Blockchain in Native Advertising

Blockchain in Native Advertising

Instead of relying on advertisements that disrupt the online experiences of their target audiences, native advertising allows marketers to create “in-feed” and inherently non-disruptive promotional content that supplements the online experience of a user, such as promoted tweets on Twitter, suggested posts on Facebook and sponsored content on Buzzfeed or Mashable.
Content marketers are increasingly turning to native advertising because it is known to be building trust and engagement with prospective customers than traditional display advertisements.

The blockchain is a record-storing innovation, which enables users to contribute information to a chain, which is a kind of a “digital ledger,” before it gets locked by other computers in the network. The entire blockchain system is secure, non-auditable, transparent and efficient.

The combination of these factors develops trust and promotes confidence at every level without having to know the person at another end. The blockchain is essentially a database that exists in multiple duplicates on different PCs.

These PCs follow a shared system, implying that there is no single, centralized database or server, rather the blockchain database exists within a decentralized system of machines, each serving as a hub on that system.

A survey by Facebook and IHS Inc. found that native ads can form up a calculated 63% of mobile display ad spending by 2020. Furthermore, the research found that media buyers will spend $84.5 billion on mobile ads. Native in-stream ads will account for $53 billion in digital ad spending by 2020. This proves beyond any doubt that native advertising is the next big thing in advertising and marketing. Consumers are tired of disruptive advertisements and their attention spans are diminishing rapidly.

To revive consumer interest, marketers have no choice but to use “inbound” marketing strategies, like native advertising, which by virtue of it seeming like part of the story, is natural to the point of being indistinguishable from the main content.

How Blockchain can benefit Native ads?

  1. Customized Native ads

The design of native advertisements can be customised so that users can better interact with customers and obtain incentives.
Native advertisements are an advertisement type presented by specific media in a more relevant way based on the material from advertisers. The goal is to include some elements in the form of native advertisements based on blockchain ecosystem and let users better understand that an advertisement is from that ecosystem, so that they can engage more proactively.

2. Native Advertisements feed

Advertising is content. Through combining advertisements with different types of content feed, applications will keep users for longer. Information traffics native advertisements basically lead new forms of advertising to switch from single advertising format to content feed.
Native advertisements feed provides personalized recommendations based on user feedback, including both content and advertising. There are various navigation categories, such as news, video, food order, clothing, and cosmetics, etc. Users can switch on their individual content feeds from the chosen categories of interest. In each of the chosen categories, users can browse news or videos, order takeout or purchase desired advertisements. The system will give a personalized recommendation based on user feedback and users can also comment on given content and advertisements.

Blockchain technology holds excessive possibilities for every marketer with an interest in native advertising. On the one hand, native advertising in its many forms is growing very rapidly. On the opposite, blockchain applications are rolling out on an everyday basis. Platforms that combine one with the other offer great opportunities to get ahead of the competition.

Conclusion:

In case, you are looking to understand blockchain and its implications in your business sector in more detail, drop us an email on [email protected] or schedule a free consultation with our team of blockchain experts who can guide you through the blockchain implementation in a specific use case.

Stock Market on Blockchain

Stock Market on Blockchain

Introduction

Blockchains are built on a series of innovations in organizing and sharing data. The objective is to make one version of the reality, used by all participants, containing a far richer dataset than exists in any one system these days. This will inturn enable new industry processes to be developed, based on the use of transparent real-time data, and the expansion of auto-executing ‘smart’ contracts, with business logic encoded into the ledger.
If we talk about the Stock market, Blockchain offers huge potential for tracing securities lending, repo and margin financing and monitoring systemic risks.

Beyond using the technology as an operating procedure for an exchange system, the blockchain has also found, through cryptocurrencies, a use as a way of raising capital, in place of traditional stock and equity markets.

stock-market-on-blockchain-blog-parangat-technologies

1. Primary Market activities

Beyond using the technology as an operating procedure for an exchange system, the blockchain has also found, through cryptocurrencies, a use as a way of raising capital, in place of traditional stock and equity markets.

For several months already, a new form of public offering has been flourishing, not only because they deal with start-ups, but mainly because they are in the form of cryptocurrencies, like Bitcoin or Ether, from where comes the initialism ICO – Initial Coin Offering, with reference to IPO – Initial Public Offering. These operations are a quick way of securing financing – capital can be raised in as little as a few hours to a few days – for entrepreneurs in the world of blockchain, allowing them to test their ideas or project on a community of experts.

Taking into account the potential of this technology, these capital raise also attract more and more investors looking for added value, even if they do not always understand the technological specificities of the project.

2. Secondary Market activities and Trading

The blockchain has not only prompted innovation on the primary market, with the appearance of ICOs: it may also have a revolutionary effect on secondary market and trading activities.

The distinctive aspect of this process largely relies on the manner in which an efficient process of order matching and price formation is conceived. Essentially, the ability to use the blockchain, with an added value, for negotiating activities, depends on two factors: First, the nature of the financial instruments traded and second is the nature of the intended
negotiating activity.

Using the blockchain for trading activities is conceivable even before the creation of the transaction for other instruments. This is typically the case for instruments whose trading price is purely bilateral.

The possibility of using a blockchain for trading purposes thus depends on multiple factors. Nevertheless, it can be expected that the application of the advantages provided by this technology to other segments of the value chain will have a major effect on trading activities.
In particular, by streamlining the post-trading phase, blockchain is bound to have as much of an impact on the demand as on the supply of capital, by prompting a growing number of capital issuances on the markets and by increasing investment in and exchanges of instruments in circulation and therefore the volumes traded.

3. Post-trading activities

Blockchain can also simplify the landscape of traditional organisation and operation of post- trading activities.

In the traditional scheme of things, a transaction’s life cycle on the stock market requires the presence of a market intermediary, a trading platform and various post-trading infrastructures and intermediaries, including a clearing-house, a settlement agent, a depository and a central depository.

In the new model, the instruction to buy or sell a financial security on a stock market follows a complex cycle, both in technical and legal terms, due to the presence of these various entities. It is even sometimes difficult to track an order all the way from the investor to the delivery or payment: the clearing house makes it impossible to track an individual instruction due to multilateral settlement methods.

In financial markets, the steady disappearance of paper securities and their replacement with virtual assets has led to the replacement of physical settlement using cash, with digital trades. The need remains however, for a ‘golden record’, a way for market infrastructures and intermediaries to keep their individual databases updated by communicating with the other institutions involved at other levels of post-trading, in order to be able to reflect each transaction in the records for each intermediary/infrastructure. Therefore, golden record in the financial market would be a well innovated blockchain app that caters to the people of Stock market.

In case, you are looking to understand blockchain implications in your business sector in more detail, drop us an email on [email protected] or schedule a free consultation with our team of blockchain experts who can guide you through the blockchain implementation in a specific use case.

BLOCKCHAIN APPLICATIONS IN MUSIC INDUSTRY

BLOCKCHAIN APPLICATIONS IN MUSIC INDUSTRY

While music lovers have welcomed digitisation as the democracy of the industry, music industry has remained the same. Piracy through illegally downloaded content digs into the artist’s royalties and labels’ revenue. To add to this is the lack of a rights management system, which leads to loss of revenue to the artist and company. The revenue takes abnormally long time to reach the artiste. Area of concern is unpaid royalties, which are often suspended in various stages due to missing information or rights ownership

TRANSPARENCY

Artists are also suffering by a lack of sales transparency where although Digital Service Providers report a huge volume of transactions, they end up receiving payment for only 20 to 40 percent of these transactions. This has led to several artists choosing to keep their music off such on-demand streaming services, causing notable gaps in the libraries of popular 

These very areas are where Blockchain can make a difference. As a publically assessable and decentralised database that is distributed across the internet, Blockchain maintains permanent and undeletable records in cryptographic form. Transactions occur across a peer-to-peer network, and are computed, verified and recorded using an automated consensus method, eliminating the need for an intermediate or third party to manage or control information. The very architecture of Blockchain being distributed and peer-to-peer brings immense potential to deal with the present woes affecting the music industry.

DIGITAL RIGHTS DATABASES

Blockchain can bring Positive Change in Digital Right Databases

A main area in which Blockchain can bring immense and positive change is in the creation of a digital rights database. Digital rights expression is one of the main issues afflicting present day music industry. Identifying copyright of a song and defining how royalties should be split between songwriters, performers, publishers and producers is difficult in digital space. Artists lose out on royalties due to complicated copyright scene. Blockchain’s distributed ledger system, which ensures that no single entity can claim ownership, provides the perfect rightfull solution. Secure files with all relevant information such as composition, lyrics, linear notes, cover art, licensing, etc., can be encoded onto the Blockchain creating a permanent and inerasable record.

PAYMENT OF ROYALTIES

It has been observed that Blockchain technology can also be used to facilitate automatic payment of royalties through ‘smart contracts’. And the ‘smart contract’ encoded in the Blockchain enables the proceeds to directly reach the artists as well as the producers, writers and engineers. Such a system, removes the need for intermediaries and provides a transparent ecosystem that ensures all stakeholders receive their fair share of royalties.

PIRACY

Digitisation of the music and media industry has also left artists and producers to deal with the rampant problem of piracy, with users finding innovative ways to copy, record and distribute content, without compensating the copyright holders. The immutable security that Blockchain technology provides can be utilised to prevent it. By encode tracks on the Blockchain, which ensures that a unique record is created every time a song is played preventing copying of the content.

DISRUPTION

The music industry, disrupted by digitisation, is currently in a grappling due to age-old structures that are unable to cope with the present day digital demands. With this Blockchain technology offers solutions to build a healthy and robust ecosystem that can benefit both artists and producers. While there is still a lot to be explored on how Blockchain can revolutionise the music and media industry, it is clear that Blockchain technology is something that the industry is in dire need of.

The Blockchain Revolution in Banking

The Blockchain Revolution in Banking

Blockchain creates a network through which money is exchanged at the speed at which information moves. The change is the introduction of blockchain, or distributed ledger, technology, which could have broad impacts across banking and trading for both individuals and institutions. Blockchain’s revolution in the Banking Industry could allow for cheaper share trading and quicker settlement providing confidence to various participants in times of stress. Blockchain allows participants in a network to agree that each transaction has taken place and to keep a data of all transactions instead of leaving the record-keeping at one central place.

The industry is also working on increasing the volume of transactions per second that the technology can handle, which is not yet high enough for public equity markets.

Blockchain's - Revolution -  in -  Banking
Blockchain’s Revolution in Banking
Organizing processes

Blockchain puts all relevant parties into a common digitized infrastructure, allowing faster and more efficient execution of transactions and contracts. For example, a standard mortgage application today involves creating a paper trail between the borrower, loan officer, underwriter and lender, among others. Blockchain may connect all actors, updating ledgers immediately, automatically and transparently.

Removal of intermediaries

Payment transactions traditionally rely on a central processing authority or middleman, which often requires time for settlement. Blockchain offers a transparent and immediate way for two parties to pay each other without depending on central infrastructure such as SWIFT or other payment schemes, so funds are received instantaneously.

Initiate transactions in real time

Sending funds across international lines through telegraphic transfer or money orders involves a wide set of processes including anti-fraud checks, foreign exchange and clearing of funds. For international commerce hubs to developing regions that may be underserved by brick-and-mortar banks, blockchain promises to create a cross-border network through which money is exchanged at the speed in which information moves today.

Minimize fraud

All data stored in blockchain is decentralized .This is because information is not located in one single place, all parties with access to the blockchain have complete transparency, so any wrongful fraudulent activity or breach in data would be immediately noticeable and traceable.

Efficient verification

Customer information verification and recording costs financial institutions enormous amount every year. Blockchain allows banks to access all customer information and share with other stakeholder organizations like loan disbursing companies, car rentals, insurance companies, establishing  a high efficiency in compliance process.

Establish efficient record maintenance system

Blockchain allows for the recording, storing and transferring of data across a common platform. A blockchain can be used for business documents such as contracts, land registry transfers of value, mortgage records, and medical records. That means in the future all companies and organizations may be able to validate records seamlessly without you having to lift a finger.

Blockchain-based banking apps are a sound investment

A blockchain-based banking app is a great business opportunity in all regards. It offers enhanced security, speed, monetary benefits, and complete control over financial transactions and data that is sensitive in nature. Investing in such an app reaps returns almost instantly and propels you ahead of competition while inspiring confidence from customers and prospects.

In case, you are looking to understand blockchain implications in detail in the banking sector, drop us an email on [email protected] or schedule a free consultation with our team of blockchain experts who can guide you through the blockchain implementation in a specific use case.

Blockchain Applications in Optimizing Energy Distribution

Blockchain Applications in Optimizing Energy Distribution

The Blockchain Technology can ensure open and well-timed exchange of energy for value, restoring trust between consumers and suppliers. These solutions will, in turn, bring about an increase in competition among service providers and drop service costs drastically.

The main purpose of Blockchain Technologies is to remove and replace the requirements for such intermediaries with a distributed digital network users who work in tandem to verify transactions and safeguard the integrity of the ledger. This allows records of financial transactions to be distributed to several other computers that store data locally.

Blockchain in optimising enery - Parangat-technologies-blog

Trading of oil and gas reserves

The purpose is to run independent blockchain oil and gas trades alongside their live trading platforms. This test identified an error in a trading volume quickly, saving time that would have been spent rectifying the error. It is also believed that blockchain technology can ensure trading systems are secure from hacks and fraudulent trades.

Asset Integrity

A noteworthy upcoming application works on data gathered from sensors placed on equipment and other assets. The idea is to use them to identify defects and prevent losses. The system also helps gather data via blockchain IoT to develop a model that predicts events, enabling anticipatory planning. This ensures the promotion of asset integrity and worker safety.

Energy Distribution

The world is steadily shifting from dependence on fossil fuels and other harmful sources of energy. Solar energy is at the forefront, followed by other new alternative industries such as wind and hydrogen systems.People who own solar panels are given the capacity to sell the excess produced electricity to their neighbors. Blockchain creates this first peer-to-peer energy trading  system for electricity assure an accurate record of transactions. It further optimizes accounting and metering through decentralization.

Payment Systems

Another application of blockchain in the energy distribution industry is the design of cryptocurrencies for service payments. Several companies have launched model projects to facilitate such transactions. Some companies have even extended the use case of blockchains beyond just payments. An also notable mention is the development of smart contracts that makes it feasible for individuals to seamlessly trade excess energy. With surplus energy sprouting across the globe from biotech ventures, blockchain will unlock the possibilities. Now the accounting for distribution and consumption no longer must be a matter of heavy software and expensive machinery.

As of now the utilization of blockchain technology in energy distribution industry points to lots of benefits.

It is evident that the wave of blockchain technology is a change that will challenge present service delivery models and the effects have already apparently showing in the energy and power sector and support is building.

If you are looking to learn more about Blockchain Applications in Optimizing Energy Distribution, drop us an email on [email protected] or schedule a free consultation with our team of blockchain experts who can guide you through the blockchain implementation in a specific use case.