Toxic commenting and trolls are especially rampant on news sites, requiring moderators to be constantly vigilant and ready to neutralize threats to civil discourse. This is why the New York Times employs 14 full-time moderators to manually review the 11,000 comments that come in each day. Despite the efforts of this dedicated team, commenting is only available on 10% of Times articles due to the moderation load. In February 2017, Jigsaw and Google launched the free Perspective API, “a new tool for web publishers to identify toxic comments that can undermine a civil exchange of ideas.” The project perspective helps to develop a platform to cater the needs of best moderate comment forums and host better discussions with readers and journalists online.
Project Perspective offers a score from zero to 100 on how similar new comments are to others previously identified as toxic, defined as how likely a comment is to make someone leave a conversation. Publishers can use Perspective in a number of ways, from offering readers instant feedback on the toxicity of their comments to giving readers the power to filter conversations based on the level of toxicity they’d like to see.
In September 2016, The New York Times partnered on this project to help the Jigsaw team build the machine learning models that will improve conversations on the web and
What makes this project a great deal?
- New Modernisation system
The new modernization system includes an optimized user interface and predictive models that will help moderator’s group similar comments to make faster decisions, allowing more comments to be posted across the platform while maintaining a respectful and substantive conversation.
- Impact of Harassment on User Retention
The current observational data of the impact that personal attacks and aggressive tone have on editor retention is a serious issue. The project develops a tool for automated detection of toxic comments using machine learning models.
These models allow us to
analysethe dynamics and impact of comment-level harassment in talk page discussions at scale. They may also be used to build tools to visualize and possibly intervene in the problem.
- Reshaping of the platform
A reshaping of comments platform can foster thought-provoking, high-quality debate among its readers. Generally, it is difficult to foster intelligent conversations in serious matters.
A specialized forum where readers can have a quality debate on topics related to global and economic issues can help in achieving great ideas for different situations.
- End of online abuse
Internet trolls from
roundthe world discuss the views they have expressed online that many find objectionable and in language that offends. Do they behave the same offline?
So, how do we control the situation to have better conversations on the web?
This new technology provides a secure platform for diverse communities to have diverse discussions and allow readers’ voices to be an integral part of nearly every piece of reporting. It also free up moderators to engage in deeper interactions with readers.
Thus, a provider of unique foundation for the creation of machine learning modules that can assess fresh comments in real-time and
Wrapping it Up:
In case, you are looking to understand the project perspective implications in your business sector in more detail, drop us an email on [email protected] or schedule a free consultation with our team of experts who can guide you through the implementation of perspective API in a specific use case.
Looking forward to including Perspective API in your Project? Reach us out at [email protected]