What are the Various Phases of Mobile App Development?

What are the Various Phases of Mobile App Development?

The mobile app industry is the fastest-growing segment in the tech market. It has become an integral part and fundamentally transformed every aspect of our lives. Google app store and app store are flooding with numerous mobile apps. It’s not an overnight task to create a successful mobile app that reflects your business idea to your potential customers in today’s time. It needs a significant amount of time and effort to create an app. When you plan to create a mobile app, you must integrate unique features and functionality to shine in the market. Mobile app development includes different phases, which contribute to creating a successful mobile app. here, in this article, we will provide you with the complete mobile app development lifecycle that would help you guide throughout your development journey.

7 Phases of the Mobile App Development Lifecycle 2020

What are the various phases of mobile app development?

1. Planning and Detailed Research

The first and most crucial phase of app development is planning and research. You need to properly research and find your potential users’ requirements in this phase. Another essential thing requires in this phase to look thoroughly at your competitors. While researching, you need to know the answers to the following questions:

  • Who will be your potential users?
  • Which platform will be beneficial for your application development?
  • What are your other competitors offering to customers, and what your customers expecting from your app?
  • Will your app be a paid one or a free one?
  • What is your overall app development budget?

Above mentioned questions’ answers would help you to understand how you want your app to be in a better way.

2. Wireframing 

The second step you need to do is wireframe the app to understand the app’s features and functionalities. You can take the support of numerous online tools to create wireframes for your app. 

While doing this phase, make sure you build a roadmap or a storyboard to manifest how a user will use and explore your app.

Here are the following points you need to keep in mind while doing this phase:

  1. Focus on the user experience.
  2. Look for opportunities to incorporate your brand.

3. Assessing Technical Feasibility

Companies can gain an understanding of the app visuals through sketches of the conceptualized product to improve their ideas and arrange design components precisely. To assess whether the application’s concept is technically feasible or not, the app developers need access to public data through sourcing public application programming interfaces (APIs). 

It is essential to understand that an app depending on its format (smartphone, tablet, wearables, etc.) and the platform (iOS, Android, etc.), will not have the same requirements. By the end of feasibility testing, the team may modify your wireframes and find technical limitations in the backend development process.

In technical feasibility, you should check

  1. What types of technology will we require?
  2. Is relevant technology sufficiently advanced to be easily applied to our complications?
  3. Do we currently possess crucial/suitable technology?

-if Yes, does it have the holding capacity to handle the solution?

-if no, …can it be acquired?

4. Prototyping

After finalizing the wireframes, and storyboard, it’s time to create an interactive and intuitive prototype.

Creating a prototype is one of the crucial steps that help you understand the system’s flow & allows you to assess design concepts, accumulate feedback, and identify dead links and flaws in the system flow. 

Include the stack holders in this process and allow them to have the first look at your app to test and evaluate your prototype. Ask them for honest feedback about the app’s overall functionality and ease of use. If any shortcomings are identified, adapt the UI/UX to improve it. 

Our team create the app prototype by following the four steps- 

1.Creating a sketch- the first draft that sets up significant aspects – number of screens, logics, and collaboration approach.
2. Creating wireframes- providing the visualization of the draft app structure.
3. Creating a clickable prototype- helps to assess and analyze all possible use cases, discover technical contrarieties in the original idea.
4. Final design- gathering all wireframes and putting these together to get the final design.

5. Developing the App

Generally, the development of the app phase begins at the very initial stage. Right after you get the app idea, the developers need to create a prototype to validates the app’s functionality, assumption, features, and many more. In this phase, the app development flourishes to the best. It involves numerous steps and processes. It is essential to set up the actual storage, APIs, server for the backend of the app, etc. Additionally, the development process includes integrating the defined features into your app backend technology selection that is Opensource, Net, and so on.

There are numerous approaches available to complete the app development process, but agile is considered the most suitable approach. It helps developers with flexible planning, constant improvement, transparency, early deployment, and so on.

6. Testing the Mobile App

In mobile app development, it’s a wise decision to test the app early and often. Testing frequently helps developers to fix the bug at the initial stage when it occurs. Additionally, this will minimize your final costs as it requires a significant amount of money and effort to fix a bug.

Testing is a vast process so, make sure your app development team covers every aspect of it. These days testing of an app has become easier due to the online mobile UX design tool that helps to get real-time feedback and analytics. This feedback will help you to include what your app is missing from the user points of aspect.

7. Final App Launch

In this stage, your app is finally ready to launch among users. You need to submit your app to the respective app store for approval. Before submitting your app to the app store, make sure to follow all the app store’s rules and guidelines so that you don’t have to face any issues in the approval of the app.

However, it’s not the final stage of the app. You need to regularly update your app to fix the bugs and enhance the features.


While developing a mobile application, developers face several challenges. A few of them are listed below. 

A. App Noticeability

There is pressure to develop apps that get recognized by users. We all want our developed apps to be downloaded by users. App Store Optimization(ASO) is a crucial step for unfolding a useful app to the users. ASO includes using phrases and keywords that direct people to a product. Another crucial aspect is icons and colors because these are the things that attract the user’s attention. Try to use the tempting icons and colors to enrich the appearance of the app and make the user convinced to click on your application and explore it. 

B. Screen Variability

 The screen sizes of the devices and hardware vary to a great extent. Don’t you ever design the app only for the popular and latest platform? Make sure that you create an app that runs on every possible device. Moreover, it is also essential to consider the major Operating System (OS)- Windows, Android, and iOS mainly. Every OS has its own design patterns and UI. A comprehensive testing phase can help you to handle technical OS issues. To address the problem, you can also release a beta version of the app.

C. Performance vs. Battery Life

 After design and interaction, the other essential crucial factor is app performance and battery consumption. The major challenge of the app development process is to develop a bug-free application that consumes the minimum possible amount of battery. If your app consumes a high battery, there are high possibilities of users avoiding the app’s use. Creating an application that runs seamlessly on the potential device is an exceptional accomplishment on its own. To build an app that engages the audience is an arduous task, and any lag or slowness of the app is one of the major causes of user engagement. 

Why Outsource your App Development to Parangat Technologies?

At Parangat, we have been delivering mobile app development services for 7+ years to companies operating across various industries. We have an adept and dedicated team of developers and designers that have successfully developed more than 70+ mobile apps for our worldwide clients. Our developers use an agile development methodology to deliver high-quality software in a cost-effective and timely manner. 

Are you looking for an experienced mobile development team? If YES, Get in touch with us. We have the skill and experience that you’re looking for in your project.

Factors of App Store Optimization

Factors of App Store Optimization

What is App store optimization?

What you think!! When you hear about app store optimization, well the words themselves state that it’s all about gaining visibility in the app store and increasing your organic downloads. Or, simply ASO helps the app to reach millions of new users in different platforms with zero coding effort.

In the tech dynasty where we have surrounded ourselves with modern technology, the urge and need for more advancement of doing work had made our life easy. Today from ordering food to groceries to route to transport, our day to day activities are reinstated in these little apps.

But the question arises on how the user can know which app is best for their use, or how to make your app successful before launch and the elucidations for this particular question are ASO or completely known as App Store Optimizations. Let’s take a quick peek on how app store optimization work.

This method requires a critical understanding of how the stores work. The target user base, and the most relevant keywords potential users are typing or speaking to find apps or discover new ones.

Also, as stores are continuously evolving, nowadays it is very relevant to make apps visible in the Explore / Browse. This is Similar Apps (related), Featured, App rankings So. ASO evolves and helps ios app development company to get their apps on top, so they able to take place in the app world.

Factors that affect The app store optimization

App Title

Google Play looks for keywords in your app title. Thus, think carefully about the name of the app, keep in mind that having keywords in the title can improve around 10% of the position on the search rank. Though in ios app development, it needs a brand name but you need to make sure to shorten it and use it softly. iOS app developers use 11, you can have 30 characters for your title, while Google Play gives you 50 now.

Evaluation & Review

Ratings and reviews play a vital role in, as Google Play takes into consideration your reviews. App Users’ comments are scanned by Google Play, which automatically picks some keywords from these same comments. So this will helpful for ASO. It’s a good way to search for keywords during keyword research. Keep in mind that you do not ask for reviews from users frequently, although they are very important. At the right moment to ask for a review.

Be Easy with your Customers!

Bear that requested reviews are made after making a reservation or after winning a game. The better your rating will be, the more relevant the app tore considered your app and the higher your position in the rank. Tip: put the right question. You can start with a question to grasp if the user is enjoying the app. If he says yes, you can ask him to rate you. But, if he says no, you can ask him some feedback without taking him into the review option.

Update frequently

Ask your android app developer to make your app updated constantly, as they have better reviews, which brings more relevance to your product. Therefore, the more committed you are to your product, the better your position is. 

Tip: To keep tracks of your update, use App Radar and it will save your old metadata versions, so you can compare them with the new updates and decide which one fits better. 

App Downloads

More downloads and engagement your app able to attract the better its position will be. Keep tracking your usage, and regularly check you, visitors your app has. This will help you to get an overall idea about how many people have installed your app. Moreover, how many have quit and what can be done in order to optimize this.

Google Firebase

It’s important for Google to enable google firebase in your app. So that you are able to allow your app content to be shown in the search engines of a person’s mobile. Even that person hasn’t installed your app. By doing this it helps to improve your user engagement.

Hidden facts

Google app stores have some covered factors in their algorithm that nobody knows what exactly they are. Keep in mind that Google play’s ranking algorithm is more complex than the apple one.

Once the android app development or ios development app is built by keeping upper mention points it adds plus points in app store optimization. Hopefully, our reader has got about the factors influencing app store optimization. Now let’s discuss the brief about the benefit of ASO.

What are the benefits of ASO?

We all know that most users find apps by searching in the app store, and for that app store optimization is important. It is also essential because when a user searches it appears right in front of users. Optimizing your app is the most compelling marketing strategy for mobile apps and games. Some of the benefits of App Store Optimization are mention below. Make sure that you apply these points to your android app development service provider so they can keep all the points in cognizance:

  • Improve your Visibility & Stand out within the App Stores– Be more founded. Your app is of no good until and unless it cannot found in the app stores. So, don’t let your hard work go unseen. Get your app visibility, start now with app store optimization.
  • Always get discovered by Relevant Users– Fan out yourself. It’s not just that your app is found, it has to be found by the right users. The users that are actually looking for an app like yours. And in order to do so opt ASO for your app.
  • Increase your Organic Downloads– Strategy is all that matters! To increase your organic download, make sure that you have a good strategy. Because a good plan helps to boost your organic installs and ensure long term results. At the same time don’t forget to monitor and regularly tweak. Because it will assure that your efforts are not going waste.
  • Cut User Acquisition Costs– ASO helps to cut your acquisition cost. It focuses on organic growth with ASO instead of spending money on ads. This does not only save your money but also ensures steady growth. 
  • Increase your Revenue and Conversion Rate– You want more revenue. But to increase your revenues and conversion rate, make sure that users don’t come to your page through ads and don’t download it, you will lose them. Hence, ASO is required.
  • Grow Your User Base Worldwide– Make you viral. To get global recognization, your app should be in many languages so that users can find it all over the world.

Upper mention points had made you get a clear view that why ASO is important for your app success.