network. Because this is where you can show your brand message and ideology to your clients, and build an optimistic image of your brand. By adding mobile technology solutions to your business and enjoy the competitive advantage over other business, adopt the technology where your potential audiences want to see your brand rather than just infusing new policies and processes in your to do list.
4) Increased Use of Smartphones
According to Ericsson, the total number of devices subscribed to mobile networks will reach 9.3 billion by 2019, of which 5.6 billion will be smartphones. Increased usage of smartphones is one of the key reasons for a business to adopt mobility. Due to which companies adopting mobility have an unprecedented advantage of connectivity between employees, vendors, and/or customers. Every day businesses are learning more about the ways mobile technology can be used to increase their productivity and lead to increased profitability.
Parangat Technologies is a top-notch company that is known to deliver high-end Enterprise Mobility Solutions for businesses and brands all across the globe. We have also worked with a lot many brands and clients and have helped them bring a competitive edge to their businesses. To know more about our projects and clients, contact us or drop us a line on [email protected] .