Does your website is losing its online presence? According to web credibility reports of Stanford University – “75% of users admitted that they make judgment on company’s credibility after viewing the website’s design.” However, there is intensifying evidence that brands with little to no social media presence more likely suffer from deprived online presence and engrossment.
Have you thought? – What could be the reason behind losing your website’s credibility? Is your website slow? It’s not mobile-friendly? Or is it not secure? Every brand or business should be beware of these digital idiocies—as they can lead to pitiable user experience and can destroy their business’s credibility faster than they can think of. Let’s take a look on a few points that can hamper your website’s credibility:
1) Ignoring Social Media’s Potential
Ignoring social media presence can highly impact your website’s online presence, reach and engagement. However, measuring social media is a bit tricky and sometimes, can be an indefinite process. But, it has the potential that can help you achieve your business objectives and meet your audiences’ expectations because it does have a strong correlation between presence and conversion.
In recent years, for selecting any business, customers are increasingly trusting on social proof, i.e. number of likes that business page have on social channels like Twitter, LinkedIn, Facebook, g+ etc., testimonials from other users and their friends circles, and most importantly, reviews & ratings on sites like Google Reviews and Yelp. And, if a consumers finds a non-convincing social media presence prior to making a purchase decision, then chance of conversion can drop. According to HubSpot, social media has a 100% higher lead-to-close rate than outbound marketing.
2) Insipid Designed Website
Alluring designs can win a thousand hearts. And, this goes with websites too. Even if a brand’s website was ingeniously designed few years ago, chances are that it’s outdated now. Nowadays, before making any decision users tramp through a website and checks if it has the ample information, but if the overall user experience is rambling, then the chances of bounce rate increases and Google penalizes the website by decreasing its index status.
To convert a visitor into a customer is deeply influenced on their experience on the company’s website. Majorly, users appreciate easily navigable sites, captivating and focused design, kink-free calls-to-actions, and clear ways to connect with the company through email, phone number, skype and physical address. And, right use of keywords, good site maps, and correct grammar are also a few major factors that are important for making any website successful.
3) Slow Site Speed
If a webpage takes time to load, then it may disinterest its users, which in turn hampers the number of visitors coming to site. There are a lot many speed tools that Google has offered to increase efficiency and speed of site because fast and rightly optimized pages lead to higher user engagement, increased retention, and high conversion. In a report published by UX Magazine which includes a study done by Walmart.com found that for every one second of load time improvement, the site experiences up to a 2% increase in conversion.
4) Non-responsive Design
Due to increased usage of mobile devices, users are rapidly heading towards mobile as compared desktop. And, that’s why nowadays every website needs to be designed to work with mobile devices too. According to the reports presented by Smart Insights – in 2014 user conversions from tablets surpassed conversions from desktop. And, this increase is expected to continue in the years to come. In a report published last November stated that Google has started considering a site’s mobile-friendliness while counting a mobile in search rank. Apart from ranking, users are more active on Mobile, smartphones and tablets nowadays as compared to desktop, as we said earlier. So, while designing a website, it becomes necessary that it should be friendly with mobile too.
5) Ignoring Site Security Issues
IT industry since its inception is facing security issues, due to which users have always been concerned about website’s security issues. Due to lack of data encryption and security tools, sites have encountered a lot many security issues—but now to avoid these security issues, Google has taken some crucial steps like flagging sites that do not provide secure data transmission, irrespective of how big site’s industry is. And, Google’s this strict action has compelled most of the site’s to provide secured services to users through their website. Whether it’s Wikipedia or a business portfolio site, no matter, which site it is, it should to be secured. Now even, users can check site’s authentication by checking it’s URL- if its URL is https, it shows that site is secured.
Hope above mentioned points will help you improve your website’s technical integrity with Google, which in turn, will help you increase user base and their experience. However, addressing these issues may be initially complicated, but with time, as you will rectify these issues you will see a huge improvement in your site’s credibility and reach. Because, no matter what business we are discussing, reputation investment always plays critical role in every businesses success. And, for a company’s success, addressing these five key points will certainly help increase their brand’s awareness and credibility.