In the digital era, mobile apps have become a significant part of human life as it simplified the human’s life to a great extent. Consequently, the mobile app development industry is booming faster than beanstalk and so considered as the most lucrative industry among all others. According to the reports, mobile apps will generate around $188.9 billion in revenues via the app store or play store and in-app advertising by the end of 2020.
Moreover, there is a tough competition between the two major platforms, including IOS and Android. As a result, there are thousands of apps launching in the market every single day. There are around 1.2 million apps in the app store and 1.8 million apps in the play store. Due to the tough competition, every company is forced to create better apps than others. To do so, they often make lots of budgeting mistakes in the mobile app development processes. If we believe the report of AppsFlyer, then around 28 percent of mobile apps get uninstalled within 30 days. Another survey by Localytics shows that 80 percent of the mobile app users, globally, don’t use the app after three months or uninstall them from their device. These stats clearly show that not all mobile apps are valuable and admired by customers for long.
Creating a budget for the app development process is a crucial strategy, which should be done correctly. Here, in this article, we will share some of the top budgeting mistakes that you can avoid during mobile app development.
Importance Of Budgeting In Mobile App Development
Just like any other business, budgeting plays a significant role in the mobile app development process and requires proper planning and strategy to get the expected success. If you wonder, budgeting is just limited to the development process; then, you might be wrong as it is more beyond. The app budgeting also includes some other essential components, such as app marketing, testing, updation, etc.
Hence, the app budgeting requires to be done efficiently with proper strategy.
Crucial Factors to Consider while Planning the Budget for Mobile App
- Backend development or infrastructure needs.
- Graphic design.
- Front-end development.
Major Mobile App Budgeting Mistakes
1. Thinking of Websites & Mobile Apps are not much different
One of the elementary mistakes that can increase the budget is that you often consider websites and mobile apps the same.
The mobile apps require the backend infrastructure, but all of the different components need to be integrated and worked mutually to function smoothly.
And if we talk about other components such as the CMS, the third-party service, and the frontend require a lot of time and effort to work together seamlessly, more than you would need on a website.
In case if the project becomes more complex, it would require more time and effort that automatically results in increasing your budget more and more.
2. Failing to consider Cross-Platform Development involvement
There are multiple platforms available on the market, including IOS and Android, on which almost every mobile app is created. No wonder it is always a smart decision to create apps for both of the major platforms to get more user attention and downloads.
Cross platform app development is undeniably the best solution to create the apps on both of the significant platforms simultaneously. Additionally, it helps to save your cost and efforts.
The CMS for mobile comes up with configuration and content service to create the best quality mobile experience.
In case, If there were an endpoint API change or a backend maintenance window, there are high chances that you have to republish the entire app.
Developers should consider mobile CMS as a crucial part of the mobile app. It provides a lot of things, including settings, menu details, images, and text content to the application.
4. Regular updates
Another common mistake that most mobile app developers make is failing to set out a budget for any further updates; consequently, the app leads to lower retention rates and downloads. Each day, new updates and development keep popping up to provide a better user experience in the mobile app world.
Hence, developers need to set a proper budget for further updates. The businesses can earn a lot by keeping updating the app regularly.
5. Sole focus on UI
Believe it or not, “The first impression is always the last impression.” This popular phrase is indeed applicable for an app. If you create an amazing UI for your app then, it can do great wonders while if you don’t, it will result in the opposite. And, sometimes giving more preference only to the UI of the app can backfire you too.
Hence, it would be best to give equal attention to other factors and functions of the app. You also need to set a proper budget for the backend infrastructure.
6. Ignoring Third-Party Integrations
Even the top apps such as Facebook, Twitter, Instagram that are quite popular in the app market have integrated their apps with third-party platforms. In this modern era, it would be a great idea to incorporate social media platforms such as Facebook or a youtube plugin in your app.
7. App marketing budget
In most cases, before starting the mobile app, the developers’ main focus remains to be on its development process, and thus they generally forget about app marketing. But proper marketing is quite essential in the current competitive app market. It plays a vital role, not only in user acquisition and growth but also in revitalizing the existing customer groups. It also helps you make people aware of your app’s usability and benefits. Thus, it would be best if you finalized the cost of marketing your mobile app very early in the process.
8. No future planning
If you think that you can create a perfect app in the first go, let me tell you are not correct as there is always scope for further improvements in the app.
Therefore, the app must be infused with all the latest features and functions. However, most of the developers miss on such an essential factor.
In a Nutshell
The above-mentioned facts are quite essential mobile app budgeting factors. However, most of the time, developers don’t pay much attention to these factors, even though these factors typically increase the future cost.
The app budgeting is essential to keep the mobile app development smoothly. No wonder budgeting is the most significant factor that mobile app development companies need to take care of. By planning proper budgeting, the company can improve and sustain the mobile app for a long. Also, please choose the best company for mobile app development services because they better know how to create the feature-rich app on a limited budget.
By doing this, you can lower the risks, evaluate ROI, and remain flexible to optimize and improve your app as the product matures.