Parangat Technologies Gets Another 5-Star Review on Clutch!

Parangat Technologies Gets Another 5-Star Review on Clutch!

Currently, we are living in an era, where market researchers/analysts are constantly looking for robust and reliable app development companies in their focus industry to team up with. At Parangat Technologies, we take immense pride in backing up our claim that we are amongst the leading Blockchain App Development Companies in the market, today. As an evidence, Clutch.Co, a platform that provides verified ratings and reviews has honored us with 5 Star Reviews on its platform.

When businesses hear blockchain, they’ll often link it to cryptocurrencies and little else. However, blockchain technology is increasingly becoming a feasible solution for a wide range of sectors, including:

Deloitte published a 2019 report that surveyed more than 1,300 senior executives around the world at companies with an annual revenue of $500 million USD or more. Take a look at their findings below:

deloittes-survey-report-clutch-blog
Deloitte’s report after surveying more than 1300 senior executives

Based on their research, they’ve concluded that 53% of executives consider blockchain to be a critical investment and have placed in within their top 5 strategic priorities. This is a 10% increase from last year.

The blockchain landscape is maturing, which is why we’re excited to gain industry-wide recognition from Clutch, a B2B ratings and review platform that collects client feedback to rank companies!

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Our ratings and reviews meter on Clutch

With 16 top-rated reviews and 5 Star Reviews Rating on Clutch, we’re also featured on its sister sites: The Manifest and Visual Objects.

The Manifest lists us as one of the top blockchain app development companies in India, and Visual Objects is a creative portfolio platform that shows our quality of work.

Of course, we don’t just specialize in Blockchain. Our team is well-versed in developing innovative mobile apps to support our clients’ brands.

For one of our recent projects, we partnered with a grocery delivery startup to develop a set of cross-platform iOS/Android applications. 

The three apps serviced our client’s users, drivers, and operational team. Once logged in, users could order groceries and pay for them digitally. A driver would then deliver the items, and everything could be monitored by the operational team.

Since our client was a startup, we also provided technical and marketing advice to set them up for success. Documenting all of our processes each step of the way helped keep everyone in the loop.

“Parangat Technologies is full of dedicated and interested workers. Their views and commitment to engaging are the best things about the company.” – Founder, Grocery Delivery App

In another project, we worked with a retail consulting firm to create an app for iOS, Android, and web. 

What made this solution so special was a custom interface that would adapt to each user’s industry. This brought a personal feel to our client’s services while still showing that they’re a capable, tech-savvy consultancy.

With the help of our apps, our client’s annual growth jumped from 10%–15% to about 30%, and metrics such as average spend per user improved across the board.

We’re incredibly thankful for our clients’ reviews on Clutch and are honored to have been a part of their success, whether that was through emerging blockchain technologies or effective, cutting-edge mobile apps.

Wrapping Up:

Considering a development house for your next project? Contact us or drop us a line on [email protected] at Parangat Technologies to discuss your options!

Blockchain in Native Advertising

Blockchain in Native Advertising

Instead of relying on advertisements that disrupt the online experiences of their target audiences, native advertising allows marketers to create “in-feed” and inherently non-disruptive promotional content that supplements the online experience of a user, such as promoted tweets on Twitter, suggested posts on Facebook and sponsored content on Buzzfeed or Mashable.
Content marketers are increasingly turning to native advertising because it is known to be building trust and engagement with prospective customers than traditional display advertisements.

The blockchain is a record-storing innovation, which enables users to contribute information to a chain, which is a kind of a “digital ledger,” before it gets locked by other computers in the network. The entire blockchain system is secure, non-auditable, transparent and efficient.

The combination of these factors develops trust and promotes confidence at every level without having to know the person at another end. The blockchain is essentially a database that exists in multiple duplicates on different PCs.

These PCs follow a shared system, implying that there is no single, centralized database or server, rather the blockchain database exists within a decentralized system of machines, each serving as a hub on that system.

A survey by Facebook and IHS Inc. found that native ads can form up a calculated 63% of mobile display ad spending by 2020. Furthermore, the research found that media buyers will spend $84.5 billion on mobile ads. Native in-stream ads will account for $53 billion in digital ad spending by 2020. This proves beyond any doubt that native advertising is the next big thing in advertising and marketing. Consumers are tired of disruptive advertisements and their attention spans are diminishing rapidly.

To revive consumer interest, marketers have no choice but to use “inbound” marketing strategies, like native advertising, which by virtue of it seeming like part of the story, is natural to the point of being indistinguishable from the main content.

How Blockchain can benefit Native ads?

  1. Customized Native ads

The design of native advertisements can be customised so that users can better interact with customers and obtain incentives.
Native advertisements are an advertisement type presented by specific media in a more relevant way based on the material from advertisers. The goal is to include some elements in the form of native advertisements based on blockchain ecosystem and let users better understand that an advertisement is from that ecosystem, so that they can engage more proactively.

2. Native Advertisements feed

Advertising is content. Through combining advertisements with different types of content feed, applications will keep users for longer. Information traffics native advertisements basically lead new forms of advertising to switch from single advertising format to content feed.
Native advertisements feed provides personalized recommendations based on user feedback, including both content and advertising. There are various navigation categories, such as news, video, food order, clothing, and cosmetics, etc. Users can switch on their individual content feeds from the chosen categories of interest. In each of the chosen categories, users can browse news or videos, order takeout or purchase desired advertisements. The system will give a personalized recommendation based on user feedback and users can also comment on given content and advertisements.

Blockchain technology holds excessive possibilities for every marketer with an interest in native advertising. On the one hand, native advertising in its many forms is growing very rapidly. On the opposite, blockchain applications are rolling out on an everyday basis. Platforms that combine one with the other offer great opportunities to get ahead of the competition.

Conclusion:

In case, you are looking to understand blockchain and its implications in your business sector in more detail, drop us an email on [email protected] or schedule a free consultation with our team of blockchain experts who can guide you through the blockchain implementation in a specific use case.

Blockchain and Intellectual Property (IP) Law

Blockchain and Intellectual Property (IP) Law

A rapidly growing ecosystem of companies is looking at how blockchain technology can be used to improve the administration and enforcement of IP rights across multiple jurisdictions. The Blockchain and Intellectual Property Law field is numerous and could impact both the governance of IP rights and the IP industry itself.

Blockchain for registered and unregistered rights could arguably be used to provide proof of creation, existence, ownership and/or first use, to register IP rights, to facilitate the administration and management of IP rights on a global scale, thereby potentially contributing to the emergence of “global IP chains” and to enforce IP rights and fight counterfeits in a more efficient way.

While applications of blockchain technology could help to alleviate some of the challenges that rights-holders face, the technology will not solve all issues. But one thing is certain: the disruptive nature of the technology, the multiplicity of potential applications emerging, and their practical and legal implications deserve the attention of regulators and legislators.

Illustration-of-the-use-of-blockchain in-IP-assets-and-patents
(Illustration of the use of blockchain in IP assets and patents)
(Image Source: https://www.saama.com/blog/blockchain-drug-discovery-development/)

There are four primary types of IP protection: patents, trademarks, copyrights, and trade secrets. Therefore, an IP protection strategy must include an understanding of the scope of each type of protection and how it can be applied to a specific innovation. Clients seeking the assistance of an IP attorney are usually able to identify the “property” that they would like to protect.

  1. Patents

A patent can protect a machine, process, or article of manufacture. A U.S. patent holder has the right to exclude all others in the United States from making, using, selling, offering for sale, importing, and, in some cases exporting, implementations of their claimed invention for the duration of the patent (typically, approximately 20 years). This is an exceptionally powerful right, granted by the U.S. government that is given to the inventor in exchange for the public disclosure of their invention. While patents are a flexible and powerful form of IP, they are also usually the most expensive and most difficult to obtain due to the fact that a relatively protracted application process is required. Owners of pending patent applications may mark commercial embodiments of those inventions as “patent pending,” which can provide some competitive advantages against potential copiers during the patent process.

2. Copyrights

Copyright exists in any original work of authorship (e.g., literary, musical, architectural, and pictorial works) that has been fixed in a tangible medium (e.g., a book, a photograph, a compact disc, or a digital memory device). The holder of a copyright has the exclusive right to reproduce, distribute, perform, display, prepare derivatives of, and digitally transmit the work, and may also mark works with a copyright notice.

Computer programs and databases are considered literary works as it relates to copyright laws. While it is useful to keep and maintain copyrights in software source code and database schema and contents, especially since there is little effort needed to obtain the copyright in the first place (e.g., original authorship and a fixed medium), the protection provided by a copyright is somewhat limited and primarily intended to prevent true piracy as opposed to mere imitation.

3. Trademarks

A trademark is a name, word, phrase, logo, symbol, design, image, color, or combination thereof that is used to identify the source of goods or services bearing the mark. A trademark holder has an exclusive right to mark goods and services with the mark in order to put consumers on notice of their source, and the duration of a trademark that is continuously maintained and used by the mark holder is indefinite.

There are no significant software-specific considerations with trademarks. Trademarks should be considered for software application names or logos that an owner would like to distinguish from other applications.

  4. Trade Secrets

A trade secret is: (1) any information (e.g., a process, formula, design, instrument, pattern, method, or compilation of information), (2) that the holder has taken reasonable measures to keep secret and (3) that derives independent economic value from being neither publicly known nor readily ascertainable by proper means by those who can make economic use of it.

A software application should be evaluated early in its development to determine the extent to which it can be maintained as a trade secret. Where important software features are embodied in user-facing or clientside processes, relying upon patent protection may be the better option. Where features or databases containing important information are kept server-side, maintaining them with a high level of security, encryption, and access control may allow them to be kept as trade secrets indefinitely.

With the current influx of investment in blockchain technology, growing popularity across a wide variety of industries, and the recent upsurge of blockchain and intellectual property law, this space is poised for significant growth in the years to come. Many have likened Blockchain’s revolution to the early days of the internet, poised to be the very next iteration of disruptive technology. There are many firms looking to be at the forefront of adopting blockchain, from startups to Fortune 500 giants, and with the right investments in intellectual property, as well as smart partnerships, these organizations can position themselves for success in the promising new world of blockchain.

Want to know more about Blockchain and Intellectual Property law and its implications in your business? Request for a free quote to reach out to us on [email protected] and our experts will get back to you with the best solution for your business.

How Blockchain can Deliver a Better Retail Experience

How Blockchain can Deliver a Better Retail Experience

The blockchain in retail market size is expected to grow from US $80.0 million in 2018 to US $2,339.5 million by 2023, at a Compound Annual Growth Rate (CAGR) of 96.4% during the forecast period.
The blockchain in retail market is driven by the growing need for increased efficiency and speed in retail and supply chain transactions and focus on preventing fraudulent activities in the retail industry.

Value Drivers for Blockchain in Retail

  1. Provenance/Authenticity
    Blockchain’s initial impact focuses on sanctioning retailers to produce a lot of reliable data to customers, who notably for a few product classes – more and more base their purchase choices on product content, origins, purity, and authenticity. Currently, counterfeit or contaminated product actual an enormous toll within the type of lost sales and whole injury, caused partially by the problem customers have in differentiating fakes from the real thing.
    Recently, retailers have recognized the gravity of this issue. In fact, Amazon has begun taking counterfeit resellers to court. Using blockchain technology, retailers will offer customers with indisputable proof of the birthplace and credibility of their product at each step within the offer chain. One sneaker manufacturer, as an example, is using blockchain and 3D-printed smart tags, scannable by a smartphone, to prove product authenticity.
  2. More Secure Transactions, Faster Settlement
    A second promising application lies in transaction settlements. Today, each player within the retail price chain pays a steep value to make sure the validity of the exchange of products, cash, and knowledge. They must compensate third parties for his or her services and stay up for every to complete its work before receiving payment or a dealings confirmation. Blockchain-based secure transactions will cut back the requirement for such third parties. By guaranteeing business transactions, substantially reducing fraud and increasing the efficiency of business partnerships, blockchain would free significant resources that can be redirected to more innovative and valuable ways of working across the value chain.
  3. Supply Chain Visibility
    Blockchain can also dramatically improve visibility into advanced retail offer chains, like data on product standing and placement. Retailers and distributors these days should reconcile data from multiple systems and use this knowledge to optimize inventory levels.
    In many provide chains, this lack of visibility causes over-ordering upstream, which ends up within the bullwhip effect: demand-supply variability that may inflate prices significantly for upstream provide chain partners. The visibility provided by the ever-present data obtainable on a blockchain will greatly cut back these prices.
    Blockchain-enabled user access management will guarantee proprietary data is protected by limiting permission to look at or modify knowledge to the suitable parties. The level of blockchain’s granular management through permissions is comparable to what’s provided by gift systems these days however at a way lower price.
  4. Networked Loyalty Programs
    Many firms area unit broadening their shopper loyalty programs to hide multiple brands. For instance, airlines provide passengers a chance to earn further points for rental an automotive from the most well-liked venders, or shoppers at a grocery chain get discounts on gasoline at affiliated stations.
    The noncurrent technology that tracks loyalty points imposes high prices and delays on collaborating merchants and customers. Legacy mainframes will take days to method transactions, forcing customers to attend for points to post to their account. The use of blockchain will create following these points quicker, cheaper, safer and far a lot visible to reach the house owners of the points and therefore the firms’ provision to them.

Conclusion:

The rapid pace of improvements in blockchain technology means that within one to two years blockchain could replace processes and provide a solution to many of the challenges faced by the industry today.
Retailers face another such inflection point with blockchain. Its ability to deliver inexpensive, secure sharing of information and value will drive game-changing benefits as discussed above. Early movers might gain the lion’s share of the advantage by not solely availing themselves of those advantages, however additionally mitigating blockchain limitations and characteristic key building blocks for additional value creation.

In case, you are looking to understand blockchain implications in your retail business sector in more detail, drop us an email on [email protected] or schedule a free consultation with our team of blockchain experts who can guide you through the blockchain implementation in a specific use case.


Stock Market on Blockchain

Stock Market on Blockchain

Introduction

Blockchains are built on a series of innovations in organizing and sharing data. The objective is to make one version of the reality, used by all participants, containing a far richer dataset than exists in any one system these days. This will inturn enable new industry processes to be developed, based on the use of transparent real-time data, and the expansion of auto-executing ‘smart’ contracts, with business logic encoded into the ledger.
If we talk about the Stock market, Blockchain offers huge potential for tracing securities lending, repo and margin financing and monitoring systemic risks.

Beyond using the technology as an operating procedure for an exchange system, the blockchain has also found, through cryptocurrencies, a use as a way of raising capital, in place of traditional stock and equity markets.

stock-market-on-blockchain-blog-parangat-technologies

1. Primary Market activities

Beyond using the technology as an operating procedure for an exchange system, the blockchain has also found, through cryptocurrencies, a use as a way of raising capital, in place of traditional stock and equity markets.

For several months already, a new form of public offering has been flourishing, not only because they deal with start-ups, but mainly because they are in the form of cryptocurrencies, like Bitcoin or Ether, from where comes the initialism ICO – Initial Coin Offering, with reference to IPO – Initial Public Offering. These operations are a quick way of securing financing – capital can be raised in as little as a few hours to a few days – for entrepreneurs in the world of blockchain, allowing them to test their ideas or project on a community of experts.

Taking into account the potential of this technology, these capital raise also attract more and more investors looking for added value, even if they do not always understand the technological specificities of the project.

2. Secondary Market activities and Trading

The blockchain has not only prompted innovation on the primary market, with the appearance of ICOs: it may also have a revolutionary effect on secondary market and trading activities.

The distinctive aspect of this process largely relies on the manner in which an efficient process of order matching and price formation is conceived. Essentially, the ability to use the blockchain, with an added value, for negotiating activities, depends on two factors: First, the nature of the financial instruments traded and second is the nature of the intended
negotiating activity.

Using the blockchain for trading activities is conceivable even before the creation of the transaction for other instruments. This is typically the case for instruments whose trading price is purely bilateral.

The possibility of using a blockchain for trading purposes thus depends on multiple factors. Nevertheless, it can be expected that the application of the advantages provided by this technology to other segments of the value chain will have a major effect on trading activities.
In particular, by streamlining the post-trading phase, blockchain is bound to have as much of an impact on the demand as on the supply of capital, by prompting a growing number of capital issuances on the markets and by increasing investment in and exchanges of instruments in circulation and therefore the volumes traded.

3. Post-trading activities

Blockchain can also simplify the landscape of traditional organisation and operation of post- trading activities.

In the traditional scheme of things, a transaction’s life cycle on the stock market requires the presence of a market intermediary, a trading platform and various post-trading infrastructures and intermediaries, including a clearing-house, a settlement agent, a depository and a central depository.

In the new model, the instruction to buy or sell a financial security on a stock market follows a complex cycle, both in technical and legal terms, due to the presence of these various entities. It is even sometimes difficult to track an order all the way from the investor to the delivery or payment: the clearing house makes it impossible to track an individual instruction due to multilateral settlement methods.

In financial markets, the steady disappearance of paper securities and their replacement with virtual assets has led to the replacement of physical settlement using cash, with digital trades. The need remains however, for a ‘golden record’, a way for market infrastructures and intermediaries to keep their individual databases updated by communicating with the other institutions involved at other levels of post-trading, in order to be able to reflect each transaction in the records for each intermediary/infrastructure. Therefore, golden record in the financial market would be a well innovated blockchain app that caters to the people of Stock market.

In case, you are looking to understand blockchain implications in your business sector in more detail, drop us an email on [email protected] or schedule a free consultation with our team of blockchain experts who can guide you through the blockchain implementation in a specific use case.