Here’s is How We Work at Parangat – Part1

Parangat is a world-class mobile app development and services company with expertise across all the major mobile platforms including Android, iPhone, iPad, Windows, Blackberry etc. We have an enviable client list comprising of some of the biggest brands. Our compelling technical expertise, apparent methodology, an experienced and dedicated team of more than 300 mobile consultants and a top-notch creative design team has helped us deliver mobile solutions that suits specific business needs, offer critical business benefits, subside transformation, accelerate innovation and bring competitive edge to our clients business. Here at Parangat, we have a perfect blend of understanding of the mobile technology,well-complimented by rich experience across all the major enterprise verticals including wearable technology, augmented reality, enterprise mobility and social networking etc. Our capability to deliver end-to-end business solutions, makes us the mobile consultant of choice across industries. We back up our design focus with a dedication to flawless engineering and an understanding of the unique needs of enterprise organizations. Let’s take a look on our project execution steps:

Strategy – Why are we doing this?

Our first step in the process of application development. Through this step, we discover and refine how your business can benefit from the app and create a stringent roadmap of the process that is required to achieve those goals. The decisions we make while crafting an app strategy have a significant impact on the remaining phases of the project. While making a strategy for app development we keenly observe and consider every aspect of project including whether your app is smartphone or tablet dominant; iOS or Android-centric; and requires single-platform or cross-platform development. And, our thorough and accurate decisions provides our clients’ businesses the best opportunity for success.

Design Phase – How are we doing this?

After establishing the strategic foundation of an app, we move towards design phase. In this phase, the most important point on which we focus on – the user experience that includes the interface, features, functions, look & feel and application performance that our client’s audiences will have in their palms. Whether the app is for Android or iOS and for small screen of a smartphone or a tablet display, we consider each and every point while designing an app. Our process kicks off with the direct interaction between the design team and the client where our team understands the requirements and need of the project in details and considers each and every single design element.In this phase, our next step is plotting the functionality map to provide a better overview of the entire design structure. The plotting is followed by wire-framing and proper documentation that helps clients in understanding the actual design and ways of using the interface.

In the final step, our highly skilled and experienced team works on the visual designs and prototypes that reflects the user interface in a pixel-perfect version and, then the design phase finally ends with the convincing interfaces and captivating graphical designs that our clients appreciate and loves a lot.

System Design

The design phase is followed by the system design process, in which development team and project managers’ co-ordinate to figure out certain important questions of development — any specific platform or to a cross-platform framework, which set of tools to use to develop the app etc. This step is very crucial as it helps the development team in crafting the whole system architecture for the overall development process. Once prototyping is done, the solution architects of our company keenly consider each and every minute detail of the system architecture that includes:

Architecture of database enclosing tables, fields and relationships
Specification of web services and security layers
Local data storage
Documentation of business logic for non-obvious logic and business flow
Mapping of services and page layout and navigation with DB

Once all the solution architecture is done, the Business Rule and Test Plan are wisely created to cover all the functionalities and features of the application. However, the programming starts only after the approval of all the solutions architecture including Business Rule and System Plan documents.

The Most Fascinated and Talked About Products and Announcements at CES 2016 – Part2

The Most Fascinated and Talked About Products and Announcements at CES 2016 – Part2

CES 2016 has shaped up as a trailblazing event, where a lot of start-ups and brands met and showcased a couple of enticing inventions and devices. And, as industry gurus and geeks expected the competition heated between with Samsung, LG and Sony tapping the new story columns (first part we have described in our previous blog). Let’s take a look at a few more enticing innovations and launches at CES 2016:

  1. LeTV Le Max launched as the first Snapdragon 820 smartphone

China-based Letv launched the world’s thinnest and first Snapdragon 820 smartphone TV. The size of the TV is said to be 9 mm thick.

  1. The GoSun Stove

It is a solar powered grill that includes a unique and user-centric design that focusses sunlight towards a cylinder. As per the company, it can heat up to 550 degrees some models within 10 to 20 minutes. And, the food that is cooked inside a solar evacuated tube can absorb more than 80% of the sunlight, which is reflected onto the tube.

  1. Lexus’s new hover-board

Lexus’s new hover-board is released at Consumer Electronics show 2016. According to the car company – it utilizes “magnetic levitation” and “liquid nitrogen cooled superconductors and permanent magnets” to attain float flight.

  1. HealthBox

HTC and Under Armour released HealthBox. It will pro-actively track and monitor health and fitness activities. Its fitness bands and a heart-rate monitor were the highlights of the CES 2016 release. User can connect the device with its smartphone (Android or iOS) to properly track health and fitness status.

  1. The Grillbot

It is like a Roomba for your grill. This release was aimed for lazy grillers. It appreciate a robot that you trickle down to inevitably clean your mess of dirty grill. This gadget is worth of $129. This robot has three expendable metal bristles that will help the robot, both wipe the dirty grill and move around the grill. Grillbot comes with a rechargeable battery, three electric motors, an LCD alarm and timer, that can make you leave and walk away while it does its tasks. However, it comes with a restriction that – it can only work on surfaces that are cooler than 200 degrees.

  1. S2 series Smartwatch

S2 series of Smartwatches is one of the Samsung’s new launches and is expected to be released later this year.

15.CareTime Watch

CareTime Watch is for children that is Alcatel’s wearable device sports. It is a 0.95-inch Oled display, with 96×64 pixels resolution. Alcatel’s this careTime watch includes GPS tracking technology. It helps children in making calls and send messages to the list of Auto-fed contacts.

There’s still no price revealed yet for each launches and releases. So, the prices may vary. For considering, it’s an important factor to think about. So, it becomes little sceptical to determine which will emerge as top-notch from the bunch. However, with the information that is available so far, it seems that Samsung will takes the cake because of releasing a few feature-packed products that includes incredible designs, too.

The Most Fascinated and Talked About Products and Announcements at CES 2016 – Part1

The Most Fascinated and Talked About Products and Announcements at CES 2016 – Part1

This week at Consumer Electronics show 2016, we met with tons of pioneering start-ups and saw lots of user-centric gadgets that range from hundreds of health-centric wearables, 3d technology devices, drones, 3D printers, and AR/VR headsets. In this article we, have discussed about some of the enticing announcements and launches that were announced at trade show CES 2016:

1. Samsung’s 8k TV

Samsung launched SUHD televisions that includes 10-bit Quantum dot implementations and super Black technology, which will show clear pictures and decrease glare. The new Samsung’s TV utilizes the enticing Nano-crystal LED panel.

2. The EHang 184

EHang 184 is a human-sized drone developed by the Chinese UAV company EHang. A self-sufficient drone that can carry a single passenger for 23 minutes and that too at a speed of 60 MPH. And, it will have the gull-wing doors and arms that easily fold up.

2. Netflix

Netflix Inc. is launching its operations in India and will include plans starting from Rs. 500 ($7.50)/ per month. The company is also offering other plans pricing at Rs. 650 rupees and Rs. 800 rupees.

3. The First Project tango phone

At CES 2016, Lenovo announced it would be producing the first Google Project Tango phone. However, at the event there was short on details about Project Tango. But we all know that Lenovo very soon will be releasing a phone that will cost less than $500 by this summer. Although, the company doesn’t have finishing designs yet, but we are expecting it will be as enticing as Lenovo’s other products are.

4. Garmin’s Varia Vision

It is an augmented reality that user can mount to their sunglasses. Garmin’s Varia vision is not just all about how well you’re doing, it can also alert you about the traffic and directions. Industry gurus and geeks are saying that this $400 device would be a dream come true especially for cyclists, when it will be released out in Q1 2016.

5. Parrot Disco Drone:

Parrot’s 700-gram Disco drone can fly up to 45 minutes and can range speed of under 50 mph. And, the 1080p 14-megapixel camera fixed at front of the drone is the same that Parrot utilized for its Bebop 2 quad-copter.

6. Walkman A26

Sony’s Walkman A26 is released in Grey, Blue, Red, White, and Purple & Lime colours. Its earphones have the noise-reducing feature and also includes real buttons that allows its users to easily access A26’s music.

7. The Daqri Smart helmet

It is an industrial and pioneering device that reflects significant information to the eyes of the wearer. And, it also doubles thus becoming a hard hat and sometimes as a safety goggles, which make it perfect for any user, who is working with hefty machinery or applicable in technical fields, too.

8. The Nima from 6 Sensor Labs

A $249 gadget that can help test food for gluten within 2 minutes with antibody-based test and disposable pods. This has been invented considering the people suffering from Celiac disease or gluten sensitivity. A 6 Sensor Labs won the $50,000 Hardware Battlefield grand prize.

Part 2 ‘The Most Fascinated and Talked about Products and Announcements at CES 2016’ will be published in the next post.

Mobile Social Shopping is Flourishing: Parangat is helping brands to   leverage this boom

Mobile Social Shopping is Flourishing: Parangat is helping brands to leverage this boom

At the beginning of 2015, many brands like Twitter and Pinterest emerged as a new social shopping platform. In the late January news broke that Twitter is launching Twitter Commerce platform, where its normal tweets will be with a minute difference – that’s they will have the ability to be expanded with a purchase button thus enabling consumers to make a purchase for the Twitter app itself. However, this was indeed just a scoop and there were no comments made by a Twitter rep about the Twitter commerce. This leaked news led to a lot of industry analysts, marketers, retailers and investors making a lot of buzz and noise about this huge hop in the context of e-commerce’s future.The news that Twitter is employing a ‘buy’ button will leave a significant impact in the industry. And, will definitely enhance the Twitter’s because it will enhance the business and consumer relationship. Twitter’s this move will definitely revolutionize the path of e-commerce buy.

Like Twitter, Pinterest recently announced that very soon they will be implementing the Gifs Feeds that will feature pins of products, which will include pricing, availability and links so that user can easily purchase the goods. Infact, Instagram, is becoming the world’s most pioneering selling tool. Many successful new sites like Forbes called it oneof the successful news sites. Adding e-commerce buy button is becoming a trend and many popular sites have already adopted this strategy to flourish and increase awareness and engagement.This upsurge of e-commerce is encouraging brands to adopt mobile-first approach, too. And, that’s why brands are getting their app developed. Parangat Technologies – a ONE-STOP destination for all your Mobile App Development needs. It is a top-notch Mobile Application Development Company, based in India, backed by a wealth of experience and extensive expertise across all industry verticals. Mobility has transformed the business processes and communication with the customers and is now reformulating the way people and technologies interact with each other. Now, for businesses, right from the startups to enterprises, the key to success is to embrace an enterprise mobile strategy that can provide solutions to user needs accelerate innovation and bring competitive edge to their businesses.

Here at Parangat, we work with our clients to deliver robust, high-performance and award-winning mobile apps development services. Whether you need a mobility solution for iPhone, iPad, Android orWindows, our dedicated team of mobility experts, who come up with deep industry knowledge and passion for technology help you makeyour vision a reality. Our methodologies and industry expertise in mobile space enable us become the top mobile apps development agency and help brands gain excellence, increase efficiency and maximize profit.In a span of just 3 years, we have the satisfaction of being one of the leading names in mobile solutions provider. Our expertise in mobile technology and proficient team coupled with capability in integrating people, processes and products enable us to deliver customized, robust, avant-garde and cost-effective mobility solutions tailored to our clients business needs. Our adept team of developers develops custom-made and integrated apps by understanding your requirements and recommending a right solution to it. Our transparent processes and defined methodologies has been modernized andrefined to deliver smooth, bespoke and user-engaging mobile solutions, which in turn, maximizes efficiency and lowers cost.

How Parangat helping brands in leveraging the growing Wearable Technology?

How Parangat helping brands in leveraging the growing Wearable Technology?

Since its inception, Wearable Tech has proved its impact on IT industry. And, that’s why it left a big influence in 2015 and is all set to keep flourishing in 2016 and beyond with a whole new array of trending and fashionable products including smart wearable like  activity trackers, smart watches, smart glasses, smart bracelets and VR headsets.
According to the recent report – by 2018, the smart glasses industry alone is predicted to be a $6 billion opportunity. To leverage this opportunity, brands and businesses are taking new steps like recently Intel has partnered with Luxottica (Oakley, RayBan, Georgio Armani). This partnership was aimed to explore new opportunities and  develop new fashionable and trendy tech glasses. Due to the recent technological advancements and growth, industry Gurus and Pandits are expecting that – by 2024, the wearable tech industry is estimated to be worth more than $70 billion. Wearable tech industry is booming and tech giants like Google and Apple are leveraging this upcoming technology to get exposure in IT industry.  Smart wearables like Smart Watch, Smart glasses and smart bracelets are getting huge traction. In the smart watch sector, Google launched Samsung’s Gear 2 and Motorola’s Moto 360 and Apple’s Apple Watch are gaining a lot of attention. Wearables like smart watches, fitness trackers and activity monitors have become big news, thus enabling sports and health industries. Due its high demand and huge traction, the demand of these wearable products is rising rapidly and industry gurus and experts are predicting that by 2017, revenue may shift by 170 million units.

Like smart watches and smart glasses, smart bracelets are rapidly growing and its development phases is exceeding rapidly. These smart bracelets were aimed to deliver notification messages and vibration alerts by using projection technology, thus displaying a touch screen on your arm, too. However, since its inception, wearable technology has emerged with a lot of questions like – Is this actually possible?

Like Wearable technology, Augmented Reality is also getting a lot of traction. Like Wearables, Virtual reality headset products are also gaining attention and are still in the development stages. Oculus being acquired by Facebook last March for $2 billion and are gaining a lot of attention. A few other outstanding Virtual reality products include rucksacks, handbags and smart purses have tremendous ability to carry battery cells that can charge USB devices, too.

Parangat’s Step towards Wearable Technology

Parangat Technology is emerging as one of the leading mobile app development companies. Till date, we have delivered 200+ projects to clients across the world. We have worked on many Wearable and augmented Reality projects. And, one of them is ivitell. ivitell is a product of iBio Products LLC, a company committed to the creation of innovative, simple, and smart solutions that make parenting a little easier. ivitell is a Smart Wearable Thermometer that continuously monitors your baby’s temperature. It even alerts you when your child has a fever.


Bluetooth Enabled


Continuous Monitoring


Trend Detail


Accurate Measurement

Remote Monitoring

Bluetooth Enabled

ivitell connects with your bluetooth enabled Smart Devices (iPhones and tablets) making it possible to monitor your child within areas such as your home.


The ivitell mobile application communicates over your cellular or Wi-Fi connection to send text/email alerts to other devices.

Continuous Monitoring

It monitors your child’s temperature on a continuous basis, round-the-clock.


The ivitell app is capable of setting reminders for medications so children never miss a dose, even with a care- taker.

Trend Detail

To understand how your child’s fever is behaving over a period of 24 hours, data trends come very handy. It also provides important information that your Doctor would find beneficial in their diagnosis.


If temperature falls outside the threshold, it starts giving alerts on your Smart Device until the warning is acknowledged.

Accurate Measurement

ivitell measures the temperature accurately from the axilla (armpit area). This is a medically accepted location for human body temperature measurement.

Remote Monitoring/ Notification

With the ivitell app, you can elect to receive text/email alerts to enable monitoring from any remote location in the world.

To know more about our wearable projects, you can visit here:

How to Inculcate SEO into your Social Media Marketing Strategy?

How to Inculcate SEO into your Social Media Marketing Strategy?

Every marketer knows that a well-versed content is a secret sauce and a key element for web and social media marketing & search engine optimization.  For producing a customized and user-centric content alone is itself a challenging task.  An adept social media marketing strategy without well-versed SEO strategies may result into making your business unnoticed.  And, being a liable business owner, you may want your content to be exposed to your tailored audiences.  So, for crafting a user-centric marketing strategy, the first step should be producing a great content.  To get in the details, let’s see a few marketing strategies that will help you give an SEO boost to your business while leveraging social media strategies, too:

1. Selecting and inculcating the appropriate keywords that can resonate with consumer’s business pain points selecting and inculcating the appropriate keywords that match your products and services is one of the traditional SEO strategies.  But to work for social media and SEO together, you need to go beyond the keywords. While selecting keywords for your brand, focus on the business pain points and problems that consumer’s business is facing achieving newer heights. Think how you can meet the business challenges of your clients. One of the effective and best ways to find and search the keywords that are likely to resonate with your client’s business is to put yourself in your client’s shoes. This will not only help you in identifying the appropriate keywords but also help you in understanding their business pain points.  To help you with the appropriate keywords, we have enlisted a list of a few ground-breaking keyword planner tools:

Google Keyword Planner
Word tracker
Word stream
Keyword Discovery

2. Blend emotional rejoinders with relevant content

Some marketer still follow the conventional way of SEO strategies – Pick keywords, scatter those selected keywords throughout the content and expect user will entice towards their published content.  However, earlier this was one of the successful SEO strategies and has helped business and brands gain revenue and value, both. But today without creating meaningful content and sprinkling keywords on the content may result into bored and disguise users because today users just want a relevant and user-centric content that stirs well with their emotions.  And, if they find that content, they would likely find it interesting and would engage with it, too while ensuring that they could share that content on their social media channels.

To blend emotional responses with your content, you must begin with compassion.  Put yourself into your consumers’ shoes and think about how you can arouse an emotional response that can meet their business pain points.  A recent study analyzed that a viral content that is shared most can trigger the following top 3 emotions: astonishment, amusement, and enjoyment. So, a relevant search engine marketing strategy blended with emotions will lead to increased post shares and engagement, which in turn, will empower your content with engrossment and higher success rate. Hope the above mentioned points will help you infuse your SEO strategies with your social media marketing strategies.  Parangat technologies is a best-in-class web & mobile development company that provides SEO and SMO services, too. We have a team of proficient developer, designers and marketers who come with vast industry experience and expertise. To know more about us, visit here: