Building an Effective App Marketing Strategy

Building an Effective App Marketing Strategy


Since the time mobile devices were introduced, they have witnessed continuous growth and innovation. There have been several developments, enhancements and new technologies and apps released. But have all of them made through the journey? Have all the devices and apps survived in the market? Consider Nokia? Blackberry? Do all of them have an effective App Marketing Strategy? Have all those apps which were launched at some time witnessed the same success as their competitors?

The key point here is, not all the apps that are thought to work or have worked at a time, are guaranteed to have a secure future. Be it an app or a mobile technology, only the most effective survives the change. So how can one ensure that their app survives for long? How to have a proper impact on the market? How to ensure that you get a proper audience on the launch of your app and after?

The answer to all these questions is APP MARKETING. Once you have got your app idea incorporated and developed, you need to have a proper marketing strategy to ensure a full proof launch of your app. This can ensure to have the best payoff for all your hard work. And any mistake at this step will result in wastage of all your efforts.

How to Market an App Successfully

Mobile app marketing is quite a tedious and complex procedure that demands a tremendous amount of time and effort from the marketer involved. However, having a proper app marketing strategy can also yield immense benefits and ensure success. So, how to approach the planning of a mobile app marketing strategy that can have a huge impact on the target audience and guarantee success to quiet a large extent?

To ensure full success, you have to first understand a basic fact that your primary focus has to be the end-users and the target audience of your app. You are to serve the people with a huge variety in their choices and expectations from an app so, you will have to properly study their mobile behaviour and understand it, before embarking on and continuing with a particular marketing strategy.

Let’s consider FACEBOOK app marketing strategy. Considering the point from where it started, Facebook has come a long distance. Mark Zuckerberg, when launched it for the first time, it is a quiet well known fact that Facebook was only in blue and white colour due to colour blindness that Mark suffers from. But did he stick to it? Imagine what would have happened if he had a fixed mind-set? It is his acceptance of change and continuous marketing till date that has made Facebook the best social app these days. Key points of their mobile app marketing strategies include campaigning from time to time, having a proper marketing plan and volunteering at every event they consider they can market their app from.

Mobile App Marketing Strategy

The best way to market an iOS/Android mobile app is to have a proper plan and dedicate resource to your marketing strategy. For a flow, one can consider these key points:

  • Know your Customer/User: The primary and most essential point that you should consider is to have full focus on your target user and find all possible ways to keep them engaged. Your goals and top priority should be user specific, predictable, realistic, and thoroughly considerate. What you can definitely do different, however, is the means, plans, strategies and tactics along with the app-specific nuances to reach those goals.
  • Dedicate full mind and resources to your marketing campaign: Quite often, marketers undervalue the process of mobile advertising. They dedicate only a small portion of their entire marketing budget (sometimes even less than one percent) to their mobile app marketing campaign. Considering the era we are in, the ‘Age of Mobile,’ having proper marketing for the apps itself is indeed an essential requirement, and therefore they require a greater allocation of all available marketing resources. Studies show that 80% of consumers wish to receive location-based alerts on their mobile phones
It simply makes sense to invest in a geo-fencing and push notification marketing strategies because it’s what consumers want. (Source).
  • Channelize and refine your marketing strategy: Once you have an App Marketing Strategy in place and resources dedicated to it. Ensure that every single thing is working as per plan. Keep checking that all the resources are being used to full potential, and through routine meetings with the involved team members, you will always have a better chance at hitting all your objectives and minimizing overall cost and overheads. This is a lengthy and tedious process of efficient planning, publicizing, marking your presence and advertising your app; gathering and processing feedback from above steps; choosing the best mobile platforms with the widest range of target audience for marketing your app and so on.
  • Partner with a mobile app marketing agency:  It is always wise to have a professional for every aspect of the business. Despite all the wealth of knowledge, connections and expertise your marketing department may have, mobile app marketing, as mentioned above, is completely a different battleground all together completely different and a vast range of expertise and technology. Even the digital marketers that you can find these days aren’t always well versed in the hardships that any mobile app marketing plan may face. So a proper marketing agency optimizing your marketing efforts to reach optimal ranks, app usage analytics, targeted media buying, and more (these are discussed below in more detail below).
Mobile App Marketing Strategy - Parangat
  • Test for tactfulness: Measuring the success of your app marketing strategies is entirely different than measuring perks of a traditional marketing strategy. Mobile app market is developing tremendously. That means whatever might work today may or may not work tomorrow. Always keep a check on your process and follow this cycle:
Closed Loop Marketing Cycle - Parangat


It is crystal clear now, that mobile app marketing needs proper planning and is a critical component to the marketing mix and success of your App. Thus, we need to have a proper mobile app marketing plan or hire the best professional mobile app marketing agency. And one must also keep track of the work and progress of the resources.

The top and significant app marketers are going to be only those ones willing to go all in and dedicate the necessary and sufficient zeal of time, effort, and costs towards understanding, breaking down and developing this wildly uncharted world of app marketing to the furthest extent.

All you need is, to collaborate with a reliable Mobile App Development company. Parangat Technologies is amongst the leading Mobile Solutions’ provider in the industry.

Want to give your iOS app a new look? Get in touch with us TODAY. Reach out to us on [email protected].

Ways to Boost your Business with Mobile Marketing

Ways to Boost your Business with Mobile Marketing

In today’s market, we know that day trading attention has not become a mammoth of a task, but rather a hustler’s way. Mobile marketing, in its ways, has skyrocketed to levels where it literally, to the meaning of the word, influences people in daily life choices they make. It gave a faster and smoother face to the business. The explosion of time also comes into play as the most significant factor when you think of mobile marketing not just as a strategy, but a dedicated tool for your business. What does your business need to flourish? ATTENTION. You need latest and quantifiable techniques to catch the eye of the consumer. Let’s jump to ten types of mobile marketing which will boost your business to higher pedestals.

Mobile-friendly Website
Your business has a website. It’s classy and immersive. But the moment your site fails to deliver the same immersive experience on mobile devices, boom! Your business will witness the sunset. Exactly why you need a mobile-friendly website that is responsive and designed efficiently with a creative pinch. You can also have a lite version of your high-end content and functioning website. Building a mobile-friendly website is a critical part of your mobile marketing tactic. If you want knowledge on whether or not your site is mobile-friendly, you can use Google’s service of a Mobile-Friendly test.

Interactive Mobile Ads
It flies down to the valleys of creativity. Being creative to promote your business is rule number one, and ever! In today’s market, primarily when there exists a tsunami of mobile marketing tactics, creativity is not an option. You can have the most general business in the world, but it does not stop you from making your creative mobile advertisement which leaves the consumer with a fun experience, all at a low cost. You have to hit your future consumers with the right punch of your ad, within a fraction of seconds; else another brand is ready to step in!

Check-in Programmes & Location-based Marketing
It is not spying. It is realtime tracking of potential customer choices from their search and location data. There is Beacon technology equipped with consumer smartphones which follows a protocol to give you information about the consumer journey. You can now know which store a customer walks into or what he/she buys. If a consumer has downloaded your app and checks into a favorable location, you can instantly push offers and discounts available for your product. Treat it as personalized marketing with a personal touch.

In-app Purchases & Ads
In-app purchases or advertisements are one of the best mobile marketing strategies. It’s another brilliant way to slide your business in between customer activity. You can push your advertisements between events in the app, provided you give value to the customer. It works best with mobile games. You are offered to see an ad in return for a profit (coin or energy points- depending on the game). It is a brilliant technique to get the maximum amount of attention because a customer is highly attentive and functional while using the app.

Set Context with Keywords
Setting the context of your content for mobile platforms is quintessential. There is a difference between searches and keywords of mobile users and desktop users. Desktop users lean more into vague searches. Mobile users, as it’s more a personal device than other devices, tend to have specific searches. If a desktop user searches for the best mileage bikes, then a mobile user might search for a particular motorcycle which he/she knows gives the best mileage. Optimizing your content in line with your mobile strategy is fundamental to the whole process, may it be your website or app.

SMS marketing
Seen as a dying process with the growth of Apps development, SMS marketing is a path to walk in for several benefits. You can have a personal touch with your customers. You can have your content or offers divided and flowing in segments. It can carry your most urgent and booming information that customers need to know in a snap. They can directly lead your customers to your app or website via tiny URLs. In 2018, SMS marketing carries straight 45% conversion rates.

Mobile Friendly Content
Well, this is a no-brainer. As discussed above, there is a difference between content regulated for desktops and mobiles. The nature of ads in the mobile dimension is fast and eye catchy. To win your business goals, you should have recognizable content that sells information faster than a desktop experience. It is the most fundamental factor of mobile phone marketing strategy. And mobile platforms give you the headway for faster and catchy experiments.

Create Mobile Apps
Mobile app development are as critical as your E-Commerce website creation. The rising age of Mobile apps is undeniable. It provides a customer with faster response, less hassle, personalized content, offline and online access, in-depth information on the service or product, quick access to offers and discounts. The mobile app ecosystem has been flourishing for a decade, and it continues to grow.

Quick & Short Video Ads
Video-ads will always be one of the most significant tools for advertising. It not only deals with customer emotions but is a dynamic tool for persuasion. The mobile gives us the same inducements, but with an excellent customer-end touch. The better part about regulating short videos as your mobile strategy is you can gain instant attention and track the success rate of your ad.

Go Mobile
Make mobile-marketing, the center of your business. It outdoes traditional email and PPC advertising wherein you have to invest twice the amount, always! Mobile marketing is faster, cost-effective and personal. Making it the spearhead strategy can give you higher and speedier success rates.

Building mobile marketing strategies is the pinnacle way in which you can accelerate your business profits by spending less. If you don’t find a way to provide value and push business in the ting-ping-bling of consumers, then you have lost the battle already!