While designing and developing a mobile app, one of the end goals for every designer is – engagement. What is that? Engagement is creating a mobile app that encourages user to stick and stay longer with a mobile app. designing a mobile app that engages and encourages user to stay longer with an app is all about user-friendliness and functional simplicity. And, now it has become tough for a user to capture a mobile user’s attention for a longer run and keep it. According to a research done in 2015 by Forrester Research – the US and UK Smartphone owners use an average of 24 apps every month, but on an average they spend more than 80 percent of their in-app time on just five to six apps. Most of the users discard most of the app within just 30 days of download.
Today Instagram is one of the social networking apps that offer user-centric and one of the most engaging user experiences in the industry. On an average 35% of Instagram’s 300 Million active users check Instagram multiple times a day and use the Instagram app for almost 21 minutes every day. Let’s see what your app can learn from Instagram’s huge success? Here’s a list of 10 design tips that will help you know how to make your mobile app engaging and user-centric.
- Should be self-explanatory: By using familiar visual metaphors and required behaviors, you can make the app user-centric and engaging.
- Add friendly Language: It will help you in making your calls to action clear.
- Use instant Gratification: It will help you in balancing the freedom to explore and guidance to reach the workflow aim as effectively as possible.
- Enhanced and Perceived Performance: Load times can be minimized and you can “trick” users by designing user-centric workflows that obscure delays.
- “Golden Nuggets”: By providing small and pleasant mobile interactions that make users feel surprised and delighted. However, these features aren’t functionally essential, but they are crucial to have amazing user experience.
- User Value Proposition: While asking for information about the user, always offer a positive exchange in functionality.
- Transparent User Interface: Eradicate perceived obstruction between the user and the content. And, once the Interface achieves this level of transparency, the UI will begin to fade away for the user.
- Easy Navigation: You need to create a flow that requires just 1-2 fine touches to get the relevant content. And, anything more than that will tend user to give up.
- Rewarding Behaviors: Once user completes an essential action, your app should be capable to deliver visual, aural and perceptible responses so that success can be confirmed.
- Strategic Alerts & Notifications: By delivering a sense of urgency, make users to open an app or take a required action. But you need to be careful in terms of tone and frequency as too many notifications can annoy users.
Hope the above mentioned tips will help you in understanding the mobile design tips in order to make your app engaging and user-centric.