In today’s world, app re-engagement is a new factor to focus on. If you are encouraging users to use your app, then you are following the initial stage of marketing only. In today’s world, app re-engagement is a new factor to focus on. If you are encouraging users to use your app, then you are following the initial stage of marketing only. And, the key is to get your users make a regular habit out of it.
We all know that apps are a crucial part of every digital user’s daily activities. And, 1 in 3 apps are only used once and eventually get deleted. So, let’s take a look at a few strategies for app re-engagement:
Always be creative and unique in making users revisit your mobile app
Push notifications are an amazing tool for connecting with users. It’s been said that it could increase in-app activity by 43%. So, avoid bombarding push notifications on your app. So, always be unique and creative in letting users know about your uniqueness and awesomeness. Best times for sending notifications are lunch or bed-time. These are the time when users are most active on their mobile devices and you are having the best probability to gain user’s attention.
But always remember to design creative notifications because they can entice users to click on and enter the app flawlessly. An e-Commerce app has the capability to tempt users with the amazing promotion, whereas a news app can entice users with their stimulating content.
Furthermore, business apps are left with no other option but to be creative in order to engage with users. And, if an app is not getting downloads for more than a month, then it’s good to delete it. And, if a user doesn’t deactivate your alerts and notifications after a couple of weeks that means you’ve a loyal customer.
Just make your app an asset
According to stats 50% of app users delete an app just within 3 months. It’s a quite small time frame to convert intrigued users to the loyal ones. However initially it’s quite an investment, but soon after once they started to stick with your app, it becomes a powerful asset and then no additional push notifications are required in order to make customers use your app. Apart from this other key factors that needs to be considered are – Properly monitor the AppStore’s review and ratings to see how users are reacting with your product and also have an active customer support that can proactively respond to your customer’s emails. All these are the basic elements that every app developer or publisher should follow in order to improve app’s retention rate.
The world of communication is constantly in gear, and hence, your marketing activities shall continuously pick up the pace to maintain your brand positioning and market lead. Integrated digital marketing activities that focus on switching from monologue into an active dialogue and eventually full-fledged user engagement is a key communication factor that shall enrich your market positioning and your brand image. Our dedicated digital marketing team will help you create and activate your channels, provide you with the tools, help you manage and run the communication and measure the impact of the tactics in practice.
In today’s world, no one likes to be labeled, “average.” Everyone needs time and practice to become extraordinary and we at Parangat, have been in this industry for long to properly understand the business pain points and key success metrics.
Sahil Gupta
With roll up the sleeves, dive in and get the job done approach, it was year in the year 2010 when Sahil started Parangat Technologies. Emphasizing on a healthy work culture and technology driven company, he has successfully created a workplace where people love to work and live. He is a software engineer and a passionate blockchain enthusiast.