Before digging into one of the most popular concerns and strategies i.e. How to increase mobile app engagement, let’s take a look into a few stats:
According to Cezary Pietrzak, director of marketing at Appboy, today retention is one of the biggest challenges in mobile app world, because 65% of users usually stop using apps almost after three months of their install. And, according to a recent report released from Google, 25 percent of apps are used just once before being made redundant. In an another recent Mobile Customer Retention Report it is found that the Average App Loses more than 75% Of Its users right next day. And, according to this data we can say that one of the biggest challenges among Appreneurs is – “Mobile app engagement”. Poor app engagement and retention rates have become recipe for the failure of any app. Hence the challenge of developing a user-centric mobile app is increasing with time and it’s beyond app development stage. Building a mobile app and publishing it to the app store is just the beginning. Once a mobile app is developed, the prime focus should be to motivate as many app users as possible. And, to increase the retention rate, increase in the monetization opportunities is required and an app should be boosted in the app charts as well. An Appreneurs key focus is to maximize the mobile app retention rates and convert their first-time users into long term app users. So, being an app entrepreneur, you must be looking for the effective ways on how to encourage app users and re-engage them with the app. Let’s take a look at a few top strategies on how to Increase mobile app engagement and retention rates:
- Create value
If an app does not create any value to its users, then it’s of no use to build an app. If your app is not capable of enticing users and retaining them, then it’s of no use to invest tine and money on your app. Being an app entrepreneur, you want to see your mobile app topping the charts and earning lots and lots of downloads. And, for establishing loyal users and retaining them for longer interval of time, you need to create an app that brings value and revenue to your business. So, to make your app user-centric and revenue generating; you need to ask yourself a few questions including – why should users keep using your app? What are the features that your competitor app has and what makes them glued with your app? Why should users choose your app over your competitor’s app? Does your app have the capability to bring enough value to your users so that they can keep coming back and use it over and over again?
And, if you get the answers to these questions you are on the right track. Always remember that people don’t use those apps, which doesn’t bring value and make life easier.
- Engage your users
Engaging your users through different channels is one of the best ways of increasing user retention. And, if it’s done properly, you can get right returns on your efforts. Let’s discuss a couple of ways that can help you engage with your users and keep your app on top of the AppStores and among users.
Email campaigns are one of the most preferred ways adopted by marketers and publishers. You can send out weekly or monthly newsletters, email them notifying about new feature rollouts, campaigns, discounts, promotions, news, latest versions and upgrades you are working on. It’s not necessary that your all approaches and updates are liked by users. So, it’s a hit and try method and you need to try the different approaches and measure results to see what will work best for your app.
– Push Notifications:
Push notifications is one of the proven methods of increasing mobile app engagement among users and bringing them back. By simply and strategically pushing messages within your app you can make users remind that they have installed your app or motivate them to take specific actions. If implemented properly, it can encourage users to use your app and through the targeted messages based on behavioral data and preferences, you can send alerts and notifications about the latest updates and new versions. The entire idea here is to send the targeted and smart messages to your users, thus, providing them a viable and compelling reason to return to your app. But, Push notification is something that needs to be carefully watched out, though. As overdoing push notifications or sending out irrelevant messages to users can make them annoyed and you may feel like spam, thus resulting in deletion of your app. So, you need to carefully understand a thin line between reminding users about your app and spamming them to a point because it may lead to deletion of your app.
Part2 of “How to Increase Mobile App Engagement?” will be released soon in our next blog.
For everyone their mothers have been their pillars since day one because they’ll always make us believe that they have all the answers to all our challenges, and never hesitate from being the quintessence of strength and pliability. Being a new mother is no child’s play as you have to learn bundles of new things to learn for your new-born baby. The recipe to being an amazing and good mother doesn’t require any book, movie or philosophy because they can’t define the strategy to become a good mother. So, to help you make your motherhood and chaotic lives a bit easier, we have amalgamated a list of few apps for new moms that they should have on their Smartphones and tablets so that they don’t miss a single special moment and can save themselves from frequently making midnight calls to their pediatricians.
Total Baby (available on both iOS and Android)
This app is for all first-time mothers. It helps in keeping track of every single piece of newborn’s care, including feedings, sleeping hours, bath times, immunizations, doctor visits and more. It includes a four-way process –
- Records every single piece of child’s care through smart interfacing.
- Offers features like a built-in summary, timeline and other 15 interactive charts that help you know your child’s daily routine and schedule.
- Provides automatic back-up data that can be synced to cloud and with other devices.
- And, provides a feature through which other family members can be invited and connected so that child’s activities can be tracked closely.
NuuNest (available on both iOS and Android)
NuuNest provides a new and unique way of maintaining baby records. It helps you in providing all the relevant and tailored information regarding new-born babies. It also helps in offering links to various studies and books, which in turn, assure credibility to their facts. Through this app, user can record things like baby’s weight and number of breastfeeding sessions for the day, so that user always knows what to do and what not to do. An app is categorized conveniently into main section-heads and branches, so that you can know what to click on for tips and advice in the moments of emergency.
Sprout Baby (available on iOS)
Sprout Baby is a perfect app for tracking and planning. It comes with a Feeding Tracker, Growth Tracker, Pumping Tracker, M.D. Visit Planner, Diaper Change Tracker, Sleep Tracker and an Immunization and Medication Tracker. One of the key features of this app is – user can create profiles for more than one child, which is amazing for new mothers especially for those who have more other children. It even allows users to track milestones and memories by using short texts, which can later be easily transformed into an e-book that your family can have forever!
Wonder Weeks (available on iOS and Android)
This app is based on over 35 years of research and includes every aspect of mental and physical milestone development that your baby will go through in the first couple of months. It also includes daily reminders with easy and user-friendly language.
DayOne (available on iOS)
DayOne literally helps in making memories since from the Day One of your baby. Being a photo-driven and user-friendly app, it allows you to add captions, longer journal entries, tags and keywords to all your pictures and images. It helps in recording the journey of your little one and helps you in tracking their growth up every day. It helps you in exporting all your entries into a PDF and printing e-books for covering all your unique and different memories. It has an amazing voice recognition feature which lets you add entries while nursing.
Today emerging technology, smart devices, wearables and augmented reality, virtual reality gadgets have blurred the obstacle between offline and digital space. Now businesses across the world are embracing the power of emerging and latest technologies to connect with people. In recent years, there has been a huge increase in the use of social networking platforms and mobile applications because these assets provide easy access to information. And, this continuous access to the unremitting information has become crucial especially in shaping the hopes of tech-savvy customer so that they can get better products and services. Being a leading and emerging technology Augmented and Virtual realities are helping companies and brands in taking the customer satisfaction to the next level. Let’s take a look how augmented reality and virtual reality changing various industries:
Augmented reality has spawned its hands. And, it’s changing the way users are purchasing goods, that too in a phenomenal way. Due to Augmented and virtual reality, the differences between both the online and offline store are getting blurred. Today Augmented reality apps provide various ways to try out different variations of products and have eradicated the need to have all sizes on display. By leveraging the power of Augmented reality, retailers are successfully expanding their businesses beyond geographical boundaries. This technology has given freedom to shoppers to walk through virtual aisles.
Training & After-sales Solutions
Augmented reality apps are highly engaging. And, that’s why this technology can be used as a big benefit for training and after-sales training solutions. By using this technology, users can help explain the most intricate technical aspects in a matter of just few seconds. AR technology has helped educating customers easily.
Real estate has become one of the most competitive and client-centric industries. With augmented reality, you can take client engagement to a whole new high level. Now you need to just hold your iPhone and move around the device around your fascinated property, which in turn, enable you to walk around the property and check for the details including colors of walls. By using AR/VR technology, user can easily move around the property and get the real-time updates about price, contact information and enjoying virtual tours.
Here are a few benefits of Augmented Reality for businesses:
Today AR today has become one of the most emerging and latest technologies, worthwhile ways to grow your business and easily overcome the geographical barriers. And, one of the best parts – you don’t to require to earn major costs including real estate or additional manpower. This technology lets shoppers just walk through the virtual aisles and tap on the device screens to shop.
Enhance User Engagement Level:
Augmented reality could be used to trigger imagination and tempt customers to try out new enticing products. By using Augmented Reality, users can simply need to scan catalog pages with using a plus sign on their smart devices. This will let users check how to amass products or place the virtual furniture in their houses to determine if the furniture meets the customer needs.
Improve Brand Loyalty:
Augmented reality is not just all about attention-grabber product or just driving sales. Being one of the most effective ways to simplify and explain the most complex functional aspect of products, Augmented/Virtual Reality has helped several businesses in helping their customers understand how to use, install products or solve glitches at home only.
Benefits of Virtual Reality for Business:
Wikipedia says – “Virtual reality or virtual realities (VR) is a technology that replicates an environment, real or imagined and simulates a user’s physical presence and environment to allow for user interaction. Virtual realities artificially create best user experience, which can include sight, touch, hearing, and smell.” Let’s take a look at a few benefits of Virtual and Augmented Reality:
Virtual Reality also spearheads brands and companies to promote products by a blend of photography and technology, thus leading to interactivity.
Since its inception, VR technology is helpful many e-commerce companies as it could be used for branding and aggressive marketing.
3D vision of the product enhances customer satisfaction and loyalty, thus increasing the profit margin for the companies and brands.
Many of us think that a free app is the best way to earn revenue from mobile apps. When you are advising your clients who intend to earn revenue from mobile app, I recommend they don’t charge for the app. I think the price of an app often becomes a hurdle for people to download it. That’s why people like Free apps. Let’s take a look at a few effective ways to generate revenue from a “free” app:
In-App Purchase: One of the most effective ways to generate revenue from a free app is – In-App purchase. It is also called as the “freemium” model. If a user gets an app for free then there are chances that they could purchase additional services along-with the app. If we talk in terms of generating revenue from the App store, then this is the biggie. The top 20 grossing apps on the Apple’s App Store are free and most of them use Apple’s In-App purchase mechanism. Few examples of In-App purchases are:
- Unlocking “Pro” Version of an App: This model is similar to try it before you buy it model and it includes several variations:
- Unlocking top-notch features of the app
- Allowing the app to work after the trial period
- Prohibiting or Disabling ads
- And, some are the combination of the above
- Purchase of virtual goods: One of the popular places where you can buy virtual goods with hard currency. However, typically it is used for games.
- Content: The app includes additional content like a song, video, story, game level, etc.
- Subscriptions: Subscriptions can typically be used in the content app like Zinio or magazine apps in Apple’s Newsstand. When the user buys an app, usually there’s some sample content and the user gets the option of subscribing additional content for some certain amount of time.
Mobile Advertising: This year only, the Mobile Ad Market is anticipated to reach $31.5 Billion. Consequently, many mobile ad companies have also sprouted with numerous revenue models. Today mobile Advertising can be used in conjunction with mobile apps that include in-app purchase and thus allowing a free app, which help to generate revenue and value even if the user doesn’t make any in-app purchases.
Delivering Service or Product: Apps that are providing services to cater needs of the specific genre:
- Taxi Apps: This category of app helps user in requesting and paying for a ride or car pooling services.
- mhealth Apps: This app allows users to fix an appointments and get a consultation from a licensed physician and doctors through a video conference.
- m-Commerce: This category of app helps users in doing purchasing and selling of the products.
- For purchasing goods and services through Apple’s store, you can’t use Apple’s in-app purchase mechanism. You need to use another mobile commerce vendor like PayPal or Authorized.net.
User Acquisition: Whatsapp is the best example of User acquisition model. Being acquired by Facebook for a staggering $19 Billion, Whatsapp has no revenue model. They really don’t have a subscription revenue model nor do they have mobile ads for marketing. So, you must be thinking what model do they use for their revenue. Basically 500 million users does the 18 billion transactions a day. Even Snapchat is also following the user acquisition model that too with no apparent revenue. They have a reported that 30 million users are available there with a valuation of $10 Billion. Their model seems as if – Get the users, Monetize later; Be it big data, Advertising or something else.
According to the survey done by Zebra – Almost 96% of retailers are aspiring to make the changes that are required to implement Internet of Things in their stores. And, almost 65% of respondents have gone for IoT adoption in Retail Industry and another 26% are already planning to deploy it in the coming 12 months. That’s why leading retailers are planning to invest big dollars and embrace the opportunities offered by IoT in their stores?
Let’s take a look on a few factors that are driving IoT adoption in retail:
Well-versed Customer: Today shoppers and users are more informed than ever. Now, they can easily access the product information, compare prices and look for ratings & reviews before making their buying decision. Conventional retail shops lacked the environment to get access to the real-time information, which IoT offers thus enabling physical retailing much closer to online retailing.
Omnipresence of Smartphones and Tablets: Due to explosion of mobile devices including smartphones and tablets, the opportunity for credit card readers, sales enablement devices, mobile POS solutions and mobile apps has been increasing at a fast pace in retail industry. By leveraging IoT, more unified ecosystem is built, which can be easily controlled by smartphones & tablets, thus integrating various devices and mobile apps to emphasise the numerous possibilities.
Cloud & Big Data: Due to major advancements in key tech enablers to IoT like cloud computing, big data analytics and many others, retailers are enabled to store huge amount of data and share it across the system. Additionally, big
data empowers retailers to process data deriving from various channels, transforming it into useful insights and drive enhanced decision-making thus enabling better shopping experiences.
Drop in the cost of sensors and processors: According to Goldman Sachs report, in last years, the cost of sensors have shrunk from an average 60 cents from $1.30. In a similar way, bandwidth and processing costs have also
reduced in the range of 40X to 60X, thus making it more cost-effective for retailers.
Enables Retailers in Staying ahead of their competitors: Shoppers and retailers cherish the opportunities offered by IoT including instant comparison of products, buying a product and receiving delivery anytime and anywhere. Thus, IoT offers a bundle of opportunities to retailers and shoppers thus offering Omni-channel experience.
The above mentioned factors will help you understand how IoT Internet of things has revolutionized the retail space. And, offering tremendous opportunities to retailers and shoppers. But the wave raised by Internet of Things can be temporary, so retailers are required to keep up with the trends and consistently to find the new ways of making their business successful. This can be done by blending new technologies along-with the conventional shopping charm.
According to statistics, as of July 2015 there are approx. 1.6 million apps available in Google Play, which is followed by 1.5 million apps in Apple App Store. Thus, it became crucial to understand what customers are looking for. And, that is – A/B Testing. There are numerous mobile apps available in both Google Play and Apple Store. But have you ever wondered why there are only a few apps that have earned popularity among users? For example, a huge number of gaming apps are available. But do you know – why games like Angry Birds & Candy crush topped the charts while others fight for getting even a single download? – There is a strong reason behind this, because players were getting what they wanted, which in turn, made these smartphone apps incredible.
However, nowadays App Stores are flooded with apps and it has become important and difficult to come up with something unique to stand out of the crowd. Now, it has become important to create a brand name through an app that people can talk about. And, one of the most important factors for making the list is ‘Customer Retention’. If you are developing a new mobile app, or if you have recently launched an app in the market space, but your app is still lagging behind from the top-rated apps, it’s time for you to revive your app strategy and think of the enhancements you can make to make your app business centric.You need to stand in your customer’s shoes and try to find out the reasons why your mobile app isn’t as prevalent as you like. You will be able to find some great ideas for enhancements. One such approach that can help you – A/B testing. It helps you test your app and figure out which strategy performs better. A/B testing allows you to support your speculation with the data of testing. A/B testing shows results and the ROI of the marketing strategy that you have developed, till date.Today majority of market leaders engross rigorously in A/B testing to earn popularity among customers.Now, when we know that what A/B testing is and what we can earn out of it, let’s move on to figure out few simple, yet important guidelines for your A/B testing strategy:
Rule #1: Plan Accordingly and Appropriately
Nowadays, planning plays a crucial role in a project. And, once you have decided to do A/B testing, decide what you want to test. Your testing strategy could be a series of features and variables that you would like to test that includes text, colour, or button size that has the capability to convert the best. Now, testing will help you in getting the right results you are looking for. However, you are required to be aware of your standard results, especially the results which you are currently seeking for. Because only then, you can understand the difference A/B testing has created for your mobile app.
Rule #2: Start Simple
With mobile interfaces, even minute changes can make noteworthy differences. Getting started with small tweaks, considering one variable at a time, targeting the most simple and crucial elements like the headline, navigation, and colour schemes first is recommended.