The main motive of having an app or a website for any business is to reach out to maximum clients and customer and provide them easy access to the business. Whether it be a web app or a mobile app, the sole purpose is to increase the number of interacting users and to have a business growth beyond leaps and bounds.
The actual question for any business is no longer if they should have a Progressive Web App or Native Mobile App but how. Any business that wants to appeal to the enormously wide mobile-based customers has three choices:
- Build a responsive website
- Develop a native app or
- Create a progressive web app (PWA)
At present scenario, when every when has a life full of hustles and bustles. No one likes to turn on a computer or use a mobile browser to visit a website and go through it. That is what makes the Native Mobile App a very satisfactory and useful option. The native mobile app provides the finest user experience but they have certain limitations and barriers. That is exactly why in 2015, Google announced a revolutionary approach to app development – the tag name was Progressive App Development.
What is a PROGRESSIVE WEB APP?
In its purest sense, a PWA is a mobile app which is delivered through the web. It functions quite similar to a native app, because of the use of an app shell that provides app-style gestures and navigations. The significant difference considering progressive web apps vs native mobile app is that there is no need to download the progressive web apps from any app store. It runs, self-contained, right in any of the web browsers. By using service workers, a progressive web app is capable of loading instantly, even in the remote areas of low connectivity. With the help of pre-caching and dynamic storage technologies, the app stays up to date at all times, displaying the most recent version upon launching.
The most exciting thing about progressive web apps is that that they are not just businesses without apps drooling over this latest technology as a means to have their spark into the world of the potential client-facing apps; PWAs are also hotly anticipated and quite widely appreciated by brands with existing native app experiences. These progressive web apps are an entirely new geek and a unique opportunity to engage and grow a brand’s customer experience.
Progressive Web App VS Responsive Web App
Progressive Web Apps (PWAs) are basically web applications that load just like regular web pages or like any other normal websites but can offer the user enhanced functionalities such as working offline, ability to have push notifications. Also, PWAs have device hardware access traditionally available only to native mobile applications.
Responsive web app or design (RWD) is a modified approach to the traditional web design that makes web pages render well on a variety of devices irrespective of their window or screen sizes. Recent works in the field of responsive web app also consider the viewer proximity as part of the viewing context as an extension for RWD. In this approach, the use of media queries allows the page to use variant CSS style rules based on characteristics and specifications of the device the site is being displayed on, most commonly the width and scrolling choices of the browser.
The Benefits of Progressive Web Apps
PWAs are not just a worthwhile endeavour because they are some new tech thing. These web-based apps hold a huge potential. The perks of progressive web apps are:
1- Progressive and responsive design are highly adaptive to different browser choices and fits any screen, whether it’s a smartphone, tablet or desktop
2- Progressive Web App is accessible and shareable through a URL link removing the constraint of downloading them.
3- Fast loading and do not require users to update the web app to see the latest content or features.
4- Rich with similar characteristics, navigation and functionality of native apps.
5- Easier to develop and launch in the market, which ultimately helps reduce costs.
The features of Progressive Web Apps (PWAs) is explained in this image:
Progressive Web Apps Examples:
The above-mentioned features of PWAs make it a more desirable and cost-efficient option. Due to which it is being chosen by many business and organizations these days. The top examples include as big firms as Flipkart and Housing.com. These images show a screenshot of how the interface of PWAs looks:
One more such app is Pokedex(A mini-encyclopedia of Pokémon species, types, evolutions, and moves.)
Progressive Web Apps Are “The Future”:
While introduced back in 2015, PWAs have gained a huge popularity this year. Google, Apple and Microsoft — the three giants in terms of native app distribution — are all driving the transition to PWAs. Because of their inherent flexibility, PWAs are the best way to stay ahead in the mobile industry.
From Twitter to Starbucks to Flipkart, crossing the diversity of the needs and aspects of business, PWAs are proving that any business can flourish with this technology. More specifically, Tinder saw load times cut in half compared to its native app after using this. This led to longer session times, more messages sent and more swiping on the app. And with a PWA, users could access Tinder from either mobile or desktop devices, easing the accessibility of the app and in turn expanding the targetable market.
Dozens of major and well-established brands are moving from native apps to PWAs, and anyone can easily tell why. Both mobile sites and native apps have their own pros and cons, and PWAs are significantly proving to be the best of both worlds for businesses. Bigger and better things await as this technology continues to prosper and have new researches in the same field. The mobile app market feels set for the progressive web apps to break out in 2018 and grow the way that users interact with brands and use their apps.
Our Portfolio showcases MassageNow and Healthy Bazar – that deliver fast and streamlined experiences to mobile users.They are another e-tailers, who made the conscious decision to forego the native app and keep the mobile shopping experience in a PWA format.