How to Inculcate SEO into your Social Media Marketing Strategy?

How to Inculcate SEO into your Social Media Marketing Strategy?

Every marketer knows that a well-versed content is a secret sauce and a key element for web and social media marketing & search engine optimization.  For producing a customized and user-centric content alone is itself a challenging task.  An adept social media marketing strategy without well-versed SEO strategies may result into making your business unnoticed.  And, being a liable business owner, you may want your content to be exposed to your tailored audiences.  So, for crafting a user-centric marketing strategy, the first step should be producing a great content.  To get in the details, let’s see a few marketing strategies that will help you give an SEO boost to your business while leveraging social media strategies, too:

1. Selecting and inculcating the appropriate keywords that can resonate with consumer’s business pain points selecting and inculcating the appropriate keywords that match your products and services is one of the traditional SEO strategies.  But to work for social media and SEO together, you need to go beyond the keywords. While selecting keywords for your brand, focus on the business pain points and problems that consumer’s business is facing achieving newer heights. Think how you can meet the business challenges of your clients. One of the effective and best ways to find and search the keywords that are likely to resonate with your client’s business is to put yourself in your client’s shoes. This will not only help you in identifying the appropriate keywords but also help you in understanding their business pain points.  To help you with the appropriate keywords, we have enlisted a list of a few ground-breaking keyword planner tools:

Google Keyword Planner
Word tracker
Word stream
Keyword Discovery

2. Blend emotional rejoinders with relevant content

Some marketer still follow the conventional way of SEO strategies – Pick keywords, scatter those selected keywords throughout the content and expect user will entice towards their published content.  However, earlier this was one of the successful SEO strategies and has helped business and brands gain revenue and value, both. But today without creating meaningful content and sprinkling keywords on the content may result into bored and disguise users because today users just want a relevant and user-centric content that stirs well with their emotions.  And, if they find that content, they would likely find it interesting and would engage with it, too while ensuring that they could share that content on their social media channels.

To blend emotional responses with your content, you must begin with compassion.  Put yourself into your consumers’ shoes and think about how you can arouse an emotional response that can meet their business pain points.  A recent study analyzed that a viral content that is shared most can trigger the following top 3 emotions: astonishment, amusement, and enjoyment. So, a relevant search engine marketing strategy blended with emotions will lead to increased post shares and engagement, which in turn, will empower your content with engrossment and higher success rate. Hope the above mentioned points will help you infuse your SEO strategies with your social media marketing strategies.  Parangat technologies is a best-in-class web & mobile development company that provides SEO and SMO services, too. We have a team of proficient developer, designers and marketers who come with vast industry experience and expertise. To know more about us, visit here: www.parangat.com

Quick Web Designing Tips for Christmas and New Year

So, its celebration time of the year again, and it’s not too far when you will be hanging up spangle and embellishing the Christmas tree…but have you thought about garnishing your website as well? Here we are sharing 12 web design tips and ideas that will help you get into the spirit of Christmas and New Year:

1. Include a Festive Background

With a colourful festive background, you can add a little bit of energy. Why not add an elusive background image of sparkling lights or candles and warm up your coming visitors with captivating images of a tranquil thriving fire.

2. Add Promo Images

Promo images are one of the best ways to promote your product. You could add colourful and alluring ribbons and snowflakes to showcase your promotional products and gifts.

3. Festive Banners

By adding a festive colourful banner, you can make your website a great place to visit. Festive banners are very important for both types of organizations including product and services, both. So, wishing your consumers on festive occasions can help you in grabbing your user attention.

4. Great Time to Start Promotions and Campaigns

Festive seasons especially Christmas and New Year is a great time to start sales promotions and campaigns. By adding clear calls to action on your website, you can entice your visitors to take look at your products.

5. Add Snow

Christmas and New Year symbolizes festivals of winters and that’s snow becomes popular among users. Snowy pictures entices users, so you can always add in your designs to make it more popular and give festive touch.

6. Adding a Countdown Widget

By adding a simple and user-centric Countdown widget, you can make your users feel more special and excited for the festivals.

7. Creating a landing Page

So, you have a special promotional items to showcase, which you think can prove to be a game changers. You could add a unique landing page to showcase those specific products.

8. Res-design your Logo

If you are planning to re-design your logo, Christmas and New Year is the best time to launch your new and best designs specially logo. By re-designing your logo, you can show your consumers your design magic. And, if you could spend some time on designing a unique Christmas and New Year logo for your website, then it will definitely entice your users.

9. Sending Festive Newsletters and e-mailers

If you have a good marketing and design team, which are adept in innovating and creating new designs and promotional content. Then, why not send out festive e-mailers and promotional graphics to either showcase your newly launched or promotional products or just wish your consumers a Merry Christmas and New Year with a personalized e-card.

10. Sharing Your Company’s celebration videos and images

By sharing your company’s celebration videos and images, you can let the world know about your company culture and how creative you and your team is. Add some festive fun and make your website more captivating and entice your visitors.

11. Adding Christmas and New Year Social Icons

Embrace the magic of Christmas and New Year by exchanging your current icons to Christmas and New Year variations.

Let us do the hard work for you. Here at Parnagat, we know how muddled this festive season is for you. So, why not let us make you feel relieved and a little stress by doing the hard work for you. Be it web development, web design, mobile app development or marketing, we can do anything and everything as per your requirements. Get in touch now to figure out how we can add festive magic and spirit to your website. To know more about our services, click here | http://www.parangat.com/services.php

Wishing you a very Merry Christmas and Happy New Year from Parangat!

The Top 6 SEO Trends That Will Rule 2016 – Part1

The Top 6 SEO Trends That Will Rule 2016 – Part1

In recent years, the rules for effective SEO strategies have been shifting very rapidly. Many experts and industry gurus has offered tips on the current scenario of SEO and how we can use it to maximize the investment in SEO in the year 2016. Even marketers are grousing up their investments in Search Engine Marketing Strategies, but to leverage those investments, they are required to spend ample time and effort for learning the new rules for SEO. As experts say, the days of driving traffic to your website by stuffing headlines with keywords are long gone and the current SEO strategy revolves around another huge marketing focus – and that is experience.

Historically, the recommendations around SEO have been majorly focused on keywords and, the reality is that – day by day search engines are getting much smarter. Today content creators are having a lot less control over how their pages are showing up and what words they’re showing up for. According to a recent report published on an August 2015 study on the future of SEO by Moz Inc., a Seattle-based SEO consulting company, the most important factors for SEO effect next year will be mobile-friendliness, which will increase in impact by 88%; analysis of a page’s perceived value (up 81%); usage data such as dwell time (up 67%); and readability and design (up 67%). SEO factors that the study reported will decrease in impact are the effectiveness of paid links (down 55%) and the influence of anchor text (down 49%). Let’s see a few tips on how to use SEO to enhance your SEO investments:

1. Intention and Engagement will be everything:

According to Cyrus Shepard, director of audience development at Moz – Now, you don’t need to figure out exact keywords to get a relevant and tailored search result. He also added – “In the old days, it was all about getting clicks. But now search engines are analyzing how people are engaging with your website? Are they going back and clicking on results, they are looking for? Or are they finding the answers they’re looking for when they’re on your website? Now, SEO is all about post-click activity. Now you don’t have to only get the clicks, but you have to satisfy user’s intent and get maximum engagement.

2.  Keywords aren’t the be-all and end-all.

Earlier content developers were asked to include keywords in ‘title’ and ‘description’. But now it’s becoming less important. But now search giant Google is more focused on interpreting meaning. Earlier a well-versed SEO article requires keyword repetition 3-4 times in an article. For example – an article related to best restaurant, we used to stuff keyword some specific keywords like ‘best restaurants,’ three or four times to rank it better. However, these days it’s still helpful to include ‘best restaurants,’ but the similar meaning words are becoming much more significant. So, in this case, you can talk about exceptional dining experiences, and search engines will pick up on it.Earlier, we need to add the key keyword in the body copy or in the Meta description. Now that’s all gone. As the search engines are getting smarter and smarter, they have started thinking about other words and synonyms that you are expected to add in that article. And, that will signify that this is an influential article on the topic. Say, if you are writing an article about the Apple Watch, you will add keywords like ‘Apple,’ ‘iPhone,’ ‘Watch,’, iWatch, ‘apps’, apple developers and ‘time. ‘And, if these keywords are in the body copy, it will send signals to the search engines that this is a pretty appropriate and good article for the topic.

One recent survey found that – 75% of the search queries are between 3-5 words long, so you should craft headlines accordingly. Even, the search engines are figuring out that if users search for one word keyword, or any one- or two-word query, then they won’t get the appropriate results. To get the quality results, they need to write three-, four- or five-word queries. And, being a well-versed content creator, you need to think about this optimization.

3. More Focused on User Experience

According to recent analysis – “Google, currently, is making 500 algorithm changes a year. And, each and every changes are focused on ensuring that when a user searches on Google, he should get the appropriate and tailored results on the first few pages – and, that proves that they’ve got a great experience. Now, it’s not, ‘How can I manipulate the engine or trick Google, Bing or Yahoo?’ Now, it’s how you can ensure that your content is the best possible and informational content on the Internet for the keywords that you care about.

Hence, original content is becoming more prominent. The more original content you will produce – whether it’s an image, a long write-up or video – or anything you can add that is organized and users love to read and share it—thus enhancing user experience.This year search giant Google is more focused on information and uniqueness and ensuring that whatever comes after the number is logical and useful. Today industry gurus and geeks are recommending to craft an editorial calendar to appeal to your customers. And, that’s going to be the most imperative thing that a marketer can do for crafting a well-versed SEO in 2016. Being a proficient content developer, you should create an original content for your targeted audience. And, if you curate content or pick a paragraph from any another article or website, don’t forget to give them full credit and add a provenance. You can add a paragraph or two from any existing article or site in your own voice by adding some sample lines like: ‘Here’s why I think it’s relevant and apt.

Mobile Apps: It’s Not Just Hop On The Mobile Apps Trend. It’s How Well You Do It

Let’s face it – Mobile apps are hot. According to the recent stats – More than 60 % of adults in the U.S. have smart phones, and their usage of apps is rising day-by-day. However, some technical geeks think and might argue that in the B2B market, mobile apps are not as “erotic” as in the B2C market. Mobile apps not necessarily are used to make online purchases, their importance and impact can be just as influential. Unlike B2C apps, B2B apps offer a 24*7 connection with the marketplace. Moreover, B2B apps provide a platform to support some key functions including:

  • Creating presentations
  • Enhancing internal processes
  • Channelizing product information
  • Improving customer support
  • Accessing sales CRM
  • Checking inventory
  • Supervising projects

So, what does this mean for B2B companies? – It simply means, it’s time to assess the potential benefits of a mobile app for your business.  And, if possible, it’s time to develop a “kink-free” strategy, along with a well-versed design, testing and implementation framework.

What are the Key Framework for Developing Mobile Apps?

Well-versed Strategy: Before investing a time on your app idea – ask few questions including who are your target audience? Whether the app is going to be used for internal or external process? How will you like to receive information? What’s the actual goal of a mobile app? How this app will make a difference in your business processes? Is it a core challenge? Do you have the ample and proficient resources to develop and implement it? And, if internal developers are not available then what external options does exist?

Pixel-perfect Design: Do your thorough research and find similar apps. Analyse their designs and design processes from scratch. Involve potential resources in the design process. Before starting the design create a well-crafted storyboard, where you can see frame by frame what app will do and how it will look. And, ensure the end product is consistent with your brand image. Develop code documentation and have it peer reviewed thoroughly during the process. Integrate in analytics for future data gathering. And, at the same time, keep the end product simple and easily understandable to ensure its maximum usage.

Rigorous Testing: IT industry is flooded with experienced and proficient mobile app developers, who can easily will find bugs in your newly launched created apps. But always remember that – it’s not necessary that what works in the lab doesn’t always work in the marketplace. For delivering a best-in-class app, you need to test it rigorously with a variety of users and find out the relevant bugs and how they can be eliminated. By documenting your rigorous testing process, you can improve your training and implementation purposes.

Mobile app icons Implementation: One of the key mistakes in app development process is the lack of a well-defined implementation process. Most of the developers commit one common and expensive business mistake is developing an app that no one uses. Organizations and companies can diminish the likelihood of their existence by doing their tasks honestly and crafting a well-defined and shared marketing and communications plan to launch and support the app. Always remember to evaluate user experience and feedback, and respond to it accordingly.

Parangat technologies is a top-notch Mobile Application Development Company, based in India, backed by a wealth of experience and extensive expertise across all industry verticals. Mobility has transformed the business processes and communication with the customers and is now reformulating the way people and technology interact with each other. Now, for businesses, right from the start-ups to enterprises, the key to success is to embrace an enterprise mobile strategy that can provide solutions to user needs, accelerate innovation and bring competitive edge to their businesses.

The Top 6 SEO Trends That Will Rule 2016 – Part2

The Top 6 SEO Trends That Will Rule 2016 – Part2

Everyday thousands of websites are launched and most of them are non-informational and ungluing, because marketers are missing that secret sauce of magical Interactions. If you are a developer,designer, or someone whose business will soon rely on your website, ensures to consider these 6 tips (whose first part we have described in our previous blog) that you need to check before launching your website.

4. Enhance your content marketing strategies with long form content

Now longer articles, between 1,200 to 1,500 words will perform comparably better in search results, on an average. Gone are the days when 300 words were sufficient and considered as a pretty long page.Now, it’s significantly different scenario. Lengthier and informational articles are getting more and more traffic, and they’re ranking much higher in SEO, especially if we talk for competitive terms. These changes that Google is crafting are because Google wants to ensure they’re sending traffic to pages that captivate humans. However, according to new algorithm breaking up long-form content with subheads,bullet points and images throughout the write-up so that it will make easy for readers to get more quick and tailored scan. Analyst say that Lengthy articles will perform much better in search engine results because there are more words and images to rank on the page. Users are sharing longer articles on social media channels because those get more hits and popularity. However, shorter articles also perform well sometimes, but on an average, it is found that lengthier articles tend to perform much better.

5. Proper Optimization for Mobile

As people are becoming more active on smartphones and tablets. And, that’s why they are leveraging this upcoming trend and technology for doing some of their very important daily activates including reading news on their smartphones, tracking and monitoring their health & fitness results, managing their enterprise tasks and many more. Due to rapid increase in the number of users over the smartphone, mobile apps are also being increased in the marketplaces. So it’s important to ensure that your content is searchable in mobile apps as well. Nowadays, Google too is ensuring that your content should be customized for mobile app as well. Hence by leveraging mobile app technology the marketing of the app with respect to SEO, is a great opportunity for the consumer and B-to-B companies.

6. Add unique and captivating images

Now having unique and captivating images on your site is valuable. However, the same image can be used on many places around the Web, but having unique and user-centric content around those images is what makes the content stand out. Many blogging sites and websites use stock images to showcase their point, but creating something that’s customized or using unique photography will pay off more in the longer run. One of the most important SEO tips for 2016 is to focus on your target audience. In the past, the ball was in the marketer’s goal because they were the ones who can make the product win or fail. But today it’s all about delivering what users actually want to see because that will give you an SEO ranking boost.

It seems that search giant Google is trying hard to give great experience to its users. So, to get a good value and revenue for your business, you need to produce good content because it doesn’t matter how good you rank if your target audience goes to your site and they’re not satisfied and happy.

Parangat technologies, a leading web development company and technology solution provider offers top-notch and custom-designed website services to help our clients’ business keep ahead in a highly competitive world. Our bunch of tech nerds use various open source technologies to build agile, robust,feature rich and interactive websites that increases value and revenue.Being a top web development agency, we have a proficient team of web Developers and designers who work with the clients to create websites that are not only user-friendly and search engine friendly, but are compatible with most operating systems, platforms and browsers, which in turn,generates thousands of hits and increases revenue. Our deliverables are aimed to reformulate the clients business process, enabling them to achieve business benefits from the latest technology and industry trends. Our in-depth knowledge, expertise and defined methodologies enable us to deliver compelling Web design and development services on time and within budget.

Mobile Apps: It’s Not Just Hope On The Mobile Apps Trend. It’s How Well You Do It

Mobile Apps: It’s Not Just Hope On The Mobile Apps Trend. It’s How Well You Do It

Let’s face it – Mobile applications are hot. According to the recent stats – More than 60 % of adults in the U.S. have smart phones, and their usage of applications  is rising day-by-day. However, some tech geeks think and might argue that in the B2B market, mobile applications  are not as “erotic” as in the B2C market. Mobile applications not necessarily are used to make online purchases, their importance and impact can be just as influential. Unlike B2C applications, B2B applications  offer a 24*7 connection with the marketplace. Moreover, B2B applications provide  platform to support some key functions including:

  •              Creating presentations
  •              Enhancing internal processes
  •              Channelizing product information
  •              Improving customer support
  •              Accessing sales CRM
  •              Checking inventory
  •              Supervising projects

So, what does this mean for B2B companies? – It simply means, it’s time to assess the potential benefits of a mobile app for your business. And, if possible, it’s time to develop a “kink-free” strategy, along with a well-versed design, testing and implementation framework.

What are the Key Framework for Developing Mobile Apps?

Well-versed Strategy: Before investing a time on your app idea – ask few questions including who are your target audience? Whether the app is going to be used for internal or external process? How will you like to receive information? What’s the actual goal of a mobile app? How this app will make a difference in your business processes? Is it a core challenge? Do you have the ample and proficient resources to develop and implement it? And, if internal developers are not available then what external options does exist?

Pixel-perfect Design: Do your thorough research and find similar apps. Analyse their designs and design processes from scratch. Involve potential resources in the design process. Before starting the design create a well-crafted storyboard, where you can see frame by frame what app will do and how it will look. And, ensure the end product is consistent with your brand image. Develop code documentation and have it peer reviewed thoroughly during the process. Integrate in analytics for future data gathering. And, at the same time, keep the end product simple and easily understandable to ensure its maximum usage.

Rigorous Testing: IT industry is flooded with experienced and proficient mobile application developers, who can easily will find bugs in your newly launched created applications. But always remember that – it’s not necessary that what works in the lab doesn’t always work in the marketplace. For delivering a best-in-class application, you need to test it rigorously with a variety of users and find out the relevant bugs and how they can be eliminated. By documenting your rigorous testing process, you can improve your training and implementation purposes.

Mobile application icons Implementation: One of the key mistakes in application development process is the lack of a well-defined implementation process. Most of the developers commit one common and expensive business mistake is developing an application that no one uses. Organizations and companies can diminish the likelihood of their existence by doing their tasks honestly and crafting a well-defined and shared marketing and communications plan to launch and support the app. always remember to evaluate user experience and feedback, and respond to it accordingly.

Parangat technologies is a top-notch Mobile Application Development Company, based in India, backed by a wealth of experience and extensive expertise across all industry verticals. Mobility has transformed the business processes and communication with the customers and is now reformulating the way people and technology interact with each other. Now, for businesses, right from the start-ups to enterprises, the key to success is to embrace an enterprise mobile strategy that can provide solutions to user needs, accelerate innovation and bring competitive edge to their businesses.

Here at Parangat, we work with our clients to deliver robust, high-performance and award-winning mobile apps development services. Whether you need a mobility solution for iPhone, iPad, Android or Windows, our dedicated team of mobility experts, who come up with deep industry knowledge and passion for technology help you make your vision a reality. Our methodologies and industry expertise in mobile space enable us become the top mobile applications development agency and help brands gain excellence, increase efficiency and maximize profit.