The main motive of having an app or a website for any business is to reach out to maximum clients and customer and provide them easy access to the business. Whether it be a web app or a mobile app, the sole purpose is to increase the number of interacting users and to have a business growth beyond leaps and bounds.
The actual question for any business is no longer if they should have a Progressive Web App or Native Mobile App but how. Any business that wants to appeal to the enormously wide mobile-based customers has three choices:
- Build a responsive website
- Develop a native app or
- Create a progressive web app (PWA)
At present scenario, when every when has a life full of hustles and bustles. No one likes to turn on a computer or use a mobile browser to visit a website and go through it. That is what makes the Native Mobile App a very satisfactory and useful option. The native mobile app provides the finest user experience but they have certain limitations and barriers. That is exactly why in 2015, Google announced a revolutionary approach to app development – the tag name was Progressive App Development.
What is a PROGRESSIVE WEB APP?
In its purest sense, a PWA is a mobile app which is delivered through the web. It functions quite similar to a native app, because of the use of an app shell that provides app-style gestures and navigations. The significant difference considering progressive web apps vs native mobile app is that there is no need to download the progressive web apps from any app store. It runs, self-contained, right in any of the web browsers. By using service workers, a progressive web app is capable of loading instantly, even in the remote areas of low connectivity. With the help of pre-caching and dynamic storage technologies, the app stays up to date at all times, displaying the most recent version upon launching.
The most exciting thing about progressive web apps is that that they are not just businesses without apps drooling over this latest technology as a means to have their spark into the world of the potential client-facing apps; PWAs are also hotly anticipated and quite widely appreciated by brands with existing native app experiences. These progressive web apps are an entirely new geek and a unique opportunity to engage and grow a brand’s customer experience.
Progressive Web App VS Responsive Web App
Progressive Web Apps (PWAs) are basically web applications that load just like regular web pages or like any other normal websites but can offer the user enhanced functionalities such as working offline, ability to have push notifications. Also, PWAs have device hardware access traditionally available only to native mobile applications.
Responsive web app or design (RWD) is a modified approach to the traditional web design that makes web pages render well on a variety of devices irrespective of their window or screen sizes. Recent works in the field of responsive web app also consider the viewer proximity as part of the viewing context as an extension for RWD. In this approach, the use of media queries allows the page to use variant CSS style rules based on characteristics and specifications of the device the site is being displayed on, most commonly the width and scrolling choices of the browser.
The Benefits of Progressive Web Apps
PWAs are not just a worthwhile endeavour because they are some new tech thing. These web-based apps hold a huge potential. The perks of progressive web apps are:
1- Progressive and responsive design are highly adaptive to different browser choices and fits any screen, whether it’s a smartphone, tablet or desktop
2- Progressive Web App is accessible and shareable through a URL link removing the constraint of downloading them.
3- Fast loading and do not require users to update the web app to see the latest content or features.
4- Rich with similar characteristics, navigation and functionality of native apps.
5- Easier to develop and launch in the market, which ultimately helps reduce costs.
The features of Progressive Web Apps (PWAs) is explained in this image:
Progressive Web Apps Examples:
The above-mentioned features of PWAs make it a more desirable and cost-efficient option. Due to which it is being chosen by many business and organizations these days. The top examples include as big firms as Flipkart and Housing.com. These images show a screenshot of how the interface of PWAs looks:
One more such app is Pokedex(A mini-encyclopedia of Pokémon species, types, evolutions, and moves.)
Progressive Web Apps Are “The Future”:
While introduced back in 2015, PWAs have gained a huge popularity this year. Google, Apple and Microsoft — the three giants in terms of native app distribution — are all driving the transition to PWAs. Because of their inherent flexibility, PWAs are the best way to stay ahead in the mobile industry.
From Twitter to Starbucks to Flipkart, crossing the diversity of the needs and aspects of business, PWAs are proving that any business can flourish with this technology. More specifically, Tinder saw load times cut in half compared to its native app after using this. This led to longer session times, more messages sent and more swiping on the app. And with a PWA, users could access Tinder from either mobile or desktop devices, easing the accessibility of the app and in turn expanding the targetable market.
Dozens of major and well-established brands are moving from native apps to PWAs, and anyone can easily tell why. Both mobile sites and native apps have their own pros and cons, and PWAs are significantly proving to be the best of both worlds for businesses. Bigger and better things await as this technology continues to prosper and have new researches in the same field. The mobile app market feels set for the progressive web apps to break out in 2018 and grow the way that users interact with brands and use their apps.
Our Portfolio showcases MassageNow and Healthy Bazar – that deliver fast and streamlined experiences to mobile users.They are another e-tailers, who made the conscious decision to forego the native app and keep the mobile shopping experience in a PWA format.
From the past few year, PWA (Progressive Web App) has been in discussion in the tech media. Have you ever wished that web app should behave more like mobile app? Have you ever dreamt of an app working in poor internet connection? Now Progressive Web App is here to fulfill your desire for it.
What are Progressive Web App?
Progressive Web App is the combination of best of experience for mobile app and for web app. These web apps are useful to users for the very first visit, they do not require any prior installation unlike the other mobile app. Companies like Google, Microsoft, Mozilla are working on a new modern web application standard which is the Progressive Web App. Now Apple too has jumped into the support to provide support to PWA on its platform as it is the future of application technology.
They are the next-big-thing in web development as they provide their users an experience of the mobile application without the necessity to install them. “Progressive Web App” simply is a term which summarizes all the features and making the user feel like mobile-app on a web platform without the requirement of installing? This technology is strongly supported by Google. The user’s experience for these, are similar to a web app’s.
Progressive Web App structure
The Progressive Web App has a simple structure. It consists of the app shell and the changing content.
The app manifest, a simple JSON file. It is the app manifest which helps the device to recognize the PWA and defines how it will be displayed on the screen of the user’s device.
The content is the dynamic part of the PWA structure, it changes and is refreshed every time connection with the internet is established.
Why to use Progressive Web App?
Let’s have a glimpse on the reasons to use a progressive app instead of other native and mobile app. Advantages of using a Progressive Web App has been listed below.
Reliable: The Progressive Web App is reliable they load instantly even in uncertain network condition. It provides interfaces even in poor or no internet connection. It has an offline support but it means it will work if the connection is slow or poor not that it will work without internet connection.
Fast: Many of the user will just leave the app or site if it takes more than 3 seconds to load. Apart from loading they also want after loading site or app runs smoothly. Loading of a Progressive Web App is instant and user will have a smooth experience even on loading of content.
Engaging: Provide an experience immense to that of a native application. These app can have features like push notifications, Web Payments, or Credential management and so on. The user will feel like working on a mobile application. These apps are installable and live on user’s home screen without the need of being installed from app store. Using a web manifest file, they provide full screen experience to the user. They can even re-engage users with push notification.
Responsive: The Progressive Web App is highly responsive app which will fit in any device be it mobile device desktop or any other.
Fresh: With the release of the service worker Progressive Web App will always be updated with the latest updates.
Safe: These web apps are always served via HTTPS, which ensures that no one with prior authorization will be able to access the app.
Discoverable: These web apps are easily discoverable with the search engine. Service worker registration scope that allows search engines to easily find them.
Linkable: PWA can be easily shared via a link. Which means they do not require complex installation.
App-like-Feel: The user will feel like working on a native app. They will have the native app-style and navigation.
Independent on web connectivity: The introduction of the service worker enables the Progressive Web App to function even in slow internet connection.
PWAs Can Help Your Business?
Indeed, even Microsoft’s online service, as Outlook.com, are presently PWA-empowered. There are at present a huge number of PWA-empowered sites, and more organizations are empowering versatile site controls with Service Workers to meet similarity.
PWA delivers it service where it counts. It helps to serve your customer with a better connectivity enhancing user experience. The key benefits that a company can enjoy by embracing PWA’s as a big part of their strategy on mobile platforms are:
Reduce development lead time: The PWA reduces the app development time to a great extent thereby allow you to grow your business with a great pace.
Simple updates: While we use a PWA it largely eliminates the problem of software fragmentation which may force a company needing to extend legacy support to old versions or risk cutting off sections of the user base until they initiate an update.
Unified customer experience: PWA ensures that all the user have the same version of the app. This unified customer experience helps you to consistently deliver a powerful and optimized user experience to your entire user-base.
Easier access and increased engagement: PWA requires a minimal amount of effort to meet out the user needs. PWAs offers a complete experience on mobile for the users without the need to download and install an app. This simplicity and leads to an increased engagement.
With the launching of every service, the user finds it inconvenient to actually go to the store download it as it requires much space on the device. This often leads them to the web, which requires way less effort. But then, we see inconvenience in using the web app because the web experience is not as smooth and optimal as the native app.
The solution for both the problem is solved by the arrival of a new web app technology i.e Progressive Web App.
The support for the Progressive Web App has increased and even Apple has started working on making its platform supportable to Progressive Apps so it’s time to get started with this new app technology and ease everything.
We at Parangat have been aiming to serve our customers with the latest trend in technology i.e Progressive Web App. At Parangat Technologies have a team of highly skilled and efficient members aiming to serve the customers with the new reliable technology to integrate their business growth. Have an app idea? Opt for a free quote or drop us an email on [email protected] to discuss further.