A Complete Guide to STO Marketing Strategies

A Complete Guide to STO Marketing Strategies

STO Marketing Strategies are the key to the future and the present, offering up real value in exchange for raising funds without the need for an Initial Public Offering (IPO).

STOs have the profitably to raise funds with effective strategies. These effective strategies assure that the project has a strong foundation and can withstand various hurdles that come its way.

(STO Marketing Tips)

An effective marketing strategy has the following benefits:

  • Brings clarity, focus and direction to the project
  • Brings together a multi-functional team together to achieve a common goal
  • Develops systems and techniques for resources to deliver the vision

Security token marketing requires smart planning. Investors should be able to discover the company at an initial stage.

Therefore, aim to better the results with accurate planning and schematic execution to gain the investors’ trust and reach the target.

Security Token Marketing Services

STO Marketing Strategies are the key to the future

Manual Audit:

A team of designers, content advisors and technical expert add creatives for a better explanation of the project and make the owner’s manual more attractive for investors.


The company’s brand plays an integral part in gaining investors to fund the project. It is important to prove the value to the investors and maintain brand integrity of the project.

Reputation Management:

Maintaining the reputation in the crypto-communities, telegram and other social media channels, thereby, protecting the brand from negative reviews.

Influencer Marketing:

The relationship with influencers allows the project to have a voice which will, in turn, drive the target audience to the project. The team includes bloggers, social media stars in crypto-community and Youtube Vloggers.

Content Curation:

The content team is a driving force for the project through an engaging and a value-creating content which matches the goals and strategy of the project.

E-Mail Marketing:

The E-mail service is initiated through newsletters, tracking of the performance through monthly reports and analytics.

Social Media Management:

STO Marketing Services

The signals received through social media and communities play an essential role in understanding investor behavior. Therefore, creating positive brand awareness and a digital footprint thereby increasing the conversation rates.

Offline Events:

These include the leadership team attending as delegates, speaking as visionaries, sponsoring as leaders and exhibiting their future in blockchain & investment related events.

Press Release:

Press Release adds a layer of credibility to the security token. It also includes working with PR distribution agencies to create a compelling story that provides the right overview of the project.

Marketing Strategy

  • Evaluating the product value created for the investors as well as the company. The value of the offerings to the fund managers must be more than just discounts, rather an investment with long-term benefits.
  • A right communication strategy is a key to creating and capturing value. It is important that all sources of official communications carry the same message; online & offline.
  • Analyse the offering among competitors and find the unique selling points (USPs) about customer’s product or service. The USPs tend to attract investors who will take a chance in investing in the company.
  • The project will be delivered with the team of blockchain and digital assets enthusiasts who will create security tokens on customer’s blockchain. The fully customized blockchain allows the customer’s to be in forefront of security token industry in a safe and secure way.

Effective STO Marketing Strategies is based on Consultation, Research, and Strategizing. These act as a foundation for any solid marketing plan. It organizes and assures positive results with a skilled team of content writers, SEO experts, and brilliant marketers to help realize the vision.

App solutions created by Parangat Technologies climb the popularity charts and get trending in record time. Get a free quote on your next PWA idea or take a look at our rich portfolio.

Marketing Strategy for Startups

Marketing Strategy for Startups

Every business, either a well-established or a startup requires proper marketing strategies to ensure continuous growth and not having a downfall. For a startup, having a proper marketing strategy often becomes very crucial to set-up their feet on the stage of the product they are running into. The success of any startup will often depend on what marketing strategy they use. Unfortunately, the majority of startup founders have absolutely zero or little to no experience of marketing. This gives birth to a question, “How to make a proper choice from the pool of available startup marketing strategies?” Well, it’s in the planning of how to market a startup business! Make sure that you’ve got your marketing strategy in line with your product.

Successful startup marketing demands that you should not only have a great product but also a great marketing strategy. In our previous article  Business and Technology, we explained how a business can have adverse effects if they do not use a proper marketing strategy or a strategy that ends up hurting their end users sentiments in any aspect. So if marketing works that way, what is the best marketing strategy for a startup business or new product launch?

How to Market a Startup Business

In today’s world of Social Media and Virtual presence, it is of utmost importance for a startup to market their product properly. This does not only includes digital marketing, but also a proper sales and social media marketing. This can be properly planned and implemented in the following phases:

1: Proper Positioning and Presence: – This is the very initial phase of a proper product launch. One can start by defining the ‘category’ that your product/service or startup business exists within. Once done with the defining, then map the product to its key product benefits, the core value proposition and establishing a competitor benchmark – right down to its core messages, values, launch strategies, plans, perceptions and objectives – at least for the first 12-24 months.

Also for the very initial phase, for any startup or new product, focusing on user needs is not as much important as taking the reviews and resolving them. In the time of growth, it is very crucial for any startup that they must resolve all the issues reported to them through reviews or implement most of the changes that come to them from reviews.

Sales and marketing strategy for a startup must also revolve somewhere around the mentioned keywords from this image. The digital marketing aspects are well explained in the next step.

2: PR, Video, Blogging and Piggybacking Competitors: These days Blogging and Video ads are quite a thing for the digital promotion for any startup. Blog is considered to be the marketing front foot among all the marketing strategies for startup. One must ensure that the blog supports and fulfils this purpose. Proper editors, blog writers must be hired for this purpose and handed the job of continual maintenance and updating the blog.

To support the social presence and digital marketing of the startup, Word Of Mouth very popular by the name WOM must be considered. This can be maintained by having a proper Digital PR set and not just driving communication through various platforms but also monitoring conversations using handles like Twitter.

Advanced digital PR marketing techniques such as viral, crowdsourcing, community reviews and WOM should be mastered in order to enhance day-to-day digital PR and partnering mechanisms.

Digital Marketing Strategy - Parangat

‘Now that you know a great deal more about your brand, product/service, market, prospects, users, clients and partners post launch, you are in a better position to develop an effective advertising program.’ (Source)

3: Advertising:  Phase 1 and Phase 2 put in place, highly firm and cost-effective launch program for a startup with basic viral ingredients. Once these phases are adopted and effectively running, the process of marketing for the startup or newly launch product/service should be further extended and enhanced. This is what Phase 3 is about – kicking off with online and strategic online advertising program.

A Google AdWords program is the best place to start with the online marketing as it is cost effective, flexible, completely results oriented and highly scalable to any limit that the business desires. Following this Yahoo/Bing, Facebook ads and banner campaigns can be taken into consideration and developed. Also, PR initiatives to strategically drive concerts or events, or research is driven, high profile wide range awareness campaigns with big media and socially high impact events can be initiated once your startup brand and business/product are established. This way any startup is most likely to get the response and recognition necessary for the establishment of their business channel.

Once your image/reputation and awareness has been developed in your consumer market a highly targeted and well-planned speaking and analyst/media briefing program should be brought in place to ensure that your brand remains top of mind and get as much WOM as possible.

4. Find a Proper Influencer: Once the startup is done with establishing the brand and gaining significant Word Of Mouth (WOM), it should then find an appropriate influencer or become one itself. Many online places can help to escalate the marketing strategy by channelling dedicated ads and access to hundreds among the target user. This can, in turn, increase the reach of business. Also having proper public Influencer’s can also be of utmost importance.

For instance, consider the promotion of Byjus, the eLearning app. They brought into picture, one of the most famous public figure in India, Mr Shahrukh Khan. His face on the advertisements and Byjus sponsoring the cricket matches in different series. These had quite a huge impact on the business they witnessed after the implementation of these strategies.

Having an influencer that suits well the idea of the startup or is highly acceptable to the target audience has a direct impact on the business.

Once done with these phases of digital marketing for your startup, you are ready to have a wide-scale launch of your business. When all the marketing is done, the product or startup must have a huge launch to ensure it gets all the attention and success. There’s no shortage of marketing strategies and techniques to try here. But the most important thing to be pondered is that you figure out how to help your potential partners first. This will give the startup a huge increase in the consumers of the product.
With all these things discussed, one can choose which strategy he wants to incorporate in the marketing of their startup and how they want it to go through. But one must always remember, the only way to stay in the market is “ADAPTATION”.

Minimum Viable Product (MVP) Guide to Product Launch Strategy

Minimum Viable Product (MVP) Guide to Product Launch Strategy

When it comes to the life of an entrepreneur or startup founder their life is pretty glamorous – everything is up to you as you are your own boss, you start from scratch and create something from nothing, you get to realize your dreams, and you often have a bunch of disposable income that allows you to facilitate your startup with machines in your office for your employees. Minimum Viable Product (MVP) is your basic idea that is wrapped up in the number of beneficial features.

While some of the entrepreneurs succeed the same does not go with all others. The chances of succeeding in a startup game are not as great as some lead us to believe. There are a large number of reports which analyzed and poured the success rate, and most cite percentages that range from 50% to a worrying 10%.

Although the failure rate is high as compared to the success rate still we can attempt to increase the rate of success by figuring out various ways and strategies.

Creating a Minimum Viable Product (MVP) is one of the most efficient, valuable, and time-saving ways of tasting the sweet, collective tangible feed from a wide range of users and validating the idea will add to the count of increasing the success rate.

{.. An Entrepreneur’s Approach to the pre-Launch period is a thin line between his failure & success…}

MVP in the Nutshell

It does not matter how great your idea is, it must find its embodiment sooner or later. At this stage, you should remember that even great entrepreneur started with a scratch. They had nothing except the idea they believed, it was their high thought that craved the road to success. Starting with a small footstep will make you reach your destination miles apart. We recommend you gather your first steps in an MVP (Minimum Viable Product).

As it is important for the startup strategy it allows learning more about the product with less effort.

Some of the main parts to be included in your MVP plan are:

{…Minimum Effort, Maximum Learning…}

You need to identify the target audience for your business:

The success of the business depends on the customers. You need to understand your customers as it is one of the basic principles for your business growth.

You need to have the answer to these questions as:

Which age group do they fall into This info will help you to shape your content, design, and user experience in order to suit them.

Which social media and website do they use: This information will help you at the time of launching of your application and gain feedback.  You will have a clear idea of their insight behavior. Let me highlight the great example of how this information is so effective. Are you aware of the Dropbox story? Before the launching of the Dropbox product, the founder, Drew Houston, released a 30-second video on Hacker News, which contained a large amount of his target audience. As a result, he captured over 70,000 email addresses of highly interested future customers for them to be launched the product. This clearly indicated the insight knowledge is beneficial to any business to a great extent.

You need to analyze the market:

After identifying the target audience, you need to analyze the market to spot out new business opportunities and identify the business risk. The areas to be analyzed are:

Size of the market: – You need to know whether or not the market is flooded with apps like yours? If so you need to rethink and replant your strategy and you need to figure out nice alternative and the undeveloped areas for a great outcome for your business.

Rivals or Competitors: You need to know the rivals better and a clear idea of your product will help you figure out their marketing strategy and their mistakes so that you can build up a better business plan and improvise the actual growth of your business plan.

You need to validate your riskiest assumption

The riskiest assumption is usually your unique selling proposition which is validated with the help of a minimum viable product before investing everything in a business model that is rotating around it.

You need to select the right feature:

The features you select for your MVP will require to be the ones that are closely related to your MVP’s main goals – to test assumptions, validating ideas, user feedback, and your application’s potential.

You need to find the right technology partner

In order to successfully take your MVP from the planning stage to creation, to post-launch development through to application support, you will need to contact a full-service team that will act as a Technology Partner and adds will work with you boosting your business process.

Tips to be noted: If the chances of success for your startup are against you, then to an effective plan, your MVP and making the right decisions based on detailed research and fact will ultimately buy you winner’s seat on the table of the competitive market and will add to the long-term business success.

Why You Need to Rethink on Your Strategy?

Why You Need to Rethink on Your Strategy?

Strategic planning has been under assault for years. But a good strategy is more important than ever.  As an entrepreneur, you need to rethink strategy to enhance the growth of your business. It’s an era of evolution and things are changing at a heavy speed. To compete in this current market, you need to stand out and do something extraordinarily to have the desired growth graph of your business.

A decade back, people use to spend their weekend going to shopping malls, grocery shops, bringing household essentials, standing in a queue for movie tickets and many more. If you compare this with the current trends things have rather changed. Companies have started focusing much on mobile apps. Mobile apps have occupied a huge section of the market.  

A well thought business Strategy has now become more important than ever

Mobile app design and development has certainly reached its peak. It has become a problem solver, where it is able to resolve the number of business-related issues. Nowadays, mobile apps act as a platform for your business and help in expanding the business reach to global avenues, because of this reason, entrepreneur needs to think and focus on their mobile app.  

So, you need to think of your strategy, plan your things for a smooth flow of your business in future. There are many other strategies related to blockchain development, customer acquisition and many more. Companies need to focus on these areas to get the expected outcome of their business.

There are various benefits of having a mobile app. A report states that about four billion people are using mobile and over 600 million add to this list every year in the world. Over the end of this year, 60% of the world population will be using the mobile phone. People are moving towards the easy go for their life accessing all their need in a single tap.

Entrepreneurs need to rethink over their mobile app strategy which is a must have for any business to boost its growth.

{“Need to get customers interaction for your mobile app? Then you need to invest in the overall mobile strategy.“}

To effectively engage customers via mobile devices, these 3 steps you should never miss out:

    • You have to outline an entire commitment procedure and collaborate with your business partners to plan a total versatile client commitment methodology, which may cover utilizes running from portable showcasing to charging and client benefit.
    • You have to watch clients, contenders, and different industries. Begin with a nutty gritty investigation of what’s viewed as best-in-class versatile client involvement in your topography and industry. Additionally, realize what adjoining enterprises consider to be cutting edge and tweak your strategy.
  • You need to include in-app analytics to measure user engagement across social media channels, mobile websites and applications.

Apart from having a must-have mobile application, there are some other strategies too which needs a rethinking such as marketing strategies, content strategy, acquisition strategy and product strategy.

Blockchain development can be other lead you need to rethink for your business growth. In the words of Don Tapscott provides a nice concise description “The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” It is transparent and cannot be corrupted.

There are a wide variety of applications possible on the Blockchain, which ranges from shopping, voting or renting out your house/boat/car/office to reputation systems. The blockchain continues developing, so you would require a huge measure of processing capacity to accomplish that, which is greatly costly. So, it is essentially not justified, despite any potential benefits to change any information. Therefore, it is about difficult to change information that has been recorded on the Blockchain. It can be best suited for your business growth.

In this competitive market, you need to be aware of the lasts methodologies and technologies to survive and flourish in this competitive market. Apart from that, you need to rethink your marketing and content strategies to promote your business to get maximum user interaction.

As the selection of internet-based life, versatile processing, and newly advanced practices keeps on extending, organizations today are looked at with the test of re-evaluating a large number of their fundamental key ideal models. Nowadays, there is a business shifting from the paradigm of individual customers to one of the customer networks.  Marketing strategy and model need to be updated in other to pace up with the market change.

Businesses are facing a shift from a paradigm of individual customers to one of customer networks.
-David Rogers

Earlier it was days when advertising through a TV adds was enough for the promotion now things have changed. For promoting a brand, you need to promote on the various social media platform. The diversity of the social media has transformed into a huge never-ending tunnel. You need to hire digital marketing experts for your business growth. You need to build up loyalty for your brand in the customers’ mind. Customer advocacy is the most important aspect of marketing. A satisfied customer will spread awareness of your brand and a positive online review from customers engage a lot of customers and have a positive impact on the marketing of your business. Hence these marketing strategies need to be rethought and planned for future business growth.

No matter, what role other plays in the online market but Content remains the king. You need to have a glimpse on your strategies related to content for your brand promotion. You need to plan, produce, promote with a perfect strategy. A short descriptive video release before the launching of your brand will count a lot just as the case which happened with Dropbox. About 2 million views before launching which means dropbox had data of 2 million interested customers before launching just by few sec videos. This itself is a live example stating the power of content.

There has been a great change in the world as compared to the previous decade and this change has paced up in the last few years. An entrepreneur needs to rethink their strategies about their business to make the graph of the business growth rising upwards. This blog prioritizes the importance of the changes which is taking place in the current era and what things one must be aware in order to rise up high and fly in the could of success in their business. You can hire a well-trained specialist in any field you require ranging from strategy planning to app development and marketing. These professionals will add wings of success to your business within no time. So, rise up match the pace of this fast-moving world and give your dream a new path to success matching the requirement of the era.