The Top 6 SEO Trends That Will Rule 2016 – Part1

The Top 6 SEO Trends That Will Rule 2016 – Part1

In recent years, the rules for effective SEO strategies have been shifting very rapidly. Many experts and industry gurus has offered tips on the current scenario of SEO and how we can use it to maximize the investment in SEO in the year 2016. Even marketers are grousing up their investments in Search Engine Marketing Strategies, but to leverage those investments, they are required to spend ample time and effort for learning the new rules for SEO. As experts say, the days of driving traffic to your website by stuffing headlines with keywords are long gone and the current SEO strategy revolves around another huge marketing focus – and that is experience.

Historically, the recommendations around SEO have been majorly focused on keywords and, the reality is that – day by day search engines are getting much smarter. Today content creators are having a lot less control over how their pages are showing up and what words they’re showing up for. According to a recent report published on an August 2015 study on the future of SEO by Moz Inc., a Seattle-based SEO consulting company, the most important factors for SEO effect next year will be mobile-friendliness, which will increase in impact by 88%; analysis of a page’s perceived value (up 81%); usage data such as dwell time (up 67%); and readability and design (up 67%). SEO factors that the study reported will decrease in impact are the effectiveness of paid links (down 55%) and the influence of anchor text (down 49%). Let’s see a few tips on how to use SEO to enhance your SEO investments:

1. Intention and Engagement will be everything:

According to Cyrus Shepard, director of audience development at Moz – Now, you don’t need to figure out exact keywords to get a relevant and tailored search result. He also added – “In the old days, it was all about getting clicks. But now search engines are analyzing how people are engaging with your website? Are they going back and clicking on results, they are looking for? Or are they finding the answers they’re looking for when they’re on your website? Now, SEO is all about post-click activity. Now you don’t have to only get the clicks, but you have to satisfy user’s intent and get maximum engagement.

2.  Keywords aren’t the be-all and end-all.

Earlier content developers were asked to include keywords in ‘title’ and ‘description’. But now it’s becoming less important. But now search giant Google is more focused on interpreting meaning. Earlier a well-versed SEO article requires keyword repetition 3-4 times in an article. For example – an article related to best restaurant, we used to stuff keyword some specific keywords like ‘best restaurants,’ three or four times to rank it better. However, these days it’s still helpful to include ‘best restaurants,’ but the similar meaning words are becoming much more significant. So, in this case, you can talk about exceptional dining experiences, and search engines will pick up on it.Earlier, we need to add the key keyword in the body copy or in the Meta description. Now that’s all gone. As the search engines are getting smarter and smarter, they have started thinking about other words and synonyms that you are expected to add in that article. And, that will signify that this is an influential article on the topic. Say, if you are writing an article about the Apple Watch, you will add keywords like ‘Apple,’ ‘iPhone,’ ‘Watch,’, iWatch, ‘apps’, apple developers and ‘time. ‘And, if these keywords are in the body copy, it will send signals to the search engines that this is a pretty appropriate and good article for the topic.

One recent survey found that – 75% of the search queries are between 3-5 words long, so you should craft headlines accordingly. Even, the search engines are figuring out that if users search for one word keyword, or any one- or two-word query, then they won’t get the appropriate results. To get the quality results, they need to write three-, four- or five-word queries. And, being a well-versed content creator, you need to think about this optimization.

3. More Focused on User Experience

According to recent analysis – “Google, currently, is making 500 algorithm changes a year. And, each and every changes are focused on ensuring that when a user searches on Google, he should get the appropriate and tailored results on the first few pages – and, that proves that they’ve got a great experience. Now, it’s not, ‘How can I manipulate the engine or trick Google, Bing or Yahoo?’ Now, it’s how you can ensure that your content is the best possible and informational content on the Internet for the keywords that you care about.

Hence, original content is becoming more prominent. The more original content you will produce – whether it’s an image, a long write-up or video – or anything you can add that is organized and users love to read and share it—thus enhancing user experience.This year search giant Google is more focused on information and uniqueness and ensuring that whatever comes after the number is logical and useful. Today industry gurus and geeks are recommending to craft an editorial calendar to appeal to your customers. And, that’s going to be the most imperative thing that a marketer can do for crafting a well-versed SEO in 2016. Being a proficient content developer, you should create an original content for your targeted audience. And, if you curate content or pick a paragraph from any another article or website, don’t forget to give them full credit and add a provenance. You can add a paragraph or two from any existing article or site in your own voice by adding some sample lines like: ‘Here’s why I think it’s relevant and apt.

Mobile Apps: It’s Not Just Hop On The Mobile Apps Trend. It’s How Well You Do It

Let’s face it – Mobile apps are hot. According to the recent stats – More than 60 % of adults in the U.S. have smart phones, and their usage of apps is rising day-by-day. However, some technical geeks think and might argue that in the B2B market, mobile apps are not as “erotic” as in the B2C market. Mobile apps not necessarily are used to make online purchases, their importance and impact can be just as influential. Unlike B2C apps, B2B apps offer a 24*7 connection with the marketplace. Moreover, B2B apps provide a platform to support some key functions including:

  • Creating presentations
  • Enhancing internal processes
  • Channelizing product information
  • Improving customer support
  • Accessing sales CRM
  • Checking inventory
  • Supervising projects

So, what does this mean for B2B companies? – It simply means, it’s time to assess the potential benefits of a mobile app for your business.  And, if possible, it’s time to develop a “kink-free” strategy, along with a well-versed design, testing and implementation framework.

What are the Key Framework for Developing Mobile Apps?

Well-versed Strategy: Before investing a time on your app idea – ask few questions including who are your target audience? Whether the app is going to be used for internal or external process? How will you like to receive information? What’s the actual goal of a mobile app? How this app will make a difference in your business processes? Is it a core challenge? Do you have the ample and proficient resources to develop and implement it? And, if internal developers are not available then what external options does exist?

Pixel-perfect Design: Do your thorough research and find similar apps. Analyse their designs and design processes from scratch. Involve potential resources in the design process. Before starting the design create a well-crafted storyboard, where you can see frame by frame what app will do and how it will look. And, ensure the end product is consistent with your brand image. Develop code documentation and have it peer reviewed thoroughly during the process. Integrate in analytics for future data gathering. And, at the same time, keep the end product simple and easily understandable to ensure its maximum usage.

Rigorous Testing: IT industry is flooded with experienced and proficient mobile app developers, who can easily will find bugs in your newly launched created apps. But always remember that – it’s not necessary that what works in the lab doesn’t always work in the marketplace. For delivering a best-in-class app, you need to test it rigorously with a variety of users and find out the relevant bugs and how they can be eliminated. By documenting your rigorous testing process, you can improve your training and implementation purposes.

Mobile app icons Implementation: One of the key mistakes in app development process is the lack of a well-defined implementation process. Most of the developers commit one common and expensive business mistake is developing an app that no one uses. Organizations and companies can diminish the likelihood of their existence by doing their tasks honestly and crafting a well-defined and shared marketing and communications plan to launch and support the app. Always remember to evaluate user experience and feedback, and respond to it accordingly.

Parangat technologies is a top-notch Mobile Application Development Company, based in India, backed by a wealth of experience and extensive expertise across all industry verticals. Mobility has transformed the business processes and communication with the customers and is now reformulating the way people and technology interact with each other. Now, for businesses, right from the start-ups to enterprises, the key to success is to embrace an enterprise mobile strategy that can provide solutions to user needs, accelerate innovation and bring competitive edge to their businesses.

The Top 6 SEO Trends That Will Rule 2016 – Part2

The Top 6 SEO Trends That Will Rule 2016 – Part2

Everyday thousands of websites are launched and most of them are non-informational and ungluing, because marketers are missing that secret sauce of magical Interactions. If you are a developer,designer, or someone whose business will soon rely on your website, ensures to consider these 6 tips (whose first part we have described in our previous blog) that you need to check before launching your website.

4. Enhance your content marketing strategies with long form content

Now longer articles, between 1,200 to 1,500 words will perform comparably better in search results, on an average. Gone are the days when 300 words were sufficient and considered as a pretty long page.Now, it’s significantly different scenario. Lengthier and informational articles are getting more and more traffic, and they’re ranking much higher in SEO, especially if we talk for competitive terms. These changes that Google is crafting are because Google wants to ensure they’re sending traffic to pages that captivate humans. However, according to new algorithm breaking up long-form content with subheads,bullet points and images throughout the write-up so that it will make easy for readers to get more quick and tailored scan. Analyst say that Lengthy articles will perform much better in search engine results because there are more words and images to rank on the page. Users are sharing longer articles on social media channels because those get more hits and popularity. However, shorter articles also perform well sometimes, but on an average, it is found that lengthier articles tend to perform much better.

5. Proper Optimization for Mobile

As people are becoming more active on smartphones and tablets. And, that’s why they are leveraging this upcoming trend and technology for doing some of their very important daily activates including reading news on their smartphones, tracking and monitoring their health & fitness results, managing their enterprise tasks and many more. Due to rapid increase in the number of users over the smartphone, mobile apps are also being increased in the marketplaces. So it’s important to ensure that your content is searchable in mobile apps as well. Nowadays, Google too is ensuring that your content should be customized for mobile app as well. Hence by leveraging mobile app technology the marketing of the app with respect to SEO, is a great opportunity for the consumer and B-to-B companies.

6. Add unique and captivating images

Now having unique and captivating images on your site is valuable. However, the same image can be used on many places around the Web, but having unique and user-centric content around those images is what makes the content stand out. Many blogging sites and websites use stock images to showcase their point, but creating something that’s customized or using unique photography will pay off more in the longer run. One of the most important SEO tips for 2016 is to focus on your target audience. In the past, the ball was in the marketer’s goal because they were the ones who can make the product win or fail. But today it’s all about delivering what users actually want to see because that will give you an SEO ranking boost.

It seems that search giant Google is trying hard to give great experience to its users. So, to get a good value and revenue for your business, you need to produce good content because it doesn’t matter how good you rank if your target audience goes to your site and they’re not satisfied and happy.

Parangat technologies, a leading web development company and technology solution provider offers top-notch and custom-designed website services to help our clients’ business keep ahead in a highly competitive world. Our bunch of tech nerds use various open source technologies to build agile, robust,feature rich and interactive websites that increases value and revenue.Being a top web development agency, we have a proficient team of web Developers and designers who work with the clients to create websites that are not only user-friendly and search engine friendly, but are compatible with most operating systems, platforms and browsers, which in turn,generates thousands of hits and increases revenue. Our deliverables are aimed to reformulate the clients business process, enabling them to achieve business benefits from the latest technology and industry trends. Our in-depth knowledge, expertise and defined methodologies enable us to deliver compelling Web design and development services on time and within budget.

Mobile Apps: It’s Not Just Hope On The Mobile Apps Trend. It’s How Well You Do It

Mobile Apps: It’s Not Just Hope On The Mobile Apps Trend. It’s How Well You Do It

Let’s face it – Mobile applications are hot. According to the recent stats – More than 60 % of adults in the U.S. have smart phones, and their usage of applications  is rising day-by-day. However, some tech geeks think and might argue that in the B2B market, mobile applications  are not as “erotic” as in the B2C market. Mobile applications not necessarily are used to make online purchases, their importance and impact can be just as influential. Unlike B2C applications, B2B applications  offer a 24*7 connection with the marketplace. Moreover, B2B applications provide  platform to support some key functions including:

  •              Creating presentations
  •              Enhancing internal processes
  •              Channelizing product information
  •              Improving customer support
  •              Accessing sales CRM
  •              Checking inventory
  •              Supervising projects

So, what does this mean for B2B companies? – It simply means, it’s time to assess the potential benefits of a mobile app for your business. And, if possible, it’s time to develop a “kink-free” strategy, along with a well-versed design, testing and implementation framework.

What are the Key Framework for Developing Mobile Apps?

Well-versed Strategy: Before investing a time on your app idea – ask few questions including who are your target audience? Whether the app is going to be used for internal or external process? How will you like to receive information? What’s the actual goal of a mobile app? How this app will make a difference in your business processes? Is it a core challenge? Do you have the ample and proficient resources to develop and implement it? And, if internal developers are not available then what external options does exist?

Pixel-perfect Design: Do your thorough research and find similar apps. Analyse their designs and design processes from scratch. Involve potential resources in the design process. Before starting the design create a well-crafted storyboard, where you can see frame by frame what app will do and how it will look. And, ensure the end product is consistent with your brand image. Develop code documentation and have it peer reviewed thoroughly during the process. Integrate in analytics for future data gathering. And, at the same time, keep the end product simple and easily understandable to ensure its maximum usage.

Rigorous Testing: IT industry is flooded with experienced and proficient mobile application developers, who can easily will find bugs in your newly launched created applications. But always remember that – it’s not necessary that what works in the lab doesn’t always work in the marketplace. For delivering a best-in-class application, you need to test it rigorously with a variety of users and find out the relevant bugs and how they can be eliminated. By documenting your rigorous testing process, you can improve your training and implementation purposes.

Mobile application icons Implementation: One of the key mistakes in application development process is the lack of a well-defined implementation process. Most of the developers commit one common and expensive business mistake is developing an application that no one uses. Organizations and companies can diminish the likelihood of their existence by doing their tasks honestly and crafting a well-defined and shared marketing and communications plan to launch and support the app. always remember to evaluate user experience and feedback, and respond to it accordingly.

Parangat technologies is a top-notch Mobile Application Development Company, based in India, backed by a wealth of experience and extensive expertise across all industry verticals. Mobility has transformed the business processes and communication with the customers and is now reformulating the way people and technology interact with each other. Now, for businesses, right from the start-ups to enterprises, the key to success is to embrace an enterprise mobile strategy that can provide solutions to user needs, accelerate innovation and bring competitive edge to their businesses.

Here at Parangat, we work with our clients to deliver robust, high-performance and award-winning mobile apps development services. Whether you need a mobility solution for iPhone, iPad, Android or Windows, our dedicated team of mobility experts, who come up with deep industry knowledge and passion for technology help you make your vision a reality. Our methodologies and industry expertise in mobile space enable us become the top mobile applications development agency and help brands gain excellence, increase efficiency and maximize profit.

A Few Mobile App Development Trends Predictions of 2016 and Beyond

In the year 2016 App Security will come according to a recent Gartner report – Over 75 % of mobile apps i.e.3 out of every 4 applications will fail basic security measures through 2015. And, this challenge made app developers to focus on this issue keenly, which will be continued in the year 2016 too. Market leaders like Apple and Google has also started to focus on App security – Apple launched iOS9 platform, which is known for its high-end security features. And, iOS app developers are ensuring that their apps can run securely, without even compromising the reliability of iOS platform.And, if we talk about Android app development – The security measures are also likely to get even more severe as Google too is apprehensive about their security protocols for its newly released Android 6.0 Marshmallow. Today every market leader knows that they need to focus on app security because it plays a key role in the success of mobile apps. And, security gaps can create hindrance in making your application a win-win product.These strict security protocols are needed to be considered wisely because apps today are increasingly carrying highly confidential and highly sensitive data including your bank details and SSN. And, if they are mishandled or if not taken seriously, it can result into security gaps, which in turn, will result into hacking and information leaks. And any information trickle can lead to major headache for app developers this year. So, every app developer is required to act seriously on mobile app security issues and challenges in 2016.

Cloud-driven Applications

Till yet, Cloud technology has played a very significant role in mobile app development and this likely seems to continue in the coming years. The reason behind this rise of cloud-based applications is basically two-fold. By using cloud-driven technology, developers can keep the actual size of their mobile apps small – Thanks to cloud-support.  Cloud technology allows developers to manage the bandwidth and potential memory challenges better. Another major advantage of using cloud technology is users can easily sync their apps across multiple devices and platforms because cloud comes with huge compatibility. And, this has become a necessity especially when the usage of multiple smart devices and wearable tech is growing so quickly and rapidly.By leveraging cloud compatibility, developers can now build apps that provide same features, functions and data across multiple devices. Cross-functionality between platforms like iOS and OS X is already rising and Android and PCs are also following the similar trend.

Enterprise Application

In recent years, there has been seen a strong rise in number of mobile apps on the app stores. As per the July 2015 stats, Google Play Store has over 1.6 million apps, while Apple’s App Store has 1.5 million available apps. And, among all other mobile app categories, enterprise apps will receive the maximum traction, soaring over consumer apps. Almost 20% of global developers are targeting enterprises, which will result, into owing the monetary benefits. Moreover, recent studies also show that 43% of enterprise app developers are making over $10K monthly, whereas only 19% of consumer app developers make a similar amount. And, this shows developer’s ‘love’ for enterprise applications and, in the coming years this upcoming trend is likely to continue.

According to stats -it is estimated that by 2016, almost 35% of all big brands and enterprises will have their own mobile app development platforms. Recently, Gartner even predicted that by the end of 2017, the market demand for enterprise mobile app will exceed the IT organizations’ capability. The Internet of Things will create win-win situation

The Internet of Things has already emerged as a leader in IT world.  Thanks to the new creations –

Google Glass, iWatch and other wearable techs. These new creations are all set to take development to the next level.  According to Cisco, “IoE Creates $19 Trillion of Value at Stake for Companies and Industries.” TechNavio too predicts that IOT market is expected to grow 31.72 percent (CAGR) between 2014 and 2019.While Gartner, estimates that- By 2020 the revenue generation for IoT product and service suppliers will exceed up-to $300 billion. Even World Economic Forum shows that over 5 billion people will be connected to each other, across 50 billion things by leveraging IoT. But many developers are taking back seat in their app development strategy for adopting IoT just because Google Glass failed to live up to the expectation. So, wearable smart devices will remain persistent. Get motivated from the increasing and growing success of wearables like Apple’s iWatch. To meet the major challenges WatchKit developers got watchOS 2 this year.  And, it seems that apps on Apple Watch will increase in the years to come. The app-count for Apple Watch has already crossed 10000 and it is expected to grow at least three-fold by the end of 2016. And, to remain in the competition, now developers are required to make app extensions for watch and also create applications that functionally and logically fit the functionality of such wearable devices.

Conclusion

While some of the mobile app domains have already gained a huge momentum while others are making a steady progress. But undoubtedly, in 2016 and beyond mobile apps will show significant marks. And, if you still try your hands on these trends, it’s high time to stay updated and create the bespoke mobile experiences for your audiences. And of course, be ready and get excited for all the upcoming innovations that are expected to be in 2016.

Parangat Technologies – Creating Spectacularly Easy and Responsive Web Design

In the world where tablet and smartphone usage is growing rapidly and enormously, web design is experiencing a huge paradigm shift. Brands and start-ups that are focusing on being updated with web design and development practices, need to adapt to the growth in mobile website traffic and Mobile websites are required to become as just as desktop
websites are prior to the emergence of modern responsive web design techniques, web designers used to create numerous different versions of a website and code each and specific website for different web browser sizes. Let’s take an example – for creating a separate file of code is required that applies to Nexus tablet browser sizes, a separate file of code is required that applies to iPhone browser sizes, a separate file of code is required that applies to iMac ,Desktop browser sizes, and so on.Additionally, since there are numerous different browsers including Google Chrome, Safari, Internet Explorer, Mozilla Firefox and Opera, etc. – it is important to design according to the levels of code so that it can support each browser offers. So, this mandates the designer to create several design prototypes, developers to code as per the design prototypes, and the client to pay that much more per version. With the recent technological advancements and rapid growth, number of devices and browsers are increasing at a rapid rate and so is the new technologies and browsers. And, creating design for every browser and design will result into time-consuming and high cost – this is where responsive web design comes into scene.

Responding to Your User’s Visual NeedsResponsive web design (RWD) allows designers and developers to create numerous design styles with just one set of code. While coding a website, a developer develops one set of code that is for different window sizes and browsers. To create this type of coding scheme, apart from other features, the developer needs to ensure that all images and media should be flexible, content should be easily readable, the columns or tables must be movable, and some elements can be kept hidden. And, developer can get these things done by using various dynamic sizing, specific CSS styles, numerous JavaScript styling and media queries. To check how website looks on your desktop or PC, just make the browser window bigger and smaller to check how the content, images and other functions changes in size and layout according to the dimensions of the window. Also check- how your website looks on your smartphone or tablet, if the content displays differently or not? With the advent of technology and recent advancements, technology is regularly evolving to make our lives more efficient and easier better than before. Being a web developer, designer, and even strategists, who is working in industry since long, you should keep track of all the key changes that are happening with technology, and acclimatize them to provide the user the best possible web experience.Since Responsive web design has become one of the latest and trending things, and most importantly, design changes that is buzzing all across the world especially through the developing world is making cross-platform browsing seamless, captivating and best-in-class.

Here at Parangat Technologies, our adept web designers know that web designing is an art of breathing life into sporadic idea. And, that’s why we are proficient in creating a reliable design for a website that will serve as a bridge between the business goals and their target audiences. Being a leading web and mobile app development company, we always try to convey our client’s business values and expectations through our web design and development services. We acknowledge that for every single website, be it static or dynamic, responsive or an e-commerce website, Design plays the most crucial part. For getting one of the most efficient, interactive and business-centric corporate website for your dream online business. Parangat Technologies can certainly be your trusted business partners for website designing and development. Till date, we have delivered hundreds of web and mobile solutions proficiently, over and over, time and again. Our highly adept team of developers and designers consider each and every minute detail while designing up a website according to our client’s needs. To know more connect with us.