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How to spur customer retention with consistent focus on user-centric UI/UX?

by Sahil Gupta | Jun 15, 2017

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iPhone App Development
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3 min read

We all know how important role UI/UX plays in the success of any product or software. And, that’s why it has become an important factor in customer retention as it has the capability to give the competitive edge to customers. But building an enticing and user-centric interface that can provide best-in-class user experiences and can engage customers is a huge challenge.

With the recent advancements and ever-growing innovation in technology, thousands of identical mobile and web products are already available in the market, which has exceptional interfaces and usability. So designing an app that is user-friendly and has wow factors that can not only entice new users but can retain the existing ones is a big challenge for app publishers and designers. As per the current trend,   “Simple and less” always wins and “complex and more” looses the race. For building an app that has exceptional user experience and is designed with simplicity is not any rocket science. Indeed it is probably easier than you can think. For that, all you need to do is to figure out and understand the behavior of your users. Let’s take a look at the tips on how to make your apps be it the web or mobile user-friendly and business-centric.

  1. Less text with enticing icon

Always try to keep fewer texts on headers, descriptions, buttons, notifications, alerts, and on other messages, which you want your users to read first. And less text will result in less scroll and high readability. Another key factor that will help in retaining the customer is the use of the simple yet enticing icon that includes one or two colors. It is a proven and amazing way to entice users’ attention. And, ensure they are not too huge, detailed or heavy colored.

  1. Create wireframe after thorough analysis and with a proper vision

Create wireframes with a proper vision that will help users to save clicks and enhance convenience. And, for that, you need to use actual data, alerts, buttons, loading messages, validation errors, and any data that can foresee the production environment. You need to create a well-versed wireframe that can be essentially used as a user-centric functional prototype. While creating a wireframe, you need to consider following points:

  • You are using actual fields and lingo that are required while you are at production stage
  • Clear Errors messages
  • Related content in text fields
  • Succinct fields to reduce registration time
  • Links and proper color variations wherever required
  1. Use of keyboard

This feature is advantageous for Web applications. Keyboard shortcuts allow user to quickly access items, estimates, expenses, and invoices, which are used frequently by users. It has resulted in amazing success. By using a keyboard, it is always easier and faster to select, enter, type, save and delete. Always remember that your Wireframe will show how properly you have used the keyboard.

With app design excellence, we at Parangat, never settle for less

Leaving far beyond their conventional role in communication; smartphones and tablets are one of the fastest and emerging power packed platforms commonly used for sharing, business, collaboration, entertainment, social networking and internet browsing. And, with a paradigm shifting in the ways in which businesses are being depended on mobile and handset devices, there is a rapid increase in the demand for mobile user Interface designs and applications globally. Today, mobile applications are integrating lots and lots of smarter features and designs that aid marketing campaigns, revenue generator, connectivity options and online business transactions especially for those, who are on the go. Bet it established or startup businesses, corporate houses, brands or individuals, every segment is now incorporating highly customized user interface designs in their mobile applications. A captivating and well-coded UI/UX design helps in increasing the affordability, usability and essential worth of their services and products.

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Sahil Gupta

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With roll up the sleeves, dive in and get the job done approach, it was year in the year 2010 when Sahil started Parangat Technologies. Emphasizing on a healthy work culture and technology driven company, he has successfully created a workplace where people love to work and live. He is a software engineer and a passionate blockchain enthusiast.

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