When it comes to developing an app for the mobile platform, the budget can be a quite serious consideration. Depending upon a number of factors, the budget for app development can be initially broken down into separate entities.
Starting from scoping the market to cater to the needs of its potential users, to the final launch and then further marketing of the app. This process can be quite as vigorous as developing a business plan. To make this easier for you, we have divided into multiple stages each covering one step at a time:
1- Requirement Analysis
2- App Development Platform Selection
3- Outsourcing vs Inbuilt team
4- Integrated Features & Functional Analysis
5- App Submission
There are several things to do before you start building a mobile app. One of those is doing market research and finalizing what all things and resources you will need in the due course of app development process.
- Finalize the vision of what your app is going to be and its scope and extent.
- Based on upon, you will need to hire team members should you choose to go with your own team instead of outsourcing.
- Whether you will need a web portal with it or backend development and customer support staff etc.
App Development Platform Selection
One of the major dilemmas of any app creator is what platform to go with and if both, then whether or not to go with hybrid apps or native apps. Both iOS and Android bring advantages and concerns of their own. Such as iOS users reportedly bring more revenue but the number of Android users worldwide are far more superior to them.
Window/Blackberry platform doesn’t get as many such apps as it’s still not so much widely used and thus very fewer app owners choose to go with. As for whether android or ios, the choice totally depends on you. If you decide to go with native apps, then you will have to develop a separate app for both androids as well as iOS platform which will cost more but will cover more features and provide more functionality as well.
Hybrid apps, on the other hand, provide much fewer functions and incorporate fewer features due to less customization available. But, on the bright side, they cost less than both Android and iOS app development cost when combined. Some also choose to have a web app for their purpose, this number is very less as for now but is increasing with time.
Outsourcing vs Inbuilt Team
Building a team for each minor task that’s associated with your main project is not a wise idea, on the other hand, if you already have the resources and manpower, then outsourcing the task would be a foolishness.
These days almost every business in any industry wants its own industry but lacking its manpower, they prefer to outsource it to app development firms such as Parangat. A few of those who plan on creating large-scale apps and would in future require continuous upgrades and maintenance do this by hiring a team once and for all.
Outsourcing such project works in the immediate future and is light on a budget as compared to hiring the team. But if you have got some long-term goals and may require further assistance regarding app development, it’s advised to build a great team.
Integrated Features & Functional Analysis
Its features and functions are what makes a user stay on the app for a long time. But, putting too many features which aren’t requisite or functions which are hardly used can not only make the app bulky and slow, they also cost quite a lot on the pocket unnecessarily.
Some main key features such as in-app purchases, social media integrations, cloud backup etc. are a few of these which are often in high demand but not completely necessary and can cost quite a lot.
Further, using the latest technology and building everything from scratch can cost quite a lot not to mention imperfect as well. There are many publicly free as well as paid SDK’s available which you can make use of for your app development.
After the app is completely developed and beta tested for debugging, the next step is to submit it on an app store of your preferred choice. Each app store charges varies and could be either one-time or monthly. For android play store, it is 25$ while for iOS app store it is 99$. Windows apps have it at quite less and need to pay only 12$.
With the apple store being most strict for app submission, you can go through iOS app submission policies to prevent rejection of app. Windows offers individual and company accounts with both having respective pros and cons. Android being most popular is quite soft on this side and doesn’t ask for much.
This is another huge section of your app development budget. You can make a cornerstone of an app but it’s of no use if you don’t get its reach to its potential user segment. Social media, press release, guest blog outreach etc these are just some of the ways in which you can market your app.
To get a further detailed idea, you can read this article on various ways of marketing your app and the efforts you are required to make into it.
When it’s all being said and done, above is only an estimate and when you actually get into the field, many other minor factors within the above major areas come into play such as your team location. Third world countries provide cheaper labor than most developed countries though at sometimes it’s less skilled too. Want a free quote for your next Big Idea? Get a free quotation from our skilled Developers today.
Email us on [email protected] or request for a quote here.
A well-versed design and development team can’t guarantee a business-centric mobile app. Today, when there are over 1 million apps already available in the App Store, it has become harder for marketers and publishers than ever to stand out from the crowd. Before you start developing your app, let’s figure out the mobile app development challenges associated with developing an app.
Creating Your Niche
There are many entrepreneurs, who think that developing another version of Whatsapp, Facebook, Instagram, Snapchat, or Twitter with a minimalist twist can be helpful and, will let them develop the next best thing for the app market. But instead of mimicking others idea, it is always advisable to come with your own unique one. And, once you are done with idea part, start finding the particular demographic; understand your target audience’s needs and more specifically what they are actually missing. And, if your app idea has already been developed, then try to assess what they are missing that you can add.
App Stores Flooded with Apps, hence more competition
With recent technological advancements, mobile space is flooded with more and more apps, which resulted in more and more app development companies, which in turn, lead to higher competition. And, these big companies are dominating the advertising game by buying up all that precious ad space. Even the search algorithm that Apple utilizes obliges the app developers and publishers that are lower ranked to spend more and more money to attain higher app store ranking. Big companies and enterprises are also depending on the advertising platform on Facebook and Google, thus, elevating the price of ads significantly. And, because of this, newly launched apps need to think differently and outside the box to get the word out and come up something revenue-centric.
Difficulty in finding and targeting loyal users
Finding loyal users has always been a problem for every business. And, same goes with the app development marketplaces, too. Be it your friends at home, or any club, finding a pool of targeted and loyal users is one of the key challenges for developers. And, to find those loyal users, who not only install your app but also keep using it in their daily lives is also important.
One of the best solutions to this challenge is – Try to engage your users by letting them know – why your app is special and how it stands out from the rest of the crowd. Easily submit your app to the iTunes store by following Appstore’s guidelines. Planning a press media release is also something that could help you in getting some early buzz in your target marketplace. By crafting a well-versed media release plans; you could also offer promo codes to your users, thus, availing your users with an incentive plan and thus they would love to come and explore your app further. You can adopt certain other marketing strategies like – commenting on appropriate forums that might be relevant to your app, or to your target audiences. Try to hit new Tech forums and meetups so that you can get early adopters, who can give genuine feedback and suggestions. You can go for guest blogging as well and write blogs that target your ideal users.
Always remember– to make any app popular and create buzz, PR and social media is always helpful.
Proper Testing, Monitoring, and QA
By rigorously testing your app and getting its UAT done through active participants can help you in gathering relevant feedback and information. You can also gain support from different top-notch analytics companies. They will help evaluate the exact challenges and help you inform what to apply and take out of your app.
Parangat’s testing team recommends publishing an initial beta testing stage to a number of users, thus, making it easier to scale your app’s performance. And, never, ever, make assumptions about what potential users want. Always do in-depth research, and check what your beta testers think the app should improve. By testing the core of your product with beta testers, then through thorough research will help you in knowing what all other features should be added in the app before its final launch.
And, most importantly keep updated with changes and advancements in the platform or specific to your app. By staying updated with different movements in-app platforms you can always be updated and move forward in the app game.
At Parangat Technologies, we have a robust team of developers and designers. Want to be a part of our ever-growing team? Contact us or drop us an email on [email protected].
Over the years, the mobile market has grown exponentially and industry gurus predicted continued growth. In recent years, mobile internet usage surpassed desktops totally and 80% of internet users own tablets and smartphones.
In 2014, app business marked estimated global revenue of $25 billion and by 2016 marked total global revenue of $46 billion.Hence, apps have become a big business. Apps have marked a notable history by showing high earnings. For example – developer Supercell has their “Clash of Clans” generating $1,118,457 per day in revenue. And,King Digital Entertainment’s “Candy Crush” earns $884,676 per day through in app purchases.
With such alluring stats, it’s no wonder Fortune 500 companies and entrepreneurs want to get a piece of this trending and modern day gold rush. Being an entrepreneur and founder, if you just want to have a really cool idea for an app – that can be a good ROI source, then you really need to brainstorm and find something unique and user-centric. But many of us have a question that – How much can we earn through our app? For getting a good ROI on our developed app, we need to consider some of the points:
The first and foremost thing that we consider is choosing the right platform. We need to decide what platform (or platforms) we should choose for our app.
Due to market penetration and platform popularity, the selection of right platform can greatly affect the earning potential of an app. Let’s take a look on the metric based on the percentage of app developers earning $5,000 or more per month on their apps. And, the top leader in the app earning category is Apple’s iOS platform. With over 25% of Apple iOS developers are earning over $5,000 per month. Due to its continued market penetration, Android has also become a well demanded platform. Around 16% of Android app developers earn over $5,000 per month in revenue. Although, it’s worth noting that due to continued market penetration Android is much more ‘top rated’ in terms of revenue and usage. However, much of its total revenue is being earned by Android top developers. Since its inception, the iOS platform has its overall earnings spread out, thus, increasing your odds to make more money
through the app market.
Some of the platforms to avoid are – Blackberry and Windows mobile platform. In last few years, Blackberry hugely lacks market penetration, thus, its parent company RIM’s earnings and popularity is diminishing year by year. Due to strong corporate backing from Microsoft, Windows lacks the overall market penetration and popularity among smartphone end users.
While more niche platforms can be profit earners they should only be considered once your app has proven profitable on a more widely used platform.
Once an app is a proven winner porting it to other platforms becomes more viable.However, one of the known determining factors for selecting your mobile platform is your target audience. If your app is targeting the mass market, you need to ensure you are choosing the most popular platforms such as iOS and Android. If start-ups and entrepreneurs are your key target audiences, corporate-based platforms like BlackBerry can be a good choice. Either way, it’s always important to consider your target audience while selecting your mobile platform.