Like other markets, including digital technology or the traditional purchasing market, the eCommerce business has dramatically evolved over the years. According to the report, The eCommerce industry has experienced tremendous growth and is assumed to hit a global revenue count of $4.88 trillion by the end of 2021.
The website owners must know the eCommerce conversion rate to decide the percentage of potential users completing the defined goals. They can quickly determine their web pages’ success and know the areas they need to improve. These days, smartphones, and social platforms such as Instagram, Facebook, and Youtube have become essential for promoting commercial transactions through the internet. Whether you own small businesses or large corporations, you can quickly sell your products and services at a larger scale online with business development companies’ help.
What is Conversion Rate?
The conversion rate means the percentage of people landing on your page and taking action according to you, like signing up to an email list, creating an account, downloading an ebook, making a purchase, and many more. These activities can count as a conversion depends on your business goals.
And, Conversion optimization means the process of boosting the potential users who take the desired action on your site.
1. Use the eCommerce Conversion Rate Tool
There are numerous tools available on the internet to boost your conversion rate. Some of the tools you can use to optimize your site are as follows:
#CrazyEgg: CrazyEgg is a tool that allows heat maps, scroll maps, click maps, A/B testing, user recordings, a visual glimpse of your users navigating the site, and many more.
#Google Analytics: Google Analytics is one of the popular tools that gives a holistic view of your navigation.
#Mixpanel: Mixpanel is a powerful tool that works amazingly for financial services, consumer tech, SaaS, media, and entertainment.
#Hellobar: Hellobar is a tool that helps you to create lead capture bars, modals, sliders, and full-screen popups quickly.
#Usertesting: Usertesting is a tool that gets user testers to go through your website, mobile app, or prototype.
2. Allow People to Give Feedback
These days, people highly believe in social proof. If you are eager to maximize your conversion rate, you must include social proof on your website. If we believe the report, more than 60% of users prefer to purchase from the site, including users’ reviews. Social proof gives assurance to the customers that the product and services they are going to have are trustworthy. No wonder including social proof can make a massive difference to your business. Some of the simplest ways to add social proof on your website include Hands down, Testimonial, reviews, and so on.
3. Use High-quality Pictures and Videos
Online shoppers can’t see or touch the product before making a purchase. They always have doubts regarding the quality of the product. To clarify the product’s quality to your potential customers, you need to have high-quality pictures and videos on your website.
Poor quality and blurry images can lead to a lower conversion rate. If you include poor quality images on your website, the customer can’t understand its quality.
If we believe the SmartInsights study report, then offering multiple product views and other alternative images lead to 58% more sales. So, make sure you provide only high-quality images or videos on your website.
4. Include all your Contact Information
It is essential to provide all the info about your company on your website. You need to display your company’s address, mobile number, fax number, email, and so on. If you don’t include this data on your website, then there are high chances that users may think your company is not a reputable one.
5. Optimize your Website’s Loading Time
In a busy, hectic life, Noone likes to purchase on websites that take a lot of time to load. It’s so frustrating for users to waste their time on the website. Moreover, if your website takes too long to load, there are high chances that customers may think your website is not that professional and can lead to a lower conversion rate.
Hence, It’s essential to minimize the loading time of your website.
Here, we have some of the following tips that you can use to speed up your website and minimize the conversion rate:
1. Reduce your images
2. Lessen redirect links
3. Use browser caching for returning visitors
4. Find bottlenecks in loading and fix them.
6. Personalize your Customer Experience
Personalization of the customer’s experience plays a crucial role in boosting your online store’s conversion rate. Here are some of the following tips to help you to personalize the customer experience for your online store’s visitor:
- You can use placeholders throughout your website to provide your potential customers the unique feelings of getting introduced by their first name.
- You need to find tools to help you understand your shoppers’ interests and provide them with exciting and useful offers either on their next visit or via email marketing.
7. Simple Site Navigation
A website having simple designs can lead to a higher conversion rate. If you want to boost your website conversion rate, you need to make the shopping experience convenient for potential customers. As there are millions of websites available for shoppers to shop from, you need to make sure that your website is the best and easy to navigate. Users don’t want to waste their precious time on a glitchy, broken, or slow website.
For instance, Apple company is one of the top leading companies that provide easy navigation to users.
8. Optimize for Mobile Devices
Your website must be as excellent and functional on mobile as it is on desktop. According to the report, more than 50 percent of internet revenue comes from mobile devices that include 65 percent of adults aged 18-24 using their smartphone for online shopping. Additionally, Google has also started to index mobile sites first for SEO. If your eCommerce website does not provide a great mobile experience, then no wonder you are missing out on a significant number of sales.
The mobile screen size is not as big as desktop, so navigation is the first thing you need to optimize. Make sure all your navigation can fit properly on your mobile screen too.
9. Have an Excellent Return Policy
In online shopping, there is always a risk for users not to get desirable products. If we believe the report, more than 50 percent of users check the return policy before online shopping.
To ease your potential user’s risk, you can provide them with an easy or free product return policy on your website. This can help to maximize the conversion rate of your website.
10. Offer Multiple Payment Options
Imagine a situation if your potential users want to buy a product on your website, but they can’t because you don’t provide them their desired payment option. It is essential to include numerous payment options, including debit card, credit card, wallet, Paytm, COD(Cash On Delivery), and many more to your website so users can make payment according to their convenience.
You can quickly boost your conversion rate with this method.
11. Use Chatbots and Live chats
These days, Chat tools are easily available at an affordable rate. You can include chatbots features on your website so that potential users can easily access you and get their answers instantly. These Chatbots can help to save up to 30 percent in customer support costs, speed up response times, and answer 80% of standard questions and available 24/7 for users. For instance, using Intercom tools can also help you direct people to what they need by using a very accurate chatbot. According to Forrester’s report, live chat helps to a 40% increase in conversion rate and a 10% increase in average order value.
Make sure you include both chatbots and live chat features on your website.
Thanks For Reading
Well, eCommerce conversion optimization is not a one-and-done sort of thing. It requires excellent time and consistent efforts. There are countless ways to boost the conversion rate of the eCommerce website. You only need to understand where to start after eCommerce website development.
If you are looking for an eCommerce website development company, Get in touch with us.