Client-facing enterprise app holds a lot of similar challenges that you would face while creating employee-centric apps, but that is with a minute or notable differences. In this article, we will have a look specifically at the key barriers that are coming in successful deployment, which organizations are facing while creating enterprise mobile apps specifically designed for their customers rather than using internally.
Working with the Right Internal Team
Mobile is a new proficiency for most of the organizations, be it an employee-facing or customer-facing enterprise apps. And, organizations are struggling hard in finding people who need are proficient in this space. Even if we talk between two, competencies could be quite different as compared from internal apps and roles are quite challenging, too.
UX/UI designers are playing key roles that need to be filled. Customer-facing apps are a clear reflection of your business and brand: they are not only required to function properly but also should captivate users. Thus, you should focus much more on design and user experience while developing for employee-facing apps as compared to employee-facing apps.
Native Development is King
Customer-facing enterprise apps are required to be perfect. As they reflect your brand and are a bridge between company and its customers. Customer shouldn’t be ignored, so you need to focus on user experience. And, it needs to be exceptional.
Moreover, the delivery of customer-facing apps is somehow different than company’s internal mobile apps because they have to be captivating to entice users so that they can be retained. To outpace the competition – which is increasingly due to mobile-first startups and industry disruptors, we need to focus on user experience.
And, that’s why, native app development is highly recommended. However, in most of the cases native app development is a bit costlier, but come up with a lot of advantages including better app performance and speed along-with the better hardware options.
Building a Culture of Continuous Delivery
With the advent of customer-facing enterprise apps, we need to have a process of successful delivery. And, with the constant upgrades, product iteration is required to be entrenched. Mobile technology is constantly evolving and if your developed product doesn’t keep up with the pace it won’t work be able to sustain.
And, that’s why continuous upgrades that comply with the recent trends and technologies are mandatory. Furthermore, continuous delivery helps you in getting right feedbacks and learning about the product and successfully applying them to the subsequent product releases. It not only improves your product, but also consistently helps in providing a better user experience. Nowadays, customer expectations are too high, and if you are unable to meet their expectations or unable to encourage engagement or unable to solve their business pain points, you will face high user rejection rates.
Wrapping it up
Like their employee-facing counterparts, customer-facing enterprise apps come up with a lot of challenges. Nowadays, correct sourcing and having right the talent has become difficult because the skill sets that are required to design, develop, deploy, test and maintain products are difficult to find. Moreover, enterprises must plan to develop natively so that they can meet rapidly increasing customer demands, thus, providing the best user experience. By keeping up with the customer demands and latest mobile technology, organizational changes, we need to build a culture of transparent and continuous delivery. And, that’s a completely unique and different approach than conventional waterfall methods and also not so typical. Challenges including risks in proper mobile strategy should be addressed in early phase in order to ensure on-time and successful product delivery.