TikTok is a Chinese music video platform which allows its users to create music videos and then share them with their friends on social media like Instagram, Facebook, with animation and music. An App like TikTok helps users to set live pictures and live videos as their wallpaper and also they can share them with their friends.
There are many genres added to the application such as Rap, hip-hop, rock, electronic, and R&B. The simple and realistic editing tools that come along with the app assist in trimming, cutting, merging and duplicating the video clips. Videos that are recorded while live streaming is constantly updated with creative and fresh designs. It could be a comprehensive mix of sports, dance, comedy, animal comedy videos, or DIY, etc.
Who are the target audience for an app like TikTok?
The people who enjoy singing or lip-Syncing them or have a penchant for acting. Apps like TikTok help users to set live pictures and live videos as their wallpaper and also they can share them with their friends. These videos can also be edited with the filters provided in the application itself. Using these filters and special effects these videos are spiced up.
Additionally, it acts as a platform for millions of individuals to showcase their talents, their precious moments and knowledge they have in a video format. It also allows people to add their favorite music or sounds to the recorded video. These videos can be further edited with funny animations, sounds, music and a lot more things which make the video spicy.
Monetisation Strategy of a social video app like TikTok:
- In-app Purchase:
This method is commonly used by most of the apps, In-app purchase means; charging a small amount from the user to upgrade to a premium version or to unlock certain features.
Investors see great earning potential in these kinds of apps, therefore, they invest a huge amount of money. From a high-class investor, one can receive funding of somewhere around $50-$100 million.
- Selling the app:
Once the app is popular among the target audience one always has the option of selling the app to another company who understands the idea and holds the potential to take it forward to the next level.
Advertisement is one of the main aspects of marketing for different brands. If a company has the same target audience then it is a great opportunity for them to advertise through this app as it would help them to expand and boost their sales.
What makes social video app like TikTok stand out?
- Unique features:
There are few additional unique features in the application with the basic features according to the customer needs. Some features are updated timely based on the feedback and reviews.
- Targets a specific audience:
Gives a platform to the
audiencewho like to act and sing to have a music dubbing experience and to share it with the world.
- Location-based ideas:
A different community for different artists whether locality, city, town or college.
- Simple UI/UX:
Users belong to all kinds of technical backgrounds and age groups. The app should be easy to use for a person of 50 years of age and no app knowledge.
Some more features that can make the app unique:
- Notification system:
The app should help notifying the users on new uploads from their favourite or followed artists.
It should enable the users to browse or find the broadcast according to their region and it also shows the broadcast on the map.
This feature would enable the users to analyse the broadcasters in a graphical manner. It would help them to see the likes or dislikes on different videos as well as the most viewed content.
An app like TikTok is an interactive world of videos that help you connect with your friends and admirers via likes, comments and even duet songs. With so much information out there, it can be a challenge for parents to keep a check on their kids using this app.
Developing features to block offensive content, coming up with kids-friendly version of the app, adding filters to curate the content before being uploaded- can be some checksums that can be applied before coming up with the idea of a social video app. Therefore, a team of specialists that can help with the features and the security checklist can help a social video app like TikTok to reach the next level.
With the advent of apps like TikTok, Spotify, the idea and the very concept of music streaming has changed significantly. Want to know more about building an app like TikTok? Request for a free quote to reach out to us on [email protected] and our experts will get back to you with the best solution for your business.