We here at Parangat Technologies are top Performing App Development Company serving all of your web and mobile application development needs. With offices in India, the US, and Australia no matter where you are in the world we can help your company reach new heights with your next project.
We are also proud to announce that we were recently ranked among the top Mobile App Development companies in India in 2018. The Manifest is a company that looks into the top companies in several different business to business service industries and feature the best in each industry across the world. Thus we are very happy to have been recognized for our hard work.
The word of our clients say it better than we ever could. One client said “I can’t say enough about the excellent work that Parangat Technologies has done. They have shown enormous skill and vast domain knowledge, and their IT expertise is reliable and trustworthy.” Another happy customer had this to say – “The performance of the team is good and what I really like about them is that they have a ‘never say no attitude’.” This is absolutely true! Our firm believes that if a customer has a request we have a duty to fulfill it and go beyond their expectations as well. No matter where you are in the world, and no matter how big or small your project may be- Parangat Technologies is your one-stop solution for all your web and mobile app development needs.
Drop us a line at your earliest convenience and we will get to work on making your next project a reality. We look forward to working with you very soon and eagerly await to connect with you. Thank you so much for your support.
In recent years, the rate of mobile adoption is increasing rapidly among businesses. Why? – Because sleeker designs, higher affordable rates, and increased convenience have led to augmented usage of mobile phones, smartphones and tablets. Many brands and businesses require mobile presence to increase their brand value and provide a competitive edge to their businesses. And, mobile website and mobile app is a channel for adopting mobility in their businesses because any one of them or both can help their businesses boost sales, retain targeted customers and expand their reach. But, which type of mobile presence is best for your business? A Mobile App or a Website? Or should you have both?
business Needs a Mobile App or Mobile Website
However, both mobile websites and mobile apps help businesses capture their target audiences and let their customers find and access their businesses from devices they use the most, but mobile website and mobile app are not similar. They both are important and play a key role in showing mobile presence. Let’s take a look at the differences between the two and how they can benefit your business.
What is a mobile website?
The mobile website basically refers to access the World Wide Web through handheld devices including smartphones, tablets or a feature phone. It is specifically designed for smaller screens and touch-screen capabilities of smartphones and tablets. Mobile website can easily be accessed using any mobile device’s Web browser, like Safari on iOS and Chrome on Android. How it works? – Just type the URL or click on the link of the website you want to open, and by automatically detecting the mobile device, page will be redirected to the mobile version of the website.
• Mobile Website makes regular websites more accessible for mobile users.
• It incorporates all the same elements as the regular version of the website including its look and feel, layout, pages, text, images, and other content. But, through its mobile-friendly layout, it offers enhanced readability and functionality when accessed through a smartphone or tablet.
• One of the most important features is users can access the website anytime, anywhere using any device, without even compromising the user experience.
What is a mobile app?
Mobile applications are becoming very popular among brands and businesses nowdays. It works only on smartphones and tablets. Unlike a mobile website, a mobile app needs to be downloaded and installed from an app marketplace. Every different mobile brand has its own play store like Apple has its own App Store and Android’s has its own Google Playstore, which is flooded with apps.
Although a mobile app works a lot like a mobile website, a mobile app gives businesses the advantage of having their own corner on a user’s device.
• Mobile apps offer more close targeting as compared to mobile website because users need to download the app for using it. And, that helps businesses in knowing who their target audiences are and what their behavior and preferences are.
• Mobile apps provide easy to deploy functionality and use mobile payments through a single platform.
• It’s also much easier to access a mobile app than a mobile website because an app needs just one tap to open it, and to open a Web browser through mobile website user needs to type a URL.
Features of a mobile website and mobile app
However, mobile websites and mobile apps are not similar, but they both offer an array of similar features that help businesses grow rapidly by making it easier for your customers to find and reach you. Let’s take a look on their features:
• Offers one-click/one-tap calling: You can be reached by your customers by just one-click or one tap through the mobile website or app.
• Helps in reaching and locating you: By using devices’ GPS functionality users can easily locate your business and instantly get directions.
• Makes your business popular by social sharing: Through integrated social media in your apps and websites, your users can easily share your content with their friends and followers.
• Lets you leverage the Mobile commerce functionality: Mobile apps and website have enabled users to easily use e-commerce online stores through their mobile, smartphones and tablets. Some of the functionalities of m-commerce are Buy Now buttons and mobile carts.
• Helps marketing your businesses -Mobile marketing: As we discussed, mobile web and app provide a channel to easily reach target audiences and capture them through mobile marketing that includes easy launch location-based text-message marketing and email marketing campaigns etc.
How to develop a business-centric Mobile Website and Mobile App?
Developing a business-centric and attention-grabbing website and app is very important to provide a competitive edge to your businesses. One way is to build one yourself with a free mobile website and app builders, which offers you a drag-and-drop platform that doesn’t require programming or designing skills. Another and recommended way is to hire a professional mobile web developer who can build your mobile web and app from scratch or can turn an existing website into a mobile-friendly one. Parangat Technologies is a top-notch web and mobile solutions provider, which has served clients across the world. Our highly skilled developers and industry experts are known to deliver captivating designs and kink-free codes that have helped startups and leading brands/big businesses reach their target audiences and provide a competitive edge to their businesses. Have a look at our portfolio for more!
In recent years, the growing usage of smart-mobile devices has led mobile pundits to forecast about apps mainly on how they will conquer the world. And, these predictions quickly became reality. Apps and mobile devices were connected from day one so it’s obvious that in 2015 too mobile development and apps will undergo dramatic changes, including drastically shorter development cycles, new mobile app development techniques and latest advancements that will completely revolutionize traditional approaches.
However, it is expected that growth we have seen will continue in hops and bounds. And, there may be multitude of hardware and software developments triggering new and innovative concepts coming to the future. Here are a few things we can expect to happen in the mobile world in 2015:
Small Mobile players can increase their share of market
Small Mobile players can increase their share of market
An interesting incident we saw in 2014 was how passionate and aggressive T-Mobile became for taking business from Verizon and AT&T. Experts were expecting Sprint to follow the T-Mobile suit as it has been seen that were regularly touting the improvements in their processes and networks- these were the areas where Sprint was typically lagged behind. The passion, fierceness and gain competitive advantage, the small business players will create more opportunities in terms of acquiring new customers and retaining old ones.
Who’s going to take the position of number 3?
Who’s going to take the position of number 3
Everyone knows that Samsung and Apple are the top two mobile manufacturers in the industry. Apple has always dominated the high end of the smartphone market, and Samsung has succeeded in capturing the masses. However, in 2014, Samsung has given opportunities to other small and mid-sized manufacturers LG, Xiaomi and Lenovo to step in the market. After acquiring Motorola in October 2014, Lenovo acquired the third position in the industry and has set an expectation for innovation for its consumers. Xiaomi – the largest vendor in China, has also shown good pick up in the market. However, not much people are aware of the brand especially in the US – one of the biggest market of Smartphones and tablets.
Mobile App’s role in business success
Mobile App’s role in business success
In recent years, mobile apps are becoming one of the key factors in any brands and businesses success and we expect the same in 2015 too. Increased usage of smartphones and tablets has open a vast opportunity for mobile apps to help business achieve success. And, that’s why mobile app has become a building block for every business. In past years, mobile apps have been a great way to get started in a new trending market or expand your business and this is going to continue not only in 2015, but also for many more years.
2014 was full of new announcements of gadgets and smart devices like Smartwatches. There was a wide range of options available in the market for Smartwatches like Samsung offered 6 devices and other manufacturers having one or two, but not a single one captured the market’s attention. Why? – Because most options were large, horrible and had low battery life. But in 2015, we are expecting a different scenario. How? – Because of Apple. Apple has always come up in a trend-setting and unique solutions and that we can expect in 2015 too.
Everyone know that Microsoft’s Windows is the number three platform in the race of operating system after Android and iOS. However, in 2015 too it is expected that its ranking will not change, but it’s the share of the market will. Experts are expecting that Sprint will push the Windows phones in the mobile market, especially in the prepaid one. Also, we can see new economical Windows phones models especially in emerging markets.
In 2014 T-Mobile hard-pressed about using Wi-Fi calling – a great and smart way to provide better mobile phone coverage on the places where Wi-Fi access is available. It also offers to make inexpensive calls from airplanes and international travelling mediums to help users in avoid making international calls. This is creating a pressure on all the carriers to not only support but also promote the feature.
We certainly expect a lot of changes from the mobile world in 2015, let’s how much of our expectations become reality.